Jeweller - December 2021
• Created increase: lab-created diamond sales forecast to double by 2025 • Golden touch: is it true that rising gold price decreases jewellery sales? • Risky customers: identify and remedy your 'at-risk' customers
• Created increase: lab-created diamond sales forecast to double by 2025
• Golden touch: is it true that rising gold price decreases jewellery sales?
• Risky customers: identify and remedy your 'at-risk' customers
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
FORECAST REPORT | The Synthetic Future<br />
the US, began selling a limited amount of labdiamonds.<br />
All three companies are offering lab-diamond<br />
bridal/engagement options as well as more<br />
fashion-positioned merchandise.<br />
Tiffany & Co., the largest fine jeweller in the<br />
world, as well as high-jewellers such as Cartier<br />
and Bulgari, do not directly offer lab-diamonds,<br />
nor do the larger, jewellery chain stores in China,<br />
the diamond industry’s second largest, and fasted<br />
growing, market.<br />
Blue Nile, which is estimated to be the world’s<br />
largest online retailer of diamonds, began offering<br />
De Beers’ Lightbox lab-diamonds late last year.<br />
The collection is exclusively sold as non-bridal<br />
jewellery and is priced using a linear method of<br />
US$800 per carat (up to 2-carat solitaire in size).<br />
However, Blue Nile’s fast-growing competitor,<br />
Brilliant Earth, which recently went public at a<br />
valuation exceeding US$1 billion, is speculated to be<br />
one of the largest sellers of lab-diamonds globally –<br />
as fine and fashion jewellery.<br />
Looking longer-term, innovative and emerging<br />
industrial diamond applications is forecasted<br />
to drive the man-made diamond industry’s<br />
Moi Moi Fine <strong>Jeweller</strong>y<br />
QUICK RE V IE W<br />
In Summary<br />
New direction<br />
As the lab-made industry<br />
expands, man-made diamond<br />
manufacturers are taking<br />
different approaches to<br />
product positioning<br />
A testing time<br />
Many retailers have begun to<br />
trial, and in some cases fullyadopt<br />
lab-created diamonds<br />
Emotion still rules<br />
The consumer’s rational for<br />
diamond jewellery is still<br />
influenced by emotion or an<br />
affinity for rarity.<br />
greatest growth, whether it be in advanced thermal<br />
management devises, medical equipment, energy<br />
storage or semiconductors - which alone is<br />
estimated to be almost a half-trillion-dollar industry,<br />
noting that the demand for diamond substrate<br />
specifically would theoretically only be a fraction<br />
of the total market size.<br />
The market size of these applications far exceeds<br />
that of jewellery, and the end-user is much more<br />
likely to be indiscriminate about whether the<br />
diamond is manufactured or natural.<br />
With industrial applications for diamond, the<br />
lower-price option will theoretically win out as<br />
long as performance is comparable.<br />
With diamond jewellery, as is the case with luxury more<br />
generally, the consumer rational for purchase is not<br />
nearly as practical and is often influenced by more<br />
intuitive factors such as emotion or an affinity for rarity.<br />
PAUL ZIMNISKY CFA, is a leading global diamond<br />
industry analyst based in New York. He specialises<br />
in international diamond supply and demand<br />
fundamentals, and the companies operating within<br />
the industry. Visit: paulzimnisky.com<br />
Access Australia's largest<br />
lab-grown diamond inventory.<br />
GROWNDIAMONDS.COM.AU<br />
Register now<br />
Benefits of Lab Grown Diamonds<br />
Optically, chemically and physically identical to<br />
earth mined diamonds<br />
60 - 75% cheaper than mined diamonds!<br />
Eco - Positive and are 100% mine-free<br />
Your clients can get a bigger diamond and/or better<br />
quality than an earth mined diamond<br />
A great alternative for clients with a smaller budget!<br />
Available online access of close up videos, photos<br />
and lab certificates.<br />
Over 27,000 diamonds available online<br />
Over 1,200 diamonds on hand available for<br />
consignment in Australia<br />
Free express shipping<br />
5% discount if you buy ONLINE<br />
A selection of stock available in Australia for purchase / consignment | Oct <strong>2021</strong><br />
Shape CT Col Cla Cut Pol Sym Fl Cert T.Price<br />
Round 0.71 E SI1 ID EX EX N IGI $ 767<br />
Round 1.01 D VS2 ID EX EX N IGI $ 2,063<br />
Round 1.54 D VS2 EX EX EX N GIA $ 4,609<br />
Round 2.02 F SI1 ID EX EX N IGI $ 5,618<br />
Round 3.63 F VS1 ID EX EX N IGI $ 18,335<br />
Oval 1.63 F VS2 - EX EX N GIA $ 4,390<br />
Oval 5.01 F VS1 - VG VG N IGI $ 36,951<br />
Marquise 1.04 G SI2 - VG VG N GCAL $ 1,531<br />
Pear 1.31 G VS2 - VG VG N IGI $ 2,070<br />
Emerald 1.89 E VVS2 - EX EX N IGI $ 5,826<br />
Princess 1.93 H VS2 - EX EX N IGI $ 3,999<br />
Radiant 2.20 F VS2 - EX EX N IGI $ 7,036<br />
* Price in Australian dollars exclusive of GST | *Price may vary depending on AUD /USD exchange rate<br />
GROWNDIAMONDS.COM.AU<br />
contact@growndiamonds.com.au | Level 11, Suite 1102, 227 Collins Street, Melbourne VIC 3000 | 1800 849 291
Change language