LIQUI MOLY NEWS #44.2021

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 44.2021 

MOTOR OILS · ADDITIVES · CAR CARE

Norauto Portimão: Motorbike 

Campaign & New image 

PORTUGAL 

This weekend Portimão hosted the MotoGP and Algarve is 

celebrating! LIQUI MOLY IBERIA decided to join the party 

and the best way we found to do it was with a big action 

in partnership with Norauto Portimão: With the introduction 

of our Motorbike range, with a weekend entirely dedicated 

to motorcycles which included flags and inflatables, with a 

campaign throughout the month of November and, finally, with 

the application of our image in the entrance. 

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WEEK 44.2021 · LIQUI MOLY Iberia & South America · www.liqui-moly.com

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Welcome, Mr. Baumann! 

PORTUGAL 

This was another week of achievements, memorable events, 

but also of reunions. Mr. Peter Baumann, Marketing 

Director of LIQUI MOLY, took the opportunity of his visit to 

Portimão to attend MotoGP and support the LIQUI MOLY Intact GP 

team, to meet Matthias Bleicher, our CEO, and Sadhna Monteiro 

Bleicher, Commercial & Marketing Director. The meeting point 

could only be one: Norauto Portimão! Mr. Baumann saw, live and 

in color, the work we are carrying out with Norauto, but also the 

action we planned for this special weekend and the new image! 

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WEEK 44.2021 · LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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It is not every day that 

we are honored to 

receive a visit from 

Mr. Baumann and 

to be able to show 

him personally the 

work we are doing. 

This was a happy 

coincidence! 

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LIQUI MOLY & Norauto: A Constantly 

Evolving Partnership 

PORTUGAL 

Since we´ve started the partnership with Norauto, we have 

not only been increasing the available references, but 

we have also been introducing new ranges, carrying out 

actions and further strengthening existing ties. This weekend 

in Portimão we took another step forward and had Augusto 

Machado, Norauto‘s Operations Director, as well as Matthias 

and Sadhna Bleicher, who take all decisions regarding LM 

IBERIA, who made it very clear that this is a partnership that 

has everything to continue to be a success! 


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MotoGP: Back to Portimão 

PORTUGAL 

AleMotoGP returned this weekend to Portugal, more 

specifically to the Autódromo Internacional do Algarve, 

in Portimão. What is also known as the roller coaster 

of the tracks, received the best riders in the world and among 

them were, of course, Marcel Schrötter and Tony Arbolino, both 

from the LIQUI MOLY Intact GP team. Although some limitations 

remain in force, the competition had a public and LIQUI MOLY 

had the opportunity to provide some of its partners with 

unforgettable moments, which included a visit to the paddock, 

the Intact GP team box and they were also able to exchange two 

fingers of conversation with the our pilots. Photos: F.Glaenzel 

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We´ve had 

a giveaway 

on social 

media, in 

partnership 

with 

Norauto, 

and offered 

a double 

ticket to 

MotoGP 

Portimão! 

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Duarte Jesus, from LM IBERIA, with Alexandre Ferreira, from Sofrapa, Tony Arbolino, Mr. Baumann, 

Marcelo Silva and João Carreira , from Auto Delta, Pedro Rodrigues, from Alecarpeças and 

Marcel Schrötter, during the visit to the LIQUI MOLY Intact GP Team box. 


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Norauto Portimão: New Image 

To mark the MotoGP, but also the introduction of the 

Motorbike range in the Norauto Portimão store, we have 

put up a powerful LIQUI MOLY image, with Marcel Schrötter 

in the spotlight. See the before, during and after! We loved the 

final result! 

PORTUGAL 

BEFORE 

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DURING 

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AFTER 

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Augusto Machado: Superbike 

Champion 

PORTUGAL 

Did you know that the motorcycle on display at Norauto 

Portimão belongs to Augusto Machado, Operations 

Director at Norauto Portugal and current champion of the 

Luís Carreira 2021 Trophy, Superbike R Class? Augusto was 

crowned champion last week, at the Estoril Autodrome, and at 

the time he already raced with the LM sticker. During the week 

we went further and, in record time, decorated the Suzuki Gsxr 

1000 and turned it into a real LIQUI MOLY motorcycle! 

Augusto Machado #66, during last week´s race that 

made him Superbike Champion! 

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PORTUGAL 

In the race in which he 

was crowned Superbike 

champion, Augusto 

already had LM stickers 

on his bike and when he 

got on the podium he took 

our t-shirt on! 

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National Aquabike Championship: Last 

Race of the Year 

PORTUGAL 

On October 30th and 31st, Vila Velha de Ródão hosted the last 

race of the National Aquabike Championship, as always 

powered by LIQUI MOLY. It was two days of heavy rain, but 

also of strong emotions and some surprises! Our brand was 

highlighted, in and out of the water, with several riders literally 

wearing the LIQUI MOLY shirt. There‘s more to come next year, 

but now we share the highlights of the weekend with you! 

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Gonçalo Rodrigues is sponsored by LIQUI MOLY IBERIA and has shown why everyone calls him the 

Azores Hurricane. In this race in Vila Velha de Ródão, he became National Champion in Ski GP1 and GP2! 


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The weather didn‘t help and there was a lot of rain, cold and mud in the mix, 

but even that didn‘t daunt the participants! 

PORTUGAL 

Pilots, stewards, rescue team and visitors: in this race, everyone wore the 

LIQUI MOLY colors and, as usual, our image was everywhere! 

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Lino Araújo and André Correia, two amazing pilots with great performances during the entire 

season. Lino won the final race and is the National Runabout GP1 Champion. On the other hand, 

André conquered the title of National Champion in endurance GP2. 

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No boat trip is complete without LM offers! 

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PORTUGAL 

Despite this being 

the final of the 

Aquabike National 

Championship, 

we´ve had Carlos 

García Gonzalez 

and Rafa Feria, both 

spanish pilots, who 

did not want to miss 

the opportunity to 

participate and who 

proudly displayed our 

brand in their clothes 

and jetskis. 

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Carlos García Gonzalez has been improving his performance race after race. This time he 

even won first place in the Endurance GP1 cathegory. 

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PORTUGAL 

Emilio, Carlos García Gonzalez father, couldn‘t stand the emotion 

during the last race and before his son‘s victory! 


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In or out of the water, Rafa Feria always wears 

LIQUI MOLY. 

Patrícia Silva, from the 

LM IBERIA Marketing 

Department with Rafa Feria 

before the race started. 

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PORTUGAL 

The 

Podium! 


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Making it happen: 

The transformation! 


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As usual, we took advantage 

of the briefing to offer all 

pilots a bag with various 

LIQUI MOLY offers. 

Tiago Fonseca, who was 1st in Endurance GP2 and 2nd in 

Endurance GP1, during the briefing with the LM cap. 


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Lourenço Vicente: CNV´s Last Race 

of the Season 

PORTUGAL 

Last weekend, Lourenço Vicente participated in the last 

race of the National Speed Championship, at the Estoril 

Autodrome and, once again, he filled us with pride. Despite 

having finished the race in 4th position, the good results obtained 

throughout the championship resulted in 3rd place in the general 

classification on bike 5. Congratulations, Lourenço! 

LIQUI MOLY IBERIA knows how important this race was. Therefore, Sadhna and Matthias Bleicher 

made a point of being present and, on behalf of the whole team, congratulate Lourenço for his 

achievements during this season! 

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William pays close attention to the conversation between Lourenço 

and Matthias. 

PORTUGAL 

On Saturday, Marco, 

Lourenço‘s father, 

celebrated another 

birthday and, of 

course, the theme 

of the cake could 

only be this one! 

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Photo: Hellophoto 


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It´s Race 

Time! 

Photos: Hellophoto 

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POS: Cybermoto 

Cybermoto is located in Setúbal and has been open to the 

public for 8 years. This LM POS is a motorbike parts store, 

clothing, helmets, accessories, parts for all brands in 

the market, that from now on also has our products and from 

the experience had in just one week, Carolina Fernandes, the 

manager, has no doubt that will be a tremendous success. 

PORTUGAL 

From left to right: Rita Camoesas, Cybermoto employee and Carolina Fernandes, 

the manager, with Duarte Jesus, from the LM IBERIA commercial team. 

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Workshop: Deyscom Sport 

SPAIN 

Deyscom Sport is a workshop located in Torrelaguna that is 

specialized in racing cars. Recently they´ve started using 

our products, mainly our additives and service products, but 

they have interest in a bigger variety of products. At this moment 

we already have a very prominent location in the workshop which 

led to more clients demand our products and get to know our 

brand. 

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Workshop: First Stop Rec. Viriato 

First Stop Recauchutagem Viriato is located in Viseu and after 

a few visits from our commercial team, we´ve became the 

main lubricant brand and the only brand of additives that if 

available. 

PORTUGAL 

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Cristiano Fumega, 

from the LM IBERIA 

commercial team, with 

Pedro Simões, David 

Trindade and José Pinto. 

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Training @ Talleres DRV 

SPAIN 

Talleres DRV is an associated member of Bosch Car Service 

with 2 workshops in Tenerife Island (Icod de los Vinos 

and Las Chafiras, San Miguel de Abona) with a staff of 14 

people that are managed by José Luis Dorta and Andrés Afonso. 

After many years using LM we went further with a training on 

additives, oils, web tools and generation of additional services. 

With this training, we expect to pass important information 

regarding our products and the evolution of modern engine 

lubrication technology since it has become a priority for this 

company as a way to ensure a proper car maintenance to their 

clients. They are increasing the number of LM motor and gear 

boxes oils in stock in accordance to the new requirements of 

manufacturers standards. 

Secundino Delgado, from the LM IBERIA team, was in charge of this training to the 

Talleres DRV staff team. 

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POS: Centímetros Cúbicos 

SPAIN 

Centímetros Cúbicos is an Andel Automoción associate 

located in Fuengirola, Málaga. Paco and José Luís are the 

owners and have started their activity in 2004. They´ve 

been adding new references from our brand and at this point they 

already have our dditives, service products, Car Care, hydraulic 

oils and gearbox oils available and in a very visible place in the 

shop. 

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POS: Recambios La Torre 

SPAIN 

Recambios La Torre is a family company founded in September 

1994 by Crecencio Rodriguez. He started the business with 

the aim of satisfying the needs of the automotive aftermarket 

in Valencia, in the neighborhood of La Torre. Recambios La Torre 

sells spare parts and accessories, and recently has started 

working with our brand in additves, aerosols, proline and service 

products. 

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LM URUGUAY: Weekly news 

LM URUGUAY knows how important it is to bet on image. 

That´s why they have designed an exterior image of a display 

for the track of the station Ancap Zagreb, based in the recent 

work concept of “Vitamins” Liqui Moly for the engine. And they 

didn´t stop there. Almost at the same time, they´ve decorated 

tge car elevator of the Lubricenter Indi de la Costa. Check it out! 

URUGUAY 

Ancap Zagreb 

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URUGUAY 

Indi Costa de Oro 

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LM Brazil: Superbike Brazil 

Last weekend, LM Brazil was present at another stage of 

the Superbike Brasil, at the Autodromo Internacional de 

Curitiba. Alex Souza, the pilot sponsored by LM BRAZIL, won 

the 2nd place in his category, demonstrating that the Motorbike 

4T Synth 5W40 Street Race is helping him obtain good results! 

BRAZIL 

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LM PARAGUAY: New Image 

LM PARAGUAY has just put another appealing image 

on a customer. From now on, anyone passing in front 

of Electro Frio in Asunción will not be indifferent 

to the LIQUI MOLY image placed above the entrance! 

PARAGUAY 

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LM ARGENTINA: Weekly news 

ARGENTINA 

Leonel Pernía continues to be a source of pride for the 

LM Argentina family. Last week, the driver participated 

in another race in La Pampa and took 2nd place in 

the Turismo Carretera category, the most popular. In 

terms of social networks, LM Argentina is also continuing 

on the right path and has recently reached 120 k fans. To 

celebrate, he organized a hobby that was very successful! 

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120k fans 

Celebration 

Giveaway 

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LIQUI MOLY NEWS #44.2021

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