Melbourne, Australia March 17- April 1, 2007 - Hanson Media Group
Melbourne, Australia March 17- April 1, 2007 - Hanson Media Group
Melbourne, Australia March 17- April 1, 2007 - Hanson Media Group
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<strong>Australia</strong>n Aquatics <strong>Media</strong> Guide - XII FINA World Swimming Championships – <strong>Melbourne</strong> <strong>March</strong> <strong>17</strong> – <strong>April</strong> 1, <strong>2007</strong> © HSM<br />
MEET PENNY THE PENGUIN – OFFICIAL MASCOT OF THE MELBOURNE <strong>2007</strong><br />
WORLD CHAMPIONSHIPS<br />
This is “Penny The Penguin” the official mascot for the 12th FINA World Championships –<br />
the face of the <strong>Melbourne</strong> <strong>2007</strong> Championships.<br />
The naming of the mascot followed a ’What’s my name?’ competition, run in the Herald Sun<br />
newspaper and online at melbourne<strong>2007</strong>.com.au.<br />
The ‘What’s my name?’ competition proved popular among the public, attracting over 1800<br />
entries.<br />
The Chairman of the <strong>2007</strong> World Swimming Championships Corporation Mr Tony Beddison AO, said that the number of<br />
entries suggesting the name ‘Penny’ was a critical factor in naming the mascot.<br />
Penguins, Victoria’s most famous native animals, are residents of Victorian landmark Phillip Island.<br />
WHO WILL STAND AND DELIVER IN <strong>2007</strong>?<br />
<strong>Australia</strong> has staged two previous FINA World Championships in Perth in 1991 and 1998 and it<br />
launched the careers of some of swimming’s house hold names.<br />
In 1991, <strong>Melbourne</strong>’s Linley Frame put behind the frustrations of missing the 1990<br />
Commonwealth Games team to win the world title in the 100m breaststroke.<br />
When asked by Olympic gold medallist Mark Tonelli what her message to <strong>Australia</strong> was, a<br />
beaming Frame said: “If you get the chance to do it…do it.”<br />
That message has rung in the ears of many young <strong>Australia</strong>n swimmers ever since and in 1998<br />
Michael Klim stood and delivered an amazing seven medals – four of them gold – at the second<br />
World Championship meet Down Under.<br />
Now nine years on and after World Championships in Fukuoka (2001), Barcelona (2003) and Montreal (2005) the<br />
worlds return to a country which has for the past century provided international stars.<br />
But who will stand and deliver for the Telstra Dolphins in <strong>2007</strong>?<br />
Will it be captain courageous Grant Hackett – who won his first world title in Perth in 1998? Can he swim his way into<br />
history and win 1500m title number five!<br />
Will one of the golden girls, Libby Lenton, Leisel Jones or Jodie Henry light up Rod Laver Arena, or maybe <strong>2007</strong> will<br />
herald a new name to capture the imagination of a swimming-mad <strong>Australia</strong>n public.<br />
Come <strong>April</strong> 1 those questions will be answered. Rock on <strong>Melbourne</strong>!<br />
MELBOURNE THE CITY THAT NEVER SLEEPS<br />
www.melbourne.vic.gov.au<br />
<strong>Melbourne</strong> is a lively, sophisticated city packed with shops, restaurants, bars<br />
and cafes in wide, leafy boulevards and tiny, atmospheric laneways that<br />
beckon to be explored.<br />
To help visitors gain their bearings and embark on a journey of discovery, the<br />
City of <strong>Melbourne</strong> operates a range of imaginative programs and a state-ofthe-art<br />
<strong>Melbourne</strong> Visitor Centre at Federation Square opposite the Flinders<br />
Street railway station.<br />
<strong>Melbourne</strong>, a relatively modern city which is less than 200 years old, never sits still. New futuristic designs add to the<br />
fascinating mix of architecture and ensure the skyline is constantly changing. <strong>Melbourne</strong> is very much about lifestyle. It<br />
is no huge surprise to residents that their city has been named in an international poll as the world’s most liveable city.<br />
Melbournians embrace three things in particular: sport (<strong>Australia</strong>n Rules football is almost a religion); fashion (the look is<br />
chic with a dash of quirky); and festivals (the calendar is packed year round).