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The art of reading.<br />

PART<br />

NERS‘<br />

VIEW<br />

01|2022<br />

January 2022<br />

FOCUS<br />

DREAMS &<br />

VISIONS<br />

WIE STABIL IST DIE WELT?<br />

THEMEN<br />

< Politik &<br />

Gesellschaft<br />

THEMES < swisspartners-<br />

< swisspartners‘ Mission vision<br />

< Megatrends < Finanzmarkt<br />

< Innovative < Versicherungen<br />

investments<br />

< Living < Human in Switzerland Resources<br />

< Who < Who is? is?


DREAMS &<br />

VISIONS<br />

PART<br />

NERS‘<br />

VIEW<br />

ISSUE 03


EDITORIAL<br />

A<br />

A new year lies ahead. And after a<br />

period largely ruled by the Covid<br />

pandemic, nobody knows what it holds<br />

in store. The swisspartners editorial<br />

team has consequently chosen to<br />

embrace a bold, future-focused theme<br />

for this latest edition of Partners’ <strong>View</strong>:<br />

Dreams & Visions.<br />

Writing this editorial, a quote from<br />

German poet and publicist Jean Paul<br />

comes to mind – one I already found<br />

inspiring in my student days: “Let us<br />

forever embroider the great dream of<br />

life with smaller dreams of colour and<br />

light.” That I would like to offer you, our<br />

readers, as an inspirational thought for<br />

2022. In times of crisis especially,<br />

dreams and visions are important and<br />

to be encouraged. They help us focus<br />

on the future.<br />

The world is changing at a rapid pace.<br />

swisspartners, too, a company with<br />

nearly 30 years of tradition, will break<br />

new ground this year. In the lead<br />

interview, CEO Markus Wintsch gives a<br />

personal glimpse into his dreams and<br />

his vision for the swisspartners Group.<br />

According to the Zukunftsinstitut think<br />

tank, 12 megatrends will shape the<br />

future development of society, business<br />

and culture. Trends researcher<br />

Matthias Horx invites us to dream<br />

‘ahead’ and shape a better future.<br />

Are you dreaming of relocating to<br />

Switzerland? With the help of the<br />

swisspartners Wealth Services,<br />

which span the entire process of<br />

relocating, that wish could soon come<br />

true.<br />

Sustainable and future-proof<br />

investments are in strong demand.<br />

Nick Jenni, Co-Head of Investment<br />

Management & Solutions at<br />

swisspartners, sets out the options<br />

available. Last but not least, in our<br />

‘Who is?’ column, we present a<br />

colleague from swisspartners Vaduz,<br />

Liechtenstein who contributes to the<br />

team spirit with a wholeheartedly<br />

positive outlook on life.<br />

I wish you an inspiring read.<br />

Yours<br />

Simone Töllner<br />

Head of Marketing<br />

PARTNERS‘ VIEW | Editorial 3


CONTENTS<br />

4 Contents | PARTNERS‘ VIEW


THE POTENTIAL OF NOW 6<br />

Lead article by Markus Wintsch<br />

DRIVERS OF CHANGE 9<br />

The 12 megatrends identified by Zukunftsinstitut<br />

HOPE BEYOND THE CRISIS 12<br />

Interview with Matthias Horx<br />

TRADITION MEETS INNOVATION 14<br />

Nick Jenni on innovative investments<br />

THE DREAM OF LIVING IN<br />

SWITZERLAND 16<br />

swisspartners Wealth Services<br />

WHO IS? 18<br />

Profile: Natascha Beck<br />

PUBLISHING INFORMATION 19<br />

PARTNERS‘ VIEW | Contents 5


THE POTENTIAL<br />

OF NOW<br />

MARKUS WINTSCH, CEO<br />

SWISSPARTNERS GROUP, TALKS<br />

OF VISIONS BOTH PERSONAL AND<br />

PROFESSIONAL – AND WHY<br />

INTENSIVE ENGAGEMENT IS KEY<br />

TO KEEPING CUSTOMERS HAPPY.<br />

Interview by Kathrin Meister.<br />

„ swisspartners is<br />

like a big family<br />

with a strong team<br />

spirit.”<br />

Markus Wintsch, what are your personal and professional<br />

goals for 2022?<br />

Personally, I aim to live life more consciously, savouring every<br />

day and every moment more intensively than ever. It’s often<br />

the little things in life that are important. A walk in the woods<br />

or listening to music in the car while waiting in traffic. I’m a<br />

great fan of living in the moment. I neither mourn for the past,<br />

nor do I long for the future. What counts is the here and now.<br />

Professionally, I’d like to take more time for my clients. I don’t<br />

mean discussing business with them – I want to know them<br />

better. Their fears, their hopes, their wants and needs. For<br />

those kinds of talks, you need a more intimate setting – and,<br />

of course, more time. Giving clients time shows them that<br />

they are valued. The better I know our clients, the better I can<br />

help them meet their needs.<br />

My second work-related goal for 2022 is to lead swisspartners<br />

into a secure future. We currently stand at a crossroads in the<br />

Swiss wealth management sector. We’ll see considerable<br />

change in this market over the next two years. So we aim<br />

to strengthen our market position, continue to work on a<br />

sustainable strategy and secure the financial resources we<br />

need.<br />

6 Lead article: Dreams & Visions | PARTNERS‘ VIEW


You’ve been CEO at swisspartners since January 2001. 21<br />

years is a long time. What visions have you made reality –<br />

and what accomplishments give you a sense of pride?<br />

swisspartners has served an international client base with<br />

diverse needs for almost 30 years now. I’m proud to have<br />

helped build a company that’s not only financially sound, but<br />

also provides secure jobs for around 100 employees. Many of<br />

them have worked with us for years, some even way beyond<br />

retirement age, because they really enjoy their work.<br />

swisspartners is like a big family with a strong team spirit. I<br />

also tend to see my employees’ families as part of our extended<br />

family team.<br />

Architectural changes are on the agenda at the Zurich<br />

premises. Could you tell us a little about your reasoning and<br />

plans?<br />

It’s been 29 years since swisspartners opened offices at its Am<br />

Schanzengraben address in Zurich. We have the benefits of a<br />

central location, but in an idyllic river setting. After many years<br />

in the accustomed office layout, we want to move into the<br />

modern world with a little interior refreshment. We’ll actually<br />

be giving up around a quarter of our Zurich office space. That’s<br />

in response to the ongoing home working trend, digitalisation<br />

of our work processes, and our mobile consultant team.<br />

We’ll be starting with the building work in the second quarter<br />

of 2022. We’re planning an open, light-filled office space. With<br />

a lounge-type design, we want to offer both clients and<br />

employees a pleasing, welcoming atmosphere. We will also<br />

provide quiet areas where people can work undisturbed –like<br />

silent boxes and discreet meeting zones. The new interior<br />

promotes flexibility and open encounter. Clients will now enter<br />

a modern, bright reception area on the ground floor. Without<br />

giving too much away, I’d say it’s going to be very attractive<br />

indeed.<br />

What role do collaboration and mergers play in<br />

swisspartners’ future success?<br />

I believe that in the finance industry, collaboration and mergers<br />

are the key to future survival for players of a certain size.<br />

Mergers are needed to secure a healthy growth rate. But size<br />

matters as well – a company must be of a certain size to be<br />

able to survive. Lacking sufficient volume is a bit like a<br />

12-cylinder engine only running on eight because it’s low on<br />

oil. Lasting financial stability can only really be achieved with<br />

an adequate company size. When selecting potential<br />

candidates for mergers, we aim for a good fit between their<br />

consultancy and investment philosophy – and customer focus<br />

– and our own values and principles here at swisspartners.<br />

In the finance sector, meeting people’s need for ‘all-in’ service<br />

makes collaboration indispensable. Building a solid network<br />

of specialists – say in international tax and real estate<br />

consultancy – makes it possible to meet client needs that are<br />

„<br />

not covered by your own portfolio.<br />

My goal for 2022 is<br />

to lead swisspartners<br />

into a secure future.”<br />

Markus Wintsch<br />

CEO swisspartners Group AG<br />

markus.wintsch@swisspartners.com<br />

PARTNERS‘ VIEW | Lead article: Dreams & Visions 7


What would you say is especially important to swisspartners’<br />

clients going forward?<br />

One particular need stays constant whatever the situation:<br />

Clients want personal, open communication. If I meet a client<br />

for a consultation (in person whenever possible), I show<br />

genuine interest in the topics they want to discuss and in their<br />

individual concerns. I try to put myself in my clients' position,<br />

to understand their motivations and perhaps also their fears.<br />

For me, encounters like that are true quality time.<br />

In a world that poses a range of challenges – on top of those in<br />

the current crisis – it’s important to make clients feel that<br />

swisspartners looks after them, as well as their wealth, with<br />

great expertise and care. The more uncertain the world<br />

becomes, the more diverse the challenges we face, the more<br />

our clients must be able to sleep at night, secure in the<br />

knowledge that with us their portfolios are in safe hands.<br />

You’ve achieved a lot in your lifetime. Do you still have<br />

dreams for the future?<br />

I fulfilled my dream early, as a young man at the age of 27. My<br />

dream was to be independent and to run my own business.<br />

That entrepreneurial spirit has stayed with me and drives me<br />

to this day.<br />

I live my dreams and what I don’t live, I don’t dream. I’m happy<br />

with things as they are. The coronavirus crisis has shown us<br />

that material dreams are not the key to personal happiness<br />

and satisfaction. I have no further needs. My dream is to live<br />

my life just as it is right now – spending quality time with my<br />

family, my clients and the swisspartners team. And consciously<br />

shaping my days. You can live your dreams far better if you<br />

don’t take yourself too seriously or believe that you can’t be<br />

replaced. Modesty in everything always pays off.<br />

Our clients also attach great importance to the next generation,<br />

to ensuring that the successors to whom they’ll pass on their<br />

wealth are equally comfortable with the thought of doing<br />

business with swisspartners. Young people also want personal<br />

encounter and service when seeking advice. We like to know<br />

that clients’ children and their children’s children can identify<br />

with the asset and investment management consulting<br />

philosophy we follow at swisspartners.<br />

„<br />

I live my dreams<br />

and what I don’t live,<br />

I don’t dream.”<br />

8 Lead article: Dreams & Visions | PARTNERS‘ VIEW


MEGATRENDS AS<br />

DRIVERS OF CHANGE<br />

THE FUTURE IS ALREADY HERE TODAY. WE MAY STILL BE IN A<br />

PHASE OF TRANSITION, BUT TIMES ARE DEFINITELY CHANGING.<br />

WHAT ARE THE TRENDS AND MEGATRENDS ALREADY SHAPING<br />

LIFE AS WE KNOW IT TODAY? AND WHAT CAN WE INFER FROM<br />

THEM FOR THE FUTURE OF SOCIETY, BUSINESS AND CULTURE?<br />

FROM ITS OFFICES IN FRANKFURT AND VIENNA, RENOWNED<br />

THINK TANK ZUKUNFTSINSTITUT HAS IDENTIFIED 12 MEGA-<br />

TRENDS EMERGING IN OUR CURRENT, UNCERTAIN TIMES, AND<br />

SHINES THE SPOTLIGHT ON WHAT NEEDS TO BE DONE TODAY.<br />

PARTNERS‘ VIEW | Megatrends 9


01 MEGATREND INDIVIDUALISATION<br />

Individualisation – the reigning cultural principle in the<br />

western world – is gaining an increasing hold across the globe.<br />

A complex megatrend that has long peaked in many of our<br />

richest nations, it now forms the backbone of our social<br />

structure. Individualisation shapes value systems,<br />

consumption patterns, lifestyles and cultures in equal<br />

measure. While in essence it equates to freedom of choice, its<br />

complex effects give rise to seemingly countervailing trends<br />

such as the ‘we culture’, along with new imperatives and<br />

constraints. In the COVID-19 pandemic, solidarity and<br />

community spirit have become increasingly more important<br />

than exclusion and ‘me first’, thus fuelling the shift towards<br />

post-individualisation.<br />

02 MEGATREND GENDER SHIFT<br />

In the gender shift era, gender no longer preordains the paths<br />

we follow – be it when choosing a career or deciding what<br />

clothes we wear. Never before has the fact that someone is<br />

born as a woman or a man said so little about the direction<br />

their life will take. Giving rise to a new pluralism culture, this<br />

dismantling of gender stereotypes has ushered in radical<br />

change – both in the business world and in society at large.<br />

The coronavirus pandemic has only served to foster this trend.<br />

Bringing existing disparities to light, it’s acting as a catalyst,<br />

forcing people to reflect on a society that appears equal at first<br />

face.<br />

03 MEGATREND SILVER SOCIETY<br />

The world’s populations may be ageing, but people are staying<br />

healthy for longer than ever before. Today’s silver society hails<br />

a completely new way of living in the ‘third stage’ of life – a<br />

phase that’s becoming longer, empowering ‘silver seniors’ to<br />

embrace self-development and find fulfilment in old age.<br />

Waving goodbye to the quest for eternal youth and lending new<br />

meaning to age and ageing, this silver mindset paves the way<br />

for a healthier, more active society born of this different<br />

definition of age. The Covid pandemic has come as a backlash<br />

to the free ageing trend – ‘age’ is suddenly synonymous with<br />

‘risk group’, a much less attractive term.<br />

04 MEGATREND KNOWLEDGE CULTURE<br />

Society is more knowledgeable than at any time in the past.<br />

Around the world, education levels are at an all-time high. Most<br />

of all in combination with the megatrend of connectivity, our<br />

knowledge of the world and the way we deal with information<br />

– our knowledge culture – is changing. It’s thanks to the<br />

pandemic that education has finally become digital, moved<br />

online, and that the collaborative, distributed structures<br />

needed for knowledge generation have been fostered along<br />

with innovative thinking.<br />

05 MEGATREND NEW WORK<br />

The new work megatrend describes an epochal transition that<br />

starts questions of meaning and purpose and completely<br />

redesigns the world of work. Hailing the era of the creative<br />

economy, it signals the move away from meritocratic ideals.<br />

‘New work’ places individual development potential firmly<br />

centre stage – in the workplace of the future, what counts is<br />

symbiosis between work and everyday life. Enter the coronavirus<br />

crisis, emerging as a driver of the new work trend,<br />

making work more agile and more flexible and taking it more<br />

online. This outcome is set to stay.<br />

06 MEGATREND HEALTH<br />

Health is synonymous with quality of life. As an important life<br />

goal, this megatrend has become firmly fixed in people’s minds,<br />

in national cultures, in how societies see themselves – and<br />

shapes all areas of life. With health and happiness increasingly<br />

difficult to prise apart, the COVID-19 pandemic has brought<br />

people’s perception of health as a self-optimisation process<br />

right back down to earth. Health is now being seen as the<br />

absence of ill-health, meaning illness – and as something that<br />

affects not just us as individuals, but those around us as well.<br />

10 Megatrends | PARTNERS‘ VIEW


07 MEGATREND NEO-ECOLOGY<br />

Environmental awareness has transitioned from a lifestyle<br />

choice to a movement of huge social scale. While the<br />

megatrend of neo-ecology is shifting the values of global<br />

society, lifestyle culture and policymaking, it’s also turning<br />

entrepreneurial thinking and action completely on their heads.<br />

In the wake of the coronavirus crisis, this megatrend is opening<br />

people’s eyes – the pandemic acts as a forceful reminder that<br />

not only are we part of nature, but that nature cannot be truly<br />

harnessed or controlled. By pushing our reset buttons, it has<br />

opened the door to a post-pandemic society shaped by<br />

sustainable development notions and a slower pace of life.<br />

08 MEGATREND CONNECTIVITY<br />

The principle of connectedness has long dominated social<br />

change, opening up a new chapter in societal evolution. Digital<br />

communication technologies are reprogramming sociocultural<br />

codes, creating new lifestyles, attitudes and behaviours. This<br />

already powerful trend towards connectivity gained an extra<br />

boost when the coronavirus crisis moved many of our<br />

interpersonal encounters online. The pandemic has effectively<br />

pulled digitalisation out of the future and into the present day.<br />

09 MEGATREND GLOBALISATION<br />

The trend towards globalisation is often blamed for making the<br />

world fragmented and more complex, for fostering trade wars,<br />

diplomatic spats, cyber hacking and global mega-corporations<br />

running roughshod over national laws. How do we deal with<br />

our hyper-connected, mega-complex world? The big dilemma<br />

in all of this comes in our attempts to regulate global-level<br />

processes and problems with national-level policies and tools.<br />

In the COVID-19 crisis, this has been thrust into the spotlight,<br />

further driving the glocalisation trend in which the global and<br />

the local are combined in novel ways.<br />

10 MEGATREND URBANISATION<br />

In the COVID-19 pandemic, urban living has seen far more<br />

change and disruption than has rural life. Previously, city<br />

dwellers took their mobility for granted along with a quality of<br />

life enhanced by everything cities have to offer. The pandemic<br />

has since put paid to some of the benefits associated with city<br />

life. In lockdown, home became the place to be, taking on a new<br />

importance as social life came to a standstill. Although urban<br />

hospitality sectors and cultural programmes are slowly<br />

recovering, it’s hard to predict when city life will return to<br />

normal again. The shift in emphasis to the home is here to stay<br />

and will accompany the urbanisation megatrend into the<br />

future.<br />

11 MEGATREND MOBILITY<br />

Of all the recent megatrends, mobility has been hit hardest in<br />

the coronavirus pandemic – it was virtually brought to a halt.<br />

Our connected society has a constantly growing need for travel<br />

and for access to an increasing range of alternative transport<br />

modes – the future of mobility is connected, digital, post-fossil<br />

and shared. Prior to the pandemic, mobility was simply part of<br />

everyday life that was becoming faster and more complex<br />

by the day. When national borders were closed and access<br />

restrictions introduced, the pace of life suddenly slowed and in<br />

some places everything stopped. It seems mobility and travel<br />

will be viewed differently in the post-pandemic world.<br />

12 MEGATREND SECURITY<br />

Society is in a constant state of alarm: one crisis leads to<br />

another and the pandemic has made it abundantly clear just<br />

how uncertain and fragile our lives and our surroundings<br />

are. More than ever, security is the order of the day – for<br />

individuals, for society, and also as a key value proposition in<br />

selling things. But notions that the world is becoming less and<br />

less secure can be deceptive to say the least – the world as we<br />

know it today is the safest it’s ever been.<br />

Source: www.zukunftsinstitut.de<br />

THE ART<br />

ABOUT<br />

OF REAL<br />

ZUKUNFTSINSTITUT<br />

ESTATE<br />

Founded in 1998, Zukunftsinstitut has offices in Frankfurt<br />

and Vienna. It played a key role in shaping German<br />

trends and futures research right from its inception. The<br />

Institute is now one of Europe’s most influential think<br />

tanks on trends and futures research. Be it for decisionmakers<br />

or forward-thinkers, Zukunftsinstitut is now a<br />

prominent source of information and inspiration.<br />

PARTNERS‘ VIEW | Megatrends 11


Photo © Klaus Vyhnalek | www.vyhnalek.com<br />

HOPE<br />

BEYOND THE CRISIS<br />

AN INTERVIEW WITH<br />

MATTHIAS HORX,<br />

FOUNDER OF ZUKUNFTSINSTITUT<br />

.<br />

Interview by Kathrin Meister.<br />

In your new book, Die Hoffnung nach der Krise (Hope beyond<br />

the Crisis), you describe the key mindshifts post-pandemic.<br />

Can you give some insight into what that’s all about?<br />

The coronavirus pandemic has served us some inconvenient<br />

truths that we simply cannot ignore. Take our poor relationship<br />

with nature, the source of the virus outbreak. And the fact<br />

our society harbours a lot of division and unhappiness. In<br />

responding to the current situation, many people will change<br />

their way of thinking and how they interact with others. What<br />

it comes down to is changing how we view the environment<br />

and finding more resilient ways to coexist on planet earth. This<br />

also means a more flexible, vibrant world of work. During the<br />

pandemic, many people opted for new lifestyles enabling them<br />

to live with other people and with nature in a better way than<br />

before.<br />

12 Interview with Matthias Horx | PARTNERS‘ VIEW


What can companies do to operate successfully in the<br />

economy of the future?<br />

They can accept the fact that the OLD NORMAL won’t be coming<br />

back because it no longer exists. For the past 50 years, we’ve<br />

lived in a frenzy of always wanting MORE: more clothes, more<br />

passengers on cruise ships, cheaper flights, cheaper meat. In<br />

the main, companies’ value creation processes have focused<br />

on maximum efficiency. But at some point, the price they had<br />

to pay in achieving that simply became too high. In the future,<br />

things will be BETTER: how can we build more environmentally<br />

sound cars? How can we produce steel without emitting<br />

endless quantities of carbon into the air? And how can we<br />

overcome constant over-stimulation and the demands<br />

experienced in daily media use? In the future, the focus will be<br />

more on PURPOSE than objective – on the underlying<br />

REASONS why companies need to seek solutions to problems<br />

that actually exist. It’s less about reduction and restraint and<br />

more about enrichment.<br />

„ We’re moving into<br />

an era of major<br />

transformation.”<br />

Matthias Horx<br />

Zukunftsinstitut cites 12 megatrends as drivers of change.<br />

Which of them influences your vision for the future most?<br />

The key trend in my view is NEO-ECOLOGY. With that I mean a<br />

definition of environmental awareness that is neither passive<br />

nor guilt-ridden and doesn’t call for renouncement and regret.<br />

We’re moving into an era of major transformation that calls<br />

for us to go without fossil fuels and build new systems for<br />

renewable energy consumption and materials supply. On many<br />

levels, that means changing the way we think and feel. When<br />

exploring processes and searching for symbioses, we can learn<br />

a lot from nature. If we achieve the transformation – which we<br />

will – then our quality of life as a modern civilisation can also<br />

be improved.<br />

So dreams are still possible in the new, future world? How<br />

about your dreams: how do they look right now?<br />

I dream pretty well. The idea isn’t for people to be constantly<br />

influenced by negative thoughts and fears. Those who are no<br />

longer able to dream ‘ahead’, into the future, won’t have an<br />

easy life. In many cases, it’s our bad dreams that show us how<br />

to let go of things from the past. Dreams are the brain’s way of<br />

getting rid of clutter. Fears dissipate just like the images in our<br />

dreams.<br />

THE ART ABOUT OF REAL MATTHIAS ESTATE HORX<br />

Matthias Horx is a trends and futures researcher,<br />

publicist and visionary. Already as a young technophile<br />

in the 1960s, he was interested in the mysteries of the<br />

future. After a career as a journalist and publicist, he<br />

became the most influential futurist in the Germanspeaking<br />

world.<br />

He has published some 20 books, many of which have<br />

become bestsellers. He founded Germany’s most<br />

important think tank for the future, the Zukunftsinstitut<br />

with headquarters in Frankfurt and Vienna. A passionate<br />

European, he commutes between London, Frankfurt and<br />

Vienna, where he has lived with his family since 2010, in<br />

the “Future Evolution House”.<br />

Source: www.horx.com<br />

PARTNERS‘ VIEW | Interview with Matthias Horx 13


TRADITION<br />

MEETS<br />

INNOVATION<br />

Sustainability is a key issue everywhere. At swisspartners,<br />

too, we are seeing strong demand for sustainable<br />

investments. Per 1 January 2022, we officially launched<br />

our sustainability strategy in asset management.<br />

swisspartners clients now have the choice: Do I opt for a<br />

more ‘conventional’ investment strategy, or should I go<br />

for an investment product centred on factors such as<br />

sustainability and corporate social responsibility?<br />

THREE-STEP PROCESS TO EVALUATE AND SCREEN<br />

FOR SUSTAINABILITY<br />

The financial markets so far lack a set of uniform<br />

sustainability standards. swisspartners has developed a<br />

three-step approach to evaluate how well an investment<br />

meets clear-cut sustainability criteria, based on<br />

databases such as Morningstar (Sustainalytics).<br />

STEP 1: EXCLUSION CRITERIA<br />

First of all, the swisspartners experts use database filters<br />

to exclude specific sectors and activities that are a no-go<br />

in terms of sustainability. Examples include weapons<br />

manufacture or trading, nuclear power and environmental<br />

destruction (coal-fired power plants), the tobacco<br />

industry, and human or labour rights violations.<br />

NICK JENNI, CO-HEAD OF<br />

INVESTMENT MANAGEMENT &<br />

SOLUTIONS AT SWISSPARTNERS,<br />

ON SUSTAINABLE AND FUTURE-<br />

PROOF INVESTMENTS<br />

STEP 2: BEST-IN-CLASS-APPROACH AND POSITIVE<br />

SCREENING<br />

The best-in-class-approach allows swisspartners cherrypick<br />

the companies with the best sustainability<br />

performance in a specific sector. To this end, potential<br />

investees are ranked against their sectoral peers on the<br />

basis of sustainability ratings. Only companies with at<br />

least a specified minimum rating are eligible for<br />

investment.<br />

Contrary to filtering out the negatives, in this positive<br />

screening approach we pinpoint candidates based on<br />

upside criteria such as environment-friendly products<br />

and good corporate citizenship.<br />

14 Innovative investments | PARTNERS‘ VIEW


STEP 3: ENSURING TRANSPARENCY<br />

The funds we select for our investors must provide<br />

transparent sustainability data in Morningstar’s analysis.<br />

If they fail to do so, we seek out alternatives wherever<br />

possible.<br />

INNOVATIVE INVESTMENT: DIGITAL ASSETS<br />

Another strong growth market alongside sustainable<br />

investment relates to digital investments such as<br />

cryptocurrencies. Beginning in summer 2021, swisspartners<br />

has extended its comprehensive range of services to<br />

include the management of digital assets. Thanks to a<br />

partnership with Sygnum, a regulated Swiss bank, our<br />

private clients are able to hold digital assets with us as<br />

asset managers – securely and in full compliance with<br />

the rules. In addition to efficient trading in cryptocurrencies,<br />

this partnership also simplifies safekeeping with regard<br />

to digital assets. Investors for whom the minimum<br />

investment in this approach is too high have various<br />

alternatives:<br />

BLOCKCHAIN: INNOVATION MEETS TRADITION<br />

In addition to cryptocurrencies, a further new technology<br />

offering attractive investment opportunities is blockchain.<br />

This technology is growing in importance across many<br />

different sectors. Together with external partners, swisspartners<br />

identifies and analyses business areas where<br />

new ventures are springing up – mostly in the form of<br />

private equities or startups.<br />

Traditional industries are also looking to future uses<br />

of blockchain. Established names such as Microsoft,<br />

Amazon and Continental are taking a highly futureoriented<br />

approach and anticipate strong long-term<br />

returns. So even a ‘conventional’ portfolio can be highly<br />

innovative.<br />

Nick Jenni, Partner<br />

Co-Head Investment Management & Solutions<br />

nicola.jenni@swisspartners.com<br />

< Exchange-traded products based on<br />

cryptocurrencies<br />

< Investment funds<br />

< Certificates<br />

< Personal wallets


THE DREAM<br />

OF LIVING IN<br />

SWITZERLAND<br />

HIGH QUALITY OF LIFE, EXCELLENT INFRASTRUCTURE,<br />

POLITICAL STABILITY AND TAX BENEFITS: MANY<br />

PEOPLE RIGHTLY DREAM OF LIVING IN SWITZERLAND.<br />

SWISSPARTNERS PROVIDES SUPPORT, ADVICE AND<br />

ASSISTANCE THROUGH THE ENTIRE PROCESS OF<br />

RELOCATING THERE.<br />

YOUR PARTNER IN CHARGE:<br />

Ralph P. Schuler, Partner<br />

Head of Tax & Fiduciary Services Switzerland<br />

ralph.schuler@swisspartners.com<br />

16 Living in Switzerland | PARTNERS‘ VIEW


The swisspartners Wealth Services<br />

team supports wealthy individuals<br />

and entrepreneurs in the areas of<br />

tax advice, fiduciary services and<br />

business consulting. We also provide<br />

customised relocation services<br />

(advice on transferring domicile to<br />

Switzerland) as well as real estate<br />

and property services (purchases<br />

and sales/management).<br />

RELOCATION SERVICES<br />

Are you thinking of relocating to<br />

Switzerland? In its relocation<br />

services, swisspartners provides<br />

full-service support for all questions<br />

and decisions in this connection.<br />

What rules and regulations apply<br />

in Switzerland? What do I need to<br />

watch? We advise on all matters<br />

surrounding relocation to<br />

Switzerland:<br />

< Immigration law<br />

< Approval procedures<br />

< Social security law<br />

< Tax law<br />

< Canton-specific tax rates and<br />

tax charges<br />

Our relocation services also cover<br />

various other areas:<br />

< Optimising your departure<br />

from your home country<br />

(‘exit taxation’)<br />

< Support in finding suitable health<br />

and other insurance, schools and<br />

domestic staff<br />

< Comprehensive advice on<br />

financial, tax and lifestyle<br />

matters, including after<br />

successful relocation to<br />

Switzerland<br />

WHEN WISHES COME TRUE<br />

The process starts with identifying<br />

the kind of location you want and<br />

deciding on a canton. Do you plan<br />

Switzerland to be your new main<br />

place of residence or will it be your<br />

second home? What is your ideal<br />

location, including for tax purposes?<br />

The next step is to find a suitable<br />

property in Switzerland.<br />

swisspartners offers excellent real<br />

estate and property services on fair<br />

terms. These include legal and<br />

personal advice for real estate<br />

purchases and monitoring of the<br />

construction process if you decide in<br />

favour of a new build.<br />

The swisspartners Wealth Services<br />

team goes the extra mile to take<br />

the worry out of relocating to<br />

Switzerland.<br />

REASONS TO LOVE<br />

LIVING IN SWITZERLAND<br />

Living in Switzerland offers many<br />

benefits:<br />

< Optimum transport connections<br />

(Zurich, Basel, Geneva airports)<br />

< Prestigious state and private<br />

schools<br />

< Excellent infrastructure,<br />

outstanding medical care<br />

< High quality of life<br />

< Tax benefits<br />

< Political stability and<br />

independence<br />

< Legal certainty (direct interaction<br />

with the authorities is possible)<br />

< Continuity of the statutory<br />

framework<br />

< Low crime rate<br />

PARTNERS‘ VIEW | Living in Switzerland 17


WHO IS?<br />

A COMPANY IS ONLY AS GOOD AS ITS<br />

EMPLOYEES. IN THIS COLUMN, WE<br />

PRESENT TALENTED MEMBERS OF<br />

THE SWISSPARTNERS TEAM.<br />

NATASCHA BECK<br />

Assistant Asset Management,<br />

swisspartners AG, Vaduz,<br />

Liechtenstein (SPFL)<br />

natascha.beck@swisspartners.com<br />

Natascha Beck<br />

holds a degree in business<br />

administration and apprenticed at<br />

LLB AG in Vaduz. Positions before<br />

joining swisspartners in 2017 included<br />

that of management assistant at an<br />

independent asset management<br />

company in Liechtenstein.<br />

At swisspartners Vaduz, Liechtenstein,<br />

Natascha Beck quickly became<br />

indispensable. She is a true<br />

all-rounder, uniting the positions of<br />

Assistant CEO, Corporate Assistant<br />

and Office Manager. Her duties include<br />

planning business travel,<br />

administration for clients, and meeting<br />

preparation and follow-up. With her<br />

positive personality, she won the hearts<br />

of employees, clients and partners in no<br />

time at all. She is also a go-to colleague<br />

for all everyday office concerns.<br />

More working from home in times of<br />

Covid is a challenge for everyone. “We<br />

need the swisspartners team to really<br />

stick together so we don’t lose sight of<br />

each other despite remote working,” is<br />

Natascha Beck’s wish for the years<br />

ahead. With her optimistic outlook, she<br />

is sure to help make that wish come<br />

true.<br />

FIVE QUESTIONS TO<br />

NATASCHA BECK<br />

5<br />

WHAT'S THE BEST THING YOU HAVE TO GIVE AT<br />

SWISSPARTNERS?<br />

I am a very positive, happy type. So I always like to motivate<br />

and cheer up my colleagues – especially if someone is having<br />

a bad day.<br />

WHAT IS YOUR GREATEST STRENGTH?<br />

That I can boost the team spirit with my supportive, helpful<br />

manner.<br />

WHAT FILM HAS INSPIRED YOU LATELY?<br />

“The Way Back”. The film’s message is that we often form<br />

opinions about people without really knowing about them. If<br />

often turns out later on that our first impressions were wrong.<br />

I admire people – like managers or trainers – who are good at<br />

accommodating different characters, assigning them the right<br />

role and taking them as they come.<br />

WHAT DO YOU DO FOR GOOD WORK-LIFE BALANCE?<br />

I do a lot with my family and friends and can easily switch off.<br />

I don’t need anything to work off excess energy or clear my<br />

head. I’m surrounded by great people at home and at work and<br />

I think my life is actually well-balanced as it is.<br />

WHAT IS YOUR BIGGEST DREAM?<br />

My great wish for the future is being able to combine having a<br />

family with the job I have now.<br />

Interview by Simone Töllner.<br />

18 WHO IS? | PARTNERS‘ VIEW


PUBLISHING<br />

INFORMATION<br />

EDITORIAL TEAM<br />

Kathrin Meister | wordflow.de<br />

Simone Töllner | swisspartners.com<br />

LAYOUT & DESIGN<br />

Angelika Plag | corporate-concepts.de<br />

© PHOTOS/ILLUSTRATIONS<br />

Getty Images: cover, back<br />

Karin Bischof: employees, pages 3, 7, 14, 16, 18<br />

Klaus Vyhnalek: Matthias Horx, page 12<br />

Adobe Stock: pages 2, 4, 6, 8, 9, 10, 14–15, 16–17, 19<br />

PARTNERS‘ VIEW | Publishing information 19


The art of reading.<br />

swisspartners Group AG<br />

Am Schanzengraben 23<br />

P.O. Box<br />

CH-8022 Zurich<br />

Phone +41 58 200 00 00<br />

swisspartners.com<br />

swisspartners-group-ag<br />

swiss.partners<br />

swisspartners<br />

20 Inhalt | PARTNERS‘ VIEW

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