CosBeauty Magazine #95

CRYSTAL HEALING, LONG THE DOMAIN OF
NEW-AGE PSEUDOSCIENCE, IS HAVING A MOMENT
– AND THE BEAUTY INDUSTRY WANTS IN.
During a pretty grim past
couple of years, our homes
have become the centre of
our lives for most of us. Spending
so much time at home has spurred a
shift in our thinking; we’ve come to
realise the importance of creating a
space that supports our day-to-day
practicalities but also our emotional,
mental and spiritual wellbeing.
It’s also been a time to practice
mindfulness and lavish ourselves with
the self-care we’ve all desperately
needed. It’s no wonder then crystals
are trending right now, for uses
ranging from rejuvenating the aura
of our surroundings to releasing
negative energy in our body to even
energising our skin.
‘Despite a lack of scientific
backing, new-age philosophies
are gaining momentum in an
environment where consumer
interest in emotional and spiritual
self-care is closely linked to physical
and mental health and overall
wellness,’ says Irina Ene, researcher
at market intelligence agency, Mintel.
‘Following centuries of Eastern
tradition, healing crystals and
energy cleansing have become
popular methods of promoting
emotional health. Apart from their
physical exfoliating and illuminating
properties, crystals and gemstones
also benefit from a reputed
vibrational energy that helps the user
to set intentions, address fears and
achieve emotional balance, offering
an opportunity to incorporate them
as part of modern self-care beauty
routines,’ she says.
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