LIQUI MOLY NEWS #39.2021

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 39.2021 

MOTOR OILS · ADDITIVES · CAR CARE

Social Responsability: Sea Baptisms 

PORTUGAL 

LIQUI MOLY can´t resist supporting partners, especially 

when the causes are special. Therefore, on September 

28th and 29th we´ve decided to support unconditionally 

the Portuguese Powerboat Federation, as well as the social 

institutions and people with disabilities who joined us for two 

days full of emotions! This initiative was integrated in the 

European Sport Week 2021, in the National Plan of Sport for All, 

and has the support of IPDJ. The Sea Baptisms took place at the 

Parque das Nações Marina and were a huge success! 

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WEEK 39.2021 · LIQUI MOLY Iberia & South America · www.liqui-moly.com

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PORTUGAL 

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Supporting & Creating Smiles 

PORTUGAL 

There are actions that give us extra satisfaction and leave 

us with a sense of accomplishment. These two days of 

Sea Baptisms were special for everyone involved: for the 

institutions and their caregivers and people with special needs 

that participated but, without a doubt, for us who supported and 

brought a little of our essence to this initiative! May this be the 

first of many! 

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PORTUGAL 

For two days, we have been 

part of something bigger! 

We´ve helped create smiles, 

contributed to the fun and 

took our brand to a level 

that makes us feel proud 

of the work that we have 

been doing, which includes 

a strong and very important 

social component! 

WEEK 39.2021 · LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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PORTUGAL 

This was the first time any of these people with 

special needs were in a jet ski. Security was 

not neglected for a single second and emotions 

were running high, before, during and after! 

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Diplomas & Goodie Bags! 

Sea baptisms without diplomas and LIQUI MOLY goodie 

bags? Not in this lifetime! In the end of each action, FPM 

offered participation diplomas and we, naturally, also had 

a special something: a goodie bag for each participant with LIQUI 

MOLY gifts, which included caps, ballons, stickers, temporary 

tattoos, keychain among other things! 

PORTUGAL 

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Training: Diesel Technic Iberia 

PORTUGAL 

LIQUI MOLY took another step in its partnership with Diesel 

Technic and Luís Ribeiro, the new sales manager for 

Portugal was at the LIQUI MOLY Academy to get to know 

LIQUI MOLY and for a product training for heavy vehicles. The 

support and partnership were thus strengthened, which will 

translate into an increasingly stronger position of LIQUI MOLY 

also in heavy vehicles. 

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Sadhna Monteiro Bleicher, Sales & Marketing Director LM IBERIA, Luís Ribeiro, Sales Manager Portugal 

of Diesel Technic Iberia and Cristiano Fumega, Application Engineering Specialist & Technical Sales 

Executive, who was in charge of the training. 

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LM Day @ Roady Famões 

PORTUGAL 

Did we already say that this week we didn‘t stop for a 

second? For it is the most pure truth! And proof of this are 

these photos of LM Day at Roady Famões, where we were 

present in order to give even more visibility to our brand and, 

of course, support our partner. We had tents, inflatables and 

even our always nice LM Girl. Nothing was missing and it was a 

success! 

Our LM Girl always gives some 

extra shine to every event or 

LM Day! 

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Inside and outside the store, our brand was very 

strong throughout this LM Day. 

PORTUGAL 

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LM DAYS @ Humberpeças 

LIQUI MOLY Days are still in force at Humberpeças stores 

and we bring you the best moments. Our team was present 

in stores in Porto, Gaia, Fiães and Alfena, where they 

answered questions and distributed many offers! 

PORTUGAL 

Porto 

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Alfena 

PORTUGAL 

The Humberpeças Alfena team gathered near our sprinter. 


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Fiães 

PORTUGAL 

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Gaia 

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LM Day @ Sofrapa Viseu 

The LIQUI MOLY IBERIA sales team remains unstoppable. 

This week we continued with our LM Days and Sofrapa 

Viseu was one of the stores where we made a presence 

and a difference. See the pictures and understand why we keep 

doing this! 

PORTUGAL 

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Ricardo Fumega and Armindo Matos from Sofrapa, 

during the LM Day in the store located in Viseu. 

PORTUGAL 

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LM DAY @ Auto Acessórios 2012 

The LM Days are back in force! Every day we have several 

actions taking place across the country and in several LIQUI 

MOLY partner stores. This time we were at Auto Acessórios 

2012 and we couldn‘t resist showing you some photos. 

PORTUGAL 

We never forget our LM 

merchandising to offer to all those 

who, just like us, LOVE LIQUI MOLY! 

Cristiano Fumega took everything he could 

and staged an amazing LM image outside 

the Auto Acessórios 2012 store. 

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We´ve had balloons, inflatables, lots of offers and even our beautiful Sprinter. 

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Aquabike: Iberian Cup in Arcos de la 

Frontera 

SPAIN 

When we say that LIQUI MOLY is everywhere, we are not 

exaggerating! This time, we were not physically present 

at the Aquabike Iberian Cup in Arcos de La Frontera, 

but many riders made a point of taking our brand with them! 

The Portuguese Miguel Martins was crowned Iberian Champion 

2021 in Endurance GP1, but he was not the only one who took 

the podium since Rafa Feria won 2nd place. Patrick Agostinho 

was 1st in the Runabout GP1, Juan Aloguín won 2nd place in 

his category and Carlos García was 3rd in GP1. But LIQUI MOLY 

was also there with André Correia, Tiago Fonseca, F. Castro and 

V. Gomes. All of them, with stickers or vests, took our brand to 

the lands of nuestros hermanos and made our brand even more 

visible! Congratulations to all of you, guys! 

Is it just us or do our vests give a special shine to all those who wear them? 

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We´re really proud of Miguel Martins! The 

portuguese pilot won, once again and we 

can glimpse our LM sticker right there! 

Congratulations, Miguel! 

Juan Aloguín is a veteran that keeps winning. He 

conquered the 2nd place and hat our cap with him 

while receiving the prize. Congratulations, Juan! 

Is there any doubt that Rafa is a LIQUI MOLY fan? 

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SPAIN 

Patrick Agostinho used our vest and won 1st 

in Runabout GP1. We believe we´re kind a 

lucky charm, don´t you agree? 

This wasn´t the best race for Castro and 

Gomes, but we always have their back! 

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André Correia wearing our LM vest. 

Miguel Martins and Rafa Feria sharing the podium. 

There is no room for rivalries here (and Rafa has 

our vest)! 

Rafa Feria is an avowed fan of our brand and makes a point of showing it on the stickers 

and the lycra that he used even in the podium! 

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SPAIN 

Emilio with his son Carlos García that has been evolving in each race. Can you guess which 

products he uses? We will give you a tip: its sticker is right behing Carlos! By the way, Carlos 

was 3rd in GP1. 

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Sponsoring: LIQUI MOLY Padel Team 

We are everywhere! Literally everywhere and the best 

part is that we love it! The LIQUI MOLY Padel team 

participated in the 5th round of the 2021 Club League 

that took place at the W Padel Academy and guess who was also 

present? LIQUI MOLY, of course! 

PORTUGAL 

Pedro Rodrigues, from Alecarpeças and his teammates proudly 

wore the LIQUI MOLY jerseys during the competition. 

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PORTUGAL 

Our logo always highlighted! 

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Drift: Atila is back! 

Our Spanish drifter is back and we couldn‘t be happier! The 

Ricardo Tormo Circuit was the setting for the first Volrace 

event in many months and Atila couldn‘t miss it! Engines 

revved up again, tire rubber burned and colors flooded the room, 

but we confess that we only see LIQUI MOLY ahead! 

SPAIN 


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@_life_galery_ 

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SPAIN 

@geo_fotos_laser 

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Press Play 

& Watch 

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Atila never stops! Either doing his 

stunts in drift or in karts, he is always 

behind the wheel. And do you know who 

is always with him? If you thought about 

LIQUI MOLY, you guessed it! 


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@_life_galery_ 

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SPAIN 


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Autopos: Matthias & Sadhna Bleicher 

Matthias and Sadhna Bleicher were featured in the latest 

issue of the Autopos magazine. A reporting team from 

this Spanish publication, which has both digital and 

print versions, traveled to Lisbon for this interview and wanted 

to know how the couple, who shares life at home and at LIQUI 

MOLY, manage to reconcile everything and be so successful 

doing it. Now that we have lifted the veil, we leave you the pages 

and if you click on each one you can read the original article! 

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F2 World Championship: Baião, Here 

We Go! 

PORTUGAL 

IIt‘s almost time to head to Baião, in the North of Portugal, for 

the penultimate race of the F2 World Championship, powered 

by LIQUI MOLY. And what does it mean to be powered by LIQUI 

MOLY? It means that we are going to give all the support to our 

partner that is organizing the event, the Portuguese Powerboat 

Federation, to the pilots and their staff, but also that Baião 

will never be the same again. Because there´s no village that 

receives our visit and doesn´t get LIQUIMOLIZED! The posters 

are ready, credentials are being provided and we have everything 

planned to make this a memorable event! And then we have Vila 

Velha de Ródão! 

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Recalvi & LIQUI MOLY: Strong 

Partnership 

SPAIN 

Nestor Santana, manager of Recalvi Canarias invited and we 

couldn´t refuse his invitation! After all, it is not every day 

that we are invited to be present and display our image on 

Recalvi´s stand during the celebration of the Rally of Teror from 

the Canarian Rally Championship. During the 2 days of the event 

our image was visible to the fans who attended the technical 

verifications, the ceremony of departure and delivery of the 

prizes. And if that wasn‘t enough, the mechanics of the teams in 

the work park received the visit of the stewardesses of Recalvi 

wearing image LM. Whatelse? 

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From left to right: Néstor Santana, Manager of Recalvi Canarias, 

Santiago Alemán, Gran Canaria seller and Secundino Delgado 

Key Account & Sales Executive Aftermarket Spain - Canarias 

LIQUI MOLY IBERIA. 

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SPAIN 

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POS: West Shop 

PORTUGAL 

West Shop, located in A -Dos-Cunhados, Torres Vedras, 

is a store fully dedicated to motorcycles and the world 

of motorcycling. Tiago Piedade manages this shop that 

opened its doors in January 2020 and, since that, has reached a 

huge growth and recognition among lovers of two-wheel vehicles, 

allowing them a second store. This connection was made recently 

during the Traveler´s Event in Avis and Tiago has decided to bring 

our brand to West Shop and make it available for his customers. 

West Shop is the perfect example of a store created 

to meet the needs of motorcycle enthusiasts. Of the 

best products you have had since you surrendered 

to LM to accessories, without forgetting the 

decoration, here all details count! 

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PORTUGAL 

Love at first sight: Tiago Piedade got to know LIQUI MOLY through our colleague 

Duarte Jesus and quickly realized that it was a must have for his store! 


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POS: Recambios Puerto Barrameda 

SPAIN 

Recambios Puerto Barrameda is a young company located in 

Bonanza, within Sanlúcar De Barrameda, Cádiz. Recently 

they´ve decided to incorporate Liqui Moly as their only brand 

of chemical products, starting with the range of additives with the 

idea of introduce the rest of the range in the near future. With 

our products, they hope to increase their sales since customers 

already demand them. 

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Event: New Autocross Circuit 

SPAIN 

Last Sunday was the grand opening of the Autocross Circuit in 

Alcolea del Pinar, Guadalajara. As everyone knows, we can´t 

resist supporting our partners, so it was with great pleasure 

that we were present with our customer Commercial Panter. And 

if you think that our presence was limited to our partner‘s booth, 

you are wrong. In fact, there were many cars in competition that 

carried our brand, which led to many people in the audience to 

approach us and ask about our products. This was the first of 

many and we will make sure to keep supporting! 

José Carlos Augusto, Commercial Panter´s Manager, in good company with Ricardo 

Moreno, Key Account & Sales Executive Aftermarket Spain LIQUI MOLY IBERIA and 

surrounded by LM! 

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POS: Recambios Roberto 

SPAIN 

Recambios Roberto is a family business founded by Roberto 

Acamer Montalban and Rosa Celda Gimeno in 1988. They 

did it with the aim of satisfying the needs of the automotive 

aftermarket with hard work and enthusiasm, fundamental 

principles for the growth of the company. Recambios Roberto 

is located in Museros, near Valencia and today is managed by 

Roberto Acamer Celda, son of the founders. They have recently 

introduced our brand with additves, MTF oils, proline and 

service products. But we know this is just the beginning of a very 

successful partnership. 

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Workshop: Talleres Automóviles Morilla 

Located in the area of Puerto de la Torre, in Málaga, Talleres 

Automóviles Morilla bellongs to two brothers who initiated 

the business 15 years ago and are specialists in automotive 

electricity. In the past month they´ve decided to renovated the 

workshop facilities and, at the same time, started using our 

brand, mainly our motor oils, gearbox oils and additives. 

SPAIN 

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Media: LIQUI MOLY News 

Another week goes by and another handful of news about 

our brand in the aftermarket media in Portugal and Spain. 

The good results of our company, the unquestionable 

quality of our products and the levels we have reached make us 

news and now we share it with you! 

PORTUGAL 

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PORTUGAL 

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Intact GP: Good News for the LM Team 

PORTUGAL 

& SPAIN 

On the same day that Marcel Schrötter‘s renewal for the next 

season of the Moto2 World Championship was announced, 

the LIQUI MOLY Intact GP team took the opportunity to 

introduce the new team member: Jeremy Alcoba. After two full 

seasons in the Moto3 World Championship, the spanish pilot 

who´s 19, will accelerate into Moto2 to join the LIQUI MOLY 

Intact GP team that will also keep counting with Schrötter in 

2022. Welcome, Alcoba! 

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LM CHILE: Weekly News 

As always, the LIQUI MOLY CHILE team has been busy and 

shares with us some of the highlights of their week. Shall 

we go to them and also share their work with you? Here we 

go! 

CHILE 

The women‘s mechanic clinic is already a 

success! We knew it was going to run, we just 

didn‘t imagine it would have so much support! 

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Tik Tok videos and product 

demonstrations? LM CHILE 

is making it all! 

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CHILE 

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The Andes 

Polytechnic School 

students had a 

unique experience 

that allowed them 

to see the Carrera 

Cup Chile live and 

in color! 

Online training sessions came to 

stay! We have them every week, 

always with a different theme and 

they´re a huge success! 

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CHILE 

Things start to normalize and this we 

training action in many months, whic 

those who did not have the opportun 

had the opportunity to talk about our 

us different. We started 

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ek LM CHILE had its first in-person 

h also included the virtual option for 

ity to be present at DUOC UC. They 

brand, our products and what makes 

again on the right foot! 

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LIQUI MOLY NEWS #39.2021

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