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Places for races: inside the circuits and services at the beating heart of motorsport

Behind every great motorsport event is a great circuit, carefully operated to attract a wide variety of series, fans and sponsors. But that’s not all. Services such as hospitality, ticketing, design and technology also play an increasingly important role in the operation of these venues and their events. BlackBook Motorsport’s newest report showcases several international circuits, exploring key areas of their businesses - from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic. Representatives from Germany’s iconic Nurburgring, as well as Goodwood, Laguna Seca and The Concours Club, lift the lid on the running of their venues and the challenges faced over the past year. Also included is a deep dive into motorsport’s newest market, the Middle East, with contributions from Yas Marina Circuit and Bahrain International Circuit. In the services section of the report, Bob Barnard Track Engineering, Driven International, C&O Innov8 Consulting, F1 Experiences, The Paddock Club, PMY Group and Motorsport Tickets are profiled, providing insight into what it takes to run a motorsport event and the impact they have on a race weekend.

Behind every great motorsport event is a great circuit, carefully operated to attract a wide variety of series, fans and sponsors. But that’s not all. Services such as hospitality, ticketing, design and technology also play an increasingly important role in the operation of these venues and their events.

BlackBook Motorsport’s newest report showcases several international circuits, exploring key areas of their businesses - from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic.

Representatives from Germany’s iconic Nurburgring, as well as Goodwood, Laguna Seca and The Concours Club, lift the lid on the running of their venues and the challenges faced over the past year. Also included is a deep dive into motorsport’s newest market, the Middle East, with contributions from Yas Marina Circuit and Bahrain International Circuit.

In the services section of the report, Bob Barnard Track Engineering, Driven International, C&O Innov8 Consulting, F1 Experiences, The Paddock Club, PMY Group and Motorsport Tickets are profiled, providing insight into what it takes to run a motorsport event and the impact they have on a race weekend.

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Introduction<br />

CIRCUITS<br />

SERVICES<br />

About<br />

RIGHT: Ali Al Beshr, circuit operations director<br />

at Yas Marina Circuit<br />

BELOW: Yas Marina Circuit has plans to change<br />

its configuration following feedback from fans<br />

WE ARE EXPLORING WHAT OTHER<br />

ADDITIONAL AREAS THAT WE CAN<br />

EVOLVE IN MOTORSPORT.”<br />

“From November to this March, we’ve<br />

had four Formula One events in four<br />

months. So commercially, we have to<br />

keep this track busy. We’ve got 146<br />

employees <strong>and</strong> <strong>the</strong>y need to keep busy.”<br />

In <strong>the</strong> summer, when temperatures<br />

reach 40 degrees Celsius, BIC also<br />

makes sure its facilities are being used,<br />

even if it’s not on track.<br />

“It’s 40 degrees outside, so we’re not<br />

going to bring a race car here,” says Al<br />

Khalifa. “However, we have facilities, we<br />

have suites where we do our gaming<br />

events, our comic cons, IGN, anything<br />

that utilises <strong>the</strong> infrastructure <strong>of</strong> a<br />

Formula One track <strong>and</strong> all <strong>the</strong> fibre optics<br />

that we have underneath <strong>the</strong> track.”<br />

Given <strong>the</strong> appetite to make use <strong>of</strong> <strong>the</strong><br />

venue year-round, it is no surprise that<br />

BIC has been eager to return to hosting<br />

international <strong>motorsport</strong> events during<br />

<strong>the</strong> p<strong>and</strong>emic in 2020 <strong>and</strong> 2021. But Al<br />

Khalifa stresses that a priority has been<br />

making sure operations run safely <strong>and</strong><br />

that <strong>the</strong>re is minimised risk to those<br />

travelling to <strong>the</strong> circuit.<br />

Whilst visiting Bahrain, Formula One<br />

personnel had to take Covid-19 tests<br />

once every five days, <strong>and</strong> vaccinations<br />

were <strong>of</strong>fered to those who wanted it.<br />

“We showed that we could come back<br />

<strong>and</strong> support Formula One <strong>and</strong> <strong>the</strong> FIA<br />

[International Automobile Federation],”<br />

Al Khalifa says. “Credit has to be given<br />

to Formula One <strong>and</strong> <strong>the</strong> FIA. They were<br />

<strong>the</strong> first global sport to go around <strong>the</strong><br />

world during this p<strong>and</strong>emic in 2020, so<br />

we wanted to ensure that all <strong>the</strong> Covid<br />

testing was done right.”<br />

Al Khalifa also notes that <strong>the</strong> fact<br />

Bahrain has shown itself to be capable<br />

<strong>of</strong> hosting events during <strong>the</strong> p<strong>and</strong>emic<br />

www.blackbook<strong>motorsport</strong>.com<br />

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