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Places for races: inside the circuits and services at the beating heart of motorsport

Behind every great motorsport event is a great circuit, carefully operated to attract a wide variety of series, fans and sponsors. But that’s not all. Services such as hospitality, ticketing, design and technology also play an increasingly important role in the operation of these venues and their events. BlackBook Motorsport’s newest report showcases several international circuits, exploring key areas of their businesses - from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic. Representatives from Germany’s iconic Nurburgring, as well as Goodwood, Laguna Seca and The Concours Club, lift the lid on the running of their venues and the challenges faced over the past year. Also included is a deep dive into motorsport’s newest market, the Middle East, with contributions from Yas Marina Circuit and Bahrain International Circuit. In the services section of the report, Bob Barnard Track Engineering, Driven International, C&O Innov8 Consulting, F1 Experiences, The Paddock Club, PMY Group and Motorsport Tickets are profiled, providing insight into what it takes to run a motorsport event and the impact they have on a race weekend.

Behind every great motorsport event is a great circuit, carefully operated to attract a wide variety of series, fans and sponsors. But that’s not all. Services such as hospitality, ticketing, design and technology also play an increasingly important role in the operation of these venues and their events.

BlackBook Motorsport’s newest report showcases several international circuits, exploring key areas of their businesses - from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic.

Representatives from Germany’s iconic Nurburgring, as well as Goodwood, Laguna Seca and The Concours Club, lift the lid on the running of their venues and the challenges faced over the past year. Also included is a deep dive into motorsport’s newest market, the Middle East, with contributions from Yas Marina Circuit and Bahrain International Circuit.

In the services section of the report, Bob Barnard Track Engineering, Driven International, C&O Innov8 Consulting, F1 Experiences, The Paddock Club, PMY Group and Motorsport Tickets are profiled, providing insight into what it takes to run a motorsport event and the impact they have on a race weekend.

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Introduction<br />

CIRCUITS<br />

SERVICES<br />

About<br />

ABOVE: The Nurburgring is nestled in <strong>the</strong><br />

<strong>for</strong>ests <strong>of</strong> western Germany<br />

WHAT WE NEED IS AI<br />

RACE CONTROL. WE ARE<br />

TRYING TO MAKE THIS A<br />

REALITY IN THE FUTURE.”<br />

“They were bringing things here <strong>and</strong><br />

we still were collecting things until<br />

Sunday evening,” says Gerhard. “And<br />

we filled three different halls here with<br />

tonnes <strong>and</strong> tonnes <strong>of</strong> supplies. It’s like a<br />

pr<strong>of</strong>essional clothing factory right now,<br />

everything is packed toge<strong>the</strong>r, everything<br />

is sorted.<br />

“We have several boxes, <strong>for</strong> example,<br />

with t-shirts size M, socks from 39 to 40<br />

<strong>for</strong> women, children, whoever. So, this is<br />

really crazy. And what we have now is<br />

a centre which is open to <strong>the</strong> public, <strong>for</strong><br />

everyone who was hit by <strong>the</strong> flood. They<br />

can come here, <strong>the</strong>y can collect clo<strong>the</strong>s,<br />

<strong>the</strong>y can collect hygiene products, <strong>the</strong>y<br />

can collect shoes, buggies <strong>for</strong> children,<br />

everything that we have.”<br />

In ano<strong>the</strong>r attempt to help people in<br />

need, <strong>the</strong> Nürburgring <strong>and</strong> local businesses<br />

also provided food <strong>and</strong> beverages to those<br />

who came to <strong>the</strong> relief centre. The venue<br />

even cancelled scheduled events, such as<br />

<strong>the</strong> Truck Gr<strong>and</strong> Prix, as relief ef<strong>for</strong>ts <strong>and</strong><br />

support continued.<br />

In a move that few people could<br />

have anticipated, one <strong>of</strong> Europe’s most<br />

significant <strong>circuits</strong> was able to adapt<br />

<strong>and</strong> trans<strong>for</strong>m into a centre to support<br />

<strong>the</strong> local community, an action that<br />

will not be quickly <strong>for</strong>gotten. After <strong>the</strong><br />

devastating flooding, <strong>the</strong> Nürburgring<br />

is now focused on how it can better<br />

position itself <strong>for</strong> <strong>the</strong> future.<br />

“One central topic we want to focus on<br />

is <strong>the</strong> digitalisation <strong>of</strong> <strong>the</strong> racing circuit,”<br />

explains Gerhard. “Normally <strong>the</strong> marshals<br />

are connected via radio signal. This is<br />

something which works because it is a<br />

process we’ve used <strong>for</strong> nearly 100 years.<br />

But when you have this race control, you<br />

have to decide anything on <strong>the</strong> basis<br />

<strong>of</strong> a radio message. This is sometimes<br />

really difficult because is <strong>the</strong>re one yellow<br />

flag, is <strong>the</strong>re two yellow flags, do you<br />

need a red flag to interrupt <strong>the</strong> race or<br />

something?”<br />

Moving <strong>for</strong>ward, Gerhard <strong>and</strong> his team<br />

plan to investigate <strong>the</strong> possibility <strong>of</strong> using<br />

artificial intelligence (AI) in <strong>the</strong>ir quest to<br />

improve <strong>the</strong> Nürburgring’s digital <strong>of</strong>fering.<br />

“What we need is AI race control,<br />

where artificial intelligence screens <strong>the</strong><br />

pictures, <strong>and</strong> sorts out whe<strong>the</strong>r <strong>the</strong> car is<br />

still driving, whe<strong>the</strong>r <strong>the</strong> car stops beside<br />

<strong>the</strong> track. Then you can decide faster<br />

because you can see what’s happening<br />

out <strong>the</strong>re [on <strong>the</strong> track].<br />

“This is one central point we are trying<br />

to make a reality in <strong>the</strong> future.”<br />

Despite <strong>the</strong> challenges that <strong>the</strong> last two<br />

years have presented, <strong>the</strong> Nürburgring has<br />

shown community spirit <strong>and</strong> flexibility in its<br />

operations. As <strong>the</strong> effects <strong>of</strong> <strong>the</strong> flooding<br />

subside <strong>and</strong> <strong>the</strong> vaccine rollout helps to<br />

bring <strong>the</strong> p<strong>and</strong>emic under control, <strong>the</strong> venue<br />

is well positioned to remain an important<br />

<strong>motorsport</strong> circuit <strong>for</strong> years to come.<br />

www.blackbook<strong>motorsport</strong>.com<br />

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