BeautyNZ Magazine - Autumn 2022

THE NEW ZEALAND ASSOCIATION OF
REGISTERED BEAUTY PROFESSIONALS INC
AUTUMN 2022
EAT
YOURSELF
CALM
FAREWELL
CAFFEINE
HELLO
SMOOTHIES
WIN
ZEENYA
ACTIVEWEAR
INSPIRING
WOMEN
BEAUTY
NEWS
& so much
more inside!
WELLBEING
WARRIOR
Dr Libby Weaver

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Editor's LETTER
MEET YOUR TEAM
Lisa Potter
Editor, Associate
Publisher
Kelly Gillespie
Graphic Designer,
DP Media
Deidre Morris
DP Media Director,
Publisher
ALL ENQUIRIES TO:
editor@beautynzmagazine.co.nz
Hello
to
all readers and advertisers – a brief
introduction from myself as the new
editor of BeautyNZ magazine.
I’m delighted to have been offered this role in such a vibrant and exciting
industry and look forward to embarking on a collective journey; aimed
at showcasing the industry, the people in it and the brands and products
which play such an important role.
Some quick personal insights: I’ve been involved in the media industry for
30+ years as a journalist, news reporter, radio host and editor. I grew up in
Ireland where a slice of my heart remains and am now based in the Waikato
on my dream property, with my equine friends overlooking the fence into
the gardens (a newfound passion).
Working alongside the NZ Association of Registered Beauty Professionals
has offered a wonderful insight into the genuine passion those in the
Association have for this industry and I am thrilled to be part of this.
You’ll notice a number of changes in this relaunch issue of BeautyNZ, with
more to come also, as we strive to ensure a publication which is informative,
inspirational, entertaining and hopefully encourages a feeling of community
as we profile the businesses, people and brands who play a vital role.
Your feedback is welcome, so please feel free to email me directly at
editor@beautynzmagazine.co.nz
I look forward to meeting and getting
to know you better and playing a
small role in helping celebrate and
grow the industry.
Lisa Potter
BeautyNZ magazine is a professional beauty trade
magazine published on behalf of the New Zealand
Association of Registered Beauty Professionals Inc.
The NZARBP is recognised as the premier industry
organisation with a 50 year history of supporting
members, regulating the industry and the promotion
of a qualified workforce. The non-profit group
educates, informs, provides advice and keeps the
industry up to date with the latest information
through its magazine.
DISTRIBUTION: Nationwide to businesses via print
and digital copy
COPYRIGHT: BeautyNZ magazine is subject to
copyright. No part of BeautyNZ may be reproduced
in whole or in part without written permission
from the publisher. Neither opinions expressed by
contributing and in-house writers, nor facts stated in
advertisements, are necessarily those of DP Media,
the editor or staff of Beauty NZ Magazine, or the
NZ Association of Registered Beauty Professionals
Inc. Whilst all efforts are made to ensure accuracy,
no responsibility will be taken by the publishers or
Association for inaccurate information, or for any
consequence of reliance on this information. All
articles and images are covered by copyright.
COMPETITION TERMS & CONDITIONS: BeautyNZ
Magazine competitions are open to all current
members of the NZ Association of Registered Beauty
Professionals. In the event that an ineligible entry is
selected or we are unable to contact a winner within
one week of the prize draw, having made reasonable
attempts to do so, we may deem that winner’s entry
invalid and select a new winner on the same terms
as the original prize selection. Entrants may only
enter once per prize draw. No prize is transferable,
changeable, or redeemable for cash. All decisions
made are final and no correspondence will be
entered into. Good luck!
PRINTING: Ovato NZ Limited
ISSN: 1178-5802
WEBSITE: beautynz.org.nz
4
BEAUTYNZ MAGAZINE

FROM THE
ASSOCIATION
8 President’s message
10 Executive Committee
11 Spotlight On: Emma Fletcher
12 Office Report
14 Area Representatives
15 Spotlight On: Sarah Fletcher
16 Association News
COVER STORY
INDUSTRY NEWS
Tea time
WITH JANINE TAIT
THE BUSINESS
OF BEAUTY
18 Beauty & Wellbeing with Dr
Libby Weaver
COMPETITION
CORNER
20 Enter to win Zeenya clothing
20 Enter to win The Beauty Bible
41 Enter to win Burnout to
Brilliance
75
22 World Award for Gibbston
Valley Lodge Spa
23 Lifetime Achievement Award
for Environ
24 PSB Salon of the Year Awards
24 Skin MTX wins Niche Product
Award
25 New space for PCA Skin
26 Dr K Dermal Health event
28 Hi Sweet Lash Lift launches in
NZ
29 Advanced Cosmeceuticals
deliver Medik8 to NZ
PRODUCT
PROFILES
30 What’s New
EVENT PREVIEW
36 Salon Profile: Beauty & Beyond
38 New Zealand’s Spa Industry
42 Salon Profile: Bloom Boutique
MediSpa
WELLBEING
44 Tea Time with Janine Tait
45 Kick coffee to the kerb
46 Inspiring Women: Alana Coles
46 Eat your way to calm
47 Lunchbox recipes
50 Imposter Syndrome
52 Inspiring Women: Chloe
Wickman
54 Sunscreen Safety
56 Let’s talk about thrush
57 Comfort First product page
32 NZ Hair & Beauty EXPO
34 Behind The Scenes: Shaughan
Woodcock
BEAUTY SPOTLIGHT
58 Clean Cosmeceuticals
6
BEAUTYNZ MAGAZINE

BUSINESS FOCUS
60 Operating through Omicron
62 Recruiting and retaining staff
64 Organic marketing for your
business
65 Tips for in-clinic client plans
68 Automated marketing
messages
69 Workplace wellbeing guide
Some
40
SKINCARE
NAILS
70 The safe skincare effect
72 Autumn skincare
73 Skin quenchers
74 Ingredient spotlight: turmeric
75 Golden Glow
76 The art of brow henna
77 Overnight workers
84 Salon Spotlight: Designer Nails
86 Nail design products
COSMETIC
TATTOO
MAKEUP
80 Simplifying makeup colour
theory
82 Pamper products
83 Lip smacking lip products
88 50 shades of grey
FRAGRANCE
90 Inspiring women: Abby Packer
SUSTAINABILITY
82 Emma Lewisham
91 Brands to watch
92 Education & Training dates
94 Book Corner
96 The Last Word: Kim Ryan
BEHIND THE SCENES:
Shaughan Woodcock
AUTUMN 2022 EDITION
7

Association NEWS
Message
PRESIDENT’S
Welcome to our first BeautyNZ magazine
publication for 2022 under the guidance of our new publisher.
I hope that throughout all the
uncertainty in our world, everyone
is looking after themselves and their
families as we remain positive and look
forward to 2022. It is unreal to think that
we have already farewelled March.
Over the past few years navigating
a worldwide pandemic, we have
learnt what strength, resilience, and
courage we have. As this is an everevolving
situation, as your Association,
we work hard to keep you updated
with government regulations and
recommendations, as well as
providing support for our industry.
I would like to thank Dee and Kirsten for
all their hard work and effort in getting
us information in a timely manner. Also,
a massive thank you to the Executive
Committee members who gratefully
volunteer their precious time to help
guide your Association.
Since our last magazine issue, we
have welcomed many new members
to NZARBP which only strengthens
our voice. Our two newest Executive
Members – Cris Amaral and Elysa Sollis -
have also taken on portfolios within
the Executive Committee (Cosmetic
Tattooing and Documentation). These
two extremely talented ladies add to,
as well as compliment, the wealth of
knowledge and experience on your
Executive Committee.
As President I am excited to see the
future direction of our BeautyNZ
magazine and urge our members to get
in touch with ideas for articles or content
you would like to see profiled in future
editions.
Finally and as always, please remember
to be kind, look after yourself and one
another.
Breathe – we are here to support you.
Kia kaha
Emma
8
BEAUTYNZ MAGAZINE

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Association NEWS
EXECUTIVE
Committee
EMMA FRASER
President and Nail
Technology Manager
LOUISE GRAY
Vice President and
Complaints Manager
OONAGH WOLFCAMP
Area Representative
Manager
KIM RYAN
Government Regulations
Manager
NICOLE CARTER
Membership Co-ordinator
and Membership Benefits
ELYSA SOLLIS
Documentation Manager
CRIS AMARAL
Cosmetic Tattoo Manager
MICHAELLA MESSENGER
Become a member of the
New Zealand Association
of Registered Beauty
Professionals; the membership
organisation for the beauty
industry in New Zealand.
Dedicated to supporting members,
regulating the industry and
achieving a highly organised,
qualified and professional workforce,
the Association is a non-profit
organisation.
To become a member and find out
more about member benefits,
call: 021 062 4597 or email
info@beautynz.org.nz
10
BEAUTYNZ MAGAZINE

Spotlight
ON
EMMA
FRASER
Emma has been a member of the
NZARBP since 2013 and stepped up to
the role of President in September 2021.
Her role as President involves leading,
guiding and supporting the Executive
Committee, as well as assisting Dee
Clothier as Office Manager and Kirsten
McHarg in her role as Marketing and
Social Media Manager.
Welcome to our new feature where we
profile members of the NZARBP Executive
Committee. To launch this spot, we
start off by getting to know more about
Association President Emma Fraser.
When not busy with her own Nail Studio,
she is most frequently found enjoying a
game of golf at her favourite golf course
in Mangakino where her parents live,
pursuing a passion she started at the
age of 20.
As well as being an experienced and
qualified nail technician, Emma is an
international educator and trains nail
technicians throughout New Zealand
and overseas.
BeautyNZ finds out more:
When and why you first
got involved with NZARBP?
My business, Allure Nail Studio has
been a member of NZARBP for many
years and in 2019 I was nominated and
accepted onto the Executive Committee.
This was important to me as a nail
technician to be able to represent our
industry. I’m passionate about our
entire industry and ensuring we share
knowledge to gain a high standard of
professionalism and skill.
Why being a member
of NZARBP is important?
It is important to be a member to be
able to have our voice heard and have
a professional body with exceptional
knowledge and skill to guide our industry.
How you got started in this industry?
My parents and I started Allure Nail
Studio in 2006 in Tauranga. We are still
going strong 16 years later and love
every part of it … the good, the bad
and the ugly!
I originally got into the industry after
completing my Bachelor in Management
Studies at The University of Waikato.
However, I became severely unwell and
had to give up working as an internal
accountant for a clothing company. I
decided to study nails as a hobby and
fell in love with it, hence the concept of
Allure Nail Studio was born.
What keeps you
passionate about the industry?
My clients. I love them and how what
we do brings people so much happiness
around having great nails and feel
good about themselves. I also love the
opportunities to continue learning and
upskilling in an exciting industry which
continues evolving.
What’s the best piece of
nail care advice you’ve learned?
Nails are jewels not tools.
What is a common mistake you
see people make with nail care?
When they have nail enhancements: not
regularly maintaining them. And ripping
off nail products instead of having them
professionally removed.
What three things relating to
self-care/beauty are always in
your handbag and why?
A nail file so if I break a nail I’m not
tempted to “smooth” my nail with my
teeth!
Hand cream – usually for other people
who I’m out with and go ohhh my hands
are dry!
Lipstick – you always need a pop of
colour.
What is something people might
be surprised to know about you?
I am fortunate enough to be aunty to
TRIPLETS who are four years old.

Association NEWS
OFFICE MANAGERS
Kia ora and nau mai haere mai to our
first magazine under our new publishers,
DP Media. It’s an exciting time for us
and we hope you enjoy your modern,
updated, new look magazine.
Report
2022 arrived with a lot of expectation that we
were going to get back to some normality
in our everyday lives. As levels change and
restrictions ease, we hope this is a good sign
that it’s not far off.
The office has been busy planning for the
new membership year, starting April 1.
Invoices will be sent early April. All members
that renew before July 1 will receive the n3
trade card which has some great discounts
for businesses including Noel Leeming,
Bunnings, Torpedo 7 and more. This year we
are utilising the mobile app and there will be
no physical card.
We will be offering our three-month payment
plan again this year on your membership
invoice. Conditions apply. Please contact me
if you have any questions.
Unfortunately, both of our Auckland Area
Reps have had to resign from their roles, so if
you would like to contribute some time back
to the industry and the Association we would
love to hear from you.
Thank you to Nicky Arthur and Phillipa Craven
for the time they gave to the Association.
Other areas searching for an Area Rep are
Manawatu, Whanganui and Southland.
NZARPB Office Manager
Dee Clothier
P: 021 062 4597
E: info@beautynz.org.nz
We welcome 21 new members and 5 rejoining members since our November issue
NORTHLAND
Brenda Screen
Catherine Taylor
Kelly Watkins
WELLINGTON
Georgia Prince
Rhiannon Rizvi
AUCKLAND
Indashnee Devkurran
Angelina Henry
Lina Lazaro
Hyein Min
Tony Shi
Yuxia Shi
WAIKATO
Rachel Grace
HAWKES BAY
Megan Attwell
Catherine Phelps
Gabrielle Ryan
Iryna Taylor
TARANAKI
Mihi Henry-Hatcher
CHRISTCHURCH
Clauren Lim
Leanne Murray
Astrea Paahi
Fiona Winter
We are seeking representation in the following areas:
Auckland • Manawatu • Whanganui • Wellington • Southland
Please contact the office for further
information. If you or someone
you know would like to become
involved, phone 021 062 4597 or
email info@beautynz.org.nz
12
BEAUTYNZ MAGAZINE

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Association NEWS
AREA
REPRESENTATIVES
AMANDA SEMENOFF
Northland
021 455 019
amanda@masteracademy.co.nz
PHILLIPA CRAVEN
Auckland
021 168 4996
pippaul@slingshot.co.nz
SARAH FLETCHER
Waikato
021 817 990
skincraftbeautytherapy@gmail.com
OLIVIA FLOWER
Bay of Plenty
027 331 7040
info@diamondlaser.co.nz
TRACEY PRICE
Hawkes Bay
027 357 6272
info@laserskin.co.nz
MICHELE GRAY
Taranaki
027 282 9668
accounts@urbanbeautyspa.co.nz
KELLY GOSLING
Nelson/Marlborough
021 181 9023
kellyrosegosling@hotmail.com
LARISSA WHITMAN
Christchurch
027 692 3456
larissa.whitman@ara.ac.nz
SHELLY HOWAT
Otago
020 4122 4525
shellzbellz13@yahoo.co.nz
14
BEAUTYNZ MAGAZINE

Spotlight
ON
SARAH
FLETCHER
With more than 20 years’ experience
in the beauty therapy industry, Sarah
Fletcher has weathered many storms
and changes. It’s fair to say that the
last two Covid-affected years have
been among the most challenging
– and as well as guiding her own
business through the storm, she is
also committed to supporting and
encouraging others.
As the Waikato area representative
for the NZ Association of Registered
Beauty Professionals, and owner of her
home-based salon Skin Craft Beauty
Therapy in Hamilton; Sarah is highly
attuned to what’s happening within the
industry in her local area. This sense of
community and support from others
in the same boat is a source of mental
resilience for all involved.
Having originally trained as a dental
assistant in her early 20’s, Sarah
pursued training as a beauty therapist
with the goal of having her own
business. Her dedication to the industry
has never wavered and she takes great
pride in helping mentor and guide those
new to the field.
Sarah launched her own business
Natural Beauty in 2000, before selling it
in late 2003 to raise her young family.
She also refocused on her love of
teaching, which she has done for
more than 12 years now, along with
contracting to City and Guilds as an
external verifier for their beauty therapy
diplomas. Sarah is also an industry
assessor for HITO.
Skin Craft Beauty Therapy, which Sarah
launched in 2020, specialises in giving
every client a relaxing and professional
experience.
“Something I’ve always passed on to
my students, and now the apprentices,
is to never to forget the importance of
the customer and their time. A lot of
women have busy demanding lives, and
the time they carve out for their beauty
care is precious and valued, and it’s a
privilege to be part of that.”
Sarah offers a range of professional
treatments including waxing, Medik8
skin treatments, dermal needling,
lash and brow treatments, lash lift,
dermaplaning and massage.
Q. What products/treatments are
you loving right now and why:
A. I am loving the results from
Dermal Needling and also the
lovely finish the Dermaplanning
treatment delivers. Medik8
Hydr8 B5 is one of my favourites
and also a huge favourite with
my clients. It is a fabulous
hyaluronic acid product that
delivers. RevitaLash and
RevitaBrow are delivering some
wonderful results. And there are
many more favourites…
Q. Greatest business/personal
challenge over the last two
years:
A. Starting a full-time homebased
clinic right before the
first lockdown in 2020 would
easily be the biggest challenge
- then building up from there
and through one more level 4
lockdown and a very long level 3
Q. Most valuable personal/
business lesson learned over
the last two years:
A. Loads of patience has been
something I have had to learn to
practice. Thinking outside the
square a lot more. Slowly but
surely, it has begun to pay off.
Q. Your go-to make up
look & products:
A. My go-to product is RevitaLash
mascara with primer. Fantastic
finish, lasts all day with out
starting to run, and it is easily
removed. I also love my Medik8
Hydr8 B5 as well as Medik8
c-tetra serum.
Q. Your must-have
everyday products:
A. Medik8 c-tetra serum, Vitamin A
and sunscreen
skincraftbeautytherapy.co.nz
AUTUMN 2022 EDITION
15

Association NEWS
Inspiring
and educating
students
NZARBP Christchurch area rep Larissa
Whitman visited the National School
of Aesthetics (NaSA) earlier this year to
meet the 2022 intake of beauty therapy
students.
The NaSA students were immaculately
presented and looked very professional
in their uniforms. The NaSA is
offering entry level courses such as
the beauty therapy course and nail
technology course. Students can sit
ITEC international qualifications once
they pass the New Zealand Certificate
in Nail Technology or the New Zealand
Certificate and Diploma in Beauty
Therapy course.
Larissa was asked by one student what
she loves most about her job.
“The best part of what I do is that it
has never been just a job. To inspire
“ To inspire others
and build someone’s
confidence is really
a privilege.
others and build someone’s confidence
is really a privilege”.
The students all agreed that nail
painting was surprisingly challenging
and not as easy as they first thought
but they were excited to be starting
their journey of learning everything the
beauty world has to offer.
Perhaps we might even see some
budding young NaSA beauty therapy
students in the next bi-annual awards.
August 2022
BeautyNZ
National First
Aid Month
Join your industry colleagues
at the following venues:
Whangarei (15 August)
43 Western Hills Drive
Auckland | Ellerslie (15 August)
666 Great South Road
Auckland | Albany (15 August)
115 Apollo Drive, opposite Burger King
Hamilton (15 August)
63-65 Seddon Road
Mount Maunganui (15August)
30 Girvan Road, entry off Zambuk Cres
New Plymouth (1 August)
15 Oropuriri Road
Hastings (22 August)
Cnr Eastbourne Street and
Southland Road
Wellington (22 August)
55 Waterloo Quay
Nelson (15 August)
78 Vickerman Street
Christchurch (15 August)
Level 1, 76 Moorhouse Ave
Dunedin (15 August)
17 York Place
Invercargill (15 August)
25 Victoria Ave
St John Standard Price (incl GST) $195.00
NZARBP Membership Benefit Price
(incl GST) $135.00
Non-Member Price (incl GST) $155.00
Register your interest today by
contacting info@beautynz.org.nz
Courses may not go ahead in all areas
if spaces are not filled
Subject to change and
correct at time of printing
16
BEAUTYNZ MAGAZINE

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Cover
STORY
Warrior
Wellbeing
It’s fair to say that most people working in the beauty or
wellbeing industries are familiar with the sentiment of small and
regular changes yielding sizeable results; whether that relates
to skincare, making better informed nutritional decisions or
committing to a complete lifestyle switch.
When it comes to helping women make
real change for themselves, and set
realistic and achievable goals; Dr Libby
Weaver has truly earned her stripes.
One of Australasia’s leading nutritional
biochemists, Dr Libby is an absolute
powerhouse of knowledge. She is also a
13-times (yes 13!) number one bestselling
author and a globally sought-after
presenter, renowned for truly drilling down
into the details around hormones, nutrition,
stress, beauty, health, wellbeing
– and more.
Dr Libby (as she is commonly known) has
shared the international stage with the likes
of Sir Richard Branson and Tony Robbins and
is frequently sought after as a leading voice
on all things relating to health, nutrition and
well-being.
'The Beauty Guide'
and 'The Invisible
Load' written by
Dr Libby.
Packing a punch
If you’ve ever been fortunate enough to attend a live Dr Libby
event (pre Covid-days!), you’ll doubtless have found yourself
nodding along with the audience – experiencing ‘aha’ moments of
understanding and realization, as Dr Libby successfully dilutes her
deep understanding of the human brain and body into palatable
bite-sized nuggets of glorious information.
18
BEAUTYNZ MAGAZINE

Cover
STORY
With a degree in dietetics, a PhD in
biochemistry and more than 20 years
clinical practice experience, Dr Libby
has an enviable stage presence and
ability to power punch her audience with
absolutely relatable tips and advice for
self-improvement.
These are no glib catchphrases either –
Dr Libby respects her audience enough
to educate and gift them with a true
understanding of the effects of stress,
poor nutrition, emotional and physical
overwhelm.
(Good news – with live events few and
far between these days, there’s an
impressive selection of online Dr Libby
courses available at Drlibby.com.)
On as self-confessed mission to:
‘educate and inspire, enhancing people’s
health and happiness, igniting a ripple
effect that transforms the world’ – her
ideals sound lofty, but take into account
her endless dedication to help and
support people in achieving their
health outcomes, and her mission
suddenly starts to look a whole lot
more achievable.
Advice stands the test of time
There’s no denying that the past couple
of years have thrown added curve-balls
into the mix of life – particularly around
the growing pressures of owning a
business and coping with the many
personal challenges Covid presents. With
stress levels amping up, it’s more timely
than ever to revisit some of Dr Libby’s
earlier publications like The Invisible
Load - offering advice and explanations
around the effects of stress on the body -
possibly more relevant than ever.
Then there’s The Beauty Guide book
– not your typical beauty book at all.
It’s packed with beauty solutions and
wisdom to not only help encourage you
to be kinder to yourself, but also offering
practical advice around how to help slow
the ageing process and tips and advice
for healthy skin, hair and nails.
It’s a veritable encyclopedia of insights
and one you will likely continue to dip
into, whether seeking clarity around
specific skin conditions or finding help
with self-image.
Dr Libby is her own best advertisement with glowing good health
emanating from her pores. BeautyNZ caught up with Dr Libby for a
quick Q+A around some of her everyday routines:
Your top three tips for looking after your skin: Eat primarily
whole, real foods including plenty of antioxidant-rich vegies and
fats, ensure you have good zinc levels, make water your main
drink
One thing you wish you knew when you were younger
regarding beauty/health: Your outside layer of skin is all brand
new every 28-35 days so you get to influence the way the next
generation of skin cells function and look every day through
the lifestyle choices you make
One ingredient you wish more people knew about: Grapeseed
extract in nutritional supplement form due to its potent
antioxidant action that shines through to the outside
Best beauty/skincare advice you ever received: Beauty glows from
the inside out - from nourishment of body, mind and soul and being
who you are
Your beauty product staples: Dr Hauschka Rose Day Cream, Osea
Algae Body Oil and Bio Blends Skin Nutrition
AUTUMN 2022 EDITION
19

Competition
CORNER
Brighten up
YOUR WORKOUT
Add some joy to your workout with a burst of Zeenya colour.
Designed and made in New
Zealand, the body-confident
NZ Made Core Range is
thoughtfully designed for
comfort, movement and fun,
and is made from the world’s
first biodegradable nylon,
AminSolEco.
The high waistband design
can be kept up for maximum
support or folded over for a
different look. Soft to touch,
the quick drying fabric also
features antibacterial and
odour minimising properties
and is available in a wide range
of one-off prints to brighten up
your day.
WIN!
Enter to win a $100 Zeenya voucher to
spend online. Head to zeenyaclothing.com
to view the range.
To enter, email editor@beautynzmagazine.co.nz and use
ZEENYA as the subject line. Entries close May 22, 2022 and
the winner will be notified directly.
Be your
best self
Beauty is more than just the outward physical appearance – it also
encompasses feeling confident, having an inner belief in your own
beauty and abilities, and cultivating a beautiful heart, mind and life.
Internationally acclaimed nutritional biochemist and author
Dr Libby Weaver delivers a wealth of knowledge and insights in
The Beauty Guide, from practical advice on achieving healthy
glowing skin, hair and nails, to thoughts on
self judgement and stress.
It’s a thought provoking read about your
body, biochemistry and beliefs with the goal
of helping educate and inspire to enhance
individual health and happiness.
Enter to win your own copy of
The Beauty Guide by Dr Libby Weaver.
To enter, email editor@beautynzmagazine.co.nz
and use BEAUTY GUIDE as the subject line.
Entries close May 22, 2022 and the winner will be
notified directly.
WIN!
These competitions are open to all members of the NZ Association of Registered Beauty
Professionals. Competition terms and conditions can be found on page 4.
Synergy by CACI International, UK is the
most advanced facial system that has been
shown to reduce wrinkle depth by up to
75% and improve skin elasticity by up to
88%. Incorporating four distinctive
technologies, ultra-low frequency
microcurrent is at the heart of every
treatment in combination with skin
resistance technology and a patented
digital waveform.
"Beautiful skin without surgery!"
advanceddermacare.co.nz
20
BEAUTYNZ MAGAZINE

CALLING ALL RETAIL BUSINESSES
HERE’S 2 GREAT
REASONS WHY
YOU SHOULD
EXHIBIT...
1. The Hair and Beauty
Show = Sales
2. Showcase your business,
products and services to
over 6,000 fans
20 & 21
AUGUST 2022
ELLERSLIE EVENT CENTRE,
AUCKLAND
nzhairandbeauty.nz/consumer-show

Industry
NEWS
NZ SPA
STANDS OUT ON
WORLD STAGE
When it comes to representing New Zealand on the
world stage, Gibbston Valley Lodge Spa is ticking
all the right boxes – and with style.
The luxurious spa, set in the breathtaking
Gibbston Valley, is on the outskirts
of Queenstown, and is marketed
as a retreat for health, beauty and
wellbeing. Since launching in 2019, the
Spa has been awarded three (yes three)
prestigious international awards from the
highly regarded World Spa Awards.
Achieving New Zealand's Best Resort
Spa (World Spa Awards 2020) was a
definite sign that the new spa was
on the right path for achieving at the
highest level. And then one year later,
Gibbston Valley Lodge Spa took out
both New Zealand's Best Resort Spa
and Oceania's Best Resort Spa at the
World Spa Awards 2021 – held recently
as an online celebration due to Covid
restrictions.
The World Spa Awards serve to
celebrate and reward excellence in spa
and wellness tourism through its annual
awards programme; aiming to inspire
exceptional standards and connect spa
consumers with the best in spa and
wellness tourism.
Spa manager Lorène Doira has been
involved in the spa industry for more
than 10 years and is justifiably proud to
manage the Gibbston Valley Lodge Spa.
“I started in November 2021 so this is
still very new and exciting to step into
an environment which has already
achieved at this level and is dedicated to
continuing to excel,” she says.
“It’s really special to work in such a
beautiful environment, with high quality,
sustainable and locally made products.
“As a beauty therapist, I always take
great pride in what I do, but the addition
of a setting like this adds to being able
to deliver a truly unique and memorable
experience.
As well as individual changing rooms;
the spa itself has three treatment rooms
- two of which can be transformed into
a couple’s room if required.
Nestled into the vineyard setting are
two outside hot tubs and a sauna, or
guests can enjoy time in the relaxation
room overlooking the garden.
Within the spa, preferred brands
include Theravine and Nellie Tier, and
the Vinotherapy Renewal is one of the
most popular signature packages – and
Lorène’s own personal favourite.
“This starts with a full body exfoliation
using a luxurious crushed grapeseed
exfoliator, which leaves the skin
incredibly soft and rejuvenated,
followed by a bespoke massage using
aroma essential oils of the guest’s
choosing.
“The treatment ends with a nourishing
facial, suited to specific skin needs
using, once again, grapeseed and wine
extracts. This is 2.5 hours of ultimate
pampering.”
22
BEAUTYNZ MAGAZINE

Industry
NEWS
Lifetime
Achievement Award
FOR ENVIRON
An impressive bouquet of awards for the globally
recognised Environ Skin Care brand at the recent
Aesthetic Everything® 2022 Aesthetic and Cosmetic
Medicine Awards in the USA.
Cementing the brands truly incredible
dominance of the category, Environ won
the "Top Medical Skin Care" award for the
fifth consecutive year. And then to top off
the accolades, Environ was recognised
with a Lifetime Achievement Award in
Skin Care.
The Lifetime Achievement Award is a
special acknowledgment of Environ
having received the most votes for the
skin care category of all companies
over the years. More than 50,000 votes
were cast in the annual competition
established in the USA that recognises
excellence across a range of categories.
“The Environ Team thank Aesthetic
Everything for this prestigious Lifetime
Achievement acknowledgement and
Top Medical Skin Care Award for the
fifth time. It is indeed an honour to
be recognised for the part we play in
keeping skin beautiful,” says Environ
group chairman Val Carstens.
“We will always endeavour to achieve our
vision which is to create a world where
beautiful skin is the norm and not the
exception. This award is only possible
because of the passion and loyalty of the
Environ ‘family’ worldwide.”
Environ founder and scientific director
Dr Des Fernandes promised that Environ
would continue to innovate and develop
best-in-class products that make a real
difference to people’s lives, within the
realm of scientific beauty.
“Environ has focused on the cosmetic
aspects of medical skin science from
the very beginning. This incredible
world-wide recognition symbolises
our vision of creating ‘a beautiful skin
for a lifetime’,” he says. Environ Skin
Care is distributed in New Zealand by
Professional Skin & Beauty.
psb.net.nz
Skin Candy NZ
Beauty Supplier • Sugaring Training
The Candy Girls welcome you to the NZ Hair and
Beauty Expo. Visit us at Stand 65 for your free 'Lolly' Bag.
Distributed by LuciLou 0274867065
@skincandyfamilynz | leisa@lucilounz.com
AUTUMN 2022 EDITION
23

Industry
NEWS
PSB SALON
OF THE YEAR
Christine Parkinson
Blush Beauty Lounge (Matakana)
Tracy Cox
All About You (Christchurch)
Congratulations to Christine Parkinson from
Blush Beauty Lounge (Matakana) and Tracy
Cox from All About You (Christchurch) –
overall winners in the recently announced
Professional Skin & Beauty Salon of the Year
2021 Awards.
Tracy Cox won the Environ Skin Care Category,
and Christine Parkinson won the jane iredale
Makeup Category.
PSB general manager Karen Wilson says
that to announce the Salon of the Year 2021
winners for each category; jane iredale and
Environ Skincare was a real privilege.
“In a year like no other, with many
unpredictable challenges, changes, and
obstacles, we were so proud to see so many
of our stockists in growth across both brands.
“I would like to thank all of our participating
stockists. You are true champions! Your
achievements during this time for your
business, for the brand and your team, prove
you are all winners. Congratulations.”
“From everyone at
PSB, we congratulate
all of our entrants
and of course the
winners,” says PSB
managing director
Donna Smith.
“This was a hugely
challenging year for
everybody and your
business acumen,
dedication, passion
and loyalty really
shone through.
“The results for Environ were so astounding
we have to acknowledge a fantastic Runner
Up (Dale Coffey, The Laser Room, Hawkes
Bay). We are proud and honoured to have
associations with the best therapists in New
Zealand, the most innovative, passionate,
resilient, creative and loyal brand advocates,
and we want to thank every one of our
stockists who dedicate their vision to be
aligned with us and our exceptional brands.”
Skin MTX takes
out prestigious award
Kudos for dermatological-grade skincare
range, SkinMTX, with the Advanced
Reconditioning Cream from its Dermat Series
recently announced as Beauty World Middle
East 2021 Award Winner in the category of
Niche Product of the Year.
The award was made in a strong field which
had more than 190 entries.
SkinMTX Advanced Reconditioning Cream is
a protective cream recommended for post
laser and post procedure.
Specially formulated to aid in skin barrier
recovery after harsh aesthetic procedures,
it helps protect the skin from excessive
dryness, redness and irritations with its
potent calming and reparative ingredients.
Designed to create an optimum environment
for skin to recuperate, the complex of
ceramide and bisabolol provide a protective
“second skin”, shielding the underlying skin
from external aggressors while it helps the
skin rebuild its moisture barrier.
Concurrently, a synergistic blend of skin
regenerating actives promotes healthy skin,
bringing forth speedier skin regeneration
that results in a renewed, pristine-looking
complexion.
24
BEAUTYNZ MAGAZINE

Industry
NEWS
looks to space for next
breakthrough in skin health
When it comes to taking skin health
research seriously, PCA SKIN is taking
its science to new heights, to explore
insights that could lead to a world of
product innovation.
The Colgate-Palmolive Company
brand is sending the first-ever private
sector skin health experiment to the
International Space Station (ISS).
Sponsored by the ISS National Lab,
the experiment will explore the effects
of microgravity on skin-related genes
as the biomarkers used to evaluate
overall skin health, in an effort to
guide future product innovations and
technologies. The experiment will travel
to the ISS later this year. Advanced
Skin Technology are the Australian
distributors of PCA SKIN.
"We know from historical data that
space travel and lengthy exposure to
microgravity have profound effects on
the skin,” says Lia Arvanitidou, Global
Technology and Design Vice President
for Colgate-Palmolive's skin health
businesses.
Astronauts in space experience
thinning; dry skin that is susceptible
to cuts. While these changes are
comparable to those observed during
the normal aging process on earth, it
appears that they are accelerated in
microgravity.
"Through this exciting endeavour, we'll
be able to gather new data on the
skin health biomarkers behind those
changes - data which will be available
faster than it would be on earth."
With this experiment, the company
hopes to find ways to better identify
areas for early intervention in skin
health and, ultimately, help guide
the development of ground-breaking
skincare innovations across all of C-P's
skincare brands - PCA SKIN®, EltaMD,
and Filorga.
LAUNCHING NOW IN
NEW ZEALAND
Lash Lift and Brow Lamination
ORGANIC VEGAN
WHY?
NO Crunch eyebrows
NO Irritation on clients skin
NO Brow loss
NO Harsh perming chemicals
WHY?
YES Lamination can be done every 2-3 weeks if desired
YES Promotes brow growth and hydration
YES Clients with sensitive skin
YES Offer advanced organic products
sales@hisweet.com.au
hisweet.com.au
AUTUMN 2022 EDITION
25

Industry
NEWS
Skin microbiome
and immunity
Dr Juanita Kilian, from the DrK Dermal Health Range has
dedicated the last two years of her research to understanding
the connection and relationship between the gut and the
skin. As well as sharing some key insights below, Dr Juanita
Kilian is being hosted by Grace Beauty for an online Biome
Specialist event this May.
The skin – the largest organ of the body – acts as the body’s
primary protective barrier and first line of defence against
foreign invaders.
Without a strong protective outer skin barrier, the body
becomes more susceptible to harmful microorganisms
(known as microbial pathogens) and can also be triggered to
call for an inflammatory response, which can lead to other
unwanted effects in the body if not kept in check.
But how does the skin
microbiome fit into this?
In addition to the body’s own intrinsic defences that
protect against infection from microbial pathogens and
disease, resident skin bacteria also play a key role by
helping maintain a stable environment and regulate
the immune system.
Skin microbiome
and immune protection
A healthy, balanced and fully functioning skin
microbiome contributes to the barrier function of
the skin and helps maintain a stable skin surface
environment which protects against pathogens
and helps mediate environmental stress. The skin
microbiome also communicates with the body’s
immune cells to influence their behaviour, regulating
immune responses and helping to keep your body
stable and healthy.
Through these mechanisms, our microbiome provides
support for both our innate (the non-specific defence
system that you were born with, providing the first line of
defence in our immune response) and adaptive (learned
or acquired immunity, specific to foreign pathogens)
immune responses – for example, by exerting targeted
antimicrobial and anti-inflammatory activity.
26
BEAUTYNZ MAGAZINE

Industry
NEWS
Antimicrobial activity and
defence against pathogens
First off, the very presence of our
friendly, commensal skin microbes can
help prevent the invasion of harmful
pathogens by directly outcompeting
and killing the threatening microbes.
The human skin is home to distinct
bacterial and fungal communities, and
bacterial populations inhabiting the
same areas on our skin compete for
nutrients and other resources. To do so,
they use strategies such as antimicrobial
production and secretion of digestive
enzymes and other substances to
suppress other rising bacterial species.
As well as outcompeting invading
pathogens, these processes help
maintain a stable environment on our
skin and can influence local immune
responses.
So, our body’s immune responses in
the skin are critical for defence against
pathogens. However, when thrown
out of balance, dysregulated immune
reactions can also have the opposite
effect, leading to inflammation.
To manage this, the cells and microbes
of the skin can communicate to regulate
our immune system’s inflammatory
response. So much so, that the skin
microbiome is essential to ensure
sufficient defence while also maintaining
a stable and balanced environment,
known as ‘immune homeostasis’, and
preventing inflammatory disease.
Essentially, this all means that the
presence of certain bacteria – such as S.
epidermidis and Acinetobacter bacteria
– can help keep inflammation at bay, but
if imbalances in our resident bacterial
populations occur, an inflammatory
response can be triggered.
For the opportunity to meet Dr Juanita
Kilian and find out more about the Grace
Beauty online Biome Specialist event in
May, contact terri@gracebeauty.co.nz
Dr Juanita Kilian
One day, can change your whole life – is
the message behind Global Wellness
Day 2022, with the theme for this year
#ThinkMagenta.
Encouraging people around the globe
to come together on Saturday June
11, 2022 for Global Wellness Day, the
fundamental purpose of the day is to
make people around the globe aware of
the value of their lives.
Founded in Turkey in 2012, Global
Wellness Day is now an officially branded
day celebrated in more than 170
countries.
Held every year on the second Saturday
in June, GWD has no commercial
purpose but to help change people’s
lives in a positive way.
Global Wellness Day 2022 plans to
incorporate the theme by inviting people
to #ThinkMagenta, recommending
simple but effective affirmations,
reminding people that living well begins
in the mind.
#ThinkMagenta is simple to do whether
at home, in the office or outside. It all
starts with three extremely easy steps -
stop, breathe and smile.
In stressful, anxious, tense and negative
moments, #ThinkMagenta provides a
very simple way to disperse the dark
clouds. Stop what you are doing and
calm down. Take a deep breath and
exhale; even one breath is enough.
Afterwards, immediately smile.
In order to make wellness a lifestyle,
Global Wellness Day aims to adopt the
following seven simple steps. Even if
one can’t implement all of the steps all at
once, what is important is to incorporate
at least just few of them into your daily
life on a regular basis.
• Walk for an hour
• Drink more water
• Don’t use plastic bottles
• Eat healthy food
• Do a good deed
• Have a family dinner with your
loved ones
• Sleep at 10pm
globalwellnessday.org
AUTUMN 2022 EDITION
27

Industry
NEWS
hi Sweet
Lash Lift
launches in
New Zealand
After eight years of product research
and development, Hi Sweet Lash Lift &
Brow Kit is set to launch in New Zealand
later this month.
Founder Rhondda Carnevale is a Kiwi
who lives on both sides of the ditch
and has dedicated more than a decade
to solving industry issues such as
lash extension glue capable of coping
with Australia’s changing humidity
(MsBlack); a multi stick which functions
as a makeup remover, cleanser and
moisturiser (BabyButtface), and a
mascara aimed at lash growth and
hydration (Blinkink).
The self-confessed
‘beauty geek’ admits
that once she gets
an idea she pulls
out all the stops to
research and find
solutions. Hi Sweet
Lash Lift is Rhondda’s
latest development;
made in Germany
and designed to give
curl to natural lashes,
while also nourishing
lashes.
Made with amino
acids, enzymes
and cysteamine
(which has the same
characteristics as
hairs own keratin),
the gentle lash lifting system is free
of ammonia, ethanolamine and
thioglycolate.
“It’s getting great traction in Australia
and Japan and I’m really excited to
release it in New Zealand – plus it has
been three years since I’ve managed to
get home so I can’t wait to land back on
Kiwi soil.”
Q.
Where does Hi Sweet Lash Lift fit
into the NZ market:
For salons and professionals who
A. want to offer their clients more out
of a lift. Why not give clients a lift,
lamination and a mini spa on lashes
and brows at the same time? It’s also
ideal for clients with sensitive eyes
and frail hair.
Q.
Three things you’d like salon owners
to know about your product:
It is plant based and so gentle that
A. it’s practically impossible to over
process hairs.
The system includes two intensive
hydration treatments that repair
and seal the lash cuticles and allow
clients to get their lashes and brows
wet after the service.
Results last 4-6 weeks, but it can be
done as frequently as every week, as
it is both a treatment and a lift
Q.
Common misconception about lash
lift products:
The word lift is a new name for
A. perm! How do you feel about putting
harsh perming chemicals on fragile
lashes and brows every few weeks?
Thioglycolate and ethanolamine
do just as much damage to lashes
as ammonia. While some products
claim to have no ammonium,
this has often been replaced with
ammonium bicarbonate, which is
an ammonium derivative. It’s so
important to know about what is
being put on client lashes and brows.
Q.
Rhondda Carnevale
What you are most proud of
regarding Hi Sweet Lash Lift:
I
A. love how effortless and innovative
the system is. I’m truly excited to
bring this product to New Zealand,
alongside Australia and Asia and can’t
wait to showcase it to New Zealand
beauty professionals.
28
BEAUTYNZ MAGAZINE

Advanced
Cosmeceuticals
DELIVER MEDIK8 TO THE NZ MARKET
Industry
NEWS
When it comes to providing customised
and integrated solutions to aesthetic
and skincare professionals throughout
Australia and New Zealand, Advanced
Cosmeceuticals reads like a veritable
‘who’s who’ of highly qualified and
specialised professionals.
Established in 2006, Advanced
Cosmeceuticals is a provider of
premium aesthetic medical devices
and cosmeceutical skincare products,
offering a stable of brands that are at the
forefront of evolving trends, science,
technology and innovation.
Advanced Cosmeceuticals carefully
selects brands from throughout the
world that are considered to offer the
highest performance and proven results,
with the backing of science and research.
This ever-evolving company is the
official distributor of Lutronic (innovative
leaders of aesthetic medical equipment,
including Healite II); and their portfolio
also includes scientifically backed brands
such as Medik8, CALECIM Professional,
WiQo and KeraFactor among others.
Headed up by managing director
Catherine Biedermann, Advanced
Cosmeceuticals is set to be the NZ
distributor for Medik8 (May 1 2022),
bringing more than a decade of
experience in representing the brand in
Australia (since 2009 to be exact).
Q. What is unique about Medik8:
Pioneers of cutting-edge
A. technologies in skincare (and
holding several patents), Medik8
extensively researches and
meticulously tests products to
find the perfect formulation. This
technology driven innovation
has led to enhanced stability of
active ingredients, a dedication to
freshness and potency of formulas
with small batch production; and
a time release technology which
slowly and continuously releases
vitamin A ensuring minimum
irritation to the skin.
What does Medik8
Q. bring to the NZ market:
Medik8 brings a world-class,
A. anti-ageing professional skincare
range, founded on clinically
proven formulations with unique
technologies to the NZ market. It
provides products that easily fit
into everyday lives, demystifying
skincare so clients can achieve
noticeable results in a simplified
way. Medik8 liberates skincare
users from having to choose
between great results and an
uplifting, authentic and beautiful
experience with formulations that
allow consumers to enjoy both.
Three things you’d like every
Q. beauty professional to know
about Medik8:
Medik8 is a results driven brand
A. that offers both technology
driven retail products and
transformative professional
treatment programmes. Medik8
uses liposome and micro-emulsion
technologies to ensure active
ingredients can reach the correct
location within the skin to provide
amazing results, which builds
customer loyalty for clinics. Medik8
clinics are also offered exceptional,
training, education and marketing
support.
Medik8 has grown into a worldrenowned
brand endorsed by
dermatologists, doctors and
professional skincare specialists
worldwide and has become a
Catherine
Biedermann
trusted brand among consumers
as the best solution for any
skincare concern.
Medik8’s mission to help people
maintain healthy-looking, beautiful
skin for life is matched by their
ethical commitment to being
100% animal cruelty-free with
all formulations vegan friendly.
For years, Medik8 has embarked
on a sustainability journey
achieving their goals without
compromising on results. This
includes such things as energy
efficient manufacturing processes,
all packaging made from recycled
paper and 40% recycled glass
used in thetheir serum bottles.
Hero ingredients
Q. of the Medik8 brand:
The Medik8 philosophy is built
A. around CSA: Vitamin C plus
sunscreen by day, vitamin A by
night. It’s that simple. Experts in
anti-ageing professional skincare,
Medik8 has been carefully
developed with expertise and
precision, resulting in solutions
that target common skin
concerns; from anti-ageing and
blemishes to pigmentation and
redness.
medik8.com.au
AUTUMN 2022 EDITION
29

What’s New
Say hello to some of the newest beauty
and skincare products on the market
Lily Lolo On The Rocks Palette
Blinc Ultra Volume
Tubing Mascara
This new release from Blinc is
being dubbed as the world’s first
clean and vegan tubing mascara.
Pioneering tubing technology forms
tiny water-resistant "tubes" around
lashes, rather than painting them
like conventional mascaras. Once
applied, the tiny tubes bind to the
lashes and can't run, smudge, clump,
or flake. gracebeauty.co.nz
Add a hint of rock and roll glamour to your attitude, with a
helping hand from this lush assortment of shimmering eye
colour from Lily Lolo. This vegan friendly range includes Amber
Glow, Smoky Quartz and Tiger’s Eye – shades inspired by
crystals and gemstones. It’s the must-have addition to your
autumn makeup kit for instant eye-popping results. lilylilo.nz
asap SPF50+
hydrating defence
Welcome to a fresh era of skin
protection with asap SPF50+ hydrating
defence. Silky smooth to apply and
rapidly absorbed; it not only provides
high UVA and UVB protection, but
thanks to a blend of antioxidants,
turmeric and hyaluronic acid, also
intensely hydrates skin at the same
time. Plus it acts as a primer thanks to
the invisible tint finish. Oh, how we love
a multi-tasker! asapskinproducts.co.nz
Gerlavit Moor
Vitamin Cream
Rich in premium vitamins, this new
product from Gewhol is formulated to
intensively care for sensitive and dry
skin. With ingredients like hydrating
moor plant extract, Provitamin B5 and
vitamin E as well as nourishing oils
(wheatgerm, avocado and jojoba), it’s
the ultimate thirst quencher for dry
needy skin. infinisea.nz
Environ Focus Care
Youth+ 3D Synergy Filler Crème
A helping hand for visibly smoother,
firmer and naturally fuller looking
skin appearance, this advanced
powerhouse booster is formulated
to target the signs of lines, wrinkles
and loss of volume. Beautiful
effective science in action. psb.co.nz
30
Sothys Organics
Cleansing Oil
Certified organic and vegan,
this new release from Sothys is
enriched with antioxidants from
oleo-extract of honeysuckle. For
face and eyes (and suitable for
sensitive eyes), the cleansing oil
transforms to a milky emulsion
when water is added; efficiently
eliminating superficial impurities
including waterproof makeup.
Better yet, it leaves skin feeling
nourished, clean and radiant.
sothys.co.nz
Salcura Topida
Intimate Hygiene
Spray
Formulated to soothe,
cool and calm by creating a
healthy microbial balance on
the affected areas, Topida
is Salcura's most effective
product for those prone to
fungal infections anywhere
on the body, including
intimate areas. The quickacting
solution helps balance
pH levels. salcura.co.nz

Kalahari New
Dermal Solutions
Scientifically developed as
a skin de-age treatment,
the Kalahari Niacinamide
B3 Dermal Solution boasts
a potent compound of
highly effective ingredients.
The MelanoBright Dermal
Solution has been
formulated with scientifically
proven ingredients that
target hyperpigmentation,
chloasma and dark patches
caused by solar exposure.
gracebeauty.co.nz
Mesoestetic
hydra-vital light
Twice as nice – this refreshing and
revitalising moisturising gel-cream
moisturises while also protecting
against external attacks, such as
pollution. The biotechnology active
ingredient Urban D-Tox creates
a protective layer that prevents
contaminating particles from
adhering to the skin, while also
protecting from oxidative stress.
advanceddermacare.co.nz
dermaviduals
At Home Facial Kit
Continue the good work done by your beauty
professional with this new take-home kit from
dermaviduals. Designed to elevate the skincare
routine for customer’s specific concerns; the
hero product is an individual mask with a clay
mineral gel base, which can be personalised
by your clinician with the addition of the most
suitable serum. dermaviduals.co.nz
Thalgo Eveil à la Mer
When it comes to harnessing the power of the ocean, Thalgo has an
impressive global history around marine cosmetics, dating back to 1964.
With eight patents and numerous awards behind Thalgo, the latest offering
from this super brand is Eveil à la Mer; an ultra-sensory marine spa range
that works to thoroughly cleanse the skin and remove makeup. infinisea.nz

Event NEWS
is back and it’s looking brilliant
Despite the challenges the last two Covid-affected years have presented for all events, NZ Hair
& Beauty has returned for 2022, with a Consumer Show, Trade Expo and Industry Summit.
While many used multiple lockdowns as
an opportunity to declutter and perfect
the art of baking sourdough, the team at
NZ Hair & Beauty used the time to review
philosophies, goals and dream big,
resulting in the expo making its return in
2022 with more enthusiasm, motivation
and inspiration than ever before.
An opportunity for the people to come
together, share knowledge, learn and
connect – recent circumstances have
been a timely reminder that that beauty,
Key Dates
2022
NZ Hair & Beauty Expo: June 18-19
The Industry Summit: June 18-19
The Consumer Show: August 20-21
hair and male grooming professionals
are part of the backbone of the nation
(including nurses, teachers and
supermarket workers).
NZ Hair & Beauty has an exciting line up
- launching The Consumer Show for the
first time, while the Industry Summit and
Trade Expo will both return.
The Consumer Show (August 20-21) is
calling out to all retailers to use the show
as a platform to increase services and
sales while showcasing their business.
Auckland’s only hair and beauty
consumer show will be open to the
public and will be promoting products
and services in the hair, beauty and male
grooming industry – definitely a date for
the diary!
The response to the male grooming
presence at the Trade Expo was so
positive last year that it will continue to
grow in size and scale at this year’s Expo
(June 18-19).
The Industry Summit (June 18-19)
will include important topics such as
Mental Health & Wellbeing, Caring
for Our People, Five Ways to Improve
Your Business, Funding Opportunities,
Business Continuity Planning, How to
Improve Your Website and Social Media
platforms and How to Get Ahead of
Competitors in the Social Media Race.
Show director Shaughan Woodcock says
that during the 2021 Expo in 2021, 89%
of those who attended were owners or
managers.
“We saw huge interest from new sectors
such as barbers, natural therapists and
aromatherapists who are all experiencing
growth following a global uplift in people
seeking wellness therapies in their quest
for better wellbeing.
“For the platform to work effectively, we
rely on the support from as many people
within the industry as possible,” he says.
“There is a power in coming together,
sharing knowledge, learnings, insights
and comradery at the best of times and
especially during tough times. We hope
you all get to experience this power with
NZ Hair & Beauty 2022.”
nzhairandbeauty.nz
32
BEAUTYNZ MAGAZINE

Join the industry
at NZ’s only B2B
hair, male grooming
and beauty expo
connecting face-toface
with brands.
Sign up today!
nzhairandbeauty.nz/trade-expo
18/19 JUNE 2022
AUCKLAND SHOWGROUNDS, AUCKLAND
AUTUMN 2022 EDITION
33

BEHIND THE
scenes
The
show
must
go on
Like all successful events, the ongoing success
often comes down to a core crew of hard working
and dedicated folk behind the scenes; usually
motivated by an event director brimming with
enthusiasm and ideas. The NZ Hair & Beauty
Expo is an excellent example of this. Despite
increasingly challenging times for all events, the
Expo, an important industry event, has been
tweaked to ensure its continued relevance and
success, with show director Shaughan Woodcock
forging ahead and proving his ability to pivot and
think outside the square.
Q. How and why you got involved with the Expo:
A. I first got involved back in 2015 to run the catwalk
and live stage events. In 2017 I worked with the
previous owner who was based in Sydney, with event
logistics, suppliers, marketing and seminar series. In
2019, I took over the event management, logistics
and sales, and later that year completed the sale and
purchase, making it fully NZ owned and operated.
I’m passionate about creating great events and I fully
believe in the value of bringing the industry together
and sharing knowledge.
Q. What makes this event so unique:
A. The Hair & Beauty Expo is on the only trade event for
the hair, beauty and male grooming industries within
NZ. It’s the only event that can bring all the industries
together at the one time, over a two-day period.
34
BEAUTYNZ MAGAZINE

BEHIND THE
scenes
Q. Greatest challenge of putting Expo together
over past two years:
The Expo generates proven revenue for the industry
(both wholesale and retail) and punches its weight
among expos within New Zealand.
A. The biggest value the Expo adds to the industries is
bringing everyone together over two days to network,
connect, re-connect, learn, sample, purchase product
and share knowledge. The Expo needs the continued
support from the industry in-order to reach its full
potential. Prior to purchasing the event, there were
reputational issues, non-industry attendees purchasing
tickets, MLM companies exhibiting, all of which we’ve
worked tirelessly to resolve and get rid of. Some
companies prefer to “leverage off” the Expo weekend
by promoting their business and brands rather than join
and support the wider industry. Our challenge is to get
people to roll their sleeves up and properly participate
and be part of it 100%.
Q. Biggest learning from these challenges:
A. Overcoming previous challenges, issues, debunking
myths, gaining trust and building reputation within
the industry. I never expected so much of my time to
be spent resolving the issues seen as roadblocks for
attending and exhibiting, but I love a challenge and I
never give up.
Q. Highlight of the Expo for you:
A. I pride myself as being an introverted nerd so I love
bringing all the exhibitors together, seeing the industry
come through the doors and engage with current and
new suppliers, but I really love seeing the final results
where we analyze the data of who came through the
door, their role, demographics, geographical location,
the financial gains to the exhibitors, but also the financial
benefits the industry receives and take back to their
businesses along with the reconnecting of connections,
new connections along with some cool products!
Q. Why events like the Expo are so
important for the industry:
A. The power of coming
together can never be
overrated. As a small
country we don’t have
many opportunities to
come together as an
industry, network, buy,
sell and learn and over
these last few years
those opportunities
have reduced even
more.
Q. What you are most excited about regarding
the 2022 Expo:
A. If there is one thing many of us realised over these
months, it’s that beauty, hair and male grooming
professionals are the backbone of our nation. The
last 12 months have been hideous for business and
individuals. I’m looking to welcoming everyone over
the two-days and seeing lots of warmth, kindness and a
general sense of coming together
Q. What are you most proud of during your time
with the Expo:
A. That would have to be purchasing the Expo two
months prior to a global pandemic, creating the Hair
& Beauty Industry Summit and the Consumer Show
and then popping it all under the brand of NZ Hair &
Beauty and SURVIVING! Relationships….I’m big on
building and retaining relationships and I love to see the
transformation of businesses and receiving feedback
from individuals when the dates are announced for the
various events and their excitement.
Q. Future plans for the Expo:
A. Continue to build the NZ Hair & Beauty Brand, grow the
brands at Expo, attracting more attendees from across
the country, Australia and the Cook Islands all of which
continues to build and support our industries...
continue to support those who support us!
Q. What products/treatments
are you loving right now:
A. Hair: 12
Reasons
Marula Oil
shampoo and
treatment
conditioner
accompanied
by a Chi Silk
Infusion
Face: Tule
Skincare - Beat the Clock Milk Cleanser and Hydrate
Super Moisture Serum
Life: fresh air, sleep and laughing!
AUTUMN 2022 EDITION
35

Salon
SPOTLIGHT
Beauty & Beyond
URBAN RETREAT
In this current business climate, surviving, let along thriving is
something of an achievement. So when we heard a whisper that Beauty
& Beyond Urban Retreat in Invercargill was celebrating its 30th year in
business, we decided that was good reason to find out more.
Nicole Carter was just 26 years old when
she opened Beauty & Beyond. Armed
with a National Higher Certificate at WITS
Technicon South Africa and numerous
diplomas, she set up her business from
scratch in a tiny space at the back of a
clothing store.
Fast forward three decades and the
business has evolved to establish itself
as something of a beauty landmark in
Invercargill- with the recently refurbished
business now offering an oasis of calm in
an increasingly
hectic world.
Complete with experienced spa
therapists, hairstylists and massage
therapists offering an enticing array of
treatments and pamper options, there is
also a designer spa area with geisha tubs,
jetted showers, steam cave and flotation
pods.
The evolution of the business is
testament to Nicole’s clear vision
of excellent and willingness to keep
modernising and moving with changes
to the industry. She has moved premises
three times to allow her to create the
holistic approach that has always been
part of her vision.
“It actually makes me feel really old when
I stop and think that it’s been 30 years in
business, and 40 years in the industry,”
she laughs, “but also I’m really quite
proud of the fact that I still love my job so
much and there’s certainly pride in how
far I’ve come.”
Challenges have come thick and fast,
and included the mental, physical and
emotional toll of battling cancer, while still
trying to run her business and raise her
three young boys.
“Those difficult times also gave me the
drive and determination to focus on what
I really wanted and to survive and get
through it.
“I’m not a follower of rules. I have made
this space unique to my tastes.”
There’s certainly an underlying theme
of celebration and innovation within
the walls of Beauty and Beyond, with a
special Sparty room (which can treat up
to 12 people at a time) as well as a men’s
menu. Then there are six beauty therapy
rooms, a tranquil relaxation lounge, a
living plant wall to add to the calm vibe as
well as an enticing retail area.
With 16 staff on her team, Nicole takes
great pride in her ‘family of 16’’ and being
surrounded by loyal staff and clients.
Nicole and
husband Jimmy
Carter
36
BEAUTYNZ MAGAZINE

Salon
SPOTLIGHT
Q & A
Q. What is some of the best business
advice you ever received: A. Be consistent,
keep a good standard, create trust
Q. What steps did you take to survive
through Covid lockdowns: A. We tried
to motivate staff by zoom training,
having regular check ins to help them
feel supported. We also tried to maintain
an online presence to keep our clients
engaged
Q. What are your tips to others in the
industry for successful business growth:
A. Keep consistent, maintain a high
standard, and never stop learning.
Q. What brands do you stock: A. Algologie,
Fleur De Mer, La Clinica, Ilcsi, Redken, jane
iredale makeup, Bestow Beauty, Inika
Q. Other aspects of your business you
are proud about: A. Our beautiful giftware
lines and retail products. We are often told
we have some of the nicest giftware and
jewellery in Invercargill. I feel proud to have
created this unique space.
Q. Why has it been important for you to
be a member of NZARBP: A. It is great
to share a vision with likeminded people.
To bounce ideas off each other, and
encourage young therapists to grow their
vision
Q. How do you relax/pamper yourself:
A. Regular massages, yoga, and nightly
bathes are my soul food
Q. Your fave treatment and why: A. Back
Massage is my all-time favourite. Running a
close second however would be the Laser
Genesis facial. It makes my skin feels like
it’s been on holiday!
beautybeyond.co.nz
AUTUMN 2022 EDITION
37

BE
inspired
Some
LIKE IT
The evolution of the New Zealand
spa and hot pools industry
38
By
Ana Crawford
Managing director of Spa Evolution
Limited. An internationally renowned
spa and wellness consulting
innovator, Spa Evolution Limited
offers a tailored approach to project
development for new and existing
spa and wellness businesses.
SPAEVOLUTIONCONSULT.COM
BEAUTYNZ MAGAZINE
Our spa, health and wellbeing industry
was founded on healing people through
the connectivity with land and water
(wai). New Zealand is not only home
to age-old indigenous therapies (like
Mirimiri or Greenstone massage)
but is also rich in healing natural
resources and locally-sourced product
ingredients, and has an abundance of
geothermal hot springs.
Since the 19th century, bathing held
spiritual significance for Māori warriors
(who did so to heal war wounds). It
was then, that hot spring development
flourished as government had an early
ambition to develop our nation as a spa
destination.
Years later (in the years pre-Covid), our
local identity with spa and hot pool
project development and investment
was re-ignited – seeing its largest
shift in decades. Whilst local industry
veterans (like Hanmer Springs Thermal
Pools & Spa, and Polynesian Spa) have
existed for decades, the importance of
our unique natural resources through
spa and hot pools began to find its way
back to centre stage.
As a result of the recent global financial
unknowns, project developers have
inevitably shown some caution.
However the importance of spa and
wellness has remained evident, and this
burgeoning industry continues to grow
against all odds.
Positive figures
In 2022 (having grown approximately
0.7% per year on average since 2017),
the value of the New Zealand beauty
industry is estimated at $1.2 billion
(including hair, nail, skincare and beauty
businesses).
Key markets for each spa segment vary,
but overall, women and couples (aged
30-60) continue to lead the charge.
Internationals (for some of the key
operators), made up approximately

30% of the hot spring spa market prior to border
restrictions being in place. The number of hot
springs in New Zealand alone sits at 110 (ranking
fourth in Asia Pacific - behind Japan, China and
Taiwan, with revenues of more than four times that
of Australia).
There’s no question that the global spa, beauty
and wellness industry is expanding, and the New
Zealand market is no exception. The Global Wellness
Institute (GWI) recently reported that, global
wellness tourism and hot springs globally grew 8%
and 6.8% respectively between 2017 to 2019. GWI
also predicted that recent pent-up demand will fuel
growth rates of 21% for wellness tourism and 18%
for hot springs annually until 2025.
Understanding the market
With community health and wellbeing proving
invaluable over the past few years, the knowledge
and access around our industry has skyrocketed. As a
result, operators are being expected to deliver a more
holistic and integrated wellness experience that
provides greater sustainable outcomes for the user.
Hot Pools/Geothermal Springs and Health Clubs
are now realising the need to amalgamate their
current services with the ‘spa’ component of the
business. It’s a win-win, as more integrated facilities
offer greater leverage, client satisfaction and loyalty.
It not only hugely benefits consumer health and
wellbeing, but businesses are also commercially
benefiting from this obvious shift.
Great expectations
With the ever-increasing demands of the savvier
design and technology-driven consumer, spas are
now having to move far beyond just a great setting
and service. Upgrades in facility appearance and
offerings (particularly evolved heat, water and pool
facilities) are becoming increasingly commonplace.
As the industry strengthens, this progression has
become a must for operators to continue to remain
39

BE
inspired
competitive; both locally and internationally. In the past few
years alone, New Zealand has seen some newcomers to the
spa/wellness scene with new and innovative spaces. Some key
new operators include:
Iron Hood Fitness (IHF), Christchurch – A local visionary
offering a new level of luxury in holistic wellness clubs
(opened May 2021). IHF brings its guests and members
expansive Yoga & PRAMA studios, a state-of-the-art
fitness centre and exclusive members lounge serving
complimentary and a la carte cuisine. The male and
female change areas also offer luxury shower experiences
alongside gender-segregated saunas and cold plunge
pools.
Ōpuke Thermal Pools & Spa, Methven – Having recently
opened in 2022, Ōpuke offers a well-rounded hot pool,
spa and wellness destination with facilities ranging from
tranquillity pools, solar hot tubs, an adult-only swim up bar,
and an Aqua Play Zone for families (including a crazy river,
leap of faith plunge pool and star lit caves). More exclusive
spa/wellness services such as Rasul Steam Room and dry
flotation treatments are also available.
Park Hyatt, Auckland – Opened in late 2020, the Park Hyatt
in Auckland offers a unique and immersive spa and wellness
journey for hotel guests and spa members. Facilities include
a fully-equipped fitness centre and stunning hydrotherapy
area (with aroma steam room, Himalayan salt sauna, vitality
pools and a 25-metre covered infinity pool).
The rise of these world-class holistic spa and wellness
facilities is just the beginning, with other luxury
developments in the construction stages. Some include
Wai Ariki Hot Springs & Spa, Rotorua (set to open this year),
and a few of Spa Evolution Consulting’s planned future
developments: in Taupo, Te Aroha and Queenstown. All
are set to boast fresh, and in some cases ‘never-been-seen
before in New Zealand’ pool, heat and water facilities (that
push the boundaries on current local offerings) and create an
enhanced experiential and holistic journey for guests.
Whilst the positive consumer gains of these evolved facilities
are undeniable, this industry growth inevitably does come at
a price to both operator and user. In 2022, spa and wellness
services have already seen some significant rate increases in
comparison to 2019.
In some instances, top-tier spa treatment prices per hour
have grown by 20-30%; pool entry pricing by approximately
30%; and fitness class and service prices as much as 40-
60%. The expectation is that this rise is now having to be
matched with notably higher value for money in experience,
service and facility offerings. Operators now need to justify
their price and continue to deliver genuine value for money in
whatever way they can.
Initially, the true health benefits of some of these new
facilities may be an educative process for the more ‘novice’
local spa guest. However, the future of health and wellbeing
now has the potential to be delivered within spas in a far
more holistic, authentic and sustainable way.
40
BEAUTYNZ MAGAZINE

Competition
CORNER
WIN • WIN • WIN
Enter to win a copy of Burnout
to Brilliance (redefining Peak
Performance) by Jess Stuart.
Those working in the beauty
and wellbeing industry will be
well aware of the dangers of
overload and burnout, and of
the commonplace occurrence
of caring for others ahead of
their own wellbeing.
Burnout has become
increasingly prevalent, with
the additional pressures of
Covid, as well as a general
pressure to do more,
achieve more, be more. Many of us live
in a constant state of overwhelm and exhaustion,
while simultaneously striving for high performance.
It’s not sustainable and there is an important lesson
to be learned about the difference between busy
and productive.
International guest speaker, coach and New
Zealand author Jess Stuart dedicates her fifth book
to this very topic. Burnout to Brilliance is packed
with information and strategies to help master the
art of slowing down to speed up. Think about that
for a minute or two – that’s a powerful
sentence in itself – and definitely has
appeal!
She also delivers on how to understand
the power of the mind and how to use
it to stay focused, calm and effective.
There are some key questions within
these pages to ask yourself – and one of
the key ones is whether you are busy or
effective? And the difference between
the two.
Dip into this handy book for learn how to
master the habits of high performance,
as well as understand the neuroscience
behind specific thinking patterns. It’s a
valuable read for every working woman,
with practical relatable advice from an author
who had her own brush with burnout during her
corporate career, which led her across the world to
train with Buddhist monks and nuns.
To enter, email editor@beautynzmagazine.
co.nz and use BURNOUT TO BRILLIANCE as the
subject line.
Entries close May 22, 2022 and the winner will be
notified directly. (Terms and conditions on page 4)
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AUTUMN 2022 EDITION
41

Salon
SPOTLIGHT
blooming
A
SUCCESS
Ashlley McIntosh is absolutely passionate about
skin health and taking clients on a positive journey
to help them achieve their healthiest skin. As
founder and owner of Bloom Boutique Medispa in
Darfield, the qualified corneotherapist is committed
to specialising in advanced skin diagnostics and
treatments. She is also a self-confessed skin nerd
who used the challenges of Covid lockdowns to
finesse and launch My Skin Coach, a skin analysis
and consultation business which can be carried out
in person as well as online via Zoom.
Ashlley McIntosh
Q. How you got involved in the industry:
A. It all came about by accident really. I
was 18 and not really sure what I was
doing with my life. My mother-inlaw
handed me the number for The
National School of Aesthetics and
told me to enrol. I went along with
the process and before I knew it, it
was my first day of a new career and I
couldn’t imagine doing anything else.
That was 15 years ago!
Q. What keeps you passionate about
this industry:
A. After travelling and working overseas,
I was looking for a new challenge
where I could be hands on and build
strong relationships with clients. I
opened Bloom at the end of 2015
and from here my passion for skin
really developed. I found my reason
for being in the industry when I found
corneotherapy and dermaviduals. I
love being able to help clients with
challenging skin conditions and know
that I can help them long term, not
just a quick fix. Having a more holistic
approach is what I’m most passionate
about. I keep myself well educated in
skin and pass this on to my clients.
Consultation and follow ups are a
big part of what I do to keep getting
results also.
42
BEAUTYNZ MAGAZINE

Salon
SPOTLIGHT
Q.Key focus for treatments at Bloom:
A. I only offer treatments I hand on
heart believe in. When it comes to
skin, I have worked really hard to
be able to provide the very best
in terms of equipment; having an
OBSERV, MAX+ LED and EXCEED
microneedling device. Being a
practising corneotherapist, I’m very
selective which brands I stock. I have
chosen to work with dermaviduals,
Youngblood Mineral Cosmetics, jane
iredale and BePure
Q.Experience you strive to offer clients:
A. I know how hard it can be to take
time out, so I want to make sure
every treatment is a truly special
treat where my clients feel cared for,
relaxed and pampered
Q. How did My Skin Coach come about:
A. I am really passionate about skin
and wanted to be able to help
more people. Because we live in a
small town, I wanted to expand my
offerings into the city. It’s been such
a wonderful experience meeting
new clients and working soley on
skin at My Skin Coach. When clients
see the change in their skin and feel
more knowledgeable and in control
it makes me so happy knowing I was
able to help them with that.
Q. Changes you made to your business
due to Covid:
Q. Your current fave skin/beauty
treatment:
A. I absolutely love EXCEED for
microneedling – when I first started
I just had a generic pen. When
EXCEED came out and I experienced
it first-hand, I knew I had to have it.
The medical microneedling device
is clinically visibly reduce wrinkles
and acne scarring. All of my clients
comment on how comfortable it is
and the results are incredible. What
I love the most is knowing that
what I am using on my clients is the
absolute best on offer in the industry.
This is really important to me when
purchasing equipment, as I want the
best for my clients and my business;
so I can achieve the best results.
Q. How important is keeping up
with the latest technologies and
innovations for your business:
A. I think it’s so so important to be up
to date with what is happening in our
industry. I often see fad treatments
around. It’s not only important to be
educated in what you offer, but also
what you don’t and why.
Q. Best business advice you’ve
received/could give:
A. Don’t forget to always put your tax
aside each week, nothing worse than
being caught short. That’s something
I have always done and been so
grateful for!
A. Just being a little more thoughtful in
how I operate my business. I learned
to take the time to really think about
the choices I make in business – to
really take the time to look at all
angles of a decision
Q. Three pieces of advice you wish
everyone knew for better/healthier
skin:
A. Drink more water, take a good quality
essential fatty acid supplement and
wear sunscreen every day
AUTUMN 2022 EDITION
43

Wellbeing
With so many healthier options available
today, kicking the caffeine habit is a
great health treat for your body and
mind. And options range from teas and
brews through to smoothies and other
powder boosts.
Since swapping her caffeine habit,
Janine has learned to embrace the
colourful and therapeutic world of herbal
teas – and the rituals that can be created
around the simplicity of ‘tea time’.
“A simple tea-break can give you an
extra boost of antioxidants, calm and
relax you, cleanse the body or give you a
burst of energy. It all depends which tea
you choose,” she says.
Janine Tait is a well known and highly
respected beauty therapist, holistic
skincare coach and leading dermonutritionist.
She is also the sharp mind
behind the Bestow Beauty brand; a range
of natural products designed to support
and nurture the skin from the inside,
With such a strong philosophy around
self-care and ‘slow beauty’, Janine is also
renowned for her clean eating recipes
– most often created around skinnourishing
ingredients.
So it is reassuring to hear that she also
once shared a common issue with a large
percentage of the population, and admits
to having been somewhat addicted to
coffee.
“It was hard on my nervous system and
I knew my body didn’t respond well to it.
Giving up coffee was a gift I gave to my
body and I have never looked back.”
And this has become a new habit which
is now shared with her team.
“At Bestow, we gather to drink herbal tea
together each morning and afternoon.
We take turns making it, getting out our
vintage china and serving tea on a silver
tray. It is a beautiful ritual which gives us
a joyful pause in our busy day.
“Nutritionally, it is a great opportunity to
hydrate and get some added vitamins,
minerals and phytonutrients.
“It was important to me to know that
we were all drinking quality organic
tea so that our skin and body received
maximum goodness and none of the
pesticides and chemicals that can creep
into supermarket herbal teas.”
With this in mind, Janine developed
her own range, working with a Sri
Lankan company with established
44
BEAUTYNZ MAGAZINE

organic tea plantations.
“The people there are even more
passionate about tea than we are!” she
says. “
“The tea plantation is biodynamic
and full of life with organic cattle
providing compost, wild camphor in the
hedgerows as a source of organic spray
and the rich fragrance of tea leaves, basil
and rosemary in the air.”
Adding another element of generosity
to the tea side of her business is the fact
that all of the Bestow profits from the
sale of (the aptly named) Generositea
(100% organic lemongrass, peppermint
& hibiscus herbal tea) are donated to the
Cambodia Charitable Trust to support
their wider projects like developing new
schools, gardens and health programmes
in rural Cambodia.
As well as the calming ritual Bestow
Herbal Organic Teas invite, the blends
also provide hydrating nutrition for
beautiful skin.
“While caffeine stresses and depletes
your body, tea can provide hydration
nutrition to support healthy, luminous,
youthful skin.”
With ingredients like organic lemongrass,
peppermint, turmeric, ginger, and
cinnamon, it’s easy to understand why
Janine has enjoyed making the switch
from coffee to tea and continues to
develop exciting new Bestow tea
combinations.
KICK
COFFEE
Kick coffee to the kerb and embrace the
skin-nourishing goodness of herbal and
organic teas and smoothie powders
Superfood for
superwomen
Instant nourishment
Organic blends made
right here in New
Zealand by a mother
and daughter duo.
Restorative, delicious
and an experience to
be savoured. Our fave
Libertine Blend is Kapow
(kawakawa, lemongrass,
cardamon, chilli – the
perfect heat for an
autumn cuppa)
libertineblends.co.nz
Make smart decisions
Be smart and treat your skin,
gut and mind to Jeuneora
Beauty Brain super powder.
It’s packed with ingredients
like larch fibre, red and black
currants and lemon balm,
to support brain focus, skin
appearance, immune health
and gut health. Plus it’s vegan.
jeuneora.co.nz
Wellbeing
It’s a no brainer
This scientifically proven,
natural brain food has
taken New Zealand by
storm, and now you can
add Ārepa Nootropic
Powder to your smoothies
or raw baking. Created to
help support mental clarity,
Ārepa is 100% natural and
caffeine free
drinkarepa.com
Q. What your favourite brew is right
now and why: A. Eternitea because of
its tangy taste and vibrant colour.
Q. Favourite flavour when it comes to
tea and why: A. I think it's best to have
a range of flavours because you don't
always feel like having the same. I like
the earthy, warm flavour of the Puritea
and the delicate lemony flavour of
Generositea
Q. Which herbal tea ingredient do you
wish more people knew about and why:
A. Hibiscus. The tea that comes from
hibiscus contains the highest levels of
antioxidants than any other drink
Be the superwoman you
want to be, with a helping
hand from three certified
organic superfoods in
Lifestream Flax Super
Blend: calcium, cranberry
and NZ flaxseed. Helps
support digestion, healthy
skin and bones.
lifestream.co.nz
Brighten your Day
Pack instant goodness into your day with
Bestow Puritea; 100% organic turmeric, ginger,
lemongrass and cinnamon. A zingy treat for your
tastebuds while delivering good stuff to your body.
bestowbeauty.com
Go with your gut
Nourish your gut to glow insideout
with Aglow Pea Protein
powder, with added prebiotic and
probiotics. Choose from salted
caramel and vanilla bean – and it’s
gluten, soy and dairy free.
aglow.co.nz
AUTUMN 2022 EDITION
45

Wellbeing
Skin Hair Nail Super Greens (vegan and
packed with goodies like kale, cacao,
spirulina, chlorella and watercress) and
a Marine Collagen powder (sustainably
sourced marine collagen peptides,
vitamin C, CoQ10 and vitamin E).
Aglow powders use organic ingredients
and Alana chooses freeze-dried raw
ingredients over the more commonly
found heat dried option, as a means of
maintaining nutritional quality. Offering
a subscription model and refillable
bamboo jar adds another dimension to
her focus on simplicity and ease.
A self-confessed knowledge nerd, she
thrives on constantly researching and
understanding new information and to
complement her existing products is
now developing a wellness range.
Alana Coles
THE BUSINESS
OF SELF-CARE
“This natural range aims to support
busy people with non-diet aspects of
their lives, like stress and sleep, which
have a such a big impact on health
(both mental and physical), self-care,
and beauty.”
Based in Nelson with her husband and
two children (aged 2 and 5), Alana’s
King Charles spaniel Charlie is her
constant office companion. Hubby also
comes in very handy in his career as an
accountant – ‘useful when you have a
small business and lots of accounting
questions, says Alana.
If you’re a busy salon owner or beauty
therapist, odds are you spend most of
your time taking care of other people.
And minimal time focused on self-care.
Nutritionist and mum of two, Alana
Coles often found herself in the same
position and it was a reminder of
her mum’s advice that: “you cannot
pour from an empty cup” that made
her pause and re-evaluate her busy
lifestyle.
“Despite having two University degrees
in nutrition, between working and
being a mum; taking care of myself
always seemed to be at the bottom of
my pile. Food became more a grab and
go than nourishment for my body.
“I fully understand how much of a
juggling act life can be. Kids, work
commitments, life admin and
household chores can result in running
on empty. I knew I needed to take
better care of myself.
My energy levels, health and wellbeing
were all suffering, along with thinning
hair and dry skin.”
Having made the decision to support
herself and other women, Aglow was
born. Alana ditched her corporate
career and focused Aglow to be
around simple, uncomplicated health
powders, made from premium natural
ingredients.
“The goal is to help busy people feel
youthful, energised and confident from
the inside-out. Self-care and wellness
made easy – with ‘a spoonful a day’!”
Aglow now offers a collection of four
carefully crafted powders, including
“As a small business owner, Aglow
is 100% me, I wear all the hats: from
ingredient research, recipe formulation
and testing, packaging design, social
media and customer support, to
logistics, marketing and packing orders
(including hand-written notes) - it all
stems from me! But I LOVE it.”
46
BEAUTYNZ MAGAZINE
Aglow Super Greens

Wellbeing
Q. What sparked your early
interest in nutrition:
A. It comes back to the three
quotes that appear on our
packaging:
What you eat either fights or
feeds disease
A youthful outside, blooms from
a healthy inside
You get out what you put in
I was fascinated with the notion
that what we eat, has a huge
impact on our health, how we
socialise, and how we look and
feel. But on a personal level, I
knew how difficult it was to eat
the ‘right foods’ all the time. I
wanted to learn more about how
incremental changes to our diet,
could have a positive impact on
all aspects of our wellbeing.
Q. What makes you passionate
about this industry:
A. The ability to make such a
positive difference in people’s
lives by helping them look and
feel better with small simple
daily rituals, whether it be a
smoothie (with added Immunity
Greens, as they are frantically
headed out the door for school
drop-offs and work); a Collagen
Coffee giving a much needed
10-minute break from the
chaos; or curbing 3.30-itis with a
protein bliss ball or a shake with
pea protein.
Q. Something people might be
surprised to know about you:
A. I struggled to stick to any selfcare
routine for longer than a
month prior to Aglow. Because
it’s so easy to include in my
drink, I’ve been taking both my
collagen and greens daily for 13
months now. Random fact: my
favourite shoes are Converse
Chuck Taylors and I’ve been
wearing them for almost two
decades. My husband says I
need to move on, but I ADORE
them.
Q. What are your three best
wellbeing tips:
1. The 6am Power Hour – this
is my best work hour where I
have a targeted goal to achieve
before the kids get up and the
madness of getting ready for
school and daycare starts
2. Scheduled me-time - keeps
you sane. I try to do alternating
days with my husband, we get
an hour to do whatever. For me
it could be the gym, a walk, or
reading a book
3. Be ok to switch off – I try to
disconnect from the business
social media over the weekends
to be present with my family.
Also, with a home office I shut
the door to avoid going in to
do ‘just this one thing’ as I can
get lost in work and spend an
hour in there. With time, I am
realising these tasks can wait.
aglow.co.nz
RECIPES
Collagen Iced Coffee
Green Smoothie
This looks like your standard green smoothie
but the ginger gives it a kick to help energise.
Blend together:1 cup water; 2 handfuls of spinach; 1 orange; 1 ripe
banana; 2cm piece of fresh ginger 1 serving of Aglow Super Greens
and/or Marine Collagen Blend all ingredients together until smooth.
Fill a glass with ice, add a double shot
of coffee and 1 serving of Aglow Marine
Collagen, then fill to the top with oat
milk. Sometimes if I'm feeling fancy, I
add a bit of Heilala Vanilla Syrup.
AUTUMN 2022 EDITION
47

Wellbeing
Eat your
way to
1.
Foods rich in
omega-3 fatty acids
Omega-3 fatty acids have potent antiinflammatory
actions. They take up
residence in the membrane (outside
layer) of cells and are able to exert their
wonderful effects to keep the cells
flexible. However, due to their physical
structure, they themselves oxidise
easily and are best consumed with an
antioxidant-rich way of eating, which is
one that is high in coloured plant foods.
Oily fish, some algae, flaxseeds, chia
seeds and walnuts are all good sources
of omega-3 fatty acids.
Health, vitality and our ability to live from a calm centre is not a black and white
concept. These states are created from hundreds if not thousands of tiny decisions
we make across each day. Let’s say, at the moment, 10 of the 100 choices that
create your wellbeing, support it, and 90 of your choices take away from your
wellbeing, and yet it’s something you want to improve. Rather than aiming for a
sudden jump to 100 out of 100 of your choices being calm-supportive choices, see
if you can simply start to take more steps in that direction. Food can be a powerful
place to start as the foods you choose can either help to support your calm or
detract from it. You might like to ask yourself ‘does this support calm or disrupt it?’
before doing, eating or drinking something.
ByDr Libby Weaver
Nutritional biochemist Dr Libby Weaver
(PhD) is bestselling author, speaker and
founder of Bio Blends, the plant-based
nutritional supplement range.
3. Vitamin C-rich foods
Vitamin C plays many outstanding roles
in the body many of which can promote
calm. It’s an antihistamine as it helps to
stabilise the cell walls of mast cells, the
cells that release histamine when they
vibrate. Vitamin C is also a powerful
antioxidant that helps to reduce
oxidative damage and inflammation in
the body. It is essential for sex hormone
production as well as adrenal gland
function while also aiding immunity and
slowing down the ageing process. It’s a
particularly superstar nutrient.
Vitamin C is found in berries,
capsicums, kale, citrus fruits, kiwifruit,
parsley and broccoli.
Here are four
ways you can start
to eat your way
to experiencing
more calm
4. Medicinal herbs
2. Magnesium-rich foods
Magnesium is an essential mineral that is
responsible for helping catalyse over 300
biochemical reactions in the body. Most
of the magnesium in your body is in your
skeleton, muscles and soft tissue and only
a tiny amount is found in your blood. It is
essential for muscles to be able to relax,
relieving tension.
Food sources of magnesium include leafy
green vegetables, tahini, seeds, nut butter,
nuts, seaweed such as kelp and raw cacao.
So yes, there’s some in dark chocolate.
You can also supplement magnesium
and, given magnesium status is highly
associated with stress levels, as both
stress and low magnesium levels
potentiate each other’s negative effects,
the more stressed you are, the higher your
requirements for magnesium. You are
also able to absorb magnesium through
your skin. So, taking a bath containing
magnesium salts such as Epsom salts
can be another way to enhance your
magnesium levels and foster calm.
While not strictly ‘foods’, there are certain medicinal herbs which can be taken
through times of acute stress to promote greater calm in the body. Skullcap
and saffron are highly effective anti-anxiety agents that can make a noticeable
difference if you are feeling revved up on the inside or experience anxious feelings
regularly. Withania is a nourishing adrenal medicinal herb that has been clinically
shown to support healthy cortisol levels. Ongoing high cortisol breaks down
muscle, slows metabolic rate and impairs the immune response and blood glucose
regulation – so its ripple effects are problematic. All of these medicinal herbs are
readily available as herbal tinctures or capsules via your local health food store
or naturopath. Like supplements, medicinal herbs are best used alongside a
nourishing way of eating based primarily on whole, real foods.
48

Wellbeing
LUNCHBOX
FILLERS
Enjoy some body and mind fuelling
goodness in your autumn lunchbox,
with recipes from Dr Libby Weaver
Ginger Cashew Vegetable Fried Rice
INGREDIENTS
Macadamia oil for stir-frying
1 tablespoon fresh ginger, peeled and grated
1 clove garlic, minced
3/4 cup broccoli florets
1 stalk celery, peeled and chopped
1 cup green cabbage, shredded
5 medium mushrooms, chopped
1/3 cup filtered water
2 teaspoons tamari
1/4 cup raw cashews, chopped
1 1/2 cups cooked brown rice
1/4 cup fresh coriander (cilantro), chopped
1 teaspoon pumpkin seeds
1 teaspoon sunflower seeds
1 teaspoon white sesame seeds
1 teaspoon black sesame seeds
This recipe is much a healthier alternative
to typical Asian-style takeaway, often higher
in white rice than vegetable content. The
vegetables in this dish are packed with
minerals and other nutrients. The seeds
not only add crunch but they also contain
magnesium and zinc, while ginger is great for
digestion. Brown rice provides a good source
of dietary fibre and additional minerals.
METHOD
Heat a little macadamia oil in a large skillet
over medium heat. Saute the ginger and
garlic until fragrant. Add the broccoli, celery,
cabbage and mushrooms and season with
salt and pepper. Stir-fry for a few minutes,
then add the water to the skillet and let
the vegetables steam until the water is
evaporated. Add the tamari and cashews,
then stir in the cooked brown rice. Mix well
and serve with the fresh coriander sprinkled
on top with the seeds.
Brilliant Brassica Soup
INGREDIENTS
2 broccoli, heads and stems
roughly chopped
1 cauliflower, heads and stems
roughly chopped
2 tablespoons of coconut oil
1 onion
2 stalks of celery, chopped finely
4 cups of homemade vegetable
stock
1 tin of coconut milk
1 handful of parsley, chopped
1 handful of mint, chopped
Sea salt to taste
That old adage of an apple a day keeps the
doctor away could easily be replaced by a
serving of broccoli a day keeps the doctor
away! The brassica family of vegetables
includes cabbage, Brussel sprouts, broccoli and
cauliflower. Besides adding flavour to meals
these vegetables are packed with antioxidants,
which may help lower the risk of cancer and
coronary heart disease as well as supporting
healthy estrogen metabolism.
METHOD
In a large saucepan melt coconut oil and
cook onion and celery on a low heat until soft
and translucent. Add chopped broccoli and
cauliflower including the stems. Bring to the
boil with the vegetable broth then reduce heat
and cook for a further 15 minutes. Add sea salt,
chopped herbs and stir in coconut milk. Blend in a
food processor or blender until smooth and pour
back into the saucepan for reheating if needed.
AUTUMN 2022 EDITION
49

BE
confident
Farewell
IMPOSTER
SYNDROME
I'm sitting at my desk after a long day, about to press enter on my Instagram
post. A little voice inside my head says ‘you’re not qualified for this, someone's
going to find out, people are going to laugh at you, you're going to get hate in the
comments,’ etc.
So instead, I save the post to my drafts, and put my dream on hold for a few more
days. Being brave can wait till next week.
I pick up my phone and browse all the youngsters making amazing Tiktoks,
promoting their businesses; doing all the things I want to do and talking about
the things I want to talk about. I think to myself: ‘it’s so easy for them, but I'm
different, and it’s hard for me’.
If a scenario like this ever happens to so many women women in business business that it's almost
you, be reassured - you are not alone. It that criminal. it's almost criminal.
It happens to to 75% 75% of of women. So, So, in in fact,
fact, you’re you’re not different, not different, you are you in are the in majority! the It shows It shows up as up a as fear a fear of being of being judged,
majority!
judged, or the or fear the fear of not of not being being good enough,
We give this fear many names, but most good or enough, a fear of or public a fear shame. of public It causes
We commonly give this it's fear referred many to names, as Imposter but shame. procrastination, It causes procrastination,
self-sabotage, anxiety
most Syndrome commonly and it holds it's referred back so to many as self-sabotage, and even depression. anxiety and even
Imposter Syndrome and it holds back depression.
50
BEAUTYNZ MAGAZINE

BE
confident
So what can you do if
Impostor Syndrome is
holding you back?
Here is a simple three step plan to help
you kick the imposter to the kerb, once
and for all.
STEP 1
The first thing is to understand what’s
actually happening:
Imposter Syndrome comes from your
subconscious mind. It’s not a deliberate
thought, those are far more rational! It
comes from some belief that you have
adopted about yourself in the past.
Frequently, when I work through
Imposter Syndrome in women; it
originates as a child. It could be from the
playground, or with our brothers, sisters,
or parents. It can be a random event that
sometimes we’ve completely forgotten
about. But in most cases, it’s an incident
that our younger childhood self has
attached a belief to. And whether that
belief is right or wrong; 20, 30, 40 years
later - we are still holding onto it.
The three most common beliefs that
cause Imposter Syndrome are:
• I’m not (xxx) enough – insert good/
fast/pretty/smart/brave
• I’m different and I can’t connect
• Success is not available to me
And honestly, none of these things is
ever true.
For me, I always felt different. But the
more people I meet and the more
stories I hear; the more I realise that we
are all the same. I have nothing to worry
about.
So the first thing we must do, is tell
our brilliant brains that we ARE good
enough, we’re NOT different, and we can
have ANYTHING we set our minds to.
Your subconscious mind learns by
repetition, so you must tell it over and
over again, what it is you want it to
believe.
It will feel silly at first, but then you one
day you will catch yourself thinking
positively, and realise that you do
believe it to be true. I’m not different.
I’m just like you.
The second thing to know is that your
subconscious can’t tell the difference
between the truth and a lie. Crazy but
true!
So even if you don’t believe you are
good enough yet, stick with the positive
repetition, as your subconscious doesn’t
know the difference. If you continue to
tell it over and over again, eventually it
will get with the program!
STEP 2
The second thing you must do is
interrupt those negative thoughts when
they come along.
Imposter Syndrome tends to hang out
with its good friend; Looping Thoughts.
So we don’t just get the idea ‘we’re not
good enough’ in our head. When it
appears, the thought actually gets stuck
there and does as much damage as it
can.
And this is how it goes:
• Thought about ourselves – ‘I’m a fake
and they are going to find out’
• This creates a Feeling – anxiety,
butterflies, nausea, racing heartbeat
• This impacts an Action (actually
more likely a lack of action) I’m not
going to post this, apply for this
promotion, etc.
• Which creates an Outcome – I’m a
failure because I didn’t try.
And that then compounds the thought,
and the spiral continues.
So you have to break this cycle.
You have to think very carefully. What
is that thought that pops into my head
and holds me back? And then you must
interrupt the thought and replace it with
a new one.
PART 3
The New Thought.
How do to you get rid of that old
thought though? It’s very simple.
We flip it with the words ‘What If?’
So if the thought is – ‘I have to give a
presentation, I will panic, forget my
lines and everyone will laugh at me.’ The
Flip is ‘What If I give the performance of
my life?’
And if the thought is ‘I’m going to get
hate on this new technique if I post it
on TikTok’. The flip is ‘What if it blows
up and I become the next Mikayla
Nogueira’
For every worst-case scenario, there is
a best-case scenario, and you must put
your brilliant mind to work to hold onto
the best-case scenario whilst you take
the leap.
All of a sudden, the scary doesn’t seem
quite so scary anymore.
The last thing you should remember
is that the better connected we are to
the future and all of those best-case
scenarios – the more action you will
take today.
So whatever it is that you are working
towards: focus on it, visualise it,
imagine what it will be like when it
happens. And let your ‘what if’s’ take
over and kick that Imposter Syndrome
to the kerb.
By
Helen Cartwright
A therapist, business mentor
and coach, Helen is on a
mission to help women harness
the power of their minds and
make their dreams come true.
HELENCARTWRIGHT.CO.NZ
AUTUMN 2022 EDITION
51

Wellbeing
Joy
Wear the
Rainbow brights are the new black,
with women around New Zealand
proudly embracing colour and daring to
stand out from the crowd. Forget about
merging into the background in subdued
shades of black, navy and grey active
wear; instead reflect your energy and
personality with a punch of boldness.
Leading the charge and gathering an impressive field
of followers, is quiet achiever Chloe Wickman. Based in
Tauranga, Chloe is the creative mind behind the Zeenya
(pronounced Zeen-yah) range of active wear – the
size inclusive brand women around New Zealand are
embracing.
Chloe Wickman
Founder of Zeenya
“Our active wear is not made to blend in, nor is it mass
produced. When it comes to fashion, we don’t do ‘fast’
(unless you’re out for a run).”
“We make mindful choice part of our business by working
with companies who share our values. We choose
eco-friendly fabrics, creating limited editions to reduce
excess and always knowing exactly who made each piece.
Zeenya is about enjoying getting out into nature, not
ruining it” says Chloe.
Head of Colour
Designed to embrace the feminine shape and encourage
body confidence, the Zeenya range was originally inspired
by a trip to Brazil; a trip that really opened Chloe’s eyes
to a market back home that was completely starved of
colour at the time.
“Brazilian women really know how to celebrate
themselves, celebrate each other, and have fun in the
process. I was incredibly inspired by their love of vibrant
colour and their zest for embracing life and I wanted to
bottle that essentially and bring it home to the women of
New Zealand to enjoy as well”.
And so in 2014, Zeenya was born and Chloe embarked on
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BEAUTYNZ MAGAZINE

Wellbeing
dedicating herself to a business which
had been the seed of an idea for too
long.
“Kiwi women in general are pretty
conservative when it comes to colourful
active wear”, says Chloe. “When the
company first started, people would say
‘oh I’m too big to wear colour or too old
to wear colour or not brave enough’. But
women wearing colour look joyful and
comfortable in their own skin, and it
makes them and others smile.”
“We live in a world where fitness is
often geared towards petite figures,
but at Zeenya we want people to know
that fitness and wellness comes in all
shapes and sizes, and it’s time for us
all to show up more as our true selves.
And as an active wear company, we
believe we have a leadership role to play
in the industry to show the diversity in
women and to celebrate it.”
Doing good times three
Since the launch of their first
collection seven years ago,
Zeenya has expanded to
include two main ranges; the
Core Range, designed and made right
here in New Zealand from the world’s
first biodegradable nylon; Amni Sol
Eco®, and their Sports Range, made
mindfully in Brazil – taking the brand
full circle back to the country where the
idea blossomed into reality.
Pushing The Limits
Having always been into running and
adventuring, Chloe loves a challenge
and pushing herself to try new things –
both personally and professionally.
“From mountain running to a cruise
around the Mount, trying adventure
racing and even running the Queen
Charlotte Track last year. I’m also a
big supporter of others being active,
including friends and family.”
“After finishing University I worked in
Disability Sport for seven years and
know the importance of access to sport
and recreation of our personal choice.”
“At the moment, any big goals have
been placed on hold for this year with
such uncertainty around events going
ahead, but I’m looking forward to
planning a new running adventure to do
with friends later in the year.”
And more than likely, Chloe will be
sporting some vibrant and colourful
new Zeenya designs as she continues
growing the business.
The Final Words
“Colour is a constant reminder
to express ourselves. To let
our inner self and the world
know that we’re not afraid
of being seen and that as
women, it’s ok to take
up space. I’ll continue
to produce clothing
in bright colours
to inspire more
women to move
their bodies
with joy.”
Zeenya Glow
Collection - Otimista
Full Length Legging
zeenyaclothing.com
AUTUMN 2022 EDITION
53

Self
CARE
SETTING STANDARDS FOR
Sun Care
Kiwis place their trust in the professionals as Sunscreen Safety Bill is passed.
With the long hot summer reflected in record sales figures
for sunscreen products, Kiwis are embracing sunscreen, and
the experts behind this summer essential, like never before,
as the Sunscreen (Product Safety) Bill is passed through the
parliamentary process.
Designed to transition the Australian/New Zealand 2604
Standard for sunscreen product safety and efficacy from
its current voluntary status to a mandatory status, the
Sunscreen Bill will give shoppers complete confidence
that the sunscreen they buy is safe and can be trusted - a
move that is unanimously supported by sunscreen brands
according to Cosmetics NZ General Manager Lyndal O’Toole.
“Almost every brand on the market is already tested to this
Standard which gives Kiwis the reassurance they can trust
sunscreens right now,” says Ms O’Toole.
“The Sunscreen Bill combined with the Fair Trading Act,
which ensures sunscreen brands are meeting the claims on
their labels, will give shoppers the total confidence we know
they desire, so the sunscreen industry welcomes this Bill.”
Newly released national research of more than 1000 New
Zealanders by the NZ Suncare Initiative reinforced that
shoppers feel that brands that make sunscreen, along
with the Government, should be responsible for testing
sunscreen products.
“Sunscreen brands go to great lengths to formulate and test
their products to meet strict Standards, taking as much as
up to five years to be market-ready, so Kiwis can definitely
feel secure in the knowledge that these brands are
not just diligent and responsible, but that they
also invest a huge amount of time and money
to create sunscreen that can be trusted
when used properly,” says Ms O’Toole.
When it comes to trusted sources of information about sun
safety and product choices, Kiwis said they back professionals
like GPs, Dermatologists and Skin Cancer specialists first and
foremost, followed by health groups like the Cancer Society
and Melanoma NZ.
Dr Chris Boberg, Co-Chair of the Melanoma Network of NZ and
independent skin cancer expert for the NZ Suncare Initiative
says that people should always rely on the experts.
“Trusting experts who have science-based knowledge and solid
health care advice is really important, so it’s great to see that
Kiwis look to people like me for advice and recommendations.
GPs in particular are really focused on prevention and early
detection of skin cancer and have the depth and breadth of
insight that you need to make good choices.”
The New Zealand Suncare Initiative is a special interest group
established by Cosmetics NZ, the industry body representing
cosmetic, toiletry and fragrance businesses in New Zealand,
which includes sunscreen.
The Initiative spans 15 international and local sunscreen brands
(such as Hawaiian Tropic, Neutrogena, Skinnies, Goodbye
Ouch and La Roche Posay) as well as independent formulation,
skin cancer prevention and regulation experts, to motivate
Kiwis to be sun safe by sharing helpful, insightful information
around sunscreen products and sun safety behaviours.
(*Research conducted via online survey undertaken by
Perceptive in November 2021 with n=1,040 New Zealanders
using a nationwide sampling framework.)
For more information on The New Zealand
Suncare Initiative, visit cosmeticsnewzealand.
org.nz/new-zealand-suncare-initiative.
54
BEAUTYNZ MAGAZINE
Photo by Jens Kreuter on Unsplash

BEHIND THE
business
AST
IVE
FWith more than 20 years in the beauty
industry, Tracy Quinn is a well-known
face to many. Her wealth of knowledge
spans across teaching some of New
Zealand’s best therapists through to
her role as sales manager with House
of Camille. Passionate about all things
skin-related, Tracy is highly focused on
helping clinics become successful in a
competitive market.
What trends do you see emerging
Q. for the beauty industry in 2022?
For 2022 we are seeing a
A. continued focus on usability and
sustainability for not only skincare
products but also the treatments
skin clinics offer and what they
are doing to become eco-friendly.
A strong trend emerging is
Skinimalism. It’s all about taking a
few steps back and harnessing the
power of multitasking products.
After the rollercoaster of the past
few years, clients are interested in
overall wellness, so topics like skin
barrier repair and supporting the
skin’s microbiome are relevant to
start looking at.
A global treatment trend is LED
Phototherapy - the application
of specific therapeutic light
wavelengths which energise cells
to accelerate natural regeneration
and repair processes, without
discomfort or downtime. A good
example of this is the multiaward-winning
Dermalux LED
Systems, a
world-leading
British brand for professional
LED Phototherapy with clinically
proven results for ageing and
acne to psoriasis and pain relief.
How do clinics create a
Q. point of difference?
Clients will make a choice based
A. on price and not value, if they
can’t differentiate between
you and your competitors. In
today’s marketplace, clients have
so many choices on where to
get their skincare products or
treatment services from, so it’s
imperative to find your point
of difference and stay focused
on it. My advice is to find what
you are passionate about. Is it
natural skincare, holistic wellness,
advanced cosmetics, etc? Always
come back to that passion
with everything you do and be
consistent with your message to
clients about who you are.
Why is it important for beauty
Q. professionals to upskill?
We are in a very dynamic and
A. ever-changing industry. To keep
your point of difference and for
professional development; it is
essential to always be upskilling,
learning, and searching out
information to help improve your
service, knowledge, and position
within the market. It pays to take
seek out progressive, up-to-date
training, perhaps offering in-house
classroom training, online training,
and webinars, along with in-clinic
power hours.
What’s your personal
Q. favourite treatment?
I have always struggled (like many
A. Kiwi women) with pigmentation
and uneven skin tone, so am loving
the results from Medical Cosmetics
MelanoOut Depigmentation
System. I had the in-clinic MelanOut
peel treatment and have continued
the results by using the MelanoOut
Cream as my aftercare. My skin is
brighter, fresher looking, and my
skin tone is more even.
What are your three
Q. must-have products?
I couldn’t leave home without
A. my Katherine Daniels DNA Daily
Defence SPF 50, it’s the ultimate
city block. It’s lightweight and gives
my skin a veil of protection against
the damaging effects of UV, blue
light and pollution. My go-to SOS is
Katherine Daniels Total Skin Repair
Concentrate,as a booster when my
skin feels dehydrated or lacklustre.
I’ve also started to notice some
fine lines, (thanks COVID) so am
loving Medical Cosmetics Argireline
Cream, it’s like botox in the form of
a moisturiser!
WITH TRACY QUINN
AUTUMN 2022 EDITION
55

Wellbeing
LET’S
TALK
ABOUT
THRUSH
– and how it can
impact mental
wellbeing
Photo by tabitha turner on Unsplash
By
Chloe Chivers
An Australian qualified naturopath
working as an in-house health
advisor for vaginal healthcare brand
Kolorex. Chloe also runs her own
practise and specialises in women’s
health. Here she talks about the
emotional impact of thrush and
how we can take steps to tackle it.
Through the generations, there is a
general discomfort in talking about
issues like thrush. But take into account
that an estimated 75% of women suffer
from vaginal thrush at least once in
their lifetime, and around 40-50% will
experience more than one episode
– and perhaps it’s time to embrace
information and discuss the issue
openly.
As common as thrush may be, it still
seems to be difficult to talk about. Many
women suffer through thrush in silence
and may even be reluctant to seek
help. This can take a huge toll on both
physical and emotional health.
A recent survey, Usage and Attitudes
of Vaginal Thrush Sufferers*, carried
out by New Zealand vaginal care brand
Kolorex, revealed just how deeply
women are affected by thrush.
Of the 819 women surveyed, a
staggering 65% were found to have
suffered from vaginal thrush in the past
five years. What’s more, their thrush
symptoms affected their lives to the
point that they often couldn’t sleep at
night and felt their quality of life had
deteriorated.
Although thrush can be easily
treated, it can have serious emotional
consequences that may affect
sexual functioning, self-esteem, and
emotional relationships.
How thrush affects sleep
Around half the women who said
they’d experienced thrush
in the past five years said
they had difficulty sleeping
and suffered from anxiety.
Another 44% said they also
had fatigue.
Vaginal itching is one of the
most common symptoms of
thrush, which tends to be worse
during the night. This can have a
significant impact on sleep.
Around 80% of survey respondents
said they were affected by itching, while
two-thirds agreed that this was the
most difficult symptom to deal with.
Sleep may also be disrupted by another
common thrush symptom: a stinging,
burning sensation in the vagina, which
affected 54% of women in the survey.
Thrush can also cause the vulva and
labia to become sore and swollen,
causing considerable discomfort at
night.
Although sex is still possible, most
doctors advise against it because it
can aggravate the infection. In any
case, many women reported that
they were unlikely to have sex during
a thrush episode due to the pain or
embarrassment.
Thrush also affects other areas of
the body. The species of yeast which
causes the infection can lead to
intestinal bloating, gas, skin rashes,
and generally feeling exhausted.
56
BEAUTYNZ MAGAZINE

The emotional
burden of thrush
Around 47% of the women surveyed
admitted they felt miserable while
having an attack of thrush, with 43%
adding they felt frustrated with being
unable to control it.
Women under 35 appeared to feel the
effects most severely. Overall, 45% of
respondents said their thrush had a
negative impact on their quality of life.
These effects are compounded by the
fact that thrush can recur frequently,
especially if left untreated. The yeast
that causes thrush can develop a
resistance to many mainstream
antifungal medications. Antibiotics
may contribute to the whole cycle
because they might also deplete the
healthy vaginal flora that fights the
yeast.
Previous research has shown that
some of the major emotional
effects caused by thrush include
feeling frustrated, dirty, depressed,
unattractive, and embarrassed.
Up to a third of women report that
thrush makes them feel “inadequate”,
“unhealthy”, and “unable to socialise”.
For some women, thrush can be an
ongoing battle. However, it is entirely
preventable and treatable. One of the
easiest ways to do this is by taking
probiotics containing Lactobacillus.
This is especially important for women
who have already experienced thrush
or have been on antibiotics.
Supporting vaginal health with natural
horopito is also recommended.
Horopito is a native New Zealand herb
that has been independently tested for
activity. Using pH-balanced creams,
washes, and supplements can help
maintain normal vaginal flora and keep
intimate areas feeling healthy.
*Usage and Attitudes Study of Vaginal Thrush
Sufferers: by Focus Insights was commissioned
by Kolorex in June 2021.
kolorex.com
Comfort
first
The human body is nothing short of a miracle, but while we love to treat and
care for our skin, nails and hair, often women (and men) are too embarrassed to
discuss or seek advice on everyday issues that affect comfort, self-confidence,
mental and physical wellbeing. So we’ve compiled some of the most welcome
products we call upon to help bring relief for a variety of issues.
Patch yourself up
If you’ve experienced
the inconvenience and
ache of period pain, you’ll
appreciate the sheer
genius of these BeYou
Monthly Patches. Simply
apply to the aching area
(back, belly, thighs, etc)
and enjoy the slow release
of menthol and eucalyptus
oils over the next 12 hours.
Wear a patch under your
clothing at work all day
or apply one at bedtime
to help soothe during the
night. A must-try for your
monthly toolkit. Plus the
biodegradable patches
are all natural and vegan. bswnz.co.nz
Soul food for the feet
Put your best foot forward with feet that feel (and look) refreshed,
invigorated and hydrated. Toes and feet are often a last
consideration when it comes to pampering, so treat your tootsies
to some delight. As the name suggests, Soultime Skincare is a
collection designed to ‘nourish the soul as well as the skin’. Made
right here in New Zealand by Meg Baillie, a registered nurse and
clinical aromatherapist, each batch is handcrafted with quality
ingredients using high performing specialist oils, botanical
extracts and pure essential oils. Soultime Foot Balm is designed
to nourish and moisturise tired feet, as week as soften tough skin,
and includes the revitalising properties of lavender, myrrh and
carrot seed essential oils. soultimeskincare.co.nz
Spray saviour
Forget about another plant or candle on your
office desk. This gem of a product is the latest
must-have accessory; for home and work. The
Neat Magnesium and Arnica Recovery Spray is
100% natural and oh-so-good.
Whether for aching shoulders
and back from too much
office chair time, or for
muscle cramps and spasms,
or post workout; you’ll most
likely find yourself reaching for
this green bottle of goodness.
Alongside the magnesium
and arnica, it also includes
turmeric, peppermint,
rosemary, tea tree and
eucalyptus. Seriously –
someone should bottle this
stuff. Oh that’s right – they
did. Thank you to the
creative mind of Abby Packer,
founder of New Zealand
business Neat. (And it’s also
available as a gel – ideal for
sports massage). itsneat.nz
Be free to be you
Help take the discomfort
out of everyday activities
and enjoy the freedom of
unhampered movement.
BeYou Anti-Chafing Cream
is formulated to protect
irritated areas and help
prevent thigh chafing or
under-boob friction or
rubbing. The inclusion of
colloidal silver’s naturally
antibacterial and skin
repairing properties can help
heal and soothe. Plus the
BeYou cream is surprisingly
non greasy – it applies
smoothly and feels silky on
the skin for added comfort.
bswnz.co.nz
Feel the relief
You know that squirmy itchy
uncomfortable feeling you
sometimes get?
Usually when you’re in
a public place or work
situation - and even
worse, in an intimate
body place that you
can’t just blatantly
deal with. Well, Kolorex
Intimate Care Cream
could be your saviour.
Armed with horopito
extract, vitamin E and
aloe vera, this source of
welcome relief is specially
designed for sensitive
skin and intimate care.
It’s also designed to
encourage natural
balance in intimate areas
and offer an effective solution
against candida overgrowth. kolorex.com
AUTUMN 2022 EDITION
57

BE
informed
SAY HELLO TO
THE ‘CLEAN
COSMECEUTICAL’
MOVEMENT
Red finger lime
Thanks to active ingredients that are known for getting superior results, Cosmeceuticals have long
been associated with being a hero category of skincare. However, there’s a new kid on the block
and that’s the growing field of Clean Cosmeceuticals. Biologi’s Dermal Specialist Lucy Macdougald
provides some more information about the term ‘Clean Cosmeceuticals’.
What are Clean
Cosmeceuticals?
Put simply, it’s a whole new category
of skincare. Clean Cosmeceuticals is
essentially a hybrid of natural or clean,
combined with cosmeceutical benefits.
As one of the first skincare brands in the
world to provide consumers with Clean
Cosmeceuticals in the form of stable,
100% active, plant phyto-nutrients;
Biologi actually created this new
category to allow the brand to suitably
fit somewhere.
We found that our products didn’t really
fit into their own category because
they’re natural, yet 100% active. In the
past, the terms ‘natural’ and ‘active’
didn’t really go hand-in-hand, but using
a revolutionary extraction method,
we’ve been able to create innovative
natural products that act just like a
cosmeceutical.
As the rise in consumers wanting
natural products continues to grow,
brands have had to catch up to ensure
their products were steering clear of
the old narrative that natural products
didn’t really work. With the technology
available today, consumers have a lot
more options.
Clean Cosmeceuticals sit in its own
category of skincare which allows us to
combine the benefits of being a natural
alternative, whilst being scientifically
backed by experts. It gives a new
identity for fast working actives found in
natural sources that deliver exceptional
results. These ingredients can penetrate
the skin cells just like their synthetic
alternatives but are kinder to our bodies
and our skin.
What makes Clean
Cosmeceuticals different?
Firstly, we need to understand what
a regular cosmeceutical is. Regular
cosmeceuticals are a nod to both the
scientific and therapeutic benefits of a
product.
In fact, the term Cosmeceutical is a
hybrid of the words ‘cosmetic’ and
‘pharmaceutical’ (typically describing
By
Lucy Macdougald
Biologi’s dermal specialist and global
managing director. Passionate about
active, effective and safe skincare,
Lucy is a qualified and experienced
dermal specialist and senior laser
technician. Dedicated to creating
effective skincare products, she is
also driven to provide insights that
help consumers cut through the
marketing hype and make informed
decisions based on facts.
BIOLOGI.COM.AU
58
BEAUTYNZ MAGAZINE

BE
informed
a product that is backed by
clinical evidence). Regular
cosmeceuticals contain
active ingredients that
make noticeable changes
to the skin by working
hard to treat some of the
most common skincare
concerns.
It’s likely you are already using a Cosmeceutical in your
routine, with common products like Glycolic acid,
Hyaluronic acid, Retinol, Niacinamide, Salicylic acid,
Lactic acid and Peptides all fitting within that category.
Whilst Cosmeceuticals are known for getting results,
they do contain medical grade synthetic ingredients
which can be harsh on the skin. So, it begs the question
whether there are safer alternatives? That’s where
Clean Cosmeceuticals come in, offering a new wave of
skincare.
Just like regular Cosmeceuticals, Clean Cosmeceuticals
are also backed by science and are highly effective on the
skin, yet there’s the added benefit of them being natural
too (so there’s no risk of toxic build up over time).
Clean Cosmeceuticals also tap into the theory of
epigenetics by permitting us to ‘turn back on’ skin cells
and allow them to work at their most effective level. This
gives us the ability to work out how to make old genes
act younger, and how to keep young genes from
getting old by providing the skin with the phyto-active
ingredients it needs.
What do we need to look for?
such as magnesium, calcium, potassium, sodium,
copper, selenium, iron, manganese and phosphorus
are pulled directly from the plant and not added
synthetically.
The rise of Clean Cosmeceuticals
I predict that 2022 will see a rise in Clean Cosmeceuticals
- this new category of skincare that combines the best of
two worlds – clean skincare and cosmeceuticals.
The category is fast gaining recognition for natural
skincare alternatives that offer comparable results to that
of their synthetic counterparts. It’s a welcome change for
those who enjoy less synthetics in their skincare regime,
but want to reap the benefits of active skincare. We’re
now seeing more brands follow suit by providing safer
alternatives for the skin.
I expect the Clean Cosmeceutical category to gain a lot
of traction in 2022 which will just mean more choices
for all consumers. However, it’s important to ensure you
don’t get bamboozled by greenwashing. We understand
that the skincare industry can be confusing, even more
so when there’s ‘active’ ingredients involved. If you’re
unsure about the ingredients contained in skincare
products, do your own research and be wary of any
marketing trickery.
Quandong
Two things – a product that can truly be
deemed natural, yet also active. Ideally you want
to find a product that has a high percentage of
actives but isn’t full of synthetic ingredients.
Many cosmeceutical brands contain an
array of synthetic ingredients and aren’t
always safe for people like pregnant women
or those with sensitive skin, so Clean
Cosmeceuticals can provide a welcome
alternative.
By combining 100% activity with product
formulations made of undiluted plant extracts
like Kakadu Plum or Finger Lime, products (such
as those created by Biologi) can be considered
cosmeceutical.
The liquid matrix (serum) that flows throughout
the plant is extracted using a revolutionary extraction
technology which protects the plants phyto-actives from
breaking down once extracted.
With 100% active serums that perform as potent
cosmeceuticals made from plant extracts, micronutrients
AUTUMN 2022 EDITION
59

BUSINESS
focus
OPERATING
THROUGH
OMICRON
Most businesses are feeling the full effects
of Omicron in their day-to-day operations
and are finding themselves presented with
new challenges on a regular basis.
Battling operating through Omicron whilst employees are
awaiting test results or isolating with sickness opens a whole
array of queries around topics such as flexible working, reducing
hours, hiring casuals, and overtime.
As a New Zealand business owner, you may be struggling with
having enough staff to operate during Omicron.
With such an infectious and contagious virus, many workplaces
need ways to keep operating during severe staff shortages.
So we’re taking a look at information around reducing hours;
adjusting tasks and role of employee; overtime; and hiring new
staff.
Reducing hours
If the employee is permanent, you can only safely change the
hours of work, if the employee agrees or after following a fair
and reasonable consultation process. In some circumstances,
an employer may be able to reasonably alter duties of their
employees depending on the employment agreement.
Adjusting tasks and role of employee
An employer should first consider whether the alternative duties
are reasonable based on the employees’ role and the duties set
out in their position description.
If the alternative duties are significantly
different to the employee’s usual role, it
may not be reasonable to enforce that
the employee do these. In a situation
where the business is unable to offer
an employee ‘reasonable alternative
duties’, generally they should continue to
receive full pay
Overtime
Employers can ask employees to work
overtime in addition to their normal
hours of work to cover shortages
however this must be mutually agreed
with the employee, unless there is an
availability provision in the employment
agreement. It is unlawfulfor an employer
to require an employee to be available for
work over and above their guaranteed
hours, unless a lawful availability
provision is included in the employment
agreement and compensation is
provided.
Hiring Temporary Staff
The key consideration is to ensure you as
an employer have the most appropriate
employment agreement for the role to
avoid any risk to your business. Casual
employment involves an employee who
works for an employer intermittently or
irregularly, for example, someone called
in at short notice to cover for sickness.
A casual employee does not have to
accept an offer of work. They can accept
or decline offers to work, and should
have no expectation that they will be
offered work on an ongoing basis.
Fixed term employment agreements
operate for either a fixed period of time
with a start date and end date, or in line
with the completion of a task, project,
event or covering a period of absence.
There must be a genuine reason for the
termination of the employment on the
grounds specified in the agreement.
When engaging someone on a casual
basis or for a fixed period of less than
12 months, it is best to pay their annual
leave on a pay-as-you-go basis at a rate
of 8% of the employee’s gross earnings
with and on top of their regular pay.
60 BEAUTYNZ MAGAZINE

BUSINESS
focus
Can I close the workplace
if I don’t have enough staff
to operate safely?
If your employees cannot be usefully
employed to do alternative duties or
work at alternative sites, you may need
to ask employees to remain at home.
Generally, employees should continue
to receive full pay in circumstances
where they have been requested to stay
home from work.
However, depending on the
circumstances you may be able to
place employees on unpaid leave with
their agreement or after following a
consultation process. You should seek
advice on your individual circumstances
before proceeding.
Hiring Temp Staff to Cover
Sick/Isolating Workers
With so many sick employees and
staff having to isolate, you may be
struggling to open and keep operating
as a business. Hiring temporary staff
could help solve this problem. If you
are able to locate staff to fill temporary
shortages, then consider the different
types of engagement that would suit
your business’s needs.
Hiring Casuals
Due to the nature of casual
employment, casual employees
generally have no guarantee of hours
and can be called upon as required by
the employer.
û Casual employees can be
difficult to retain and may be less
committed to the business
û Casuals who work regularly and
develop a pattern of work may
risk the position being considered
permanent
Whichever option is most suitable
for your business, it is important that
the type of engagement is clearly
documented in writing between
both parties. Failing to clearly
document the type of engagement
in an employment agreement could
expose the business to potential
claims.
If you are unsure of whether an
employee is a fixed-term or casual
worker, contact a professional in
this area, such as one of the team
members from Employsure. There
can be overlaps, which can make it
confusing.
Employsure can also help determine
minimum casual rates of pay and
come up with a fixed-term or casual
worker agreement.
Contractors
Contractors may be suitable if you
need a particular service or task
performed, but you do not need to
control how or when the contractor
performs the work. Additionally,
you can engage contractors only
for the work that you need done.
It is important that independent
contractor relationships are genuine
and there is no risk of them being
viewed as an employee.
Photo by Luke Jones on Unsplash
Another option for employers to fill
temporary staff shortages is to engage
workersthrough labour hire agencies.
While a quick and easy method of
filling staffing gaps, this option may
be more expensive for a business. It is
important that employers are aware that
they have the same health and safety
responsibilities to labour hire workers.
The Advantages:
ü Flexibility for the employer to meet
increased demand or a specific task
ü No obligation to retain the employee
(before a certain length-ofemployment
threshold is met)
The Disadvantages
û Casuals have the ability to reject
shifts offered to them
Information supplied by Employsure, one of New Zealand’s largest providers
of workplace relations, and health and safety services in New Zealand.
For more information, contact Matthew Harris, Employsure Lead Business
Development Partner (matthew.harris@employsure.co.nz).
EMPLOYSURE.CO.NZ
AUTUMN 2022 EDITION
61

BUSINESS
focus
101
RECRUITMENT
Photo by Christina @ wocintechchat.com on Unsplash
How to attract, recruit and retain quality staff for your business
The recruitment landscape is changing,
and the past two years with the
challenges faced have expedited the
current recruitment environment. The
current employment market could be
compared a little to the current housing
market -– demand is high but stock is
extremely limited!
This makes for challenging times and
an employee centric market. One of my
mantras when advising clients, is that
time is one of the most critical parts of
the process. Having the ability to make
both swift and timely decisions, but also
having the time to give your recruitment
process justice, without rushing, cutting
corners and making costly mistakes, is
absolutely key.
More than ever before the cost of
employing staff is rising and we all know
that the right staff in your organisation are
your biggest asset. Using well informed
information and processes to help decide
which candidates will add the most value
to your business, which is ultimately the
most important thing that staff should do
for you, is critical.THE BEGINNING …
Attracting the right candidate is the
critical first step. A well worded advert
will mean you have fewer “unsuitable”
candidates wasting your time with
applications for a role that they were
never qualified or experienced enough
for. The recruitment process starts at the
very beginning with a well worded and
written advert – published in the right
medium for your industry.
The process…
Advert placed applications are rolling
in. However, the more applications you
receive doesn’t automatically equate to
making your recruitment process easier.
It actually creates more work for the
employer as you have to deal with more
candidates, more often than not with an
overall lower skill set. On average 80% of
your candidates will be unsuitable.
I hear many complaints from candidates
that they submit applications to
businesses and then never get a reply. A
simple acknowledgement e-mail shows
courtesy and maintains your employer
brand.
Know what you want...
Do you have a checklist which is based on
the key skills and experience required for
the role? Is it based on the job description
you have developed for your vacancy?
Do you have a job description for your
vacancy? Many employers do not.
By
Kellie Hamlett
Talent ID director and HR
recruitment specialist.
Talent ID are recruitment
specialists, who offer support
with professional, hassle-free
recruitment and human resource
solutions across your business.
For more information, contact
0800 850 080 or email
kellie@talentid.co.nz
TALENTID.CO.NZ
62
BEAUTYNZ MAGAZINE

BUSINESS
focus
How can an employee decide if your role is suitable if you don’t
provide a description of what the role involves? How do you
what you want them to achieve if you have not written it down?
How can you performance manage an employees’ non
performance if you have nothing which states your
expectations. A simple document, without which can be
costly. COMPARING APPLES WITH APPLES… Shortlists should
be made up of the best candidates who have the skills and
experience that match the requirements of your role and
position description. Your time is precious so you should only
spend your time interviewing candidates who meet your
criteria.
Interviews are important and should follow a similar process for
each candidate. I advise specifically constructed questions that
align with the requirements of the role. Compare apples with
apples and interview each candidate on a level playing field. It
will help to make your decision easier in the long run.
Do your research…
We recommend verbal contact with at least two prior
employers or managers. Written and personal/character
references are a thing of the past. You need to have the
candidate’s permission (by law) to do this, and if they won’t give
you the names of previous managers – ask why.
One of the biggest mistakes I see when employers do their own
recruiting is not getting candidates to complete an application
form. This can be a simple document asking applicants to
declare criminal or pending criminal convictions, licence status,
referees, medical status, etc and then they sign it.
You then have a comeback if any of the details supplied are
incorrect. Ensure you ask the right questions.
The fine print…
Checks and balances complete, you offer the role to your
preferred candidate verbally. Your offer is followed up in writing,
along with your up-to-date employment agreement – which of
course you have, as it’s illegal not to. If you don’t have one or it
needs updating, then best you sort this asap!
Don’t forget that the employment agreement needs to be
signed prior to the start date, as the 90 day trial period (should
you be using it) will be ruled invalid should the employment
agreement be signed even an hour after work is commenced.
Inductions are important. How you start will set the scene for
the future. It’s a good idea to set an induction plan for the first
week of employment, covering a few key points each day.
During the first three months of employment, I would
encourage employers to meet with the employee monthly;
documenting performance and discussions. Especially if you
think you may need to incite the 90 day trial period.
PREFERRED INDUSTRY
INSURANCE SUPPLIER
After careful consideration your Association has aligned themselves with Maurice Trapp
Group to provide our members, with a discounted group scheme for your insurance.
For further details please contact Dee directly on 021 062 4597
www.beautynz.org.nz
AUTUMN 2022 EDITION
63

Digital
MARKETING
Let’s go
ORGANIC
- in marketing your salon
When a client asks, “how do I achieve healthy,
beautiful skin?”, What goes on in your mind?
• Reaching out to your followers (and
potential followers) on social and
striking up a conversation
There’s a multitude of ways to respond
to this. You may recommend certain
products, regular facials, or even
advanced skin treatments and surgical
procedures if necessary. The latter
delivers faster if not instant results
but is significantly more expensive,
and truthfully not everyone would be
willing to jump in right away without
considering the simpler solutions. So
naturally, you start with assessing the
client’s lifestyle, health habits, and
recommend a home skin care routine
alongside basic salon skin treatments
you offer.
And that goes for any organic way to
achieve results—it’s all about using a
natural, value-based process that takes
time, consistency, and strategy without
spending directly for a certain result.
What happens in
organic marketing?
Simply put, organic marketing is a
strategy to attract clients and potential
clients to your salon business over time
rather than using paid methods. When
marketing your salon, it is a MUST to
start organic as blindly spending for ads
without a solid brand foundation does
not guarantee sales.
The goal of organic marketing is to
generate awareness, build relationships
and ultimately invite people to choose
your salon for their treatments and
services.
You might not even be aware that
you’ve done it! Inviting family and
friends, attending networking events,
sending out text messages, posting
on your personal Facebook page are
all part of an organic marketing effort.
But in this day and age, it’s becoming
more and more necessary to get this
systemized and integrated formally in
your operations.
Here are organic
marketing activities you
can try out:
• Unpaid social media posts, stories,
reels and Lives
• Carrying out hashtag and follower
strategies on social
• Email marketing to current and
potential clients
• Blogging
• Search marketing e.g., utilising
Google My Business and the free
online directories
• Ensuring your website is SEO friendly
64
BEAUTYNZ MAGAZINE

Digital
MARKETING
Does organic mean ZERO spending?
While it is possible to not spend anything in organic marketing at
all (say if you’re social media savvy and can do all content creation,
research and strategy, and posting yourself), rarely does any salon
owner have the time or skillset to do it all! Remember that organic
growth is not just about posting, but sticking to a strategy and
dedicating time to it. Depending on your preferred platforms, you may
need to invest in a social media team, blog writer, or website hosting
and administrator.
By
Kirsten McHarg
Organic simply means that you’re not paying platforms (such as
Facebook or Instagram) to boost a specific piece and show it to more
people as ads. Rather, you’re creating quality content and making the
most of available tools in order to attract visitors to your online pages
and eventually convert them into customers.
Conclusion
Organic marketing works wonders to grow your salon. When done
right, you will be able to generate a loyal following naturally over time.
By creating content and messaging that shows your brand personality,
values, and authenticity, you can build connections and strengthen
client relationships. Keep in mind that it WILL take time, but long-term
results are definitely worth it!
Kirsten is a beauty therapist, social
media strategist and business coach, as
well as founder of Savvy Salon Marketing,
specialising in social media and digital
marketing for beauty salons.
SAVVYSALONMARKETING.COM
UNCOVER
YOUR MOST
radiant
skin
Peel and heal your way to a brighter, healthier complexion with
this curated four-piece Tuel Peel & Heal Mini Kit; featuring the
power of dual exfoliation, hydration and skin soothing with
antiinflammatory botanicals.
WHAT'S INSIDE? Power Scrub Ultra Fine Polishing Paste
exfoliating treatment is the way to glow. Superfine pumice and
antioxidant-rich diatomaceous earth slough away dead skin
cells to soften and brighten the complexion, while tea tree,
lemongrass and chamomile calm and soothe.
Power Peel Refining Glycolic Acid Gel is a powerful skin
resurfacing gel featuring a low pH 10% Glycolic Acid, combined
with glycerin and aloe vera to reduce any potential irritation.
This lightweight serum lifts away dead skin cells to improve skin
tone, texture, and the appearance of fine lines and pores.
Hydrate Super Moisture Serum improves skin lustre and
quality featuring four types of hydrators that immediately
work to increase water-binding capacity in the skin. The
lightweight formula contains two forms of Hyaluronic Acid,
Glycerin and Sodium PCA to help plump the skin, smooth
out fine lines and wrinkles, and provide lasting hydration.
Super Soothe 2 in 1 Calming Mask is a cream mask rich in
skin soothing botanicals that relieves redness, irritation
or any kind of inflammation in a flash. Butcher’s broom,
lavender, chamomile, and white tea helps calm, restore
and reset the skin’s natural healing ability. Skin looks and
feels visibly calmer in just three minutes after application.
Tuel Peel & Heal Mini Kit is available
from cosmetologists.co.nz
AUTUMN 2022 EDITION
65

Business
TIPS
The 2022 message is “Connect,
create, educate and rebuild a happy
clientele and clinic team”.
Many clients look into their
bathroom mirrors and see dryness,
redness, inflammation, blocked
comedones, drooping jawlines,
forehead frown lines - and they long
for a return to a healthy glowing
skin.
Clients make skin appointments
to visit our business. They are
searching for, and requiring,
answers and solutions to their
skin problems. This skin needs
immediate protection, repair, and
regeneration; created by a result
driven consultation process.
These days, there are many types
of treatment available across New
Zealand clinics and medi spas,
aimed at helping correct the various
conditions that affect all skin types.
The key is to recognise that “every
skin tells a story”.
This is the year for all skin therapists
to explore the other way of looking
at skin, and to unravel the skin story,
genetics and lifestyle of each client;
then tailor an individualised annual
plan to be results driven.
It is of key importance to provide
this tailored approach to each
clients’ skins needs and goals for
the year.
THE
IMPORTANCE
OF IN-CLINIC
CLIENT PLANS
No more fluffy facials and
promoting #hopeinajar.
Ask your clients for their three main
concerns. Then take each concern
in turn and plan a programme of
repair and regeneration for that
particular concern.
Explain why this is the process and
what actions they are accountable
for every day with their home
skincare routine. And explain that
you are accountable for your actions
and for the eventual result each
week/ month that you treat them in
your professional setting.
A qualified skin therapist is the
answer clients need - a therapist
who has a passion for skin (a
Photo by Hichem Dahmani on Unsplash
66 BEAUTYNZ MAGAZINE

Business
TIPS
Every skin tells a story
#skinnerd). Combine this #skinnerd
with skin assessment tools and that will
change the workplace skin happiness
level.
Utilising a thorough Client Consultation
format will professionalise your client
consultations. It will also enhance your
clinic’s expertise by introducing skin
diagnostics into your practice. Based
on the visual skin information and
skin health insights you create; clients
will recognise the need for their own
professional skin in-clinic treatments
annual plan, plus a new homecare
regime to deal to any concerns they
want solutions for, particularly after you
explain it to them in a professional and
scientific manner.
Results from cosmeceutical styled
treatments can be subtle and
individual results may vary. By photo
documenting your client’s data, skin
therapists can monitor and improve the
progress of the treatment programme
outcome. Showcase before and after
images to illustrate and promote your
treatment annual plan programme and
work towards unrivalled client services.
Let’s get your skin therapists - your
team; not just turning up but doing the
big skin consultation
#journeybeneaththeskin and at the
culmination of the annual plans
everyone will bathe in the successful
'WOW' about how glowingly fantastic
client skin results are and how good the
team that created these skin results are.
It’s a win for your business and for your
clients.
ai16478270651854_520x Mag Ad - Observ-180x131mm.pdf 1 21/03/22 2:44 PM
By
Margaret Walsh
Margaret is an experienced
educator, trainer and business
consultant. Supporting and
encouraging the beauty industry
as a business coach and director of
Margaret Walsh Consulting, she is
also the only licenced New Zealand
distributor for the OBSERV Visual
Skin Diagnostic Tool.
C
M
Y
CM
MY
CY
CMY
K
AUTUMN 2022 EDITION
67

Business
TIPS
Care for
your clients
with these five
automated marketing
messages
68
Sending personalised messages to your
clients makes them feel special, increases
client loyalty and keeps your business
front of mind.
In the beauty and hair industry, this
can have a significant impact on client
retention and revisit rates, which can
increase revenue.
However, sending personalised messages
manually is admin-heavy and time
consuming.
The solution? Use your salon software
to personalise and automate a range
of messages to be sent to your clients,
saving you time and admin.
Check out this list of five of the best client
messages you can send to your clients
automatically.
Send a warm welcome
When a new client books an
appointment, you can set up an
automatic email or text to send before
their first appointment. You can use
this as an opportunity to let them know
you’re looking forward to seeing them
and provide handy information about
their visit, like directions, nearby parking
and when they need to arrive.
Ask for a review
Positive reviews on Facebook and
Google can help you attract new clients.
BEAUTYNZ MAGAZINE
Encourage clients to post a review about
their experience with you by setting
up an automated message to be sent
shortly after their first appointment.
Thank them for visiting and include a link
to where they can leave a review.
Acknowledge referrals
Word-of-mouth is one of the most
effective ways to bring more clients
into your salon, so if a client refers
someone, make sure to thank them.
If you have a referral programme, you
can create an automated email or
message to be sent to thank clients
when their referral completes their first
appointment with you.
Remind them to book
another appointment
Schedule a reminder email or
message five weeks after your client’s
appointment encouraging them to book
their next appointment with you. You can
set this up once and reap the benefits
of reducing your client revisit period and
staying top of mind for your clients.
Wish your clients
a happy birthday
It’s always nice to receive special
messages on your birthday, and when
it comes with a little birthday gift (like a
voucher or a discount) it’s even better.
Collecting clients’ birthdays when they’re
filling in a consultation form makes it
easy to add it to their client card. That
way you can set up an automated
message to be sent prior to or on their
birthday encouraging them to book in for
a birthday treat.
Make sure you’re getting the most value
you can from your salon software by
setting up some of these automated
messages. Not only will your clients feel
cared for when they’re not in your salon,
spa or clinic, but you’ll enjoy the benefits
of staying top of mind, reducing your
revisit period, and having more time to
spend on what matters most — looking
after your clients!
By
Isabella Castle
A marketer at Kitomba Salon and
Spa Software. To learn more about
how Kitomba can help you, visit
KITOMBA.COM

WORKPLACE
WELLBEING
Wellbeing
levels of change. Good4Work is not
an accreditation programme and
does not come with advisory support.
good4work.nz
The challenge of coping with
a changing business landscape
takes its toll on mental health,
regardless of how supportive
the team around you is.
There are a number of useful
organisations dedicated or providing
help, information and support.
WorkWell
WorkWell is a free workplace wellbeing
programme offering an accreditation
process allowing the workplace to
achieve three standards of accreditation
– Bronze, Silver and Gold. Registered
workplaces receive guidance and
support from a trained WorkWell
advisor as they progress through the
accreditation criteria. The programme is
primarily designed for large workplaces
with at least 50 staff. workwell.health.nz
Good4Work
Designed by Toi Te Ora Public
Health, Health Promotion Agency
and Auckland Regional Public Health
Service, Good4Work is a free online
workplace wellbeing tool designed for
small to medium sized businesses.
Workplaces can follow the step-by-step
prompts to improve the health and
wellbeing of their staff at a pace that
suits them. The programme focusses
on organisational and environmental
Wellplace
Wellplace.nz – Currently administered
by Te Hiringa Hauora – Health
Promotion Agency, this is a hub of
valuable workplace wellbeing tools and
resources. wellplace.nz
Mental Health
Foundation
There are a number of useful workplace
wellbeing tools and resources on the
Mental Health Foundation’s website,
such as the Open Minds and Working
Well programmes. mentalhealth.org.nz
Also offering good workplace wellbeing
resources are worksafe.govt.nz and
mbie.govt.nz
“
I USE KITOMBA’S AUTOMATED
MARKETING TOOLS TO
HELP ME RUN MY SALONS
MORE EFFICIENTLY AND
EFFECTIVELY.
I love that I can set up targeted marketing
campaigns to go out automatically, so I can
generate bookings while I sleep!
”
Laura Smyth
Owner of Lush Skin and Body
www.kitomba.com
Talk to us: 0800 161 101
AUTUMN 2022 EDITION
69

The safe
skincare
effect
From early 2020, Covid touched
every human on the planet in some
way or another; and working from
home, physical distancing and mask
wearing made it less important to
wear makeup and fragrance.
70
BEAUTYNZ MAGAZINE
Photo by Alexander Krivitskiy on Unsplash

Business BITES
Despite this, the beauty industry initially
saw some massive gains: above-themask
makeup and treatments were
still selling and sales of self-care and
pampering products including candles,
aromatherapy and bath salts/soap went
through the roof.
With more time than home workouts
and baking could fill, the home DIY
market expanded into treatments
usually reserved for the salon with
soaring sales of hair colouring, nail
polish and skin detox treatments.
It was thought that Covid would be
another example of the ‘lipstick effect’,
where despite economic depressions
like post WWII and the global financial
crisis, consumers were still willing to
spend on goods that made them feel
better.
However as the pandemic wore on
and on it seemed that even with a few
tweaks and a fair amount of refocus,
Covid had caused massive irrevocable
long-term changes to the beauty
industry... after all, no one needs to put
on lippy when wearing a mask.
But one area of beauty thrived,
perhaps the very foundation of beauty
– skincare. Lockdowns allowed many
women to return to the basics and
routine of tending to their skin and saw
great results.
A study in Poland saw over half of
respondents show more interest in
proper home skin treatments and
devote more time to daily skincare
now than before the pandemic. A
massive 58% changed their skincare
habits during lockdown, and amongst
those 70% reported a noticeable
improvement and 90% planned to
continue their new routine. But not just
any old skincare will do. Covid saw the
rise of purposeful consumer seeking
formulations that are transparent
about the validity of their ingredients,
derived from nature, certified non-toxic,
dermatologically tested, verified and
accredited as safe by professional thirdparty
organisations.
The desire to put only holistic products
supportive to wellbeing on, in and
around our bodies has an obvious
correlation to a worldwide pandemic,
but highlighted the fast growing use of
false or misleading assertions about a
product or service being better for the
body or environment.
Callled ‘greenwashing’, it is by no means
new, but has been skyrocketing since
Covid began. Adjectives like green,
natural, clean and healthy have no
standardised definition or regulation
but still carry implications all companies
want associated with skincare: free
of impurity, evoke feelings of trust,
comfort and simplicity while being
environmentally or physically gentle.
Since product creators are ultimately
responsible for their products safety,
they get to decide who and how
the scientific scrutiny around many
designations are conducted. We are
lucky that claims around skincare can
be easily checked out, because even
pre-Covid a large number of credible
independent parties were formed to
provide stringent testing at every level
of creation of a product to earn such
assignations as Made Safe Non-Toxic,
MediCERT® and Australian Allergy
Certified.
If skincare has certifications from all of
these bodies, they are 100% free from
key allergens or restricted chemicals
and certified non-toxic in totality, from
ingredient mixes to biotransformation
(what happens once a product is on
the skin).
Certification can take years as
companies must put their products
through long and rigorous testing
processes, be dedicated to complete
transparency at every step on the
supply chain, substantiate their
marketing claims with clinical test
reports and are likely to make that
research freely available to consumers.
Cosmetic companies that diversified
into certified skincare pre-Covid have
weathered the storm far better than
others.
Lipstick and its cohorts may make a
rapid return once Covid does leave our
everyday lives: but some things won’t
ever go back to ‘normal’ as we realise
that there is plenty in our pre-pandemic
lives that we’d forgotten were the
fundamentals of true beauty.
By
Melissa Furze
Melissa is a cosmetic
aesthetician with more than
25 years experience in the
beauty therapy industry. She
is also the co-founder of
Bella Vi naturalceutical
cosmetics and skincare.
BELLAVICOSMETICS.COM
AUTUMN 2022 EDITION
71

Beauty SPOT
Prep your
skin for
Preparing skin for autumn often means repairing a fair bit
of sun damage and wear and tear, particularly after a hot
summer spent at the beach or adventuring outdoors.
autumn
By
Michelle Devereux
For most of us this entails two steps;
the first is addressing pigmentation and
sun damage and the second, restoring
hydration to tired, weathered skin.
Introducing a brightening Vitamin C
infused skin serum is your first step in
aiding to repair sun damage. Look for
ingredients like Kakadu Plum; a potent
source of vitamin C, which not only aids
to repair damaged skin, aiding to even
out skin tone and reduce pigmentation,
but also stimulates collagen production
and acts against the free radicals that
form on your skin, further protecting
from their harmful effects.
It’s also a good idea to introduce a
gentle exfoliation one to three times
per week to help buff away dead skin
cells, aiding in unclogging pores and
refreshing a dull complexion, as a
build-up of dead cells on the surface
of our skin can lead to dry patches,
congestion, uneven appearance and
breakouts.
For a physical exfoliant, I recommend
a gentle active such as bamboo
powder which is great for all skin types
including sensitive skins. Booking in
for a series of light, glycolic peels at
your preferred clinic over autumn may
assist too. After sun exposure and
while the weather takes a cooler turn
is the best time to do this. Once again,
reversing that sun damage.
Autumn skin is often a little more
thirsty after prolonged time in the sun,
and it may be a good time to swap
your lighter face lotions for a heavier
day cream or introduce a face oil at
night for added nourishment while
you sleep. Adding a weekly deep
hydrating mask at this stage will be
beneficial to lock in more moisture
too.
A luminous glow comes from the
inside and what we consume can have
An international makeup artist with
more than 25 years’ experience,
Michelle has travelled the world
working with supermodels and
celeb’s, achieving Vogue covers
and many beauty editorials. She is
also founder of The Edit Cosmetics;
a refined capsule collection of
five punchy skincare essentials,
designed to simplify and amplify a
daily self-care routine.
THEEDITCOSMETICS.CO.NZ
a big effect on our skin. Ingredients
like berries, citrus and leafy greens
are best for vitamin c, antioxidants
and mineral intake, as well as drinking
plenty of water for hydration and
aiding detoxification. This gives your
skin a chance to really glow, aiding to
boost skin from the inside too.
72
BEAUTYNZ MAGAZINE
Photo by Markus Spiske on Unsplash

SKIN QUENCHERS
Treat your skin with the
respect it deserves and help it
repair and rehydrate with these
tailored skin products
1. ASPECT PIGMENT PUNCH BODY
A luxurious multi-functional cream that
targets the appearance of age spots
and uneven skin tone, with progressive
ingredients including Tyrostat-11, Bellides,
and shea butter. aspectsskincare.com
2. BESTOW
THE GRACES HYDRATING SERUM
Plant therapy of the very best kind - this
Bestow beauty features mamaku fern,
kowhai flower and marshmallow root.
Designed to seal life-giving moisture into
the skin and promote natural radiance.
bestowbeauty.com
3. COSMEDIX SKIN THIRST
The name says it all – this unique gelto-cream
moisturiser is infused with
hyaluronic acid and witch hazel to help
lock in moisture and deeply condition the
skin. advancedskin.co.nz
4. MANUKARX PRO-AGING SKIN OIL
Treat your skin to the indulgence of East
Cape mānuka oil and rosehip oil, a blend
designed to nourish skin and help reduce
the appearance of fine lines and wrinkles.
manukarx.co.nz
5. KATHERINE DANIELS
TOTAL SKIN REPAIR CONCENTRATE
The ultimate SOS treatment for a salon
strength skin boost. This deliciously
lightweight gel will awaken your senses
and leave skin feeling hydrated and silky.
houseofcamille.co.nz
1.
2.
3.
4.
5.
6.
6. LUXWORKS
ACTIVATE 3:33 BAKUCHIOL SERUM
With a focus on NZ grown ingredients
and 100% natural skincare, Luxworks is
an exciting local brand. Make a couple of
drops of this skin food facial your new
daily ritual. luxworks.co.nz
7. PAUME PROBIOTIC HAND BALM
Don’t forget to give your hard-working
hands some well-deserved attention.
This probiotic cream is incredibly fast
absorbing and delivers long lasting
hydration. holisticaesthetics.co.nz
7.
73

Ingredient
SPOTLIGHT
Turmeric
The Proven
Health Benefits of
Turmeric has been used as a medicinal
herb for nearly 4000 years, particularly
in Asia where it originates.
While traditional medicine is not always
backed by science, numerous recent
studies have been backing up the claims
of this nutritious, versatile, bright yellow
spice. Curcumin (the active ingredient
in turmeric) is an incredible antioxidant,
with powerful anti-inflammatory effects
for the body. Below are some of the
top evidence-based, health-boosting
benefits of turmeric.
Remember, your turmeric is only
as beneficial as the quality of the
powder itself.
may lower your risk of
cardiovascular disease
1.Turmeric
Studies have shown turmeric’s
anti-inflammatory effects may
reduce the steps leading to
heart disease, such as improving
the membrane lining of your
blood vessels. This also plays
a key role in regulating blood
pressure. Curcumin may also
help protect against age-related
loss of function, reducing your
likelihood of developing a heart
disease.
can
improve skin health
2.Turmeric
Turmeric has shown success
in treating a variety of skin
conditions such as acne,
eczema, photo ageing and
psoriasis – however more
research is needed before it is
recommended medically. For
now, consuming this antiinflammatory,
antimicrobial and
antioxidant spice is safe to use
in combination with your other
skin treatments. Turmeric’s
ability to protect your body from
free radicals has shown it may
be effective at anti-ageing, not
just for the skin but for the entire
body.
may play a role in
depression treatment
3.Turmeric
Depression is associated with
reduced levels of BDNF (brainderived
neurotrophic factor),
something turmeric has been
proven to boost naturally in the
body. More research is needed
on this, and it’s best to chat to
your doctor about any treatment
you need. However, adding
turmeric to your cooking is an
easy way to take advantage
of any potential mental health
benefits.
may ease the
symptoms of arthritis
4.Turmeric
Again, due to its antiinflammatory
properties, it was
concluded by a recent review
that turmeric can be a safe and
effective long-term treatment
option for people with
osteoarthritis (degeneration
of joint cartilage and bone).
Studies showed those who
took curcumin experienced
significant improvements in
stiffness and physical function.
Of course, it’s worth chatting
to your doctor if you’re looking
to treat specific medical
conditions using turmeric,
however if you are healthy,
you still may be able to take
advantage of the benefits
of curcumin by adding this
delicious spice in your foods.
Did we mention it tastes
delicious? Just add a couple
teaspoons to hot meals, soups,
curries or plain hummus to add
a boost of health benefits.
Article by Probeauty
probeauty.co.nz
74
BEAUTYNZ MAGAZINE

Dust yourself in gold with this lush
Vitamin C skin treatment from Tailor
Skincare. Just a pinch of Gold Dust
and its active (vegan) ingredients
kick into action to help lighten and
brighten your skin for a truly golden
glow. Also designed to help fade
dark spots (hyperpigmentation).
TAILORSKIN.CO
Uplift your senses with Awaken Moisturising
Face & Body Oil from Pure Body Luxe. Glides
onto skin like silk for instant invigoration. With
healing, anti-inflammatory and anti-aging
ingredients from selected botanical oils and oil
extracts, Awaken is organic skincare at its best.
HOLISTICAESTHETICS.CO.NZ
Hydrate and nourish your skin with the
delicate softness of this muted golden
cream from Algologie. Packed with the
natural goodness of Hibiscus, Calendula
and Allantoin, it’s sheer indulgence for
all skin types and a thirst-quenching
treat for fragile and sensitive skins.
WORLDBEAUTE.CO.NZ
Golden
GLOW
Sometime life needs some luxe indulgence.
What better way to treat yourself than with a hint of gold...
The ultimate liquid gold; rich
in omega fatty acids and with
vitamin C hemp seed oil for intense
hydration. O Cosmedics Vitamin C
Hemp Seed Oil is designed to help
age-proof skin, as well as soothe
and nourish all skin types.
Featuring infused
24K Gold Pearl to
assist with collagen
depletion, Feniu
Advanced Retinol
Repairing Eye Serum is
designed to help keep
skin looking plump
and youthful. Other
powerhouse goodies
in the plant based (and
vegan) offering include
organic Moringa oil and
Tongan Ylang-ylang.
FENIU.COM.AU
PROBEAUTY.CO.NZ
Feel the cool kiss of gold on your lips,
with this ultra-luxe lip serum delivered
via a 24K gold plated rollerball. There’s
something truly decadent about the
exquisite Henné Organics serum – and
so elegantly presented. Ingredients
includes rare Arctic Cloudberry seed oil
and Ligonberry seed oil.
HOLISTICAESTHETICS.CO.NZ
There’s something special about
the 100% Pure East Cape Mānuka
Oil. Packed full of β-triketones
(natural compounds that kill off bad
bacteria), this ManukaRX gem is an
indulgent treat to soothe, nourish
and rejuvenate skin.
MANUKARX.CO.NZ
AUTUMN 2022 EDITION
75

Beauty
art
SPOT
THE
OF BROW
HENNA
Steeped in ancient traditions of celebration, ceremony, marriage
and fertility; henna is a potent symbol of feminine empowerment
and liberation. It seems only fitting that this ancient form of body
adornment has made its way to the modern eyebrow world.
Brow Henna is a combination of
modern medical expertise and ancient
techniques.
It is important to understand that Brow
Henna is not ‘just a tint’. Eyebrow tinting
uses a colour pigment (usually based on
chemical dyes). This colour is mixed with
a peroxide 'oxidant' to activate the colour
on the hair. It is quick to process and
lasts around 3-4 weeks. Tints come in a
range of shades for colour-matching to
each clients desired shade/depth.
Brow Henna is a natural product (except
for a colour developer accelerant) which
creates a softer, more matte finish. It
stains the skin as well as colouring the
hair, so it can fill in any gaps – great for
clients with sparse eyebrows. The colour
molecules attach in a different way to
tint, so are fantastic for blonde or white/
grey brows.
Lawsonia inermis is the botanical name
for Henna. This plant grows in warm
climates (such as India or Egypt) where
the leaves are crushed into powder.
The powder is then made into a highly
pigmented paste using water or oil.
Traditionally, it can take 4 - 12 hours to
create a stain. This is nature after all!
Impatient brow manufacturers include
additives to speed up this process.
Modern brow henna is still mixed
with a water-based solution, but the
accelerated processing allows for a 30
minute appointment.
Additives such as Para-
Phenylenediamine (PPD) mean the
staining process takes mere minutes.
Because PPD and other chemicals are
known allergy triggers for many people,
other chemicals are used as alternatives
in an attempt to produce ‘safer’
products.
One example is diaminophenoxyethanol
(a common ingredient in ‘skin-safe’
colour products). It can be worth
checking to see what accelerant your
henna brand is using, as it does vary.
Technically Brow Henna is only 95 - 99%
natural, with the remaining amount
being this additive and colouring
pigment. Food products labeled organic
must contain at least 95% organically
produced ingredients. While there is no
such mandatory standard for natural
cosmetics, compared to a ‘100%
chemical’ brow tint, or worse - 12 hours
of processing - the trade-off is very
minor.
Due to this skin stain, precision is very
important. Henna can be a tricky beast
to perfect. Thankfully most suppliers do
offer training. Henna cannot be used on
lashes.
The mixing process varies by brand, but
generally involves mixing the powder
with an activator (distilled or rose water),
applying the paste and re-wetting several
times to achieve a desired tone/depth.
This does take longer to process than a
tint, but should last up to a week or two
on the skin (depending on oiliness and
cleansing routine) and around 4-6 weeks
on the hairs.
It is a good solution for people who
struggle to design and fill in their brows
as it gives a base shape to follow. It is
especially good for clients with little or
no hair on their brows.
The ultimate PMU consultation tool;
clients can ‘try’ their permanent
eyebrows before committing. A henna
‘brow shadow’ for a few weeks is a surefire
way to offer peace of mind to the
anxious or undecided.
Supplied by Cosmetologists and
Hennatician, offering one-of-a-kind
henna treatment kits and training
programmes.
COSMETOLOGISTS.CO.NZ
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3.
Skin
CARE
1.
2.
4.
Power
sleep
There’s nothing better than knowing your skin is
getting a power surge of help – and all while you’re
sleeping. We’ve chosen some of our favourite
overnight workers designed to help hydrate and
improve skin overnight. Sweet dreams!
5.
7.
6.
8.
1. Sans (ceuticals) Superdose Sleep Infusion Mask - Applying this reparative overnight treatment is like slipping into a luxury silk nightgown. The antiinflammatory
masque feels luxurious to apply and that’s before it even begins to hydrate and repair skin with goodness like medical-grade manuka
honey, red algae, mamaku and kawakawa. sansceuticals.com | 2. PCA Skin Hyaluronic Overnight Mask - A nourishing hyaluronic acid mask with a
blend of corrective ingredients to help boost skin radiance and luminosity, while also soothing and calming dry or dehydrated skin. Just smooth onto
skin before sleep time and reap the benefits. advancedskin.co.nz | 3. Antipodes Culture Probiotic Night Recovery Water Cream - Certified vegan, this
uniquely textured water cream moisturiser has something of a cult following. Packed with anti-blemish, skin-hydrating and plumping ingredients, it’s
natures balm for stressed skin. Better still it’s NZ made! bswnz.co.nz | 4. Luna Nectar Moon Boost - Close your eyes and picture fuller and healthier
lashes. Now help your dreams become reality. Bursting with aloe, argan and vitamin E to help moisturise lash roots, as well as organic oils and extracts
to help build up hair follicles; simply apply Moon Boost Lash & Brow Enhancing Serum before bed. holisticaesthetics.co.nz | 5. skinbetter science
EyeMax AlphaRet Overnight Cream - If you can’t remember the last time you woke up looking bright eyed, then this could be the solution. Using
skinbetter science’s patented AlphaRet technology, this evening treatment is designed to target dryness, crepiness, puffiness, fine lines and wrinkles
around the delicate eye area. advancedskin.co.nz | 6. Good Night Skin Restoring Cream - Look forward to a brighter tomorrow with this hydrating
and protective night cream that works while you sleep. Created to help balance and brighten skin tone, reduce the appearance of pigmentation, and
fight the visible signs of aging. wearefeelgoodinc.com | 7. Emma Lewisham Skin Reset - You’ll sleep extra soundly basking in the knowledge that this
award winning serum is working just as hard for your skin as it is for the planet. The multi-tasking treatment for rejuvenating tired or lacklustre skin is
all about sustainable packaging too, so when you’ve emptied the jar you can simply purchase a refill pod. emmalewisham.com | 8. the edit Midnight
Magic Luxury Night Oil - There’s something reassuring about keeping skincare beautifully simple. This (NZ-made) luxurious blend of 11 super-oils is the
ultimate stress buster for hard-working skin. Say goodnight to dull tired skin and good morning to a dewy refreshed look. theeditcosmetics.co.nz
AUTUMN 2022 EDITION
77

Makeup
TIPS
WHAT COLOUR
MAKEUP SHOULD
I WEAR?
COLOUR THEORY
SIMPLIFIED
As a makeup artist and educator, one
the most common questions I hear is:
“what colour makeup should I wear?”
This can apply to foundation, blush,
eyeshadow, lipstick and a variety of
makeup products. For most consumers,
there’s uncertainty about which
colours go best with their complexion
or features. To make matters more
complicated, we now live in a day
and age where there are more colour
options than ever before.
The internet is loaded with videos
of bloggers and web-stars using
rainbow palettes full of technicolour
shadows and blushes. It’s not surprising
that we get overwhelmed. But before
giving up your search, let me give you
a basic lesson on colour theory and the
colour wheel for makeup that might
simplify the process.
The Basics
To begin, we want to understand some
terminology. When choosing a makeup
colour, we want to distinguish the
Hue, Saturation and Depth.
• Hue is what the actual colour is: red,
blue, brown etc. When choosing
which hue will work best, first
consider what colours are in your
skin, hair and eyes. For example,
people with blond hair and blue eyes
tend to look good in gold and brown
eyeshadows. If your skin is cool or
pink undertone, you’ll probably look
good in soft pink blush and lipstick,
while people with tan skin and brown
eyes, look good in grey, silver and
blue eyeshadows.
• Saturation is how intense the colour
is. Highly saturated colours work
well for dramatic looks, while low
saturation colours look softer. For
example, for natural looking,
daytime pink blush, we want a blush
that’s not too saturated, while we
typically want a red lipstick worn
in the evening to have a lot of
saturation. Keep in mind that, just
because a colour is very saturated
doesn’t mean it will be dark. It will
just be intense or bright against the
tone of your skin.
• Depth, of course, means how light
or dark the colour is. It’s important to
consider the depth of your skin when
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Makeup
TIPS
By
Shawne Towne
A national makeup artist
and senior educator
for jane iredale. With
more than 30 years as a
licensed esthetician and
cosmetologist, he has
worked around the world
from film to runway.
choosing the depth of your makeup
colours. A colour that’s too light may
not show up, while a colour that’s
too dark may look more dramatic
than you want.
When choosing colours to work well
with your features, we typically look at
skin, eye and hair colour. We have the
option of using colours that are similar
to our features (monochromatic); or
using colours that are opposite to our
feature colours (contrasting).
To help understand, take a
look at the colour wheel.
Colours on the opposite side of
the colour wheel are contrasting,
and colours that match are
monochromatic.
Historically it was thought that blue
eyeshadow would make eyes look
bluer, but in reality, the pigment of
a blue eyeshadow would inevitably
be bluer than the eyes, thus
making the eye look less blue in
comparison. Colours like orange, gold
and copper are best for contrasting
with blue eyes.
Likewise, green eyes look most green
when enhanced with purple. Brown
eyes have often been confusing, since
blue is the closest opposite of brown.
In reality, a brown eye looks just as
beautiful when enhanced with cool
colours such as grey, platinum or silver.
Photo courtesy of jane iredale Mineral Cosmetics
However, it is also important to know
that you don’t have to wear these
colours to make your eyes look good.
We’ve found that varying levels of flesh
tones, soft browns and neutral taupes
look beautiful on most eye colours.
AUTUMN 2022 EDITION
79

Treat
YOURSELF
Pamper session
Treat yourself to an at-home pamper session for your next girl’s night, date night
or just an evening of self-care. With formal events few and far between these days,
here’s our picks for some special beauty pick-me-ups to help you glow with vitality.
Silky smooth tresses
If you’re treating your skin to care and attention, don’t
forget your tresses. Originally developed as a hair
treatment for professional use only, this Sans(ceuticals)
Moisture + Protein Infusion is a game changer for tired hair.
The repair serum targets the internal structure of the hair
fibre to strengthen, repair and protect. sansceuticals.com
Firm favourite
Chill time
Start your pamper session
with a little shuteye and chill
time. Relax and revive your
eyes with eyeSlices. These
deceptively simple pouches
of goodness represent a
decade of research and
development and the
latest in cryogel polymer
technology. Designed to
target puffiness, dark circles,
redness and wrinkles, each
pair is reuseable up to 10
times! eyeslices.com
Mask up
Get your caffeine fix with the added benefit of
antioxidants. With clinically proven ingredients
(including caffeine and Forskohlii), asap cellulite
+ skin firming treatment assists in reducing the
appearance of cellulite and stretch marks. It’s
also lusciously hydrating and can be applied
morning and evening. asapskinproducts.co.nz
There’s something immensely satisfying about
a really good clay mask experience, and the new
Jeuneora SundaySlay Detoxifying Clay Mask
is as good as it gets. Kaolin clay and clarifying
zeolite help refine, purify and revitalise tired skin.
There’s no dry skin feeling afterwards, thanks in
part to the hydrating properties of aloe vera and
coconut milk. jeuneora.co.nz
Finishing touch
Get ready for your new year-round
obsession. This absolutely luxe Vani-T
Afterglow Skin Finishing Gloss delivers a
shimmering sheen for instant radiant glow. The silky
finishing gloss can be used all over your skin for that
freshly sun kissed look. Plus it’s 100% vegan and
cruelty free. vani-t.com.au
Body love
80
Treat your skin to some true love with a Gua Sha from NZ
company Knight Inspired, owned and run by sisters Kimi and
Steph Knight. Use the Gua Sha heart-shaped crystal in gentle
upwards strokes along the face and neck to help improve
circulation and stimulate blood flow. It’s also indulgently
soothing and encourages self-awareness. knightinspired.co.nz

LIP
SMACKINGLY
GOOD
Boost your energy naturally
Give yourself an energy boost of the best kind, with a preouting
pamper of the NaturalSpa Energy Boost collection. The
uplifting lemongrass and lime natural blend is infused into the
body lotion, sea salt scrub and epsom salts – so treat yourself
to an indulgent routine products, so skin feels refreshed and
revitalised. naturallook.com.au
Get your
glow on
Relax and let this
luxurious sheet mask
deliver intense hydration
for dewy, glowing skin.
Packed with vitamins,
minerals, botanical
actives and hyaluronic
acid, the Aspect Intense
Hydration Sheet Mask
encourages 20 minutes
of relaxation (and
mindfulness) while the
eco-friendly bamboo
mask works its magic.
aspectskincare.com
1.
4.
2.
3.
5.
Glam it up
The only drama you
want on a night out
is lash drama. And it’s
never been quicker or
easier than with these
pre-glued Glam by
Manicare lashes. The
perfect last-minute
addition to any makeup
look – choose from
natural to mega intense!
manicare.co.nz
6.
1. Lip Punch - For shimmering pink goodness, Tint Me Pink Beet
Lip Punch is a buttery beeswax lip balm with 100% natural pink beet
pigment and oils. Instant nourishment for lips along with a punch of
colour. ashleyandco.co | 2. Be a goddess - Unleash your inner goddess
and power punch your lips with this decadent Ruby shade from Eye of
Horus. Lusciously satin, it’s also 100% vegan. eyeofhoruscosmetics.com
3. Lip intensity - Intense lip colour with an ultra creamy texture from
Sothys Seasonal collection. As well as bold look-at-me colours, the
collection offers continuous hydration for 8 hours. sothys.co.nz
4. Poutalicious - Hydrate and condition your lips while achieving the
perfect luscious pout, with Bella Vi’s silky liquid glosses. Our fave is pink
mocha. bellavicosmetics.com | 5. Lip Flirt - Super conditioning with
a hint of lush colour. This jane iredale LipDrink Lip Balm in Flirt shade
includes macadamia nut oil base with natural moisturiser.
janeiredale.com | 6. Be empowered - Add instant glamour with
shades made for maximum impact, from the Karen Murrell Empowered
collection. Natural ingredients and long lasting colour. karenmurrell.com

Sustainability
RAISING
STANDARDS
When it comes to
sustainability around a
brand and its products,
Emma Lewisham is
setting her own standards
– and surpassing them.
In fact, this New Zealand brand has
become the world’s first carbon-positive
beauty brand, with its own 100% circular
designed product range. Just let that
sink in for a moment. The first carbonpositive
beauty brand – in.the.world.
Even more remarkable is the fact Emma
launched her brand a mere three years
ago. And it has already achieved cult-like
status around the globe, with celebs like
Margot Robbie, Kourtney Kardashian and
Naomi Watts all bona fide fans.
Emma’s personal back story is just as
remarkable as the Emma Lewisham
business journey to success.
Surprisingly, Emma had zero presence in
the beauty industry – in fact the brand
didn’t exist until she created it.
Focused on a successful career as one
of the few female senior executives in a
global Japanese technology company,
Emma took a fresh look at her lifestyle
after losing her mother to cancer in
2016. Part of her determination to set
her own standards came after she
discovered that some of the high-tech
luxury skincare she was using actually
had a known carcinogen as one of the
ingredients.
It wasn’t until she visited her doctor to
discuss pregnancy that she discovered
she was slathering the controversial
ingredient on her skin – and had been for
some years.
After investigating natural alternatives,
she still couldn’t find exactly what she
was looking for – natural skincare with
evidence of its performance – and
then her research took her down the
rabbit hole of beauty packaging. And
it’s undeniable impact on the world of
waste.
Despite immersing herself in this entirely
new industry; that of beauty products,
Emma’s natural fascination for problem
solving, which proved so beneficial in her
tech career, proved to be one of her key
assets again.
Having spent three years carrying out
extensive research and focusing on
product design before she was satisfied
her high standards could be met – Emma
launched Emma Lewisham. During that
time, she worked with world leading
biochemists, formulating and perfecting
her boutique collection of products.
There’s no denying Emma Lewisham
is a luxury skincare brand, but in stark
contrast to many in the industry, Emma
embodies a new way of thinking, bottle
by bottle, proving that scientifically
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Sustainability
backed and natural skincare can co-exist.
She also refuses to compromise when it comes to
responsible sourcing, sustainable packaging, and
any sort of animal testing on any singular ingredient.
With a mission of establishing Emma Lewisham as
the global benchmark in beauty, just as important is
leading a new movement towards a circular, climate
positive and transparent industry.
“Reducing waste is the biggest challenge the beauty
industry faces,” she says, “It is estimated that alone,
the beauty industry is responsible for over 120
billion units of waste every year – making single
use packaging the biggest contributor of carbon
emissions in the industry.”
The good news is that there is a solution and
Emma’s sustainability strategy is part of it.
“By moving the beauty industry towards a circular
model of reduce, reuse, recycle, carbon emissions
could be reduced by up to 70%.”
Emma Lewisham is leading the way – taking back
all of its used packaging to be refilled or recycled – a
world first in beauty. Refilling rather than recycling
requires significantly less energy, resources and
greenhouse gases.
The brand is also Climate Positive certified –
meaning it offsets more than what remains in order
to not just neutralise its impact – but to create a
positive one.
To drill down a little deeper; achieving this status
also means knowing exactly where each of the
brand’s 150-or-so ingredients are grown – as well
as how they are harvested, transported, stored,
packaged, etc. And then offsetting those carbon
emissions.
And with a public promise to be transparent
in everything from product ingredients to its
sustainability efforts, Emma Lewisham once again
bucked the global trend of corporate secrecy, by
releasing all of the research and intellectual property
around her circular, carbon positive model to the
internet, so any brand that wants to get in on it can.
That move, along with Emma’s core values, has seen
conservationist Dr Jane Goodall officially endorse
the brand.
It’s a remarkable achievement for a New Zealand
business, started with single minded determination
and continuing to skyrocket to its global audience –
and all with a message around being part of making
change for the good of the world.
emmalewisham.com
83

Salon
SPOTLIGHT
Designer
Nails
Having trained and started in the nail industry at just 17 years old, Candace Woods
has gone on to encourage and train others, as well as follow an interest that was
sparked early in her career around the formulation of nail products.
Fast forward to 2022 and her business
Designer Nails supplies her own brand
of professional products, including a
collection of more than 200 gel polish
colours, as well as builder gel, e files,
tools and even nail tables.
Having started out in her own words
‘young and poor’, but armed with smart
ideas and determination, Candace has
grown her business from a small-home
based start up to an impressive brand
with its own commercial property,
based in central Christchurch. With a
busy salon on the bottom level, the
building also houses a training room,
display room and is her distribution
base.
The consistent growth of her business
from just a few products to hundreds
in just three short years, is even
more remarkable given that Candace
achieved this while being a young mum
with two children.
“I’m still just as passionate about this
business today as when I started it,” she
says. “One of my biggest motivators
is around keeping all of my gel polish
11-Free; so free from Hema, HPMA,
formaldehyde and other products*
which cause health concerns. My range
is also vegan and cruelty free.”
While she has undertaken enormous
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Salon
SPOTLIGHT
research to find suitable manufacturers
for her range and has had to go
offshore for this, she is proud to have
designed and developed an organic
cuticle oil range which is made right
here in New Zealand.
“It has always concerned me that
there are no formal standards for nail
products/the nail industry here in New
Zealand and some ranges are filled with
really harmful chemicals. I created my
own brand so I could control exactly
what went into the polishes and
help get awareness out there about
chemicals you don't want in your
products.”
Candace has always been a problem
solver. Her range of nail treatment
tables came about when she couldn’t
find anything affordable for herself on
the New Zealand market that was also
user friendly, Candace enlisted the help
of her husband, who now builds the
tables, and set about making her own.
They have gone on to become popular
for being a New Zealand made product
at a more affordable price point.
“Because I also do quite a lot of
training, and have educators around
the country, I see how hard it is for
young people starting out to be able to
purchase all of the tools and equipment
they need, let alone the products. That
really drives me to keep the price point
down. So while I want to run a business
successfully, I also want to be part of
helping grow our industry.”
Q.
What are you most proud
about around your business:
That everyone loves the
A. products I’ve poured so much
time and effort into, as much as
I do
Q. What has the biggest learning
curve been:
Don't let any negativity get to
A. you
Q.
What keeps you passionate
about the nail industry and
your business:
Watching all these new young
A. techs turn into amazing nail
artists using my products. It's
the same passion I had when I
started that still drives me today
Q. Why would you encourage
young people to get into the
industry:
It's an extremely rewarding
A. industry. There is an amazing
nail tech community online
in New Zealand which is very
helpful with advice and a great
place to make likeminded
friends
Q.
Why are you so passionate
about training and education:
As there are no formal industry
A. standards in New Zealand, it
means that currently anyone
can bring a brand in and then
educate people on that brand. I
personally don't agree with this.
It took me at least six months
to get trained and educated
to receive my international
educator certificate, so it
amazes me that people can
just import a brand or educate
without any formal training
Q.
Your favourite nail trend and
why:
Currently Softgel extensions.
A. These enable new techs to
make amazing nails very early
on, whilst still practicing correct
structure etc. when the infill. All
the stress of that is taken out of
the initial first set, leaving more
time for the fun
*11 Free is products free of: Hema, HPMA,
Formaldehyde, Toluene, Phthalates,
Camphor, Ethyl Tosylamide, Xylene,
Parabens and TPHP
designernails.co.nz
Candace Woods
AUTUMN 2022 EDITION
85

Nail
DESIGN
Nailing it
like a pro
Make
like Monet
Unleash your inner Monet with a
helping hand from Blooming Gel
from Gelish. The smart gel coat is
designed to be paired with Gelish
Soak Off Gel colours; dispersing
colour to create gorgeous
watercolour inspired looks.
gelishnz.co.nz
Go ombre
Ombre nail art just got a whole lot less complicated
for nail professionals, thanks to the new Ombre
Coat from Gelish. The new LED cured gel coat is
used with dip colour powders to give an ombre
fade to nails in just minutes. gelishnz.co.nz
Disco diva
Pack some personality into your nails
with a helping hand from this holographic
stamping polish from Whats Up Nails.
Ideal for an attention grabbing finish for
the ultimate in nail art. nailx.co.nz
NZ owned and operated
www.designernails.co.nz
Designer Nails Gel Polish is proudly 11 Free |
Gel polish range - Extensions, Art Products, Efiles, files & tools, plus training and support
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Jungle vibe
Take a walk on the wild
side with this leopard
print transfer foil from
Lola Lee. One of many
prints available, it’s the
perfect way to add drama
and style to nails. Use
with Lola Lee Transfer Foil
Gel. belush.co.nz
Mood reader
Remember those old school mood rings? Well
welcome to the new era of mood reading – and
it’s a whole lot more fun. Embrace Thermal Gel
Polish by Beauty Innovation for nail colour
that changes with your mood. Temperature
activated, it’s an instant
giveaway as to whether
you feel hot or cold!
nailx.co.nz
Get your sparkle on
Instant wow factor with Glitterbels Premixed
Glitter. These acrylic powders are super
pigmented, smooth to apply, and available in a
dazzling array of blends. nailstore.co.nz
Less is more
A two-coat system
which promises perfect
coverage. The new
Hema Free Gel Polishes
from Glitterbels come
in a skittle rainbow of
colours – from nudes
through to shimmers and
every colour in between.
nailstore.co.nz
Be at one
with nature
Celebrate autumn in all
of its changing hues, with
Nature Strong from OPI; the
brand’s first natural origin
vegan nail lacquer. Available
in 30 different earth tones,
the plant-based collection
trips across nature’s rainbow
from Onyx Skies to Raindrop
Expectations. cs.co.nz/OPI
Embellished nail supply and academy
Stockists of Glitterbels and Willow
Education
Beginner and upskilling
WWW.NAILSTORE.CO.NZ
WWW.NAILEDUCATION.CO.NZ
Glitterbels
Vegan and cruelty free
AUTUMN 2022 EDITION
87

Cosmetic
TATTOO
50
SHADES OF
While I’m sure of the popularity of 50 Shades of
Grey, the movie; Cosmetic Brow Tattooing fading
to grey doesn’t hold the same appeal or excitement.
However, I would like to outline the potential causes and
possible correction methods when faced with the issue of brows that
heal grey, turn grey, too dark grey, or just look too ash.
Grey
History of pigments
When permanent tattooing pigments
were first manufactured, they contained
iron oxide colours of yellow, red and
blue/black, and Titanium Dioxide was
used to lighten and help retain the
pigments in the skin. This blend created
a variety of different brown shades to
perfectly suit any brow colour we wanted
to create as a permanent make-up artist.
The good thing with this mixture is that
it was easy to implant. However, there
were issues with magnetised pigment or
pigments that contained heavy metals
and the most stable colour was red. We
still see the results of this today. Many
clients come and visit us with previous
tattoo in various shades of salmoncoloured
brows.
Next comes the age of organic
pigments. Now don’t be deceived,
these are not natural pigments. They
are synthetic organic pigments made in
a laboratory and are classed as organic
purely because they have a carbon chain.
For those of you who remember your
chemistry classes and have had the fun
putting together the balls and links to
make a carbon chain compound, this is
easy to relate to. For those who never
had the privilege, or have never taken a
chemistry class; a carbon chain purely
means it is a chain of carbon atoms that
make an organic molecule.
Fast Fade
The problem with organic pigments
made again of yellow, red and blue/ black
pigment colour blends, is that organic
red fades off extremely fast as it is very
unstable. It is also much more difficult
to implant. To resolve this problem,
permanent makeup manufacturing
companies continued to add titanium
dioxide to their pigment mix. Herein lies
a whole other can of worms that we’ll
unpack later.
So with red fading off and being the
most unstable, brows healed and faded
very quickly to grey. Leaving blue/black
and yellow as the only remaining
colours which show up as grey/blue
through the skin.
Keeping all these facts in mind, our
conclusions lead us to the best pigment
mixture. This would be a mixture where
organic black/blue, concentrated yellow
and red iron oxide is used. This ensures
there are no issues with heavy metals
or pigments being magnetised but
containing stable red pigment to support
the brows to remain brown.
Then we come to another shade of grey
that is an unpleasant healed result. The
blue brow. With fashion being what it
is, a bold dark brow and our desire to
achieve expected results for our clients,
we can sometimes get deceived by the
ability of pigments to show true colour
through the skin.
The most important rule of thumb to
stick to is always only match the client’s
eyebrow hair taking into consideration
the colour of the epidermis. Too dark and
the brow will turn dark grey/blue. Always
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Cosmetic
TATTOO
By
Michaella Messenger
err on the side of caution. You can make
the brows darker during the second
Perfection visit but you can’t make them
lighter.
Lastly, I would like to open the can of
worms when implanting titanium dioxide
into the skin. Now that we have seen
healed results and have implanted more
colours to refresh or colour correct
client’s brows for many years, we are
seeing some real problems.
Over time colours of pigments fade. This
happens through many ways including
UV radiation, and our own skin and body
immune system’s ability to eliminate
foreign bodies. Titanium dioxide
however is not seen as a foreign body
and remains in the skin creating a chalk
like substance in the dermis.
This remnant of old pigment is extremely
difficult to microblade or implant
colour through and eventually creates
a saturation of granulised substance in
the skin, where no more colour can be
implanted. The only way forward from
this point is a removal system using a
variety of acids and salt. Laser removal
will not work on cosmetic tattooing
with red oxide and titanium dioxide as it
darkens the pigments permanently.
Science is improving in our pigments,
the method of implantation to create
the desired brow and, where necessary,
removal options.
Michaella is a Master Academy
and PhiAcademy trainer with more
than 30 years’ experience in the
industry. The PhiAcademy of New
Zealand trains and educates in
microblading, manual shading,
bold brow techniques and strives
to support careers as cosmetic
tattooing artists in New Zealand.
COSMETICTATTOOS.NZ
We educate in Microblading,
Cosmetic Tattooing,Plasma
Pen, Microneedling and
Tattoo Removal.
P: 021 834 444
E: students@masteracademy.co.nz
www.masteracademy.co.nz
47 Cameron Street, Whangarei
Registered
Private Training
Establishment
with NZQA
AUTUMN 2022 EDITION
89

Fragrance
Good
scents
Abby Packer has been a problem solver from as far back as
she can remember. While this trait has certainly come in
handy many times, she never imagined it would play a key
role in determining her future business or career path.
As the creative mind behind Neat, a New
Plymouth company dedicated to holistic
natural products; Abby has grown her
business from its original two perfumes
to a collection now boasting more
than 40 fragrances, as well as skincare,
nutritional supplements and lifestyle
products.
“It actually started out because my mum
was looking for a natural perfume and
couldn’t find anything she liked. So I
came on board to help her and realised
that it wasn’t as simple as I thought – so
decided to make one for her!”
From that single act of kindness, Abby’s
life set off on a new trajectory she
could never have imagined. Having
been working in the corporate world of
business management, Abby started
researching and creating natural
perfumes – and discovered a fresh
passion.
Her first two perfumes were developed
during what she still considered her
‘hobby’ stage; before she decided to get
serious, back herself and forge a new
business venture.
Abby’s original range of natural perfumes
are still in high demand with customers
looking for products which are 100%
natural – and made in New Zealand. Abby
still gets the same kick out of successfully
creating and launching a new perfume
today – just as she did back in 2016 when
she started Neat the brand.
Like most sole-owner
businesses, it hasn’t all
been plain sailing, and
Abby admits to having been
brought to her knees – more than
once.
“The hurdles have come thick and
fast and there have been times I have
doubted myself and my abilities – but
I think that’s all part of personal and
professional growth.”
Being let down by suppliers is a major
challenge and Abby has had to learn
to swallow disappointments like this,
regroup and pivot with fresh ideas.
Her tenacity has paid off and she has
slowly gathered a loyal following of
customers and is now seeing her brand
stocked by some beauty businesses as
well as selling online.
“I’m grateful for every single customer
who discovers and enjoys Neat
products,” she says, “and never take that
for granted. It keeps me dedicated to
continuously striving to create quality
products – and always with a focus
around natural but high performing
ingredients.
Q.
A.
Abby
Packer
What in your background has
helped along the way:
Every single job I’ve had has
contributed to what I am doing
today. I’ve had roles from
Q.
A.
Q.
A.
marketing and sales, to
working in engineering
and manufacturing
environments – and
these have all helped
me come up with
creative ways of
manufacturing my own
products. Even a shortterm
job working for a
brewery has come in handy
- as I use a beer bottle capper to
cap my perfumes!
What you’d love people to know
about Neat:
Behind every business is someone
doing their best… and that’s me! I’m
grateful for every single customer
as they have shaped my journey
and allowed me to do this. All my
products are made for people just
like me - I appreciate affordability,
simple functionality, nothing too
“over-dressed”. I’ve developed the
products myself.
Something people might be
surprised to know about you:
I have an art degree and hand
paint my own notepaper with
watercolours before sending
peronsalised parcels to customers.
Q. What’s your current fave ingredient:
A.
There are so many, so that’s hard to
choose. Sea Buckthorne Oil which
is in our night oil is a powerful one.
It’s so good at healing skin and can
swiftly deal with acne, dermatitis and
eczema.
itsneat.nz
90 BEAUTYNZ MAGAZINE

Beauty ALERT
to watch
We love a good Kiwi success story and the opportunity to champion the passionate and hardworking
people behind new creations. Whether developing a one-product wonder or creating a
brand with global aspirations, welcome to a showcase of some of our most recent discoveries.
Without innovators pushing through barriers and following their heart and passion, business and
progress stagnates. So here’s to continuous research, development and creativity.
LUXWORKS
Thoughtfulness is one of our favourite traits in people, so imagine
our delight when we discovered Luxworks – a truly thoughtful
collection of skin food, which also considers the mind and soul.
Made right here in New Zealand, Luxworks is mindful of the growers
behind the ingredients (hemp, kiwifruit, avocado, kawakawa, etc)
and champions them for their role in the process. The crowning
glory in this collection of conscious skincare is customised bamboo
trays to hold your Luxworks collection. My OCD thanks you

EDUCATION
&
EDUCATION & TRAINING
TRAINING
De Spa Cosmetics
Sothys Training
Training is either held online (Zoom) or at
Sothys Christchurch training centre.
March 1: Sothys Masterclass Advanced
Cosmeceutics (online, 9.30am-11.30am)
March 14: Sothys New Product Release –
Organics (online, March 10am-12pm)
March 14: Sothys New Product Release –
Nutrition (online, 1pm-2.15pm)
March 30: Sothys Intensive Treatments
(Christchurch Training Centre, 9.30am-5pm)
April 4-8: Sothys Product Knowledge
(online, 9.30am-11.30am)
May 4: Sothys Masterclass – Peels (online,
9.30am-11.30am)
May 5: Sothys Masterclass – Resurfacing
Peel (online, 10am-12pm)
May 10-11: Sothys Product Knowledge
(Christchurch Training Centre, 9.30am-5pm)
May 17: Sothys New Product Release
(online, 10am-11am)
May 31: Sothys New Product Release
(online, 10am-12pm)
For more information on any Sothys
training, contact de Spa Cosmetics 0800
768 497 or email info@dsc.nz
SALCURA NATURAL SKIN THERAPY
April 13: Salcura & Rosalique Product
Knowledge (online, 10am-12pm)
LILY LOLO MINERAL MAKE UP
April 12: Lily Lolo Product Knowledge
(online, 10am-12pm)
For more information on Salcura or Lily Lolo
training, contact de Spa Cosmetics
0800 768 497 or email info@dsc.nz
Master Academy
April 1 (start online), April 11/12
(live workshop) and 4 months online
training: NZQA Manual Microblading
and Machine Shading Cosmetic
Tattooing Technique
April 29 (start online), April 9/10
(live workshop) and 4 months online
training: NZQA Eyeliner and Lip
Cosmetic Tattooing Technique
May 2 (one day live workshop) and 3
months online training: Phi-ion Plasma
Pen Training
May 3 (one day live workshop) and
3 months online training: Phibright
Microneedling Training
May 29 (online start) May 11/12 (live
workshop) and 4 months online
training: NZQA Eyebrow Machine
Cosmetic Tattooing Technique
May 6 (online start), May 16/17
(live workshop) and 4 months
online training: NZQA Manual
Microblading and Machine Shading
Dates on application:
NZQA Laser/Non Laser Tattoo Removal
Master Academy is the only registered
PTE with NZQA micro-credentials in
Cosmetic Tattooing and Laser/Non
Laser Tattoo Removal Courses in New
Zealand.
For more details or to book, visit
masteracademy.co.nz
92
BEAUTYNZ MAGAZINE

EDUCATION
&
TRAINING
Grace Beauty
Gelish NZ Training
CHRISTCHURCH TRAINING:
April 6: Gelish Soft Gel 101
April 27: Go File
May 4: Gelish Soak Off Polish 101
May 11: Gelish Soak Off Polish
Advanced
May 18: Gelish Polygel 101
May 25: Gelish Polygel Advanced
June 1: Gelish Soft Gel 101
June 8/15: Manicure + Pedicure 101
June 22: Go File
June 29: Gelish Soak Off Polish 101
DUNEDIN TRAINING:
March 28: Gelish Dip 101
PALMERSTON NORTH TRAINING:
May 6: Gelish Soft Gel 101
May 7: Gelish Polygel 101
June 3: Gelish Polygel Advanced
June 4: Gelish Soak Off Polish 101
For more information or to book,
gelishnz.co.nz/collections/training
Cosmetologists Training
March-May 2022
DERMAPLANEPRO CERTIFICATION
COURSE: Dermaplaning is a great
add-on treatment to work in with
your existing facial menu to offer
clients instant, visible results without
downtime. A controlled method of
exfoliation, removing both vellus hair
and dead skin, it is a non-invasive
treatment suitable for most skin
types. We cover all of New Zealand
offering:
• In-Person Workshops
• Private Classes
• Virtual Training
Upcoming Class Dates:
March 28 - Auckland
May 2 - Auckland
Book online at
cosmetologists.co.nz/training
HENNATICIAN BROW HENNA
TRAINING: Learn the art and
application of brow henna as well as
the science behind it.
Auckland Class Dates:
April 13
May 16
June 13
Christchurch Class Dates:
May 9
June 27
Regional Tours with
Margaret Walsh and
OBSERV:
April 6: Hamilton
April 12: Tauranga
April 13-14: Christchurch-Timaru
April 21: Hamilton
May 10-17: Wellington
May 24-27: Gisborne-Napier
June 9-10: Northland
June 18-19: NZ Hair & Beauty EXPO,
Auckland (Stand #51)
June 29-20: Taupo–Rotorua
July 4-8: Taranaki-Manawatu
August 8: OBSERV Conference (book
online observ.co.nz)
August 23-27: Queenstown
Book your Regional Tour
time slot: 09 817 4759
93

BOOK CORNER
Immerse yourself in a good read and enjoy some time relaxing within
the pages of a book. We’ve chosen a few of our favourite new releases.
Sustainable Kitchen,
by Abi Aspen Glencross
& Sadhbh Moore
RRP $32.99
If Covid lockdowns have taught us one thing,
it’s a newly found appreciation for even the
beginnings of self sufficiency. Sustainable
Kitchen is perfectly poised with projects, tips
and advice to shop, cook and eat in a more ecoconscious
way. With step-by-step projects for
adapting your kitchen habits and changing the
way you think about food, the end result is not
only better for the planet but also can help save
money, connect to your community and see you
enjoy less waste and more taste.
Natural Care,
by Wendyl Nissen
RRP $45
I made a mistake with this book – I dipped
into it for a quick peek while I was uploading
some work files. Almost an hour later I was
still immersed (in the book – not work!). I’ve
always enjoyed Wendy Nissen’s musings, her
forthright voice and appreciation of the simple
things in life. And Natural Care offers all three
in one delicious package. The appealing mix of
content – from resisting social media (she hits
the nail on the head here) to the importance of
failing, and the body’s microbiome makes for a
wonderful read and must-have addition to your
reading pile. There’s a lot of good common
sense observations peppered with thought
provoking stories – and plenty of inspiration
around caring for yourself, the people around
you and your landscape. Plus of course
recipes, tips and ideas – and more than a little
motivation to place some priority around your
own physical and mental wellbeing.
Dinner Express,
by George Georgievski
RRP $29.99
Anyone with a household of more than
one comes to dread the ‘what’s for dinner’
question. Particularly on busy days (most
days). It’s all about speed and convenience
in this precious book of ideas – packed
with meals you can knock together with
maximum speed and minimum stress. There
are also ample clever shortcuts, sneaky
lunchbox ideas and plenty of inspiration for
food-tired brains.
Endo Unfiltered
by Erin Barnett
RRP $32.99
Anyone who suffers from, or has a family
member who is affected by endometriosis and
PCOS will love this thoughtful and informative
in-depth look into all things relating to the
topic. Author Erin Barnett is well known for her
reality TV roles, but her actual reality involves
pain medications, false diagnosis, operations,
and more. It’s a real life guide from someone
who’s experiencing it themselves.
94

Women & Money:
Mastering The
Struggle, by
Janet Xuccoa
RRP $34.95
Financial literacy is an elusive
struggle for many, yet we all
wish to be in complete charge of
our money and all that it affects
around our lifestyle and family.
A successful professional and
investor, Janet Xuccoa shares
financial insights revealing
how money works and what is
required when investing in assets
that create financial wellbeing.
Women & Money is designed
to teach you how to adopt a
whole-life approach to money
and wealth, navigate money
relationship and make intelligent
proactive financial decisions.
Sound advice, thoughtfully
explained and aiming to help you
develop a positive relationship
with your money.
My Peace Of Mind
by Paige Wills
Mypeaceofmind.co.nz
Now this is a book that should be in every
home – along with the reassurance of knowing
that your life is organised in the event of an
illness, accident or death. Those with a family
will be aware of the reality of one person having
most of the important information required for
managing everyday life - stored in their head.
Otago mum Paige Wills has spent more than
a decade creating and finessing My Peace Of
Mind to help people streamline all their essential
personal, financial and business details. The
book covers everything your family needs
to know for any situation; from the obvious
like medical, insurance, digital and financial
information, through to end of life wishes and
letters to loved ones.
The Why – Healthy
Habits for an Epic Life,
by Isabelle Cornish
RRP $36.99
Let’s face it, most of would like to do life better,
treat others and ourselves better. Isabelle
Cornish manages to gently encourage and
inspire small change for big results in The Why.
This is no drill sergeant shouting at you to eat
healthier or reach for the stars. It’s a thought
provoking read which is sure to spark some
desires to embrace new ideas, along with
an understanding of some possible mental
roadblocks we throw up in our own way. Split
into easy to read and follow sections, it offers
the chance to simply dive into the segment
that most appeals – whether it’s to clear your
mind, love your body, upgrade your lifestyle or
value yourself.
Mind Free
by Mark Stephens
RRP $27.99
The power of the mind is well established, and author
(and meditation and hypnosis specialist) Mark Stephens
shares his wealth of knowledge around his mindful selfhypnosis
method in Mind Free. Packed with empowering
self-hypnosis scripts and meditations, along with lessons
and case studies. While plenty of information lies within
the pages, the author encourages readers to do more
than just read his book – practice and participation is
required to fully benefit.
95

THE
last
WORD
Kim
Ryan
With almost three decades of experience in the
beauty industry, Kim Ryan is a familiar
face to many. Her impressive
work ethic has seen her
advance from a trained nurse
and beauty therapist to director
of Advanced Derma Care,
winning many national and
international awards along
the way. Generous with both
her knowledge and expertise,
she is often found training
and mentoring others keen
to excel. BeautyNZ finds
out more.
Q.
A.
What keeps you inspired about
the beauty industry:
I feel truly blessed to be in
this industry. It is the industry
that drives me, ignites me and
ensures my soul is continually lit.
Q. Who inspires you:
A.
Q.
A.
My incredible mum! At the time,
raising four children on your own
was unheard of. From our humble
existence, she always inspired
us to be the best versions of
ourselves with the mantra ‘do
a job well or don’t do it at all’ -
something that has resonated
with me throughout my life.
What products/treatments are
you loving right now and why:
Anything to do with Epigenetics.
Having recently turned 60, I’m
now looking to manage the
ageing process in a beautiful
way. I don’t want to look 20,
but to be the best version of
myself, therefore am especially
concerned with cell longevity
and DNA protection. For my
facial treatments, I’m specifically
looking at anything that activates
SIRT1, the youth protein
combined with the miracles of
micro-current.
Q. How do you start your day:
A.
Coffee! I always start my working
day outside of the office.
Scheduling 20 minutes to sit
quietly, coffee in hand and go
through my day. Working this
way gives me clarity and the
ability to decompress, focus,
setting me up mentally for the
day.
Q. How do you finish your day:
A.
Studying, which gives me great
joy! I have just started a degree
in Psychology. My cut off is 9pm
and I always make sure that I
finish my day with a beautifully
curated book to wind down/
signal the cut off from the
working day.
Q. How do you unwind/relax:
A.
Q.
A.
Q.
A.
I truly relax through my flowers.
I adore working with flowers,
foliage and even weeds, getting
lost in my creations is true
escapism. I have now also
recently taken up yoga and I
have to say, after my sessions, I
sleep so soundly that I wish I had
started years ago.
Beauty products you can’t live
without and why:
SPF, need I say more - and
a power-packed serum. I
continuously alternate my
serums throughout the seasons.
These concentrated hard-working
products make all the difference
to my skin. They are the kick, the
soother, the nourisher, or the
reviver when I need it most.
Greatest business/personal
learnings from the last two years:
Coming to terms with the fact
that I can’t do everything. I might
want to, but physically, it is not
possible. So, it is paramount to
surround yourself with people
that have a healthy combination
of enthusiasm and experience
tied in with different skillsets,
as Richard Branson reminds us.
Always remember, that when
you delegate, you are not only
empowering, but you are also
recognising your belief in that
person, allowing them to grow
and succeed themselves.
96 BEAUTYNZ MAGAZINE

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