Places for races: inside the circuits and services at the beating heart of motorsport

Introduction
CIRCUITS
SERVICES
About
RIGHT: The Concours Club strives to deliver a VIP
experience from the moment its members arrive
“The whole world is changing in a variety
of ways from spectator to participant,”
explains Weiss. “Today, there’s multiple
models of car that have got faster and more
powerful, and it’s less appropriate to drive
them in a spirited manner on a public road.
Traffic has increased.
“I think all these things have driven a
participant-based world where people
want to experience what we would’ve
watched as kids.”
Automotive country clubs have been
expanding across North America quietly
yet quickly, but The Concours Club has
one feature that helps it stand out from
the crowd. Located only 20 minutes
from Miami’s city centre and airport, its
convenient setting has ensured a high
number of regular visitors.
“Our location is so unique and so
different to anyone else’s, that it completely
drives a usage pattern that’s perhaps
different than the other automotive country
clubs,” Weiss points out.
“Nobody else has built something like this
20 minutes from a major urban core. When
it’s a 20-minute drive to attend the club, your
usage patterns are completely different. So
we have a far greater social aspect.
“We have far more routine attendance,
but perhaps for shorter durations of time.
It can be part of your daily schedule, you
go to the gym in the morning, you go
to the club and take a couple laps, you
stick around for lunch, versus some of
the other clubs that are two, three or four
hours away from the urban core.
“Also, I think casual attendees and people
casually interested in motorsport are less
likely to drive three to four hours to a facility,
but very likely to stop by here and attend as
guests of our members. And I think we see
the same thing with families.”
Despite primarily being a motorsport
venue, The Concours Club’s strong focus
on luxury enables a seamless experience
for members from their arrival, to their ontrack
activities, to their food and drink after.
The club’s integrated restaurant, Verge, for
example, tailors meals to each member’s
needs. Even the on-track experience is
carefully planned and thought out.
“When you get to the car, there’s
somebody there to help you with your belts,
there’s somebody there to clean a mirror or
make an adjustment,” says Weiss.
“When you get out of your car, there’s
a concierge there to take your gear, take
your helmet and your gloves. So we’ve
elevated that luxury in everything we do.”
Alongside that, The Concours Club has
created a family-oriented environment
to mirror that of any typical high-class
resort, blending automotive and luxury in
order to take recreational motorsport to
another level.
“Our main goal was also to have a family
environment,” explains Susana Olmos, The
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