Be Magazine 2021 EN

1
The Magazine
for Belgian
Furniture
BRUSSELS FURNITURE FAIR, 7 – 10 NOVEMBER 2021

BE#16
BRUSSELS FURNITURE FAIR, 7 – 10 NOVEMBER 2021
01 Foreword
02 An Appeal for the Planet / a report from Milan and Paris
11 The interior (r)evolution
16 Hybrid Working
20 Out of Love: for NATURE
42 WHITE, a fresh start
48 Out of Love: for FAMILY & FRIENDS
64 Out of Love: for MY HOUSE
86 Out of Love: for THE SMART CONSUMER
92 Orange, Cognac & Brandy
Lieven Van den Heede
Welcome back!
BRUSSELS FURNITURE FAIR
Can we look forward to a rosy future?
Colophon Content
2 1
HORTENSIA CHAIR: ANDRÉS REISINGER
Using CGI (computer-generated imagery)
Reisinger created a digital image of a chair
upholstered with pink petals. When he posted
it on Instagram, it soon went viral – and some
orders even came in. As a result, he decided
to work out whether he could actually make the
chair. With his team, he developed a series of
laser-cut polyester modules. Each module is
shaped like a hortensia petal. He subsequently
covered the chair upholstery with thousands
of these modules. In this way, a digital object
became a functional piece of furniture.
Producer: Andrés Reisinger & textile designer
Júlia Esqué
Foreword
→ Text: Lieven Van den Heede
Welome, welcome, welcome, from the bottom of our hearts! It feels so good
to be able to say that again after almost two years. It will be absolutely brilliant
to see you again.
We’ve never looked forward to a fair with quite the same heady enthusiasm as
we’re feeling this year. There’s no doubt about it: we’ve missed one another! The
past period has shown us how essential the fair is for our sector. Buying and
selling furniture calls for real-life, personal contact. It’s not something you can
do hastily online. It’s a sensory, emotional and social event. It’s all about personto-person
contact, and physical contact with the pieces on offer. Furniture is
something that you need to see, feel, try out. It’s a question of ‘love at first sight’.
This is an important lesson that Covid-19 has taught us. We have all experienced
how important interiors have become to the consumer. Who could ever have
dreamt it? Suddenly interiors were centre stage again. Something that we have
to work hard at every day in normal circumstances is now happening of its own
accord. Turnovers are sky high! Unfortunately the euphoria was tempered by raw
materials shortages, prolonged delivery times and constantly changing price calculations.
We have all seen how enterprising our Belgian manufacturers are.
Time and time again, they’ve found solutions in response to consumer demand.
They’re offering a wealth of options for creating cosy places on the sofa and
cosy corners in the living space. These respond to the need for a sheltered, intimate
cocoon. The same trend has inspired the additional focus on free-standing
cabinets and multifunctional shelving units. Using these as room dividers also
help to separate living and working functions, which is absolutely essential for
work-life balance. They present pieces with a backstory, an intriguing or surprising
detail to explain, look at and pass on. Interiors are now ‘top-of-mind’ with
consumers. Let’s hold on to that moment!
We’re looking forward to SEEING you all again! See you in Brussels!
Photo: Lieven Van den Heede

BE#16
An appeal
for the
Reconnect & look forward
We continue to exhaust and waste natural resources, we continue to pollute our
environment, we disturb the balance of biodiversity and destroy natural habitats.
The Covid-19 virus, with a worldwide pandemic as a consequence, is one of the
many reactions to our actions, as are the extreme weather conditions resulting
from climate change.
Sustainability alone is no longer enough. We must come up with restorative and
regenerative solutions. Design must become a catalyst for lasting, sustainable,
environmentally-conscious thinking and action. Long-term thinking must take
centre stage: we need to design for future generations. We must now acknowledge
what went wrong and take responsibility for our future. Can we create a
legacy of which we can be proud? This is a gigantic task and responsibility for
designers. This appeal is a call to the furniture industry and trade to support
them in every possible way.
BRUSSELS FURNITURE FAIR
planet
The power of design
But let’s make this a positive story, because today the work of many designers,
artists and makers revolves around the circular economy and sustainability, for
example waste management, recycling and upcycling through interdisciplinary
collaborations, the encouragement of traditional crafts, the sharing of knowledge,
research, social participation and imagination. New, hopeful collaborations
are being forged between designers, knowledge institutions, organisations
and industry.
2 3
We must believe in the power of creativity to transform society. Money, governments
or science cannot solve complex global problems alone. We need fresh
ideas, alternative strategies and provocative thoughts. Whilst we work towards
a global circular economy, we must be aware of local challenges and opportunities.
We will also need to make better use of energy, becoming more efficient and
generating less waste. The pandemic and the lockdowns have made many of us
pause to consider the way we live, and an awareness has grown that things need
to be done differently.
1.
2.
‘Every little helps, but it
doesn’t solve everything.’
The world is changing, we’re seeing and hearing
that everywhere. The trade fairs in Milan and Paris
confirm this, albeit at a gradual pace. But it is clear
that we will have to get back in harmony with nature.
The big international brands are cautious and are
falling back on the familiar, on re-editions and
recognisable design. Fortunately, the young designers
have understood that it’s high time we started
caring for our planet.
1. COLLECTION 02: BURNT CORK
NOÉ DUCHAUFOUR-LAWRANCE
While moving to Portugal, Noé drove through
the dramatic fires of summer 2017. This visceral
experience resonated deeply. The second
collection of Made in Situ pays tribute to Portuguese
Cork, and is an ode to the resilience of
material, of people, of process. Each piece of
furniture contains and exhibits the marks of its
history. From calcined bark to fine grain, from
rawness to fluid curves evoking a caress, the
Burnt Cork collection plays with dichotomies.
Discarded burnt cork is transformed into custom
gradient blocks, then carved to reveal a
tactile & sculptural creation. This collection
is something of an anomaly, symbolic of the
phoenix rising from the ashes.
2. CHAIR
The tangible rigidity of the base of each of the 3
chairs morphs into curved shapes to welcome
the body. The first piece that Noé designed
was the Chaise Longue; this opened up the
path for the rest of the collection, evolving and
morphing first into the lounge chair and then
the chair.
→ Text: Siegrid Demyttenaere
Milan, back & forward
Under the influence of the pandemic our bedrooms became offices, our kitchens
schools, and our terraces or balconies the places where we wanted to make our
social engagement visible. In this hybrid environment, the private was increasingly
obliged to give way to the public, whilst many of the usual social functions
were actually suspended. Could we see the consequences of this in Milan or
Paris?
The trend towards smaller and more flexible living spaces has certainly been
rolled forward a year. We see large, comfortable sofas and chairs at the small
Supersalone in Milan. As a sign of ‘keep your distance’, but no doubt also to
achieve maximum peace and relaxation, whilst the design language is in fact
understated, as is the material use.

BE#16
The Supersalone indulged in
comfort and nostalgia
1.
BRUSSELS FURNITURE FAIR
4 5
3.
4.
5.
2.
The design refers to the roaring twenties, with warm colours and refined materials.
The colours are deep and saturated, with only light contrasts. The decorations
are geometric and the materials shine and are refined. There is a great
deal of marble, brass, marquetry in heavy wood and rich wallpaper. Everywhere,
allusions are being made to a stylish past. Is this tendency only visible in the big
Italian brands, as a precaution? Taking no risks in these times? There were no
large, expensive stands to be seen at the fair, but a reusable vertical wall, the
same for everyone.
With the new generation, it’s a different story. They have nothing to lose, because
material richness is not their goal. They are focused on the bigger picture.
Fortunately, alongside the uniform stands there was also The Maker Show with
experimental material innovations from small producers and sustainable startups,
and in The Lost Graduations Shows, recent graduates presented their projects
on radical sustainability.
We can certainly conclude that there is an impetus for change. Not yet in the big
brands, because there is no sense of urgency to be detected there. All kinds of
things are happening in the world – from climate change to urbanisation, not to
mention a huge health crisis with an enormous social impact – but the exhibitors
at the Supersalone are wallowing in comfort and nostalgia. Also in the city, the
fashion brands are causing a furore during the Fuorisalone, and seem to be the
only ones still investing in expensive large, imposing, irresponsible installations;
Hermès, Dior, Bulgari, Gucci…
1. MOLTENI&C
Flight D.154.5, an installation by Ron Gilad at
the Supersalone with the The Round D.154.5
armchair, designed by Gio Ponti in 1954 and
reissued by Molteni&C in collaboration with
the Gio Ponti Archives.
2. THREE’S COMPANY: MICHAL KLEINER
Developed during the pandemic Kleiner’s
graduation project is the result of a personal
search for comfort in her lockdown life. The
project is a series of three products: a hot water
bottle, a sourdough starter container, and
a kit for growing plants. All three products require
water and work together as one system.
Photo: Michael Shvedron
3. ARPER, KATA: ALTHERR DÉSILE PARK
Kata is designed with circular sustainability at
its core. Kata takes inspiration from artisanmade
wood and woven straw chairs and reimagines
the near universal typology using
contemporary, sustainable solutions.
4. CASSINA, SORIANA: AFRA & TOBIA SCARPA
The idea for this armchair that changed the
face of upholstered furniture belongs to Afra
and Tobia Scarpa, who designed it in 1969,
starting with the new possibilities offered by
the forming of polyurethane foam.
5. BOLD CHAIR: ANDRÉS REISINGER
At Nilufar Depot, 'Odessey' narrates the unexpected
connection between the digital
world and the real world, through the groundbreaking
combination of furnishings and NFT
(non-fungible tokens).
6. E15, TORE: DAVID THULSTRUP
A family of side tables, which explore an essential
yet monolithic design approach whilst
highlighting the role of materiality and form.
7. BULGARI, SHELTER: VINCENT VAN DUYSEN
A monolithic object created as a refuge offering
shelter and silence, especially from the
rush of Milan design week.
8. CHA‐CHA LOUNGE CHAIR: KHALED EL MAYS
A Beirut based design studio that works with an
array of local craftsman in the Bekaa Valley in
Lebanon.
6.
7.
8.

BE#16
3. SCAU, UNEARTHED: ANNA SAINT PIERRE
Compressed excavated earth from a SCAU architecture
project in Clamart, France.
Photo: SCAU Architecture
4. CITRUS PARADIS: REPULP
An eco-friendly material produced in France out of
waste from the citrus juice industry and other renewable
materials. Repulp is completely biobased
and recyclable and offers a valid alternative to petrochemical-based
materials. Repulp is later processed
in a workshop in Marseille with a combination
of handcraft and digital techniques resulting in
small series of 3D printed objects featuring unique
colours.
5. MYCÉLIUM, STUDIO PAYET & MIMO
In collaboration with Champiloop and the biolab
Nemeton, the studio created a table lamp made of
mycelium, a material which is available in large quantities
and easily accessible. This little known material
is becoming an alternative to cowhide and plastic.
6. ALGA DESIGN: SAMUEL TOMATIS
Tomatis created flexible materials made entirely of
algae, which he is developing with scientists. With
an appearance similar to leather or plastic, these
materials are biodegradable.
Photo: Florent Mulot
7. SCAU, GRANITO: ANNA SAINT PIERRE
Anna Saint Pierre’s in-situ recycling technique
called Granito has been adopted by SCAU, the
architecture firm for which she works. Granito –
or ‘in-situ’ quarrying – involves the recycling of
construction materials from building structures for
the renovation of those buildings.
Photo: SCAU Architecture
France, responsible beauty
The Maison&Objet trade fair focused on a lifestyle that is in harmony with nature,
which makes use of technology to bring people together – sometimes virtually
– and which at the same time draws upon the traditional expertise of crafts
that have been passed down from generation to generation.
Paris Design Week focused on a completely different kind of design: sustainability
with a businesslike approach. All over the city, there were exhibitions about
new and renewable materials to visit. Talks were organised that triggered an
awareness of how we treat our planet.
Various exhibitions showcased projects by designers who are carrying out research
with recyclable and energy-efficient materials including seaweed, fungi
and shells. We are invited to reconsider our approach to beauty and we are encouraged
to seek it out in a frugal and sustainable way. Today’s ecological problems
leave us all with no choice but to consider how things are produced. Disposable
items, polluting products and non-sustainable production processes must
make way for more responsible solutions.
BRUSSELS FURNITURE FAIR
6 7
1.
Fortunately we are seeing more
and more engagement with the
planet amongst the new designers.
It’s high time the manufacturers
followed suit.
An appeal for the planet
Alcova made an impression against the filmic backdrop of an abandoned barracks.
Many of the works presented balanced on the borderline between art,
materials research and spatial installations. It is these parts of the Milan Design
Week that have perhaps been most sorely missed this past year. Places for inspiration,
wonder and confusion. It’s like a quest for what still remains in a postindustrial
world in which climate change, rising sea levels, and the depletion of
raw materials and energy supplies has forced humans to change their lifestyles.
2.
3.
4.
5.
Many pieces of furniture had archetypical shapes and used earthy pre- or indeed
post-industrial materials such as steel, stoneware and wood; rough tables and
chairs that meet the basic requirements for our standard of living. But the message
is clear. The old familiar system of the furniture industry with designers
obliged to dance to the tune of manufacturers is a thing of the past. There will
be fewer objects in our living environment. The necessary utensils will therefore
also need to reflect this: they must be indestructible and made out of necessity.
It is in these kinds of unexpected places, in which design appears to be a bit-part
player, that new thoughts, ideas and surprising insights are born.
1. AGGLOMERATI, MAS: FRED GANIM
Agglomerati presents at ALCOVA 2021, MASS
its first collection of functional art-objects
made exclusively in stone, designed together
with Australian furniture maker Fred Ganim.
Photo: Studio Piercarlo Quecchia
2. PROTOTYPE IV: MARC LESCHELIER
The work develops the notion of pre-architecture
which is an intermediate state where
architecture is materially unfinished and legally
undefined to both explore new vocabularies
and an alternative genre of architecture.
Prearchitecture is also a moment where
architecture is not yet a discipline but a wide
spectrum of physical, plastic and spatial relationships.
6.
7.

1.
2.
3.
5.
6.
BE#16
BRUSSELS FURNITURE FAIR
Atelier Luma in Arles (FR), led by the Belgian artistic director Jan Boelen, is a
great example of how this research into sustainable materials can be scaled up.
The workshop is deeply connected with its geographical and cultural surroundings:
the Camargue, the Alpilles and the Crau. This bioregion has a wealth of
natural resources and a diversity of knowledge which they identify, develop and
apply. Rice growing, mineral quarries, salt marshes, sheep farms and the historical
production of textiles and ceramics are all sources of inspiration for the
development of locally-rooted products.
The workshop has been designed as a place for research, and for creating and
sharing knowledge. It houses a multidisciplinary network: artists, biologists, engineers,
farmers, philosophers, sociologists and activists work together to find
and answer to the challenges of the transition. According to their approach, every
project is part of a more virtuous system.
An appeal for the planet
1. ATELIER LUMA: COLOR GEOGRAPHIES
The Color Geographies project studies landscapes
8 as well as the colours historically used
9
4.
in architecture, crafts, and art in the region of
Arles, the Camargue, the Crau plains, and the
Alpilles mountains. Through research into local
pigments and dyes, the project ensures
that the colors of Atelier LUMA’s productions
are in harmony with the environment in and for
which they were conceived.
Photo: Max Felix
Samples of Merino wool from Arles dyed with
Garance de Provence and other Mediterranean
dye plants
2. ATELIER LUMA: COLOR GEOGRAPHIES
Pigment extraction from the micro-algae
Dunaliella Salina in Atelier LUMA's Micro Cultures
bio lab
Photo: Joana Luz
3. ATELIER LUMA: CRYSTALLIZATION PLANT
The Crystallization Plant is focused on creating
uses for salt produced by the Camargue region’s
salt makers. Atelier LUMA is researching
and developing new materials, made from
salt crystals, that can be produced within this
historic industry and its natural environment.
Photo: Adrian Deweerdt
Salt crystallization in supports designed for
architectural application
4. ATELIER LUMA, ARLES, FRANCE
Photo: Atelier LUMA
5. SÉMIOPHORES: HORS-STUDIO
Hors-studio decided to work with shells and
sea shells, because restaurants produce a
great deal of sea waste. Making materials with
crushed sea shells and bio plastic is interesting
because it can flow back in the sea after
use as it will dissolve naturally.
Photo: Ella Perdereau
6. PLÂTRE DE MER: LUCILE VIAUD
Sea plaster is made from shell waste, collected
and processed in Brittany (oysters, mussels,
sea snails, whelks, etc.). It is fully biodegradable
and available in as many colours as there
are species. The mineral from the shells is recognisable
in the texture and gentle fragrances.
7. GLAZ: LUCILE VIAUD
Glaz, from the old Breton word Glas, is the
name used for the nuance between the blue
and green of the Breton sea. Micro-algae
and shells colour the sea glass Glaz naturally.
Whilst the sea changes from blue to green
through the seasons, Glaz glass is also rich in
bubbles, cords and stripes which are present
in the material. In natural light, the reflections
transport us to the landscapes of the Breton
coast.
Photo: Flavien Delbergue
An appeal for the planet
7.

BE#16
And what is the situation in Belgium?
In Belgium we have Sep Verboom, who set up the Livable and ONTketen platforms.
As research and design platforms, they encourage post-industrial designers
to embrace culture and contemporary challenges. They collaborate with
for-profit and non-profit organisations and create alternative solutions for our
consumer society. Where profit is no longer evaluated in purely economic terms,
but in terms of the overall impact. But Sep is not alone. More and more Belgian
designers are collaborating on this sustainable story. This was also very clearly
apparent from the entries for the most recent Henry Vande Velde Awards. Our
new crop of designers is fully invested in the broader sustainable story.
BRUSSELS FURNITURE FAIR
With this last point, I would like to appeal to the Belgian furniture sector to help
support initiatives of this kind by applying the results of their research projects,
so that upscaling can take place. This is absolutely essential for the wellbeing of
future generations. /
→ Text: Siegrid Demyttenaere
ELIAS VAN ORSHAGEN - POST PANDEMIC LOVE SEAT
The interior
With the Post Pandemic Love Seat, Elias van
Orshagen is making a poetic statement. On
this bench, you inevitably slide very close together.
The seat is fashioned from a curved alu-
10 11
minium sheet, which is – not by accident – 150
(r)evolution
cm long. What powerful symbolism! This bench
runs contrary to all social distancing. It represents
the post-Covid era in which close contact
is allowed again.
www.eliasvo.com
An appeal for the planet
The interior (r)evolution
Close contact
CIRCULAR PANELS
As part of the ONTketen project, a transdisciplinary
team – the cleantech start-up Circular
Matters, design platform Livable and the social
economy enterprise Pro Natura – is joining
forces to tackle social problems such as
increasingly scarce raw materials, climate
change and social inequality.
This is a time to NEVER forget. The coronavirus
pandemic will enter into the history books as
a turning point in the interior world. Some
changes happen gradually, whilst others take
place at lightning speed. Some consequences
are thoroughly positive, whilst others cause
us to stop and think.
→ Text: frances van der Steen

BE#16
Priorities
All of a sudden, the buzz phrase was
‘stay safe’. Followed by the urgent instruction:
‘stay at home’. From one day
to the next, our world looked totally different.
The place to be was AT HOME.
Holidays became staycations. The car
was no longer a holy cow. Business
outfits were consigned to our wardrobes,
leisurewear (or worse) was fine
for around the house. Something was
set in train that for ages had seemed
unimaginable: the interior rose on consumers’
list of priorities and gloriously
overtook its perennial competitors.
Old-fashioned worldly wisdom are
proving to be not so crazy after all.
The expression ‘domestic bliss’ has
lost its derogatory connotations. There
turns out to be a grain of truth in it after all. When push comes to shove, your
life is about your home, your street, your local area, your own country… Living
and working, consuming and producing have all been changed by the coronavirus
era. What is the impact of the pandemic on our interior world?
To begin with, furnishing a permanent homeworking space/room. What initially
appeared to be a temporary emergency measure is most likely here to stay. Hybrid
working will become the norm, with our time split between the home and
the office.
The provisional workstation at the kitchen table, in the bedroom or in amongst
the washing is no longer tenable. There will have to be a more professional,
separate work bubble. Firstly because of the need to concentrate, be efficient,
businesslike. Video calls with screaming children and crashing pans in the background?
Having a confidential business discussion whilst everyone can listen
in? This does not look very professional. Secondly because of work-life balance,
which comes under greater pressure when you’re working from home. Of course,
the ideal solution is to have a separate workspace in the house or in the garden.
Then once your work is done you can literally shut the door behind you. Naturally,
this isn’t possible for everyone. Then it’s a case of being able to screen off
your workspace, out of sight and out of earshot of your family members. (The
Zoom and Teams gaffes from the early days now come across as anything but
professional.) A permanent workspace is becoming as established a norm in our
interiors as a table, sofa and bed. Acoustic folding screens and room dividers help
to preserve a dividing line between home working and private life.
MATHIAS DE FERM – LITTER SITO, MIACARA
Pet design
The interior (r)evolution
Large companies might consider the hub & spokes model. The head office (hub)
in a big city, and satellite sites (spokes) in smaller towns, closer to where staff
and/or customers live.
In any case, the evolution towards hybrid, decentralised working has been accelerated
by the pandemic.
Social distancing? Emotional contact!
The pandemic has also intensified the emotional and mental dimension of the
interior. Social distancing has made us aware of our need for physical and affective
contact. The lockdown (temporarily) moved our social lives to our homes.
On the one hand, the TV was turned off, because boardgames were rediscovered.
On the other hand, streaming became incredibly popular as it allowed us to
watch films together for hours on end. In any case, family sofas are more important
than ever in the interior, as islands in which to cosy up together. Everyone
relaxing, chilling out on the sofa and binge watching. The XXL-sized lounge element
has been upgraded into the cuddle corner. Lying stretched out on the sofa
was always something we wanted to do, but has now become a part of balanced
homeworking too. Here you can take a power nap, something that’s far from
self-evident in the office.
The pandemic has led to a run on pets.
Dogs, cats and other pets were purchased
at a rate of knots. For cosiness, for cuddles,
(Home)working? Space and balance!
for obligatory walks around the block?
The fact is that animal shelters were totally
12 empty. An animal of this kind claims its
13
place in the family and in the interior. Just
think of all the equipment required, such as
feeding bowls, baskets, cages and cat litter
trays, and an extra rug on the sofa or bed.
Sito is a design toilet for your cat and an
extra seat for its ‘staff’. This litter tray can
stand proud in your interior. It’s also designed
to be easy to clean out: the litter sits
in a disposable cardboard box. Sito is made
of powder-coated aluminium.
Ergonomically furnished
The Workspace One is a compact and comfortable
workspace, hidden away in a sleek
console table. Fold open the lid and an ergonomically
responsible desk will be ready
and waiting for you. The desk height (manual/electric)
and depth can be adjusted. The
workspace is equipped with LED lighting,
Bluetooth speakers, sockets, USB ports and
a Qi charging station. An integrated monitor
arm can even be provided. Outside working
hours, you simply close the cover and your
desk will disappear completely from sight.
This helps with the work-life balance. It takes
up just 160 x 50 cm when closed. Its exterior
is customisable: the basic metal is black or
white, with a choice of wood/melamine colours.
Each side panel in the metal frames
can feature an optional photo or logo. Just
plug into a single socket and go.
www.pami.be
BRUSSELS FURNITURE FAIR
At the same time, homeworking is having an impact on office design. Work is
done at home, whilst meetings, brainstorming sessions and socialising with colleagues
ideally take place in the office. A Zoom of Teams meeting is a pale substitute
for these. Big landscape offices are a thing of the past. There are now
fewer fixed workspaces and more open spaces. The lounge setting is designed for
contact with colleagues and teambuilding, as home working threatens to destroy
the social cohesion within a company. Dotted around are flexible spaces and
screened-off concentration and meeting bubbles. Just like at home, it’s sometimes
important to shut yourself off from your environment, the comings and
goings and background noise.
PAMI – WORKSPACE ONE

BE#16
Grow it yourself
Stek is a decorative design element for
growing cuttings from plants and herbs.
With a set of four rods and a bowl featuring
an ingenious cut-out, you can construct
the ideal support for your cutting. This varies
from plant to plant. The Stek set is 3D
printed in Belgium. You can plant the packaging
in the ground, and then flowers will
grow from it.
www.anneluusvermeersch.be
Birds’ feathers
Maarten De Ceulaer had always been fascinated
by birds. This ultimately inspired
him to create the Feathers rugs: sophisticated,
expressive collages of feathers. He
seeks out and scans the feathers, often
from different birds, before editing and abstracting
them. Their shapes, colours and
textures are arranged into surprising collages.
These are executed as hand-knotted
carpets in wool and silk from the Himalayas.
In addition to the standard circular and rectangular
versions, Maarten has also created
freeform rugs.
BRUSSELS FURNITURE FAIR
A’SCH – STEK, DESIGN: ANNELUUS VERMEERSCH
Stay healthy? Greenery in your home!
CC-TAPIS – FEATHERS COLLECTION , DESIGN: MAARTEN DE CEULAER
Because of the pandemic, houseplants took on an additional significance. The
botanical interior trend has proved to be essential for your health. Walking in
the open air, ideally in nature, has been rediscovered. It’s so good for us! This
experience is being taken back into the home, as it were. Plants create life, peace
and routine. Plants are good for the interior climate, some have air-cleansing
properties. Caring for and taking cuttings from plants creates those all-important
zen moments. More than ever, nature appears as a source of inspiration in
the interior. This translates into organic shapes, purer materials, and more room
for variety and spontaneity.
14 15
Online boost
The lockdown has given a boost to online shopping. Consumers took to it en
masse. They discovered how easy it was to buy with a single touch of a button. At
the same time, they became aware of how much they missed the physical shopping
experience. Especially at interior design shops, they want to see, feel, and
try out their (bigger) purchases. Shopping by appointment makes the customer
feel like royalty, plus perhaps prompting a sense of obligation to buy. Recreational
shopping was wiped off the map. Wandering around an interior design shop is
worlds apart from peering at a screen. In the meantime, consumers have become
more familiar with the virtual realm. Configuring sofas and cabinets online is a
game. Augmented Reality makes it even more fun. They are accustomed to QR
codes.
For interior retailers and manufacturers, these developments have profound,
sometimes far-reaching consequences. Physical shops opened a webshop. Manufacturers
have been playing online catch-up: their websites have been rigorously
overhauled, their photography made more stylish, and their social media activities
professionalised. These online developments were in the air and have been
hastened by the pandemic. How do you keep up as a business with the onlinesavvy
consumer?
There’s also a less ideal side to online shopping: its impact on the environment
(all that packaging and all those delivery vans) and on spatial planning. All hot
issues.
BRAM KERKHOFS – MEANDER
Regional awareness
The pandemic has exposed a number of sticking points. The recent natural disasters,
the undeniable issue of climate change, and raw materials shortages have
acted as a catalyst.
Consumers were confronted with the overseas origin of products and the less
pleasant attendant consequences. Surely this provides food for thought? Then
you’re better off buying locally/regionally/European. Manufacturers experienced
the less pleasant sides of globalisation and outsourcing. They tried to solve things
in-house and to draw upon regional (European) resources.
These issues set in train a change in mentality. How quickly will this lead to a
drastic shift in behaviour? Time will tell. /
Endlessly elastic
Meander is a continuous research project to
single-handedly assemble semi-transparent
screens. The design concept combines elastic
ropes/bands with a stable material, in this case
a stainless steel plate. With this you can literally
put together all imaginable constructions and
shapes.
You have the choice of round elastics of between
3 and 10 cm in diameter, and flat elastic
bands of between 5 and 60 mm wide. You
clamp these in between the profiles in the
stainless steel plate (see photo). You can vary
both the format of the elastic and the gaps
between it. In this way you can create your
semi-transparent screens in the most fabulous
shapes. Straight, round, undulating and pretty
much anything you can come up with. The potential
applications are endless. From room divider
to cabinet carcass to façade cladding. In
this case, ‘screen’ is a highly elastic concept.
www.bram-kerkhofs.be

BE#16
Hybrid
WORKING
BRUSSELS FURNITURE FAIR
16 17
From home to boardroom
Tribu is a universal design concept for every
conceivable moment spent at the table, and
desk-based work situations. From your dining
table at home, to hospitality solutions. From the
smallest homeworking spot to a co-working
space, a typical executive office or an endless
meeting room. Thanks to loose leaves, you can
indeed extend the rectangular tables until they
are kilometres long.
The solid wood tabletops have soft-touch
edges. This makes eating and working more
comfortable for the arms. A super-professional,
woman-friendly addition is the modesty panel
for the desk. Even its design is graceful!
The tabletops are available in all established
shapes and materials, such as solid oak and
Fenix-NTR ® . The metal structure in between
the legs can be finished in a colour that matches
your chairs or something else in your interior.
Tribu is all about eating, working and meeting
in style.
MOBITEC – TRIBU, DESIGN VINCENT DEJONGHE

BE#16
BRUSSELS FURNITURE FAIR
NEYT – HOME DESK
18 19
Hybrid Working
NEYT – CAPO
Tailor-made homeworking
NEYT – HOME OFFICE
Neyt saw a great opportunity: homeworking
calls for homeworking spaces. The kitchen
table is fine for a while, but not for months, or
who knows, for evermore. One person might
have a lost corner to retreat to, whilst another
might have enough living space to free up a
whole room. In between these two extremes is
a range of homeworking situations. To respond
to this, Neyt has a brought out diversified range
of homeworking furniture.
The Home Desk is the most elementary solution:
a basic desk measuring 120 x 63 cm
complete with drawer unit. The Home Office
is a compact workspace: the desk plus a high
bookcase take up just 130 x 72 cm of floorspace.
Both home office solutions are available
in ‘royal oak’ and ‘textured white’.
The ultimate solution is Capo: a modular office
range with the allure of a professional office.
The desk is available in three sizes: 150, 170
and 200 cm long by 80 cm deep. If you slide
the low sideboard beneath it, you get a corner
solution that calls to mind an executive desk.
The cabinets are available in two widths and
two heights. Capo in ‘golden oak’ emanates a
warm, homely vibe. The combination of light
chestnut with black looks more businesslike.
Given their intensive use, all homeworking
pieces are finished in scratch-resistant melamine.
What’s more, all desks allow you to
choose your work direction yourself. The supports
and drawer units can be slotted beneath
the top either to the left or right.

BE#16
Out of Love:
for NATURE
BRUSSELS FURNITURE FAIR
We cherish nature. Our awareness of
nature is translated into more sustainable
solutions. More than ever, nature is
providing inspiration for our interiors.
See the organic shapes, effects and
materials.
100% circular
The Revor Circular mattress is indeed 100%
circular. The Niaga ® label proves it. This pocket
spring mattress is made of just two circular
20 mono materials: polyester and steel. These
21
can easily be separated from one another and
endlessly reused – without any loss of quality
or the addition of other ingredients.
Polyester is the material of which PET bottles
are made, among other things. This is also the
raw material for the zips and all textile yarns
for the mattress cover, the 3D comfort layer
and the pockets around the springs. The latter
are made of remelted steel. The highpoint
of the circular concept is the ‘click-unclick’
polyester resin from Niaga ® : when heated this
detaches fully. This allows the mattress to be
easily dismantled and separated into two material
streams. The mattress goes into the
oven, the glue detaches and the materials are
recuperated for reuse. The polyester and steel
are melted down to produce raw materials for
a new Circular mattress. So no raw material is
lost!
The finesse of the Circular mattress is the
Niaga ® label with the QR-code. This links to
the product passport with detailed information
about the materials used. There are also
instructions here about how and where the
consumer can hand in their Circular mattress.
This completes the circle: the old mattress becomes
a new mattress.
REVOR – CIRCULAIR
Natural sleep
Where is the time that you would sleep on a
sack of straw, sitting upright in a bedstead? The
only materials to hand at that point were natural
ones. Polypreen harks back to that past time,
in combination with today’s science. The Ecosy
concept starts from the principle of ‘sleeping
on natural materials’ without toxic substances,
just like in days of yore. Of course, the sleeping
comfort has now been improved, both ergonomically
and in terms of quality, with comfort
layers and zones, amongst other things. Both
Ecosy mattresses are composed of 100% reusable
raw materials. The Naturall mattress has
a core of 100% natural latex and an intermediate
layer of coconut. The Greenwave version
is built up of Calico ® pocket springs in cotton
bags, and the Pulse covering layer is also made
of 100% natural latex. The mattress covers are
a natural double cloth weave of viscose with
Belgian linen.
The mattress collection has been supplemented
by a solid wood cot plus a box with wooden
headboard. This makes Ecosy a natural sleep
concept.
POLYPREEN – ECOSY

BE#16
Environmentally-friendly cover.
Environmentally-friendly cover
The Neo chair derives its name from its upholstery:
a loose cover. This can be replaced
whenever you like. When the seasons change,
or there’s a new interior trend, you can opt for a
different colour or fabric type. If necessary, you
can buy a few reserve covers, in case of accidents.
If there is wear and tear, all you need to
do is replace the cover with a new one.
BRUSSELS FURNITURE FAIR
Neo has opted for a technical rather than an
economic lifespan. Instead of throwing away
the chair, you replace the cover. This is better
both for the environment and for the pocket. In
any case, the covers will generate traffic to the
shop and make the public aware of more sustainable
purchasing options.
Out of Love: for NATURE
22 23
Out of Love: for NATURE
Ode to nature
Signatur is aimed at the ecological niche. Everything is made from 100%
natural materials such as hemp, horse hair, natural latex, solid wood, organic
cotton, jute and linen. The applies to the box, mattresses, toppers and
pillows. Some biomaterials deserve a more detailed description. The horse
hair is a taillok ® quality, and the linen is certified with the Belgian ‘Masters
of Linen’ label. For the upholstery of the headboard and the box, you have
the choice between a refined linen or a more rugged jute. The mattress and
topper are buttoned together with a wide loop – an original detail.
Written on the mattress is an ode to all natural materials. The poem is
signed by ‘nature’ and it is from here that the name ‘Signatur’ is derived:
made with respect for humans and nature.
MOBITEC – NEO
REVOR – SIGNATUR

BE#16
Natural
Shapes
Egg-like proportions
The name speaks for itself, at least it does in
Hungarian. Toya means egg. The armchair is
inspired by the contours of an egg: namely the
gradual widening of the rounded upper section
before it narrows into the lower section.
How are the two related? The silhouette of the
backrest is derived from the top half of an egg,
and the seat from the bottom half. The rounded
wooden frame keeps Toya in balance.
BRUSSELS FURNITURE FAIR
Out of Love: for NATURE
24 25
Out of Love: for NATURE
TOON DE SOMER – TON SUR TOOON, DESIGN: MATHIAS DE FERM
Several sides
A naturalistic boulder shape.
Ton sur Tooon is a nod to ‘ton sur ton’: the concept
revolves around nuances. Having an eye
for nuances, introducing nuances. What happens
when you look at something from a different
angle, introduce a slight twist, change the
material?
Kicking off the concept was the oval room divider:
an architecture of oval wooden planks
and metal uprights in a rounded L-shape. The
latter create distinct, asymmetric impressions.
On one side, your gaze meets a closed surface;
whilst on the other you are looking into an open
compartment.
The planks are available in lengths of between
100 and 400 cm, whilst the uprights are always
35 cm tall. The empty space in the upright can
be used for books, as a wine rack, or to showcase
other items. The open space between
the two uprights can be filled with cabinet elements
and drawer units. Do you have two room
dividers? You can connect these with a clothes
rail to make a wardrobe.
The next step was the Ton-sur-Tooon table,
set on legs in the same rounded L-shape. The
organically shaped tabletop is a naturalistic
copy of a real boulder. The circumference of the
stone has been enlarged to create a tabletop
measuring 237 x 193 cm, spacious enough to
seat 8 to 10. The smaller alternative measures
177 by 132 cm. One thing is absolutely certain;
the boulder shape is unique.
The tabletop is available in veneer, lacquered
and cemented using a Swiss process. The
aqua concrete is applied by hand in 3 layers,
before being sanded and primed. The drying
time in between these takes a week. The aqua
concrete is itself water and grease-resistant. In
spite of this, it is still finished with a transparent,
two component boat varnish.
In parallel to this exclusive model, a light version
has been launched. In this case, the tabletop
is simply geometric and laminated.
In short, Ton sur Tooon has been crystalised
into an all-round and diversified concept, suitable
for the home and contract markets, and for
big and small budgets.
PASSE-PARTOUT – TOYA

BE#16
Invisible
After 6 months’ research, Toro is ready to go,
exactly according to plan. In wood, without visible
screws in the back! So how is the upholstered
back attached to the wooden frame?
That’s not something Mobitec is going to disclose
here. In any case, with that detail Toro fits
into the design trend. Chairs with a suspended,
rounded back are hugely popular. In addition to
the unusual wooden frame, Mobitec also offers
a metal version.
Amorphous design
LaLa is a visually fascinating single seater with
pouffe. This is an optimal example of 3D organic
design. A decorative seam curves around
the amorphous contours. Especially for LaLa,
Moome has invested in moulded foam technology.
In this case, a wooden carcass has
been filled with foam. The upholstery in the
woolly Teddy fabric makes the model absolutely
irresistible. You can position multiple singleseaters
alongside one another to create a sofa.
BRUSSELS FURNITURE FAIR
MOOME – LALA, DESIGN STUDIO YONOH
Organic graphic
MOBITEC – TORO
26 27
Ashboro is characterised by graphic lines.
These generally run straight, apart from in the
organic corner element. Although you’ll also
find a straight line there, namely a short indentation
between the seat and the armrest. This
round element makes Ashboro a great sofa for
cuddles. The loose cushions (two sizes) are designed
for building a cosy nest.
Out of Love: for NATURE
GERLIN – ASHBORO

BE#16
BRUSSELS FURNITURE FAIR
Fruity corners
This corner is not a corner in the geometric sense of the word.
In furniture terms however, it remains a corner, despite being organically
rounded. The shape is derived from a piece of banana
or a segment of citrus fruit. You can opt for the entire piece or a
smaller piece: for a round corner of 90°, 60° and 30°. This allows
you to build up more creative seating arrangements. Just imagine,
two elements facing in opposite directions set back to back.
Or imagine a sofa that moves through the space like a streamer.
With these round corners, a new dynamic is created.
PASSE-PARTOUT – POMOLINE
28 29
Natural geometry

BE#16
BRUSSELS MEUBELBEURS FURNITURE BRUSSEL FAIR
PERFECTA – SPINNER & BAR-LOUIS
30 31
Colour tastes
The BarLouis bar stool revolves around colour
composition in the interior. The polypropylene
seat (10 colours) and the metal base (17 colours)
can either be monochrome, a matching colour
or mixed and matched in contrasting shades.
The palette varies from trendy pastel shades to
grey/metal hues. 170 configurations are possible
per stool. In other words: there’s a perfect
colour for every taste.
Natural shades
Out of Love: for NATURE
Out of Love: for NATURE
PERFECTA – WACKO & AERO
Ideal ellipse
Practically round
The ellipse form has a special place amongst
oval tables. It is the dimensions that determine
whether the table is practical to use. That’s why
Perfecta has opted for 120 cm wide x 240 cm
long as the ideal size. The space around and
on top of the table can be utilised to the full.
There’s no need to offer up seating space in
order to be able to comfortably eat, work and
socialise. And the opposite is also true.
PERFECTA – VENETO & BAR-ALLURE
The chairs Aero and Allure appear to be identical.
The oval seat is combined with an arched
arm and backrest. Two metal U-shaped profiles
(tube diameter 16 mm) are the stylistic element
that both connects and divides them. These
cause the arm and back rest to almost float
above the seat – typical of the design style of
the 1980s. The relatively thick upholstery and
high back lift up the seating comfort to armchair
level.
The seat is as soft as the base is sleek. The
metal feet and brackets are available in a
choice of 16 epoxy colours, including copper,
stainless steel and aluminium shades. The dif-
ference between the two chairs? Allure has a
swivel seat and is available in a bar stool version.
Aero is only available as a dining room
chair with a fixed seat. In parallel to these
chairs, Perfecta has included a wider selection
of circular tables.
The round Veneto and Wacko tables are available
in three formats: a diameter of 120 cm, 140
cm and 160 cm, suitable for seating four, six
and eight people respectively. The maximum
of 160 cm is partly for logistical reasons: this is
the maximum reach of two widely outstretched
arms. So all the round tabletops can be lifted up
and delivered by a single person.

BE#16
Natural
Effects
BRUSSELS FURNITURE FAIR
32 33
Tree trunk table
DE EIKEN ZETEL – FENIX

BE#16
Steel-grey vintage
BRUSSELS FURNITURE FAIR
The dark ship’s wood of the door fronts has
wild colour gradations. In contrast, the drawer
fronts and tops are finished in steel-grey metal
(melamine). The construction is based on metal
shelving systems: the closed cabinets have an
open base and are set between metal uprights.
For the tall cabinets, the additional space is
filled with shelves and open compartments.
All in all, the Samir collection falls under the
industrial vintage category. A surprising extra
is that the cabinet interiors are fully finished in
identical materials to the exterior of the cabinets.
EVAN – UDINE
U-shaped profile
Out of Love: for NATURE
The rugged ‘teak’ feels like it has been battered by up the 80-cm thick tops, which appear to be raised
34
the elements. The ambiance is one of old fishing up above the underlying unit. The metal U-shaped
boats. There’s a strong temptation to touch the robust
profile returns as a sledge foot beneath the cabi-
35
planks and pronounced melamine ‘teak’. The nets and tables. The bar cabinet is partly left open,
sturdy cabinets are supported at the sides by chamfered
including at the side. This lends an airiness to both
U-shaped metal profiles. These end half way the cabinet and the
space.
MEUBAR – SAMIR
Day and night
With Linda, it’s all about nuances.
The pieces are fashioned from
old, recycled teak. The thick solid
wooden planks exhibit subtle colour
variations. These nuances are a
mark of authenticity, the long past
history of the wood.
The metal in the glass doors and
table legs is coloured in tin grey. In
daylight this appears to be a pale
shade, whilst in the evening light it
seems darker. These nuances can
be explained by the play of light.
You can enhance this effect with
artificial light.
LEE & LEWIS – LINDA
MEUBAR – SAMIR

BE#16
De-stressing Flemish style
De Eiken Zetel is focusing on de-stressing at
home, with a nod to the bucolic peace of the
Flemish countryside. The anti-stress collection
is being marketed as a shop concept, with quirky
rural images as an integral part of it. All reclining
chairs are electrically adjustable as standard (2
motors). What’s more, the majority of models can
be delivered from existing stock, enabling a rapid
turnaround.
BRUSSELS FURNITURE FAIR
The ‘Tropix’ wood finish has a dominant presence.
Here and there, the wild flames in the
weathered wood appear to have been lightly
charred. The tops of the cabinets and drawer
fronts are finished in the ‘dark stone’ finish,
36
which closely resembles slate. Whilst the cabinet
37
doors appear to be made of glass set in
metal frames, their slender frames are in fact
fashioned from MDF.
Chequered glow
Otto forms a block between 12
cm-wide uprights. The dresser
is traditionally proportioned with
sliding doors: glass on top and
solid below. The Scarlett finish
is warm, emanating a reddishbrown
or rusty brown glow. Yet
the wood is not cherry, as this
has too many colour gradations.
It is easier to make out the colour
mix close up. As well as the
dresser, Otto also offers every
conceivable piece for the dining
room and sitting room.
The power of relaxation
DE EIKEN ZETEL – JILL
Wild flames
BAUWENS – OTTO
BAUWENS – OWEN

BE#16
Air & Light
Open & Closed
Illuminated box frame
The Riva range is being introduced in ‘light forest’,
a new 3D melamine. The smoked glass
of the mirrored door intensifies the colour
gradations in the wood finish. The fronts feature
integrated metal shell handles, creating
a semi-handleless look. The construction of
the headboard is inspired by a box frame, with
a gap between the panel and the frame that
serves to highlight their thickness. The quasifloating
panel is indirectly illuminated.
Surprisingly handleless
Pauline is an atypical baby bedroom for Neyt.
The sleek, minimalist design has handleless
fronts. Its smooth surfaces are only interrupted
by a single open compartment in the chest of
drawers and wardrobe. With Pauline, Neyt is
going in a surprising new direction.
38 39
MDR BY BAUWENS – RIVA
NEYT – PAULINE
Rippling backs
Wave alludes to the rippling lines of its backrests.
With every element, the back cushion
leans against a gently curving shell. Seen from
the back, all these backs form a wave-shaped
movement. At least, they do when they are all
set in the same position.
ROM – WAVE
In a single fluid motion, you can tilt and slide
the backrest 30 cm forwards or backwards. You
can do this whilst seated, with all elements.
Naturally, this model is also available according
to the 10-cm made-to-measure concept.

BE#16
Accompanying rug
Castle Line introduces the Zion cabinets in a
new shade of grey for the oak veneer. A welcome
alternative to the standard natural. Characteristic
of all these cabinets is the tray design:
the raised edge around the tops. The TV cabinet
has the option of an open compartment.
Tapered, black metal feet lend the cabinets a
retro look.
BRUSSELS FURNITURE FAIR
The floor rugs are more than merely decorative.
They are part of the new range of three indoor
and outdoor carpets. With its fading pattern,
Pixel has a vintage allure, whilst Teddy’s wool
look is in line with the natural trend.
CASTLE LINE – ZION & TEDDY
40 41
THEUNS - IZOLA
Out of Love: for NATURE
Out of Love: for NATURE
THEUNS – IZOLA
Dotted line continuation
Izola plays with geometric volumes and spatial effects. Sleek planes can be transformed
using recesses and metal structures into a lighter and more airy composition.
The cabinets range from compact (1 door) to large (4 doors). The sideboard can be
configured to include a single recessed compartment. If desired you can accentuate
this open area with a ceramic inset in ‘marble look’, with a choice of
‘diamond cream’ or ‘noir désir’.
The quintessential thing about Izola is the metal rack with its filagree structure and
refined 13 mm-thick planks. This is half supported by the cabinet and elongates
the sideboard with an open grid structure. The straight line is continued as a dotted
line.
The metal of the rack reappears in the base beneath the cabinets. Other options
are to have the cabinets on a plinth or mounted on the wall. In terms of finish, Izola
offers a choice of 5 shades: natural, white, grey, dark and black brushed oak.
CASTLE LINE – ZION & PIXEL

BE#16
WHITE
a fresh start
BRUSSELS FURNITURE FAIR
Sleek folds
August is a sleek modular programme
with the charm of a classic Italian
design sofa. This appeals to a broad
audience. August has an additional
argument too: the loose, high lumbar
cushion with integrated folding function
in the headrest.
42 43
Peaceful and light
MOOME – AUGUST

BE#16
Alternative creative
Achi is the affordable alternative derived from a
high-end design concept. You sit on a flat bed
with loose backrests and bolster cushions. The
idea is inspired by the traditional Eastern sitting
culture. In this Westernised design version, the
pile of cushions is reduced to a minimum and
transformed into a pair of freestanding back
modules. These can robustly withstand body
pressure. An integrated metal construction
in the cushion block transforms the pressure
against the back support into a downward force
on the seat. The anti-slip profile on the underside
and the bouclé material ensure additional
stability. The back cushions are guaranteed to
remain stable, without falling over or slipping.
The concept offers unlimited freedom to sit
how and where you want to. Side by side, face
to face, back to back. Close together, at a distance,
with your gaze trained indoors or out. You
can use Achi as a sofa bed, and for your power
nap while working from home. Your creativity is
given free rein.
HIMA – ACHI
Universal
Varam is positioning Square as the universal
solution for living spaces and comfort requirements.
With its more than 40 elements, a suitable
solution can always be found. Including for
small homes. And for customers in search of
luxury too.
The elements come with a wall-away reclining
system with an electronically adjustable headrest
as standard. One of the exclusive options
is the heart in balance position. The control
panel also contains a USB port.
For Square, Varam has included the H2O fabric:
an easy care - easy clean option. Even the
most stubborn stains such as ballpoint pen,
coffee and wine are easy to wash off. The full
fabric collection features more than 90 options,
from fine microfibres to coarser bouclés and
plush velvets. The leather range comprises 15
colours, including the trendy cognac.
BRUSSELS FURNITURE FAIR
All sides
Grace is a rugged, no-nonsense sofa. The indented
The semicircular pouffe opens up a wealth of pos-
seams make the rounded seats appear sibilities. It can be used as a footrest up against
even plumper. Underlining the monobloc look is a the seat, or a side table beside the sofa. Or two
44 substantial, upholstered base. Thanks to the con-
can placed together and used as a round pouffe
45
cealed legs, a shadow is created that seems to
‘lift up’ the sofa.
or coffee table. With Grace, you can go in many
different directions.
WHITE a fresh start
RECOR – GRACE
VARAM – SQUARE

WHITE a fresh start
BE#16
BRUSSELS FURNITURE FAIR
46 47
WHITE a fresh start
Modular solutions
Fast
The new consumer is impatient. In
order to respond to them faster, Rom
has taken steps to speed up the
availability of the Sesido collection. A
special fabric collection has been selected
to shorten delivery times. Sofa
beds upholstered in these fabrics
can be supplied ‘within four weeks’.
NILLSPRING – BEAUBOX
ROM – SESIDO
Re-start-up
Crest has managed to acquire
the exclusive licencing rights for
the Dutch labels ‘Karat’ (cabinets)
and ‘Tables to Love’. Improvements
have been introduced
here and there, for example to
the stability of the extendable tables,
and with the switch to Blum
fixtures. In the re-start-up phase,
the focus is on the Benelux region.
Retro 3
The kidney shape is typical of the
mid-century design style. Vertical
bands in the back allude to the car
classics from that period, whilst bouclé
fabric enhances the retro look.
The sofa is available in widths of 200,
225 or 250 cm, and the matching
pouffe in a diameter of 63, 73 or 93
cm. For the swivel armchair, Hima has
opted for a cross foot in black metal.
CREST – KARAT
HIMA – PLUMI

BE#16
Out of Love: for
FAMILY & FRIENDS
BRUSSELS FURNITURE FAIR
We cherish our family and friends.
They are the key to our happiness.
More than ever, we want to enjoy
each other’s company and proximity.
See the generous sofa (bed)s and
reclining options.
48 49
Love
The Livio collection has been expanded to
include the Lovely element. An asymmetric,
rounded module for all who hold one another
dear. Sitting cosily together, physical contact
without distancing! This experience is of immeasurable
value, which is certainly a convincing
sales argument.
PASSE-PARTOUT – LIVIO LOVELY

BE#16
Light
The Sepp model is designed to chime with the current
architectural trend. Floor-to-ceiling windows and
wide-open garden doors allow light and air to stream
into the home. Hence the slim, 18 cm-high feet and the
recessed base. This makes the sofa appear to be lifting
itself up 23 cm above the floor. Light, air and a wideopen
view are given free rein. This also explains the
relatively low back with foldable headrests.
BRUSSELS FURNITURE FAIR
The number of seams has been reduced to a minimum.
Visco-elastic foam prevents creasing and enhances
comfort. Aside from the many elements, the
two-person chaise longue deserves a special mention
as the ultimate cuddle space. Sepp can be configured
in anything from a compact two-seater to a generous
corner sofa.
RECOR – AXEL
VARAM – SEPP
Out of Love: for FAMILY & FRIENDS
50 51
BAUWENS – KENDRIK

BE#16
BRUSSELS FURNITURE FAIR
Relaxed sofa lounging
& Binge-watching
& Power napping
Out of Love: for FAMILY & FRIENDS
52 53
Out of Love: for FAMILY & FRIENDS
Adjust, deepen, heighten
Palma is a reclining sofa with an open base and a perfectly
invisible mechanism. Its finesse lies in its fixed
back, which is split horizontally. The uppermost, flat
section can be folded down backwards. The loose
back cushions can then be positioned against it. And
voilà, simultaneously the seat has been made deeper
and the backrest higher. The lumbar cushions allow for
further fine-tuning.
MECAM – PALMA
&DEZ – ZENGA

BE#16
Relaxed sofa lounging
GERLIN – PAROLI
Paroli is a lifestyle sofa for couch potatoes,
lovers of home cinema and binge watchers.
Everyone wants to stretch out cosily
together and watch TV for hours on end. But
this isn’t always easy to achieve. Paroli offer
the perfect solution: everyone has their
own space to lie down in. With two on the
chaise longue, or on a seat module with reclining
functions. Every element is equipped
with an adjustable headrest. Relaxed lounging
on the sofa is now possible for every
member of the family. The discussion will no
longer be about who can lie down, but about
who will lie where. This space for everyone
to stretch their legs has proved to be a decisive
sales argument in the lifestyle market
segment.
Chilling
Sit back and relax
Out of Love: for FAMILY & FRIENDS
Gabrielle is a sofa for chilling out with friends.
Perfect for cosy chats, convivial drinks,
stretched-out binge watching, or gaming whilst
on the edge of your seat.
54 55
Out of Love: for FAMILY & FRIENDS
HIMA – ADAGIO
&DEZ – GABRIELLE

BE#16
Couch Sleeping
& Sleepovers
Sleep secret
There is nothing to suggest that this open base
armchair conceals a bed. Damien is a cubist
design model set on high feet. A striking detail
is the split armrest. When you fold out the sofa
into a bed, you can leave the seat and back
cushions in place. These are attached to the
bed mechanism, so are automatically turned
beneath the bed when you open it out.
BRUSSELS FURNITURE FAIR
Damien is part of the High Comfort collection.
This means sleeping comfort based on pocket
spring mattresses and 14 cm-thick slatted bases.
This model is available as an armchair and
a two-seater sofa, with optional chaise longue.
Plus points
56
Glamora is the latest addition to Sofabed’s Premium
57
collection. The sofa bed has very subtly
modelled with a chamfered armrest. The two
loose lumbar cushions are included.
The Premium collection uses the sofa bed
mechanism from the renowned Italian brand
Lampolet. The sofa can be transformed into a
bed in just 2 seconds. You sleep on an 18 cmthick
pocket spring mattresses, supported by a
metal grid base. You also sit very comfortably,
on memory foam in the cushions.
Out of Love: for FAMILY & FRIENDS
Out of Love: for FAMILY & FRIENDS
SOFABED – DAMIEN
SOFABED – GLAMORA

BE#16
BRUSSELS FURNITURE FAIR
Built for lying across
NEO-STYLE – COBRA
Cobra is a flexible sofa designed for sitting, relax. Or you can claim it for yourself for a while,
semi-reclining and lying across. You can slide to lie stretched out and take a nap.
out the seat by an additional 10 cm for a more
relaxed position. The armrests are seamlessly Cobra is interior sprung as standard. For the
adjustable, right down to the same level as the base, you have the choice between wooden
58 seat. The loose arm cushion serves as a head and metal feet, plus a sledge foot, each in three
59
cushion. You can sit together on the sofa and heights.
LIGNA – MANCHESTER
Stacked towers
From bunk beds to stacking beds. This is a new
departure for Vipack. Modulo is a basic single
bed set on unique legs in the shape of an arrow,
a puzzle piece or a doll. The beds slot neatly
into one another vertically, allowing you to stack
them in veritable towers. In terms of space, it
makes no difference how many extra beds you
put in your home. Whenever you need an additional
bed, you simply lift it down from the stack.
The mattress is included.
The sales market is highly diverse. The blended
family, whose home alternates between being
full of kids and having no kids at all. The empty
nest, where the children come home to visit
from time to time. Sheltered housing, holiday
homes, student rooms, and so on.
Vipack is playing it safe, so these beds come
with a warning. You should only sleep on a
Modulo bed when there are a maximum of two
stacked together.
VIPACK – MODULO
VIPACK – MODULO

BE#16
Surprisingly
Relaxing &
Comforting
Reclining armchair
Aurora is a cosy, round armchair to nestle in. Its
tautly upholstered body encircles the plump
back and seat cushion. The comfy arm cushions
lean loosely against it. The surprise element?
Aurora turns out to be a reclining armchair.
The backrest tilts back and the footrest
appears. There is a height-adjustable headrest,
and the reclining function can be set in motion
with touch controls.
BRUSSELS FURNITURE FAIR
RECOR – AURORA
Starring role
Out of Love: for FAMILY & FRIENDS
In this semi-classic model, the armrests play the starring role. They curve gently outwards
before folding back inside. Contrary to expectations, this folded flap is fixed in position. This
is necessary, given that Morales comes with reclining functions, including an electrically
adjustable headrest.
The outward-curving armrests are in fact surprisingly slim. They take up considerably less
space than the trendy wide arms of modern sofas. The compact dimensions are an additional
plus point.
60 61
Out of Love: for FAMILY & FRIENDS
RECOR – AURORA
HIMA – MORALES

BE#16
Mobile relaxation
Remy is more than just a swivel armchair. To
begin with, it’s a fully-fledged reclining armchair,
electrically adjustable and featuring a
heart-in-balance setting. What’s more, the
headrest can be adjusted with great precision,
just like with car seats. The cherry on the cake:
Remy is driveable. There are invisible wheels
incorporated into the five-point star base. As
soon as you sit down, the wheels block. When
you stand up, they come free again.
BRUSSELS FURNITURE FAIR
62 63
MECAM – REMY
Out of Love: for FAMILY & FRIENDS
LIGNA – BLIZZARD
Inclusive design
The Esparta reclining armchair was originally a
Mecam model, designed for anyone who is still
reasonably young and fit. The sales channel is
the mainstream interior business. Otium Care
has made the model suitable for everyone who
has difficulty walking or is frail in other ways. This
can be done pretty simply. Wheels beneath the
cross base make the armchair easy to move.
Replacing the cross base with the Multi base
gives the reclining chair an additional wheelchair
function. This makes the model suitable
for care institutions. Quite simply, Esparta has
been transformed into an ‘inclusive design’.
Young hearts
This young living sofa can be personalised using
the well-known formula. Modules follow a
20-cm grid, with an arm here, a foot there. To
make the sofa extra chill, there are of course
the relaxation functions. Here Blizzard offers
the heart-in-balance setting. This is a pretty
exceptional option in the young living segment.
This ‘healthy’ function is particularly apt right
now.
OTIUM CARE – ESPARTA
OTIUM CARE – ESPARTA

BE#16
Out of Love:
for MY HOUSE
BRUSSELS FURNITURE FAIR
We cherish our homes. They are our safe
haven and personal habitat. More than
ever, we want to make a house our home.
See the developments in the customising
options.
64 65
Update - upgrade
Polypreen has brought the well-known 247 box spring concept up to date. You now have more standard
options to choose from, including ten headboard models and five feet. In the case of the Scandinavian
box spring with topper, the box and the mattress have identical upholstery. Without a topper, the mattress
is covered in white ticking.
For the first time, you can upgrade the standard package. You can go for a more exclusive look, with
luxury fabrics or real leather. You can also opt for higher-grade level of comfort, with thicker toppers and
more pocket springs in the mattress.
POLYPREEN – 247

BE#16
Co-designing
& Customizing
Patchwork
BRUSSELS FURNITURE FAIR
Rigas is a universal cubist with
imposingly broad armrests. On
the outside is a patchwork pattern
demarcated by decorative
seams. The manually adjustable
headrest is included in all seat
elements as standard. What’s
more, there are multiple options
for personalising Rigas. You can
choose from 20 modules, a
fabric collection encompassing
more than 80 colours and varieties,
plus electrically adjustable
reclining options.
66 67
Co-designing
VAN LANDSCHOOT – CREATIVE MOODS
CONFORTLUXE – RIGAS
The ‘Creative Moods’ collection appeals to individual
creativity. Van Landschoot encourages
the customer to work on their own design for
their box spring. They become co-designer
of their own ‘design bed’. The name ‘Creative
Moods’ adds an emotional added value to the
step-by-step plan for the compilation of your
own creation.
For the styling you have a choice of luxury fabrics,
two headboard models in different heights
with optional floating bedside tables and LED
reading lamps. Especially for this collection, a
range of metal bases have been developed including
a sledge foot and an ‘accent’ foot.
Countless possibilities
Regina is a model with countless different faces. A
two-seater in leather or a generous corner sofa in
fabric? These are worlds apart. But set them side
by side and the practiced eye will see the similarity.
This will be less obvious to a layperson, however.
So why not display both in a showroom? The numerous
possibilities when it comes to elements
and upholstery make this an attractive model for a
wide audience. To give you an idea: the single seat
elements are available in 70, 85, 100 and 115cm
widths, each with the option of an armrest to the
left or right, or only a backrest.
The sleeping comfort comes with a pocketsprung
box spring as standard. This is available
in both a Scandinavian set with an upholstered
mattress and topper and a classic variant with
white mattresses. Despite the luxurious design
looks, this is still an entry-level collection.
With this model, the choice of leather or fabric has
a huge impact. The double piping and recessed
decorative seams determine the sofa’s character.
In leather, Regina is robust; whilst in fabric it exudes
elegance.
GERLIN – REGINA
GERLIN – REGINA

BE#16
Thoroughbred
Zen is all about made-to-measure design, in
the broadest sense of the term. The customisation
goes beyond the exterior of the cabinet,
such as the colour, base and so on.
Crest also gives the customer free rein to divide
up a standard-sized cabinet according to
their requirements. Where and how would they
like to have drawers, doors and open compartments?
And in what proportions?
BRUSSELS FURNITURE FAIR
Crest can even go one step further. The cabinets
can be precisely made to measure, right
down to the last centimetre. A few centimetres
more or less, wider, narrower, deeper? Anything
is possible, but naturally for an additional cost.
This delivers thoroughbred made-to-measure
the way it was meant to be: aesthetically pleasing,
functional and dimensional.
Dual texture, single colour
CONFORTLUXE – TEMPO
Tempo is a playful sofa designed for relaxation, The pieces are visually striking too: the sofa
featuring gently curved arms and a deep seat. is upholstered in a flat woven fabric, and the
This can be shortened using the plump lumbar cushions in a knitted, textured fabric. When you
cushions. If required, you can order an extra see them for real, the contrasting effect of the
pair. One of the renowned Confortluxe customizing
two fabric textures is even more dramatic.
68 options is a sofa bed.
69
CREST – ZEN
Storeys
The centrepiece of the Morgane collection
is the matt black, 225 cm-wide ‘oak’ wall
cabinet. It is made up of two ‘storeys’: a
multifunctional, open cabinet (150 cm high)
and a low cabinet (60 cm high). These can
either be stacked or used separately, positioned
against a wall or in the centre of a
room. In any case, all of Lievens’ cabinets
come with a room divider-proof finish as
standard. The layout of the cabinet with
open compartments is partially fixed. If you
remove two shelves, a wide flat screen TV
can be fitted into it. You can style the cabinets
with gold, silver or black handles and
sledge feet.
Morgane is a ‘work in progress’: new cabinets
and tables are being added all the
time. For the tabletops, a subtle veined
marble look has been chosen. The oak and
marble are reproduced in Ecolux ® .
PASSE-PARTOUT – BLOCCO
LIEVENS – MORGANE

BE#16
2 sitting room heights
Julia is a timeless model with the usual standard
options such as three seat widths, two back
heights, electric reclining functions (1 or 2 motors)
and adjustable headrests.
In practice, this model is often deployed in a
rather unusual way. It is often the case that
customers have two versions of Julia in their
sitting rooms. The sofa with its high back
against the wall, because it is so comfortable.
And the low-backed version in front of the window
or in the middle of the space, so as not to
obstruct the view.
70 71
Classic 10 cm
NEO-STYLE – JULIA
Out of Love: for MY HOUSE
In the Classic collection, Rom has perfected
the made-to-measure concept. Since 2020
you have been able to configure your seating
corner for an even more precise, made-tomeasure
fit. The grid has been refined from
20 to 10 cm. For 2021 this classic line has
been expanded to include the Belvedere
model, plus the option of a small, fold-out
table. The table is concealed within the sofa,
and appears when you pull on the strap. This
function is available for all Classic models.
ROM – BELVEDÈRE
Mixing & matching
WR Inspired is sharpening its focus on its collection
of dining tables and coffee tables, so
with new models. The Tribus side tables are
typical of the whole range. The metal frame is
available in black, gold- or copper-colour; and
the tabletops in black-tinted or smoked glass,
solid oak or six varieties of marble. Let the mixing
and matching begin! Other materials and
finishes are available upon request.
The Yoyo dining table takes its name from the
diabolo-shaped base. The oval tabletop (200 x
110 cm) is highly stable, despite the generous
overhang. The table is part solid oak, part veneer.
Also spearheading the range are the open
bookcases. These are ideal for displaying
greenery in your interior, as they give the plants
plenty of space and light. They are also useful
as room dividers to create privacy. These tie
into contemporary developments in the interior
world.
WR INSPIRED – YOYO
WR INSPIRED – TRIBUS

BE#16
Tailor-made
BRUSSELS FURNITURE FAIR
Odysseedesign transforms every table into
an artwork. On some occasions the design is
subdued, on others exuberantly colourful. One
tabletop is solid epoxy, another is combined
with natural materials and objects. “The reaction
of epoxy to colour and other materials can
result in some fascinating side-effects.” Would
you like to incorporate the inner mechanism of
a clock, the seeds from your loaves, the components
of a mattress or armchair? Anything
is an art object
72 73
Out of Love: forMY HOUSE
Out of Love: for MY HOUSE
is possible. This process lends itself to implementing
projects by interior architects. For
every table is made piece by piece using traditional
methods. 3D printing might be an option
in future, but this is some way off yet.
“An epoxy table
like this is more
than just a piece
of furniture, it
that can define
the space.”
ODYSSEEDESIGN – HOUSE-JEWEL
ODYSSEEDESIGN
Odysseedesign: artful epoxy tables
A start-up is premiering now: Odysseedesign
has existed since August 2021. In the workshop
you can see epoxy tables being created.
Each tabletop is unique: the product of traditional
craftsmanship, weeks of superhuman
patience, the creative spirit and the meticulous
eye of a former optician.
The name ‘Odysseedesign’ alludes to the long,
hard road that must be travelled in order to realise
a dream. It is unsurprising that the switch from
spectacle frames to epoxy tabletops would have
its ups-and-downs. Wouter Schmitz witnessed
the disappearance of craftsmanship from the
optician’s field, and with it the challenge of working
on frames. The time to make a change was
now or never. During this period of reflection, he
discovered epoxy. The tradition and authenticity
of the process proved to be decisive. He began
experimenting to his heart’s content with the
artificial resin, the chemical reactions, the environmental
factors, the curing temperatures and
times, dyes, and so on. He has now developed
into a self-made epoxy artist.
Every tabletop is carefully built up layer by layer,
with the necessary hardening time in between.
This can often take from between 7 to 10 days
per layer. Although the high pressure chamber
is incredibly sterile, Wouter still spends between
3 and 4 hours with a magnifying glass and toothpick
removing tiny pieces of dust that have settled.
In this you recognise the eye of the skilled
optician, the precision work down to one hundredth
of a millimetre. This means that casting
an epoxy tabletop is a process that takes weeks!

BE#16
BRUSSELS FURNITURE FAIR
74 75
MICHEL DENOLF – CUARTO
Out of Love: for MY HOUSE
From cabinet to wall
LEDA COLLECTION – SKY
Tailor-made evolution
Leda is taking a further step from classic towards
timeless. Sky is a cubist modular sofa
with loose lumbar cushions for both decorative
effect and ergonomic comfort. But don’t
be confused by the modules: these do not
work with a limited number of standard sizes.
In line with the company’s DNA, Sky too is
authentically tailor-made in Belgium: made to
measure, according to the customer’s wishes.
Right down to the last centimetre, as it were.
The seating comfort is wholly up to date, with
a high-grade foam filling in the seat. The fabric
collection is in continuous development
throughout the year. Has an interesting fabric
been discovered? Leda will immediately incorporate
it into its collection. Here you have a free
choice of upholstery for both the sofas and the
chairs. Will you opt for a homogonous or heterogenous
interior setting?
Ten years of Cuarto reflects the history of interior cabinets.
The purist design was inspired by the sixties, as
was the period of the wall-mounted cabinets. In 2011
Cuarto was focused on stand-alone cabinets ‘to be
positioned on the floor or on the wall’. In 2021 there
has been an evolution towards living room units, partly
thanks to the arrival of broadband TV. For that reason,
Michel Denolf has expanded made-to-measure from
smaller to room-wide walls of cabinets. Cuarto has
proved itself as a timeless, purist, design.

BE#16
Nostalgic
3D Paper coating
Ragna is a flat-pack range for small
budgets and living spaces. Assembling
your own furniture soon saves
you money. Ditto for the 3D paper
coating on the MDF. This finish is
barely distinguishable from melamine.
The metal spider feet give the pieces
an airy twist.
BRUSSELS FURNITURE FAIR
Warmer metal
Out of Love: for MY HOUSE
DE EIKEN ZETEL – RAGNA
76 77
Out of Love: for MY HOUSE
Small budgets, big on style
The industrial loft style is here to stay.
Inspired by the New York collection
is the latest addition, Bronxx, featuring
metal beds and bedside tables.
For this, the on-trend colours are marine
blue, olive green and light mouse
grey, alongside the timeless black and
white. The models are now matt lacquered,
resulting in an all-over warmer
feel.
ODYSSEEDESIGN
DE EIKEN ZETEL – RAGNA
VIPACK – BRONXX

BE#16
BRUSSELS FURNITURE FAIR
The ultimate
night-time rest in
Art Deco – style
78 79
POLYPREEN – AURA
Out of Love: for MY HOUSE
JARITEX – DESIGN

BE#16
BRUSSELS FURNITURE FAIR
Urban country
NOX – PIAZZA
Out of Love: for MY HOUSE
80 81
Out of Love: for MY HOUSE
The Orange collection translates the classic
country estate style into a sleeker, urban
design. The oak is a refreshingly light colour.
With the cabinets, you can make a statement
in your interior. The dresser can be extra high
(111 cm) and wide. The standard height is 90
cm, and the three width options range from
145 to 250 cm. The multifunctional wall cabinets
are a compilation of stand-alone pieces including
a dresser, a glass-fronted cabinet and a tall
cabinet. You can opt for a relatively compact
setup (196 cm) or a monumental setup (249 cm).
The continuous plinth and cornice smartly delineate
the cabinets.
The Orange tables range from 164 to 290 cm
long. With your choice of support you can define
your style: a sleek block leg, a classic monastery-style
leg or a rural cross leg.
NILLSPRING – REIMS
Holiday at home
The Beach Oak finish evokes life at sea, and
holidays on the beach. Ivy brings the holiday
mood into your home, into the bedroom for
both young and old. Available pieces include a
bed with bedside table, a 2 or 3-door wardrobe,
a chest of drawers and a desk.
BAUWENS – IVY
MEUBAR - ORANGE

BE#16
Sideways glance
Dunes is the first collection from &dez: a label
for liveable and affordable design aimed at a
trend-aware audience. Interior trends have
been filtered down into a trend theme.
For the 2021 season, the theme was ‘Dreaming
in the dunes’. For 2022 it is ‘Secret life in the
garden’: a fairy-tale ‘back-to nature’ ambiance.
The changing landscapes, the quirks of nature
and the refreshing breeze are reflected in airilyconstructed
pieces with a mysterious perspective.
The Dunes cabinets have an open base
and are set on a high metal frame. Depending
upon where you stand, your perspective of the
cabinets changes. The solid wood fronts have
a semi-open structure, with vertical louvres positioned
oblique to the frame. This means you
can only peak inside from a certain angle. If you
are standing in a different position, then the
contents of the cabinets remain a secret. This
sets Dunes apart from other cabinets of this
kind. In the TV cabinet, the hinged door on the
right is combined with a sliding door on the left.
Lightweight
The light Castella wood finish and the dark slate create
a ‘back to nature’ vibe. Metal feet and robust handles
add an industrial accent. The table support is available
in three alternatives: a U-shaped, X-shaped or an A-
shaped model. Vintage-style chairs with velvet seats
make the dining table complete.
But Viareggio has even more up its sleeve. To begin
with, its 5-cm thick doors are lightweight, as they are
constructed from hollow-core panels. What’s more, the
cabinets are delivered fully assembled.
BRUSSELS FURNITURE FAIR
&DEZ – DUNES MDR BY BAUWENS – VIAREGGIO
82 83

BE#16
BRUSSELS FURNITURE FAIR
EVAN – PERUGIA
Planks and ridges
Perugia starts with traditional ‘broad oak parquet
The matt black edges outline the contours of
planks’ in melamine. The handleless door the cabinets and (optionally) the tabletops. It is
fronts are fashioned from ribbed MDF with a as if an iron band has been forged around the
matt black lacquer. This solution is both pragmatic
panels and tops. Perugia is an all-round furni-
and trendy: you leave almost no fingerture
range which includes an extensive table
84
prints on ribbed doors, and the corrugated look concept. This features four round (Ø 90 - 150
chimes with the industrial style.
cm) and four oval (163 - 260 cm) sizes, amongst
85
others, plus the requisite support options.
Loft or barn doors?
LIEVENS – DAKOTA
The Dakota range charts a middle course between the industrial
and country styles. With its striking sliding door, you can go either
way. Is it a loft door, or more of a barn door? Does it allude to the
dynamism of the big city, or the peace of the countryside? In any
case, this one sliding door sets the tone for the cabinets. Will you
keep the left or right-hand side of the cabinet open?
The whole construction, perfectly illuminated, is in full sight. The focus
lies on the authentic steel rail and mounted steel hangers. The
sliding door fits with the style, and is constructed from wide, socalled
‘French oak’ planks (an Ecolux ® decor). Conversely, the customary
metal accents are kept fairly modest. There is some suggestive
matt black on a few cabinet planks here, a few drawer fronts
there. And beneath the table, on the angled edges of the cross foot.
A different era
Melinda represents a neo-classical style. Take in the
bulbous table leg, the profiled cornice panel on the
dresser, and the espagnolette closing mechanism on
the doors. The matt black finish adds a fashionable
twist.
The collection is made of gamber, a relatively unknown
tropical wood. The panels in the doors are reproduced
in MDF. Melinda offers an entire arsenal of cabinets and
tables with which to complete your interior.
The Dakota is finished entirely in Ecolux ® , including the cabinet interiors.
The rear of a cabinet door, the inside of a drawer, the underside
of a plank: everything is laminated to a high quality on all sides.
Only the table legs are 100% solid oak, providing excellent impact
resistance and stability.
LEE & LEWIS – MELINDA

BE#16
BRUSSELS FURNITURE FAIR
Out of Love:
for THE SMART
CONSUMER
86 87
We cherish the smart world. This revolves
around digital innovations. More than
ever, we want to tap into smart solutions
for our wellbeing. See the advanced
applications for smart consumers.
VELDA – FINESSE TRADITION

BE#16
From B to A: the Velda Sleep Moods
The new consumer has prompted Velda to review
its historical B2B strategy as a production
company. The focus now lies on this consumer:
a B2C strategy with – why not – positioning
as an A-brand. This is not something that Velda
has dreamt up overnight. On the contrary,
it has been underpinned by thorough research
amongst customers and sleep consumers.
The new consumer walks into a shop well prepared.
They have oriented themselves and
gleaned information from the internet, and believe
they know exactly what they want. This
changes the entire sales process, as well as
the marketing and communication flow. The
consumer takes centre stage! They must be
aware of the Velda collection.
the sleep consumers. Velda has defined four
Sleepstyle Moods. ‘Essential’ stands for the
basic, timeless mood. This consumer simply
wants high-quality sleeping comfort for a keen
price. No more, no less. ‘Icon’ stands for the
stylish, Instagrammable mood. This consumer
wants to make a statement: see my design bed
and state-of-the art sleeping comfort. They get
a kick from more unique fabrics and colours.
Models such as Fly, Versus and Focus are
made for them! ‘Sense’ stands for the peaceful
Zen mood. This consumer is highly focused
on their health: ultimate wellbeing. They greatly
value ergonomically responsible sleeping comfort
and a ‘pure’ night’s sleep. Finally, ‘Omni’, the
super-de-luxe hospitality mood. This consumer
opts for high-end design and ditto sleeping
comfort. They will undoubtedly choose the Finesse
bed or Classic box spring.
This implies the switch from a B2B to a B2C
strategy. The key question is: who are the
sleep consumers? What do they want? What The new vision has a wide-reaching impact
are they looking for and what do they expect? on the communication, from the photography
MEDALOUNGER – MODULAX ® APP
These answers have led to a rigorous reprofiling
and the website right down to the regrouping of
of the range. Until recently, the products the fabric samples on the basis of colour, and
World-beaters
were differentiated according to technical a full redesign of the showroom. One thing is
sleep characteristics. Now they are segmented certain: the consumer will recognise Velda as
In September 2019, Medalounger launched the
on the basis of different types and lifestyles of an A-brand.
Modulax ® label: reclining armchairs set on a
88
MEDALOUNGER – MODULAX ® RETRO five-point star base. The collection was a runaway
success. In the shortest space of time, it
89
was being sold in 26 countries. From a starting
point of 10, the number of models has now
been increased to around fifty, including comfort
sofas. The reasons for this worldwide success
are self-evident.
Out of Love: for THE SMART CONSUMER
All reclining armchairs are electrically adjustable,
with 3 or 4 motors and integrated controls.
In the majority, the zero gravity position is simply
part of the ‘adjustable back’ function. Additional
options are the massage function and – a
recent addition – the stand-assist function.
With Modulax ® , Medalounger has seriously
burnished the image of its recliner armchairs.
The ‘Poseidon’ model, with its curved wooden
side panels is a nod to the legendary Eames
lounge chair. The ‘Retro’ model is distinctive
thanks to the vertical ‘Cadillac’ channels in the
back.
A configuration app has been developed for the
Modulax ® collection, which includes a 360° AR
(Augmented Reality) tool. You can see your personalised
armchair virtually in your interior, and
can even swivel it around fully. This rules out
any potential disappointment at your purchase.
BRUSSELS FURNITURE FAIR
VELDA – URBAN STORAGE
MEDALOUNGER – MODULAX ® POSEIDON

BE#16
Smarter Sleeping
Smart Sleeping
Sleeplink is the smart box spring concept from Revor. The Sleep Assist
App records your sleeping profile, analyses your night’s sleep and
brings critical points to your attention. It can even adjust your sleeping
position.
BRUSSELS FURNITURE FAIR
You can link each individual box spring to your personal, voice-controlled
Sleep Assist App. You can consult it in real time and per night/
week/month. It records all your sleep-related data including your heart
rate, breathing, snoring, movements, and the number of hours you
have slept. Measurement is the key to knowledge. Perhaps you sleep
more or less restfully, or shorter/longer than you think. Is your heart rate
a cause for concern? It will then advise you to consult your doctor. Do
you snore? Then it automatically raises up the head end to a 7° angle.
It detects your snoring through vibrations.
App and tracker
LS BEDDING – ERGOSLEEP ® APP
90 91
The Ergosleep ® App is every bit as personal as your
Ergosleepv bed. It works like a personal assistant to
improve your night’s sleep.
To begin with, it registers your relevant personal details,
your SLEEP DNA ® -data, plus the individual specifications
of your bed, such as the ergonomic configuration
of your base and mattress. The app also contains the
general product information such as the type, composition
and height of your mattress, plus use and maintenance
instructions. So you always have these details
to hand. As an additional service, your app can also
send you tips and alerts. For example, it warns you that
it’s time to turn your mattress again. This function is entirely
optional, so you’ll need to (de)activate it yourself.
You can also set up the app to use as a remote control
for your bed.
Out of Love: for THE SMART CONSUMER
The Sleep Assist App brings out a report on your sleep score: what is
good, what can be improved? On the basis of this, it offers tips to optimise
the quality of your night’s sleep.
REVOR – SLEEPLINK
An extra tool is the Ergosleep® tracker (sold separately).
You place the band of the sensor beneath the sheet,
horizontally across your mattress. This synchronises
with the app using Bluetooth. It records and analyses
your sleeping pattern, translates it into a sleep score
and advises you on areas for improvement. It measures
the time you spend in bed, how long you lie awake, how
many hours you have slept, lightly or deeply. How were
your heartbeat and breathing? So you’ll always have
sleep-related data to hand. The app allows you to adjust
your sleeping behaviour and thus improve your sleep
quality.
LS BEDDING –– ERGOSLEEP ® TRACKER

BE#16
ORANGE,
COGNAC & BRANDY
BRUSSELS FURNITURE FAIR
The colour. The mood. The enjoyment.
92 93
MAGNITUDE – NEST, DESIGN: ALAIN BERTEAU

BE#16
Optimism
Public space
Giuliana is intended for public spaces in care institutions.
Residents and visitors sit in a secluded spot, with
an uninterrupted view of the people coming and going.
The backrest offers sufficient support when getting up.
Thanks to the chamfered seat, walking frames can be
kept within easy reach.
Personal touch
Milo and Morris can be used as both dining chairs and occasional chairs. Their
ergonomic design fits like a glove. You can give them a personal touch with the piping,
the seam, the height of the feet, and the finish on the birch, oak or other wood
variety. You can match the upholstery to your sitting corner.
BRUSSELS FURNITURE FAIR
OTIUM CARE – GIULIANA
Misunderstood
The iconic wingback design classic is widely known.
But less well known are the advantages it offers to people
with certain psychological and physical problems.
It is especially comfortable for people with scoliosis,
particularly for those with a C-shaped curvature in their
spine. It gives a feeling of safety to people with Alzheimer’s
disease or autism. They can fully ‘dive into’ it and
shut out the threatening world. Otium Care is positioning
Arezzo in the context of these target groups.
94 95
OTIUM CARE – AREZZO
ORANGE, COGNAC & BRANDY
LEDA COLLECTION – MILO MORRIS
HIMA – MAGNOLA
MECAM – EVY
LIGNA – BENTLEY

BE#16
PRODUCTION
Brussels Furniture Fair
Hof ter Vleestdreef 5b7
B-1070 Brussels
Tel +32 2 558 97 20
be@furniturefairbrussels.be
www.furniturefairbrussels.be
CHIEF EDITOR
Lieven Van den Heede
EDITOR
frances van der Steen / franpress
DESIGN & LAY-OUT
Siegrid Demyttenaere / Waterproof2000
TRANSLATIONS
German: Doris Grollmann, Lisa Degen
English: Vicky Morrison
French: Aline Gustot
INFORMATION
BE was conceived and created for the promotion and
support of the Belgian furniture sector. BE is published in
4 languages and is distributed internationally in various
European countries. It is forbidden to offer BE for sale.
REPRODUCTION
No part of this publication may be reproduced or transmitted
in any form or by any means, electronic or mechanical,
including photocopy, recording or any other information
storage or retrieval system, without prior permission in
writing from the publisher.
REGISTERED PUBLISHER
Brussels Furniture Fair
L. Van den Heede
Hof ter Vleestdreef 5 Bus 7
BE 1070 Brussels / Belgium
PHOTO COVER & BACK COVER
PASSE-PARTOUT – Livio Lovely
96 MEUBAR
WWW.WR-INSPIRED.COM
97
MECAM – MAXIM
ORANGE, COGNAC & BRANDY
&DEZ
MANDEWEEGSKEN 76
9900 EEKLO
WWW.DEZ.BE
BAUWENS / MDR
NIJVERHEIDSSTRAAT 7
8730 BEERNEM
WWW.BAUWENS.BE
CASTLE LINE
AMBACHTENSTRAAT 47
8870 IZEGEM
WWW.CASTLE-LINE.BE
CONFORTLUXE
MENENSESTEENWEG 40
8940 WERVIK
WWW.CONFORTLUXE.COM
CREST
KONING ALBERTLAAN 86
9080 LOCHRISTI
WWW.CREST.BE
DE EIKEN ZETEL
MANDEWEEGSKEN 76
9900 EEKLO
WWW.DEZ.BE
ERGOSLEEP
BOGAARDESTRAAT 228 B
9990 MALDEGEM
WWW.LSBEDDING.COM
EVAN FURNITURE
ALBERT I LAAN 29
8630 VEURNE
WWW.EVAN.BE
GERLIN
KWAPLASSTRAAT 75
8820 TORHOUT
WWW.GERLIN.BE
HIMA
MAKEVELDSTRAAT 7A
8610 KORTEMARK
WWW.HIMA.BE
JARITEX
L. BEKAERTSTRAAT 10
8770 INGELMUNSTER
WWW.JARITEX.BE
LEDA COLLECTION
WARANDESTRAAT 4
8820 TORHOUT
WWW.LEDACOLLECTION.BE
LEE & LEWIS
TRANSPORTSTRAAT 7
3980 TESSENDERLO
WWW.LEE-LEWIS.BE
LIEVENS MEUBELFABRIEK
KANEGEMSTRAAT 11
8700 TIELT
LIGNA
VILVERTSTRAAT 11
3650 DILSEN STOKKEM
WWW.LIGNACOLLECTION.BE
LS BEDDING
BOGAARDESTRAAT 228 B
9990 MALDEGEM
WWW.LSBEDDING.COM
MAGNITUDE
BOGAARDESTRAAT 228 B
9990 MALDEGEM
WWW.LSBEDDING.COM
MECAM
VILVERTSTRAAT 11
3650 DILSEN-STOKKEM
WWW.MECAM.BE
INDUSTRIESTRAAT 9
8211 AARTRIJKE
WWW.MEUBAR.BE
MICHELDENOLF
OOSTENDESTEENWEG 143
8480 EERNEGEM
WWW.MICHELDENOLF.BE
MOBITEC
STOCKBERGERWEG 11
4700 EUPEN
WWW.MOBITEC.BE
MOOME
VILVERTSTRAAT 11
3650 DILSEN-STOKKEM
WWW.MOOME.BE
NEO-STYLE
VILVERTSTRAAT 11
3650 DILSEN-STOKKEM
WWW.NEOSTYLE.BE
NEYT
HEISTRAAT 12
9080 BEERVELDE
WWW.NEYTFURNITURE.COM
NILL SPRING
TEXTIELSTRAAT 12
7780 COMINES
WWW.NILLSPRING.BE
ODYSSEEDESIGN
DIESTERSTEENWEG 298
3510 HASSELT
WWW.ODYSSEEDESIGN.BE
OTIUM CARE
VILVERTSTRAAT 11
3650 DILSEN-STOKKEM
WWW.OTIUMCARE.BE
PASSE PARTOUT
WILFORDKAAI 10 BC
9140 TEMSE
WWW.PASSEPARTOUTNV.BE
PERFECTA
BAAIGEMSTRAAT 154
9890 GAVERE
WWW.PERFECTA.BE
POLYPREEN
KERKHOVENSESTEENWEG 88
3920 LOMMEL
WWW.POLYPREEN.COM
RECOR
MELBERGSTRAAT 6
3600 GENK
WWW.RECOR.BE
REVOR GROUP
GENTSTRAAT 58
8760 MEULEBEKE
WWW.REVORGROUP.COM
ROM
RUE DE L' INDUSTRIE 38
4700 EUPEN
WWW.ROM.BE
SOFABED
MELBERGSTRAAT 6
3600 GENK
WWW.SOFA-BED-COMPANY.BE
THEUNS MEUBELFABRIEK
POSTBAAN 75
2910 ESSEN
WWW.THEUNSMTE.BE
TOON DE SOMER
BREDASTRAAT 127
2060 ANTWERPEN
WWW.DESOMER.BE
UP2DATE-MEDALOUNGER
PUURSESTEENWEG 399 A
2880 BORNEM
WWW.MEDALOUNGER.COM
WWW.MODULAX.COM
VAN LANDSCHOOT
AALTERBAAN 119
9990 MALDEGEM
WWW.VANLANDSCHOOT.BE
VARAM
INDUSTRIELAAN 105
8930 MENEN
WWW.VARAM.BE
VELDA
INDUSTRIEWEG NOORD 1155
3660 OPGLABBEEK
WWW.VELDA.NET
VIPACK
DEKEN DEBOSTRAAT 70
8791 BEVEREN-LEIE
WWW.VIPACK.BE
WR INSPIRED
DORP 32
2250 OLEN
BRUSSELS FURNITURE FAIR

BE#16
98
PASSE-PARTOUT – LIVIO LOVELY