PARK Magazine

JEWELRY
Tracey Ellison is a South Africa born
fine jewelry lover, who previously
consulted to Fortune 100 companies
on winning customer service strategies.
While she loved helping companies develop
loyal brand ambassadors, her heart lay
elsewhere....in jewelry. This passion led her to
become the leading jewelry social media
influencer known as, TheDiamondsGirl. She
shares her love of beautifully crafted pieces
through her daily Instagram feed, featuring
original content from luxury jewelers
including, Graff, Cartier, and Harry Winston
as well as creative upcoming talent. With a
highly desired opinion in the jewelry market,
Tracey has first hand insight into the world
of “HJ”and gives Park Magazine her expert
advice on the five facets of high jewelry
investing.
FACET 1- Can you give buyers/investors
insight into current mining conditions
and what changes have you seen that are
affecting the market?
Consumers are more educated - they are
questioning origins of diamonds and
gemstones and want to be sure they are
supporting fair mining practices. Evidence of
this market shift can be seen in the recent
decision made by Harry Winston to no longer
source rubies from Burma, a mining region
fraught with reports of widespread conflict and
human rights abuses. Mining companies like
De Beers are placing massive resources into
giving back to mining communities - to ensure
the wellbeing of both the people and the
environment impacted by the process.
…Of course one also needs to keep in mind
Five Facets
AN EXPERT’S GUIDE TO HIGH JEWELRY INVESTING
WITH THEDIAMONDSGIRL, TRACEY ELLISON
BY ALEKSANDR BERKI, GIA AJP