PARK Magazine

“OSVALDO IS A PROPER
ARTIST’S ARTIST,” MARCELO
ZIMMLER SAYS. “HE LIKES TO
LOCK HIMSELF UP IN THE
STUDIO AND PAINT ALL DAY.”
many others, and his work is in the permanent
collection of the Tate.
“This is the kind of caliber of work that we’re
dealing with,” Zimmler says.
augmented reality to take the experiential aspect
of the artwork to a whole new level. The work we
did 10 years ago was highly experimental which
in turn made it very exciting.”
London School of Economics After a couple
of years as an artist’s manager, Zimmler began
to think about starting a gallery, and enrolled in
a master’s business program at the London
School of Economics. “I used my thesis to study
the art market, doing a quantitative study on
certain features of the English auction, which is
by far the most popular type of auction and the
one used in the sale of fine art.”
After graduating, he returned to New York
and started Upsilon Gallery.
Association of Print Scholars
Relatively young, in his early 30s, Zimmler
has surrounded himself with a team of art
world heavyweights with deep knowledge and
connections in the industry. His director in
New York is Andrew Horodysky, an authority
on prints and printmaking, one of the gallery’s
strengths. He has a background in art history,
previous gallery work, consulting and
appraising, and is a member of the Association
of Print Scholars.
British Artist Clyde Hopkins
In London, Upsilon’s director is Greg Rook,
an established art advisor, collections manager,
university lecturer and artist. “He’s super
knowledgeable, especially when it comes to
U.K. artists,” says Zimmler.
Rook worked with the estate of British artist
Clyde Hopkins to bring in the second show at
Upsilon’s new 67 th Street space. Hopkins, who
passed away in 2018, has exhibited at the
Serpentine Gallery, Salisbury Art Centre and
Francis Graham-Dixon in London, among
Miami Space
He opened an office in Miami as a response
to the influx of New Yorkers during the
pandemic. In Florida the gallery has
participated in art fairs for the past five years,
so being able to work directly with clients there
makes sense. “We’re building a good base in
Miami; we get people from Palm Beach, Boca
Raton, and other parts of Florida.”
Upsilon has always had an online presence;
it started out online even before having brick
and mortar locations, which helped during the
pandemic. “You can work around clients not
being physically in the gallery by being fully
transparent, namely by supplying high
resolution photography and video, accurate
artwork specifications, full provenance,
condition reports, etc.,” Zimmler notes. “As a
result, our business ended up growing a lot.
Last year we had our best year ever, and it was
over a 100% increase from the year before.” P
upsilongallery.com