44 Edition 2020

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44th | Vol 29 | 2020 | www.hotelier-indonesia.com
Increase Revenue Per Guest - A Cheat Sheet
In order to create impactful guest experiences, you must create multiple touch points that are
personalized to each guest and will leave them wanting more.
Here are some of the ways you can begin the process of earning more revenue per guest:
1 2
Consult Your Guest CRM
Offer personalized services before or on
arrival like special rooms, a welcome drink on
arrival, a special menu based on stay history,
and other services which make them feel
special.
Communicate at the Right Time
Review guest communications and identify
days and times that have high engagement
rates, so you know the right time to connect
with guests.
3 4
Optimize For Mobile
Customize Communications
Remember that 94% of business travelers and
Use PMS data to segment guests according to
80% of leisure travelers appreciated the ability to
traveler type, demographics, past purchase
request services using their own smartphones so
history, interests and more. Personalized emails
optimize your communications, upsell offers and
and other content based on these guest insights
website for mobiles.
are more likely to engage potential guests.
5 6
Upsell Strategically
Offer guests relevant upsells at the right time that
will result in higher conversions, increased revenue,
direct booking and added upsell revenue.
Collect Feedback & Analytics
Collect feedback regularly, so you can understand what
worked for your guests and what didn’t. Collect guest
preferences, so you can enrich your data and identify
useful trends to capitalize on for the next visit.
Ready to try Marketing Automation?
Schedule a Call