44 Edition 2020

Getting Your
Hotel Email
Marketing to
Work For You
done correctly, and can add considerable
revenue to your hotel. So we've made an easy
step by step list for you to follow, so you can
start getting your hotel email marketing to
start working for you.
44th | Vol 29 | 2020 | www.hotelier-indonesia.com 95
Before starting an email marketing campaign, you should decide on an
objective, so you can analyze the campaign’s performance and decide if
the campaign was a success, and if it met the objective.
Possible Objectives include:
1. Increase Traffic
2. Generate Revenue
3. Brand Awareness
HOTEL MARKETING
Set Campaign Frequency
Before working on the actual design and content of your email
campaign, you should also decide on a campaign frequency.
Campaigns could be:
1. One-off campaigns
2. Automated email series
3. Behavior Based campaigns
Decide Campaign Objectives
Make Your Hotel
Marketing Work for You
Build an Effective List
In order for your email campaigns to be successful, you need to
ascertain data integrity and quality.
Getting Your
Hotel Email
Marketing to
Work For You
Email Marketing yields fantastic results when
done correctly, and can add considerable
revenue to your hotel. So we've made an easy
step by step list for you to follow, so you can
start getting your hotel email marketing to
start working for you.
Design Your Email
Make sure to:
1. Evaluate your current lists
2. Segment your lists to personalize campaigns
1. One-off campaigns
2. Automated email series
3. Behavior Based campaigns
Before starting an email marketing campaign, you should decide on an
objective, so you can analyze the campaign’s performance and decide if
the campaign was a success, and if it met the objective.
Possible Objectives include:
1. Increase Traffic
2. Generate Revenue
3. Brand Awareness
Before working on the actual design and content of your email
campaign, you should also decide on a campaign frequency.
Campaigns could be:
Decide Campaign Objectives
Set Campaign Frequency
Once your campaign objectives are clearly defined, and your
lists are ready, you can begin to design your email. Ensure your
emails should be aesthetically pleasing and catch your guest's eye.
Make sure to:
1. Write good subject lines
2. Create eye catching CTA's
3. Use good images that are not too heavy
Track & Optimize
A crucial part of email marketing is tracking key metrics after the
campaign is sent.
Track:
1. Open Rate
2. Click Rate
3. Hard & Soft Bounce Rate
To Download the Full Practical Guide to Hotel Email Marketing, Click Here
Build an Effective List
In order for your email campaigns to be successful, you need to
ascertain data integrity and quality.
DOWLOAD THE FULL PRACTICAL GUIDE TO HOTEL EMAIL MARKETING NOW
Make sure to:
1. Evaluate your current lists
2. Segment your lists to personalize campaigns
Design Your Email
Once your campaign objectives are clearly defined, and your
lists are ready, you can begin to design your email. Ensure your
emails should be aesthetically pleasing and catch your guest's eye.
Make sure to:
1. Write good subject lines
2. Create eye catching CTA's
3. Use good images that are not too heavy