InsideBlue (February 2021)

InsideBlue
FEBRUARY 2021
A publication for the employees of the Arkansas Blue Cross and Blue Shield family of companies
Blue & You Fitness
Challenge
page 4
COVID-19
vaccination efforts
page 6
HITRUST
certification
page 7

The time is always
right to do what is right.
– Dr. Martin Luther King, Jr.
InBLUEsion needs you!
We’re excited to have launched our Inclusion
initiative, InBLUEsion, at Arkansas Blue Cross and
Blue Shield! Our vision is to create and maintain an
environment where all our employees feel welcome,
valued and are thriving.
InBLUEsion is about ensuring each employee is
treated consistently and fairly and knows their input is
sought and valued.
“I’m motivated to create an environment where
people feel the playing field is level and that they
matter,” said Curtis Barnett, president and chief
executive officer. “I’m not content with us just being
a follower on any issue. I believe it’s our responsibility
to lead the change we want to see for our people and
our communities. We can no longer accept systemic
bias in any form.”
Gallup studies have found that diverse workgroups
have higher profits, and companies that emphasized
diversity in the workplace had employees who were
more likely to stay at the company. Creating an
inclusive environment is a must in the workplace,
resulting in a happier, healthier company and
community. *
How you can join InBLUEsion
If you haven’t already, sign up to participate in a
discussion forum. You should have received an
email with instructions. If not, email
InBLUEsion@arkbluecross.com.
Each forum will have approximately 40-
50 employees, and a third-party company,
Teleos Leadership Institute, will facilitate the
discussions. You’ll be able to share your hopes
for and experiences of working at Arkansas
Blue Cross. Participation is optional, but we
want the process to be as inclusive as the
initiative, so all employees are encouraged to
participate. You have the full support of your
leaders and supervisors.
Arkansas Blue Cross and Blue Shield is working with Teleos Leadership Institute on employee engagements
that are research-based, creative and highly experiential. Teleos is passionate about helping leaders and
their team members navigate change and perform in the complexities of today’s world.
2 | InsideBlue February

Meet the InBLUEsion committee
• Stephanie Floyd, committee chair, manager,
Customer Accounts
• Curtis Barnett, president and chief executive officer
• Alicia Berkemeyer, executive vice president and
chief health management officer
• Mollie Campbell, director, Human Resources
• Lynn Dauzat, manager, Northeast Regional and
Retail Operations
• Gray Dillard, executive vice president and chief
operating officer
• Katie Eisenhower, employee communications,
Corporate Marketing
• Judy Garcia, supervisor, Information Services
• Judy Lohmar, director,
Learning & Development
• Grady McCorkle, manager, Workforce Planning
• Alison Melson, vice president, Corporate Marketing
• Odell Nickelberry, vice president, Human
Resources
• Kathy Ryan, executive vice president, chief
administrative officer and chief information officer
• Kim Dotson-Brown, consultant, Teleos
• Ray Fisher, consultant, Teleos
• Megan Hurst, consultant, Teleos
• Fran Johnston, Ph.D., consultant, Teleos
*
Farmiloe, B. (2020, August 6). 10 business benefits of diversity in the workplace. Score. https://www.score.org/blog/10-business-benefits-diversity-workplace
February InsideBlue | 3

the
Blue & You
Fitness Challenge
is stronger than ever!
Being healthy is more than managing your weight.
It’s about being your best you – mentally and physically.
The Blue & You Fitness Challenge has undergone
a makeover, including a new and improved experience
powered by Wellable’s interactive health-and-wellness
platform. The new platform includes:
• A mobile app (for Apple and Android)
• A new point-tracking system
• Ability to sync with wearables (e.g., Apple Health, Garmin, Fitbit)
• Ability to earn additional points for engaging in healthy behaviors
• Ability to view team standings in real time
• New group-size categories
• Automated support from Wellable (the platform host) in
terms of reminders, troubleshooting and team maintenance
• FREE access to a library of on-demand exercise videos
to keep you active at home or on the go
Wellable
Points
1 step = 0.05 points
1 mile (walk/run) = 100 points
1 mile (cycle) = 30 points
30+ minutes of fitness activity /
healthy location check-in =
150 points
Daily Maximum =
1,000 points
4 | InsideBlue February

Important
Dates
February 1-28
Individual participant registration is open
March 1
Challenge begins
March 14
Last day to start logging exercise or
you’ll be dropped from the Challenge
May 31
Challenge ends
The Daily Challenge
Celebrate making small choices that add up to a big impact on your
overall health. You can earn up to 1,000 Wellable points a day for:
• Eating five servings of fruits and vegetables
• Drinking eight glasses of water
• Learning about health and wellness
• Meditating or relaxing
• Avoiding soda or sugary beverages
• Sleeping seven hours
• Stretching or exercising lightly
• Taking the stairs instead of the elevator
• Volunteering or serving in the community
Strong starts NOW!
Strong starts with registering for
the Blue Team! To register, visit
app.wellable.co/blueandyoufitnesschallenge,
select Arkansas Blue Cross from the
drop-down menu and register.
About the Blue & YouFitness Challenge
This is the 18 th year for the Blue & You Fitness Challenge, founded and hosted by Arkansas Blue Cross and Blue Shield,
the Arkansas Department of Health and the Arkansas Department of Human Services. This free three-month fitness
competition engages participants in exercise to gain points based on their activities. The Challenge begins March 1 and
runs through May 31 every year. Businesses and organizations often participate in the event as part of their wellness
programs, while friends and family use the contest as a way to organize and focus activities to stay or get in shape, infuse
new energy into their routines, remain connected and have fun! For more information, call 800-686-2609.
February InsideBlue | 5

Arkansas Blue Cross helps with state’s
COVID-19 vaccination education efforts
Getting a shot in the arm is the
first (and most important) step
of COVID-19 vaccination. But
knowing what to expect after you
get the vaccine runs a close second.
Arkansas Blue Cross and Blue
Shield played an essential role in
making sure those who are getting
the vaccine have that information.
The weekend of December 13, 2020,
the first trucks rolled into Arkansas
with COVID-19 vaccines, and the
Arkansas Department of Health
(ADH) reached out for support.
They had the vaccines but also
needed essential fact sheets to give
to Arkansans who received those
vaccines. Arkansas Blue Cross
answered the call and worked over
the weekend to print and deliver
26,000 essential vaccine fact sheets.
“I am extremely proud of the
lightning-fast response of our
Purchasing and Corporate
Marketing teams,” said Curtis
Barnett, president and CEO. “I also
want to thank Alicia Berkemeyer,
executive vice president and
chief health management officer,
for working closely with Dr.
Jennifer Dillaha, Arkansas’ state
epidemiologist.
“There is so much hard work and
dedication that goes on to fight
this pandemic,” Alicia continued.
“We are grateful to the frontline
caregivers and the behind-thescenes
folks – including those at
Arkansas Blue Cross – who are
making a difference during this
historic time.”
Speedy Delivery
“Within 48 hours, the Corporate
Marketing team received art,
coordinated production through
6 | InsideBlue February
Alan Moix
a local printer and prepared
the delivery of 26,000 copies
of two different forms,” said
Alison Melson, vice president of
Corporate Marketing.
“Damona Fisher, manager of brand,
public relations and marketing,
identified a local printer who
was able to turn around the job
quickly over the weekend,” Alison
continued. “Steve McKinley,
warehouse inventory specialist,
and Tracy King, marketing project
coordinator, lined up couriers on
five routes on Monday to make
sure facilities had the forms in
hand when the vaccines were
administered. It was definitely a
team effort.”
Monumental. Historic.
And that was just the beginning.
Since that first weekend, Arkansas
Blue Cross printed and distributed
more than 754,225 forms and
educational pieces.
Vaccine distribution is a challenge
worth undertaking for the health
of Arkansans. Dr. Dillaha has
mentioned Arkansas Blue Cross
numerous times during daily COVID
press conferences, recognizing our
efforts to step up.
It has been a monumental
undertaking, one that Arkansas
Blue Cross is pleased to support.
These small steps demonstrate
Arkansas Blue Cross’ commitment
Steve McKinley
to contribute in a big way to
helping turn the tide of the COVID
pandemic. In January, thousands
of frontline caregivers -- Arkansas’
most vulnerable citizens -- then
teachers and other groups received
the vaccine, and they walked away
with more than a bandage on their
arm. They also carried essential
information in their hands.
ADH is now printing and
distributing the forms, but our
contribution is monumental.
Historic.
We can be proud to be part of a
company making a difference.
Proud to be Blue.
Couriers used more than
50 routes and
400 stops to distribute
these necessary forms.
December 14
26,000 forms distributed,
23 courier stops
(6 in Little Rock and North Little Rock,
17 statewide)
January 4
17 statewide routes
January 11
154 courier stops

Arkansas Blue Cross
and Blue Shield
can be counted on to
keep information safe
Enterprise achieves HITRUST
common security framework (CSF)
Arkansas Blue Cross and Blue Shield is now part of an elite group of organizations
worldwide that have earned HITRUST common security framework (CSF). The enterprise
demonstrated that our two data centers and two central Arkansas offices meet key state
and federal regulations and industry-defined requirements and manage risk appropriately.
A big deal
Most companies certify only a few components and then grow into other areas. Arkansas Blue Cross went for 19 domains
to get the assessment and certification we needed. Approximately 170 employees in eight areas worked over two years to
achieve the certification.
The domains included in our certification:
• Information security program
• Endpoint protection
• Portable media security
• Mobile device security
• Wireless security
• Configuration management
• Vulnerability management
• Network protection
• Transmission protection
• Password management
• Access control
• Audit logging and monitoring
• Education, training and awareness
• Third-party assurance
• Incident management
• Risk management
• Physical and environmental security
• Data protection and privacy
• Business continuity and
disaster recovery
Our members trust us to protect their
information, and HITRUST certification
shows that we take securing their
private information seriously.
– Devin Shirley,
chief information security officer
HITRUST is helping organizations ensure
that the highest standards of information
protection requirements are met when
sensitive data is accessed or stored.
Arkansas Blue Cross can be recognized
as an organization that can be counted
on for keeping information safe.
– Jeremy Huval
chief compliance officer, HITRUST
“I asked a lot of the Enterprise Information Security team, and
they delivered,” said Devin Shirley, chief information security
officer. “They juggled quite a bit of work growing the team,
training new employees and creating new processes, all while
working to meet HITRUST controls.
“I’d also like to thank Scott Mattila, principal consultant,
HITRUST. He organized the project plans and tracking systems
to coordinate efforts throughout the company and served
as the liaison between the assessors and the HITRUST
organization.”
Thank you to these divisions for their
part in achieving HITRUST CSF:
• Business Solutions Center
• Enterprise Business Informatics
• Enterprise Data Management
• Enterprise Information Security
• Information Services
• Information Technologies
• Facilities Management
• Privacy Office
February InsideBlue | 7

Membership has its perks
Healthy living just a deal away
Being part of an Arkansas Blue Cross and Blue Shield health
plan includes membership in Blue365, your online destination
for healthy deals and exclusive discounts.
Live healthy and save money with exclusive discounts
from favorite brands including:
• eMindful
• Moosejaw
• EyeMed
• Reebok
• Fitbit
• Sun Basket
• Garmin
• Withings
• Hotels.com
• TruHearing
You can also save on gym memberships that include traditional
and virtual fitness options offered by Gympass, Fitbit Premium,
Burnalong, Livekick, Fitness Your Way by Tivity Health and more.
Ready to save on your favorite health-and-wellness services?
Log in to My Blueprint and select Blue365, and follow the
instructions
OR visit blue365deals.com/arkbluecross to
create a free account
Browse deals, have fun and be fit! (Pro tip: identify your
interests when you register, and you’ll be among the first to
hear when relevant deals become available.)
Are you LinkedIn?
If you are on social media, be sure to follow
“Arkansas Blue Cross Blue Shield” on
LinkedIn! Our company’s Facebook, Twitter
and Instagram pages focus on community
events and topics, but our LinkedIn page often
shares business-to-business (B2B) content.
Through LinkedIn, we offer articles and
information to help other organizations
succeed in this challenging environment.
We often link back to our new B2B site,
healthbenefitinsight.com. You can help us
reach more Arkansas business leaders and
companies by sharing and liking our posts.
We currently have more than 9,400 followers
on LinkedIn – so 10,000 is just within reach!
You could be vital in helping Arkansas Blue
Cross guide others to in providing the best
care for their employees!
Join us!
InsideBlue
A publication for the employees of the Arkansas Blue Cross and Blue Shield family of companies
EDITOR Katie Eisenhower DESIGNER Ryan Kravitz PHOTOGRAPHER Chip Bayer
CONTRIBUTORS Chip Bayer, Jennifer Bridgeman, Damona Fisher, Kristy Follett
Kristen Lippencott, Grady McCorkle, Wendy McCullar, Suzi Parker, Greg Russell and Marie Trotter
VICE PRESIDENT of CORPORATE MARKETING Alison Melson
10039 10/21