PARK Magazine

DINING
Kayco
Kosher
CELEBRATING THE
EXODUS BY MAKING
IT MORE EDIBLE WITH
POPULAR NEW
PASSOVER PRODUCTS
BY BETTY TAYLOR
Whether it’s adding new items to their
holiday lineups, debuting hit shows
on Kosher.com, or connecting
people through a broader community, Kayco is
making kosher cool again.
With an emphasis on innovation, Kayco
Kosher is continuously at the forefront of
distributing new foods in the kosher market.
According to Shani Seidman, CMO of this
leading brand in the specialized food market,
which is owned by the Herzog family, values
their inventiveness as paramount. “The main
drive here is always thinking about new
products and our community. We never want
consumers to feel limited when shopping for
kosher products.”
Seidman, who had been a marketing and
brand manager with Manischewitz, eventually
became marketing director when Kayco
acquired the 133-year-old company in 2019. Six
months after helping to transition the brand
into the already tasty Kayco portfolio, she was
promoted to her current role. Shani also brings
a youthful outlook to her position, which is seen
in her dedication to driving the brand forward
to even more deliciousness.
“I make sure to stay focused on what our
audience is consuming and enjoy speaking
with them authentically on social media to
really see who they are and what kind of
products and content they are looking for.”
After preparing for Passover all year long,
Manischewitz is proud to introduce a plethora
of new holiday products. With mouthwatering
new matzo offerings - which are a cross
between traditional matzo and sweet
confections - you can choose between dark
chocolate, milk chocolate, white chocolate and
even mint chocolate flavor-covered matzos. “I
really love having fun with combining sweet
and salty tastes while maintaining the
traditional part of the holiday.”
For more savory items, Tuscanini, known for
its premium products sourced from Italy, also
has an expanded lineup just in time for
Passover. From a brand-new balsamic vinegar
to organic and basil tomato pastes, you can
make use of these delicacies in all of your
upcoming holiday dishes. They also offer jars of
Calabrian chili peppers in oil, calamata olives,
sundried tomatoes, green and pitted olives, and
even an extra virgin olive oil in a unique glass
bottle with special topper. While they can
certainly pass for Passover use, these authentic
Italian favorites can be enjoyed all year long.
They might be 70% cocoa, but another one of
their most beloved brands, Heaven and Earth,
the better-for- you Kosher brand, offers a
no-sugar-added kosher for Passover chocolate
which is 100% heavenly. Uniquely positioned
as the only product of its kind which is Passover
safe, this chocolate scrumptiousness can also
be found long after the holiday.
Kosher.com, which has millions of unique
users throughout the year, experiences a truly
tremendous surge of traffic in anticipation of
the holiday – there is even a tab devoted to all
things Passover which ranges from lifestyle
articles to tips from kosher food influencers on
how to perfect your Passover menu.
Serving as a source for Jewish culture
around the world, Shani finds the community
they have created to be the most special part of
the brand. “I love seeing someone who is proud
of their background sharing their recipes with
someone on the other side of the world who is
now cooking it for themselves or their own
families.”
With plenty of Passover products available,
don’t wait to make the exodus from your
home to wherever Kayco products are sold
near you! P
kayco.com