CosBeauty Magazine #95

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2.
Digitalisation
With artificial intelligence (AI), 3D printing,
augmented reality and DNA analysis, the beauty
industry is becoming increasingly technologydriven
in delivering personalisation in ways that
the traditional cosmetic counter cannot,’ says
Widdison. ‘With consumers’ needs changing and
demanding more custom and specific results,
such as exact skincare matches and personalised
formulas, digitalisation of the beauty industry will
continue to increase in 2022,’ he shares.
4.
The curly
hair
revolution
‘2022 is the year for curly hair to thrive! It’s been a
long time coming – throughout the world, 65% of
our population are living with wavy, curly or Afro
(aka coily) hair,’ says Rumbie Mutsiwa, founder of
RUMBIE & CO, Australia’s leading curl specialist
salon. She says to look out for ‘wash & go’
au naturel styles, curly bangs, the middle part,
the retro shag and braids.
High-puff hairstyles are also huge. According
to Pinterest’s 2022 beauty trend roundup,
embracing the natural hair movement is driving
the popularity of high-puff hairstyles, the simple
and chic curly-girl updo.
‘High puff hairstyle’ searches grew 165% in the
period between October 2019 and September
2021, while ‘natural hair bun styles’ searches
increased 160%.
www.cosbeauty.com.au 33