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Credit Management July and August 2021

THE CICM MAGAZINE FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS

THE CICM MAGAZINE FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS

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ADVERTORIAL<br />

7 best practice tips for<br />

better credit control<br />

With credit management more important than ever post<br />

lockdown, CICM Corporate Partner Satago advises on how<br />

you can get on top of your credit control…<strong>and</strong> stay there.<br />

WE’VE all been there.<br />

You invoice a<br />

customer promptly,<br />

include all relevant<br />

payment details<br />

in your email, but<br />

when you come to check your accounts<br />

on the due date, no payment has been<br />

made. You spend the next few days<br />

chasing payment <strong>and</strong> every day that<br />

passes negatively affects your business’<br />

cashflow. But it doesn’t have to be this<br />

way.<br />

ESTABLISH THE RIGHT<br />

COMMERCIAL RELATIONSHIP<br />

FROM THE OUTSET<br />

Winning a new customer is an exciting<br />

time for your business, but it’s important<br />

that you start off on the right foot.<br />

Remember, customers who owe you<br />

money are less likely to book work with<br />

you in future, so don’t offer them credit<br />

unless you’re sure they’ll be able to pay<br />

on time. It’s better to build a trusting<br />

commercial relationship over time<br />

through regular, prompt payment than<br />

to offer overly generous payment terms<br />

before that trust has been built.<br />

ALWAYS RUN RISK ASSESSMENT<br />

ON NEW AND EXISTING<br />

CUSTOMERS<br />

They might be a well-known company or<br />

even a good friend, but unless you’ve run<br />

proper risk analysis on your customers,<br />

you have no way of knowing what their<br />

credit score is <strong>and</strong> how promptly they pay<br />

their bills.<br />

Use a professional risk analysis tool<br />

– such as Satago – to find out your<br />

customer’s risk b<strong>and</strong> before you agree<br />

your payment terms. Remember, the right<br />

terms are always the ones that work best<br />

for you.<br />

GET TO KNOW THEIR PROCESSES<br />

Card, BACS, cash? People pay their bills in<br />

different ways <strong>and</strong> many businesses have<br />

lengthy processes which can cause delays.<br />

When sending an invoice, make sure you<br />

get the contact details of the person who<br />

will be processing your payment so you<br />

can confirm:<br />

• Which payment method they prefer<br />

• What their sign-off process is<br />

• If you need to be added to a list of<br />

preferred suppliers<br />

• What extra information needs to be<br />

included on the invoice.<br />

Tackling these questions early on will<br />

save you a headache in the long run.<br />

SEND REMINDERS SEVEN DAYS<br />

BEFORE PAYMENT IS DUE<br />

Often, invoices are paid late for simple<br />

reasons, such as the right person being<br />

on holiday. By sending a reminder a<br />

week before your payment is due you can<br />

avert these issues before they become a<br />

problem.<br />

This is where automation can really<br />

help. With Satago for example, you can<br />

set automated payment reminder emails,<br />

monthly statements <strong>and</strong> thank you emails<br />

to send on specific days before <strong>and</strong> after<br />

payment is due.<br />

KEEP A RECORD OF ALL<br />

COMMUNICATION WITH<br />

CUSTOMERS<br />

Keeping a trail of communication with<br />

your customers can be crucial if queries<br />

arise around payment. What if finance<br />

loses the original invoice? Or the person<br />

who booked the job leaves the company?<br />

Whatever happens, by keeping a record of<br />

all emails <strong>and</strong> calls, you can ensure you<br />

have all necessary information to h<strong>and</strong><br />

should a dispute arise.<br />

ALWAYS BE PROACTIVE AND<br />

PROFESSIONAL IF LATE PAYMENT<br />

OCCURS<br />

Even if you do everything by the book,<br />

late payments can still occur. When<br />

this happens, it’s important to follow a<br />

consistent strategy to ensure payment is<br />

made as soon as possible:<br />

• Set automated reminders to send on<br />

specific days after non-payment<br />

• Highlight your payment details <strong>and</strong> any<br />

late fees in the body of the emails<br />

• Include the original invoice in all<br />

emails<br />

• If payment is not made after a set date,<br />

escalate the issue.<br />

EVALUATE EXISTING CUSTOMERS<br />

It’s important to continue analysing your<br />

customers over time. If their credit score<br />

improves or they earn your trust through<br />

regular prompt payment, you can reward<br />

them with more generous terms.<br />

On the other h<strong>and</strong>, if an existing<br />

customer’s credit score declines, you may<br />

need to adjust your payment terms to<br />

avoid putting your business at risk.<br />

Satago monitors all your customers<br />

automatically <strong>and</strong> notifies you of any<br />

changes to their risk profile, so you’re<br />

always on top of things.<br />

At Satago, we’re committed to<br />

supporting SMEs through automated<br />

credit control, data-driven risk insight<br />

<strong>and</strong> flexible invoice finance. To start your<br />

free trial, visit satago.com<br />

Satago<br />

Advancing the credit profession / www.cicm.com / <strong>July</strong> & <strong>August</strong> <strong>2021</strong> / PAGE 23

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