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<strong>Style</strong> | Feature 35<br />
stuffers’. I could see a massive gap<br />
in the market. We were selling the<br />
same thing each season, items that<br />
appealed to the big spenders, but I<br />
felt something was missing between<br />
what was on offer and what<br />
customers needed.”<br />
Thus, a professional stylist was<br />
born, one who sees the power in<br />
her work.<br />
“I find it humbling to see women<br />
change – from not being able to<br />
look in the mirror to saying out<br />
loud how amazing they look! I can<br />
read it all over their faces and half<br />
the time we both end up in tears.”<br />
People are keen to learn from<br />
Lou – when she posts a video on<br />
Instagram, she reaches thousands of<br />
viewers, mostly Kiwis and Aussies.<br />
While she can’t get to each<br />
wardrobe, she can encourage<br />
people to learn more about<br />
themselves and listen to their<br />
inner voice. This is a large part of<br />
why she travels, does events and<br />
delivers presentations. That’s why<br />
she’s channelling her energy into<br />
a new education tool available to<br />
the masses.<br />
“I’m looking at producing a book<br />
as e-modules, teaching customers<br />
how to do the work themselves.”<br />
As for shopping, yes, Lou<br />
does spend much of her time<br />
in Auckland and Christchurch,<br />
helping clients with vastly different<br />
budgets. She’s as much at home<br />
with designers or hunting looks<br />
out around town as she is in a<br />
second-hand shop or reselling her<br />
ensembles on Instagram.<br />
One of Lou’s packages is helping a<br />
client to reorganise their wardrobe.<br />
“There’s power in your<br />
wardrobe and what you can get<br />
out of it, people just need to know<br />
how to pull from it.”<br />
LEFT: For Lou, clothing is how she<br />
“speaks to the world”, sharing her<br />
knowledge at events as well as through<br />
personal styling sessions (see overleaf<br />
for Lou’s spring fashion tips). The stylist<br />
will be a judge at The Crossing Fashion<br />
Starts Here competition at Addington’s<br />
IRT NZ Trotting Cup Day – find her<br />
race day notes on pages 38–39.
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