PARK Magazine

Manhattan’s Midtown South: Setting
the Standard for ‘Live, Work, Play’
LIVE AT THE CENTER OF IT ALL IN MIDTOWN SOUTH
172 MADISON AVENUE APARTMENT 18B
Neighborhoods throughout the country, from Miami’s Wynwood
to Downtown Los Angeles, are working to transform themselves
to be all-inclusive, “live, work, play” destinations with mixed-use
developments, pedestrian-friendly roads, and more. Manhattan’s
Midtown South however, has arguably written the book on the
concept—offering the perfect balance of “location, location, location”
and luxury.
Located between NoMad (“North of Madison Park”) and greater
Midtown, Midtown South’s centralized location gives residents
the best of both worlds. You can enjoy a brief commute to work in
Midtown while exploring trendy nearby neighborhoods like Chelsea
and, in particular, the up-and-coming NoMad—a popular destination
for eclectic restaurants and nightlife. It’s no wonder both Midtown
South and NoMad have become major centers for luxury real
estate development.
Take, for example, 172 Madison Avenue. Located just a block away
from the Empire State Building with Bryant Park moments away,
the 33-story building offers some of the most in-demand luxury
accommodations and amenities, along with spacious apartments at
competitive prices.
Unit #11B, for instance, encompasses nearly 1,500 square feet and
features a professional interior design scheme, top-of-the-line
appliances, and floor-to-ceiling windows boasting scenic views
of Manhattan.
Residents enjoy privacy—there are a maximum of three residences
per floor—as well as resort-style amenities, including a saltwater
swimming pool, a state-of-the-art fitness center with a yoga/ballet
studio, a private club with a wet bar, and more.
The building is a prime example of what is driving demand in the
central Manhattan market. Gone are the days when living in the
heart of the city meant sacrificing space, value, and convenience. The
area’s vertical real estate development has evolved, allowing residents
the luxury of deluxe accommodations with ease of access to work,
nightlife, and entertainment. Residents can enjoy lavish, modern living
while still being able to get to work or to their favorite Broadway show
within minutes.
While each neighborhood in Manhattan offers its own charm and
advantages, Midtown South truly lets you live in the center of the
action—literally and figuratively.
Scott Harris
Licensed Associate Real Estate Broker
1926 BroadwayNew York, NY 10023
O: (212) 317-3674 M: (646) 302-5710 E: sharris@bhsusa.com