Little Black Book of Glamping 2022

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AGENCIES & BOOKINGS ADVICE Promotion Essential tips on letting your glamping structure So, you’ve set up your glampsite but what now? Considering over 80 per cent of holidays are found on the internet, you need to start building an online presence. If you’re unable or unsure whether you can do this yourself, get some help, there are plenty of professionals who can guide you through. In terms of content – it is important to create a written copy of your story, which you can deploy in various forms on websites, listings, publications, and social media platforms. This is your chance to elaborate on your theme and USP, but also an opportunity to lay out every additional selling point you may have. Remember to address your target audience, so visualise the type of experience they want to discover. Be romantic and expressive without diverging from the truth and try to create a real sense of experience. Make sure you tie in events, things to do, places of interest, restaurants, pubs, and anything which is remotely relevant to the holiday. It’s also vitally important from a search engine optimisation (SEO) standpoint, because the more authoritative things you mention, the greater impact it will have on your Google search ranking. Incorporate as many keywords or search terms as possible, which will further enhance your SEO. PHOTOS This is arguably the most important factor in the whole process. Essentially, your photos will sell your property and as the competition increasingly hits higher standards, they must be good! The best photography captures something more than just an inanimate object, it captures the real essence of the experience. Night shots can also be a great addition, with a crackling fire or twinkling stars really exemplifying what glamping is all about. It’s important to not misrepresent or ‘oversell’, but your first pic or ‘hero shot’, should make you go ‘wow’. A great hero shot can double or even triple your click through rate (CTR), vastly increasing the number of visitors to your page. ADVERTISING Once you have an established website, you can start driving traffic using Google advertising or pay per click (PPC). In a nutshell, you will bid on keywords or search terms relevant to your target audience, so you appear at the top of the first Google page for that search. Effective PPC also has an important timing element. For example, more people book glamping holidays on a Sunday or during bouts of good weather. You can also tie in key holiday periods such as Valentines or the summer holidays, which could also improve your conversion rate. AGENCIES Even if you have a brilliant website, you might still require additional help, particularly if you’re starting up. You may want to enlist the help of a specialised glamping agency. Agencies can help with everything from copywriting, photography and creating a theme, to your marketing approach and promotional capabilities. They already have a dedicated shop window for showcasing similar types of properties, so offer an excellent starting point for new sites. MEET THE EXPERT Geno Cleal is a glamping expert at Quality Unearthed – a specialised glamping agency in Pembrokeshire. Showcasing a range of unique and unusual holiday structures from safari tents to treehouses, Quality Unearthed helps develop, market and promote glamping sites across the UK and France. www. qualityunearthed.co.uk 32
SPOTLIGHT AGENCIES & BOOKINGS THE WANDERLIST info@thewanderlist.uk www.thewanderlist.uk The Wanderlist’s aim is to provide guests with luxury, unique and inspiring accommodation from across the UK while providing owners with an innovative platform to advertise their properties and gain lots of direct enquiries through professional and social media marketing. In a world of hungry commission driven travel websites The Wanderlist strives to be personal, passionate and always commission free. CANOPY & STARS 0117 204 7830 ideas@canopyandstars.co.uk www.canopyandstars.co.uk/ join-the-collection The popularity of outdoor holidays is at an all-time high and, as the UK’s leading glamping specialist, we are the team to help you turn your wildest ideas into a place to stay. We have over 10 years’ experience as a dedicated glamping booking agent and are the only company to offer a comprehensive consultancy service including financial modelling, planning permission advice, design and more. PITCH AND CO 07736 380779 info@pitchandco.uk www.pitchandco.uk Pitch and Co is a collective of camping specialists offering a comprehensive range of business support for glampsites across the UK including marketing and accountancy. Pitch and Co is effectively a one-stop-shop of business services for the industry. Straight talking and non-corporate, the team can offer invaluable advice on social media, websites, photography, PR and communications. RURAL ROOTS www.rural-roots.co.uk megan@rural-roots.co.uk Public relations can be time consuming so to make it as easy as possible, tourism PR specialist Rural Roots Media has created a PR pack. The pack is a download containing three ready to go campaigns, including templated press releases, social media copy and blog ideas, and a few secret formulas to get your business noticed by the mainstream press. 33
Page 1: BUSINESS 2022 WWW.OPENAIRBUSINESS.C
Page 4 and 5: BEFORE YOU START Essential Thinking
Page 6 and 7: FINANCE SPOTLIGHT 6 FIT OUTDOOR FIN
Page 8 and 9: PLANNING SPOTLIGHT Mount View Glamp
Page 10 and 11: FRANCHISES SPOTLIGHT WILDA CABINS p
Page 12 and 13: Infrastructure SPOTLIGHT FUJICLEAN
Page 14 and 15: Landscape & Exteriors SPOTLIGHT PER
Page 16 and 17: TENSILE STRUCTURES TENSILE STRUCTUR
Page 18 and 19: SOLID STRUCTURES SPOTLIGHT CASTLES
Page 20 and 21: SOLID STRUCTURES SPOTLIGHT HAZELWOO
Page 22 and 23: Facilities SPOTLIGHT REWORKSHOP 077
Page 24 and 25: ADVICE Sustainable Design Sustainab
Page 26 and 27: Sustainability CASE STUDY Larkhill
Page 28 and 29: Interiors SPOTLIGHT COIR STORE 0788
Page 30 and 31: AGENCIES & BOOKINGS SPOTLIGHT QUALI
Page 34 and 35: CONSULTANTS & PROFESSIONAL SERVICES
Page 36 and 37: Pop-up Glamping SPOTLIGHT LIFE UNDE
Page 38 and 39: DIRECTORY FINANCE FIT OUTDOOR FINAN
Page 40 and 41: DIRECTORY MUDCONTROL 01536 669630 s
Page 42 and 43: DIRECTORY MAC CABINS 0800 999 1564
Page 44 and 45: DIRECTORY GLAMPING HIDEAWAYS 01328
Page 46 and 47: DIRECTORY 46 DIRECTORY QUICK FIND B
Page 48 and 49: GET TO WORK GET TO WORK ACTION PLAN
Page 50 and 51: GET TO WORK Key Contacts A place to

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