Natural Awakenings Twin Cities March 2022

drive customers away. Instead, spare
some time to think about the wonderful
audience. Think about what would
catch their attention or fulfill their
requirement. Industry-adjacent valuable
content can be an amazing way to stay
at the top of the audience’s mind while
overstaying their welcome.
Fix the best times to post content.
4 Optimizing the timing of content is
not the end-all, be-all of engagement, but it
definitely increases the likelihood of present
posts being seen. Given the fierce competition
in the market for organic reach, everything
that's done to enhance the visibility of
content is an added bonus. Using scheduling
tools that track and engage helps fine-tune
times for publishing on the basis of when the
targeted audience is at their engaged best.
Use third-party engagement
5 and groups to increase visibility.
Supplementing our Facebook pages engagement
activity from individual accounts
or Facebook Groups is another fine way
to attain viral reach. Take into consideration
that all given pages and accounts are limited
in terms of people who can see any given
post. However, engagements received from
outsiders can result in a snowball effect
where content gets recommended to nonfollowers
repeatedly.
Use visual content liberally. Today,
visual content is everything.
6
Eighty-two percent of marketers consider
images to be a very important part of
optimizing social media content, while 52
percent state that video content leads to
the best ROI.
On the other hand, all kinds of visual
social networks have started rising through
the ranks. For instance, Instagram has more
than 800 million users on a monthly basis,
while Pinterest has an impressive 100
million users.
Videos can be used for a charitable
cause or to record a quick how-to. Ask
followers to post fun videos of products
to be used as testimonials.
Do not shy away from advertisements.
It is quite natural for market-
7
ers to refrain from using paid social media
advertisements but paying to get oneself
noticed is not a bad thing. Platforms like Instagram
and Facebook have access to endless
data. This makes it possible for marketers to
run actionable highly targeted campaigns.
Now, it is possible to move beyond
demographic and location-based
marketing and dive into the world of
behavioral and internet-based targeting.
Target audiences that look alike or create
an audience simply from a contact list.
Check out a plethora of options available
on Facebook to start a paid advertising
campaign for as little as five to 10 dollars
per day.
8
Attain insights into Facebook
posts. To enhance presence on
Facebook, it's advised to monitor strategy
results and adjust accordingly.. The
Insights feature in Facebook facilitates a
snapshot overview with complete tags, page
likes, engagement and more. In addition
to providing a sense of reach, this provides
feedback on certain aspects of strategy that
are working for insights on possible tweaks
that may be needed.
9
Consider automation. The term
“automation” can sound detached
and impersonal and does not necessarily
conjure up the friendliest of ideas. However,
when performed properly, automation can
prove to be an absolute time-saver.
10
Hire a social media manager
or virtual assistant. We must
face the fact that social networks require a
certain amount of nurturing, and as a smallbusiness
owner, we cannot always devote
the time that our followers deserve.
Hiring someone to manage social media
platforms and engage with the audience
provides the vehicle to engage them and
build a following.
Developing a presence on Facebook
for a small business is not an unachievable
task, but it does take a certain amount
of dedicated time which small business
owners do not always have. Hiring a virtual
assistant trained in social media management
is an affordable option that can save a
great deal of time.
Today, our customers are privy to
many brands and products, so now is not
the time to relax our marketing efforts. We
want to provide the community we serve
with valuable content with which they can
interact and, hopefully, these tips will help
do just that.
Winston Ajero is a social
media manager with Partnering
Up Virtual Assistant
Services, helping small
business owners grow their
business while giving them
back the time they desire to
live a more balanced life. To learn more, visit
PartneringUpVA.com. See ad, page 13.
Silver Fillings:
Just ugly?
Or harmful too?
This is a picture
of a “Silver”
or “Amalgam”
filling. It is 50 -
52% MERCURY!
If the mercury in
this filling were spilled in a school,
it would be evacuated....
This is a picture
of a “light cured”
composite filling.
They can last as
long or longer
than mercury
fillings with no danger of releasing
harmful heavy metals.
As noted on Dr. Mercola,
Dr. Oz, and 60 Minutes...
Mercury fillings may have a
significant negative impact on your
overall health.
Make 2017 2022YOUR
year
for healthy choices!
Dr. Madelyn Pearson is the
current president of the
Holistic Dental Association and
has advanced training in safe
mercury removal.
Call or visit our website for
more info: (651) 483-9800
www.NaturalSmilesDental.com
March 2022
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