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Places for races: inside the circuits and services at the beating heart of motorsport

Behind every great motorsport event is a great circuit, carefully operated to attract a wide variety of series, fans and sponsors. But that’s not all. Services such as hospitality, ticketing, design and technology also play an increasingly important role in the operation of these venues and their events. BlackBook Motorsport’s newest report showcases several international circuits, exploring key areas of their businesses - from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic. Representatives from Germany’s iconic Nurburgring, as well as Goodwood, Laguna Seca and The Concours Club, lift the lid on the running of their venues and the challenges faced over the past year. Also included is a deep dive into motorsport’s newest market, the Middle East, with contributions from Yas Marina Circuit and Bahrain International Circuit. In the services section of the report, Bob Barnard Track Engineering, Driven International, C&O Innov8 Consulting, F1 Experiences, The Paddock Club, PMY Group and Motorsport Tickets are profiled, providing insight into what it takes to run a motorsport event and the impact they have on a race weekend.

Behind every great motorsport event is a great circuit, carefully operated to attract a wide variety of series, fans and sponsors. But that’s not all. Services such as hospitality, ticketing, design and technology also play an increasingly important role in the operation of these venues and their events.

BlackBook Motorsport’s newest report showcases several international circuits, exploring key areas of their businesses - from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic.

Representatives from Germany’s iconic Nurburgring, as well as Goodwood, Laguna Seca and The Concours Club, lift the lid on the running of their venues and the challenges faced over the past year. Also included is a deep dive into motorsport’s newest market, the Middle East, with contributions from Yas Marina Circuit and Bahrain International Circuit.

In the services section of the report, Bob Barnard Track Engineering, Driven International, C&O Innov8 Consulting, F1 Experiences, The Paddock Club, PMY Group and Motorsport Tickets are profiled, providing insight into what it takes to run a motorsport event and the impact they have on a race weekend.

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Introduction<br />

CIRCUITS<br />

SERVICES<br />

About<br />

SPONSORPULSE’S OPPORTUNITY SCORE EXPLAINED<br />

SponsorPulse, a BlackBook <strong>of</strong>ficial data partner, was developed to provide sponsorship pr<strong>of</strong>essionals with instant access to global<br />

consumer data, <strong>and</strong> to answer a set <strong>of</strong> pressing questions that have been distilled into seven key property metrics:<br />

f Engagement: What is <strong>the</strong> annual reach <strong>of</strong> <strong>the</strong> property?<br />

f Intensity: What percentage <strong>of</strong> people engage with <strong>the</strong> property at least once per weekly basis?<br />

f Momentum: Is <strong>the</strong> property’s relevance growing, declining or stagnant?<br />

f Passion: Are people passionate about <strong>the</strong> property?<br />

f Excitement: Are people excited about <strong>the</strong> property <strong>and</strong> what it brings to <strong>the</strong> table?<br />

f Consideration: Are people more likely to consider purchasing a br<strong>and</strong> that sponsors this property?<br />

f Favourability: Are people more favourable toward br<strong>and</strong>s that sponsor this property?<br />

SponsorPulse tracks <strong>the</strong>se metrics across more than 2,500 properties every month <strong>and</strong> combines <strong>the</strong>m to create an<br />

Opportunity Score - a universal, insight-driven currency that helps measure <strong>and</strong> compare sponsorship opportunities instantly<br />

across 18 <strong>of</strong> <strong>the</strong> world’s largest markets.<br />

For this report, <strong>the</strong> methodology is utilised to measure <strong>the</strong> per<strong>for</strong>mance <strong>of</strong> various <strong>motorsport</strong> properties in different territories<br />

globally. These include Formula One, Formula E, MotoGP, <strong>the</strong> World Endurance Championship, Nascar, IndyCar, Extreme E, W<br />

Series, <strong>the</strong> European Rally Championship, Supercars, <strong>the</strong> World Touring Car Championship, Supercross, <strong>and</strong> American Flat Track.<br />

To find out more about SponsorPulse <strong>and</strong> its Opportunity Score, visit SponsorPulse.com.<br />

www.blackbook<strong>motorsport</strong>.com<br />

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