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Contract Social media Talk ARE YOU BEING SEEN? David Glenwright is the Head of Training at JC Social Media and has been a social media specialist and consultant for over 10 years. Below, he explains the ins and outs of social media for installers, and what you can do to be seen more. There’s no escaping the fact that social media has become an essential marketing tool for businesses in all shapes and sizes. In fact, it’s believed that there are over 50 million small businesses around the world using social media as a way to engage with their customers. And it’s working as well – 9 in 10 Instagram users follow at least one business, and 78% of Facebook users purchase products and services that they discover on the platform. With statistics like this, it can be frustrating for business owners who are putting time and energy into their social media presence, but aren’t generating the results that they expected, or feel they deserve for their efforts. When we are so focused on our own business and content on social media, it’s easy to forget the context in which people see our posts. The reality is that it’s rare for someone to go through a business’s own feed, looking at all their content in one sitting. Instead, users will tend to scroll through the news feed, a curated feed of content that pulls together posts from dozens if not hundreds of users and brands. Your post is effectively in competition with all these other posts to make it onto this feed, and there is no shortage of competition. In fact, it’s believed that the average user will scroll through an incredible 90 metres of content every single day – that’s a daily news feed the height of Big Ben. If we assume that your post is roughly 10cm in size, that makes it one of 900 posts that someone will scroll through. A great social media strategy recognises that being seen is more than half the battle, and that means creating content that is going to stick out on that newsfeed, capturing your audience’s focus and attention. Often referred to as ‘thumbstopping’ content, here are three top tips to creating posts that will help you increase your visibility and generate genuine interest in your brand. describe everything that you’re trying to get across, it just needs to illustrate it in a way that is going to draw interest in you and your brand. Think of it as the hook of your post – if they are intrigued by the image, they’ll read the text that Avoid the constant sell follows. It’s annoying when someone walks up to you out of the blue and starts trying to sell something, isn’t it? The exact David Glenwright Respect the algorithm Algorithms are the beating heart of social same principle applies to social media. networks. There is far too much content out there for us to see everything that is posted by People go onto these networks to escape the the people and brands that we follow, so the world and look at things that interest them and algorithms decide what content to show users, add value to their day. In the same way we and in what order. Think of the algorithm as hover over the skip button when an ad comes the bouncer outside the Newsfeed nightclub. It up on Youtube, if we come across a post that is decides if you get in, when, and whether you get overtly trying to sell something to us without first that VIP top spot. engaging us, there’s a good chance that we’ll scroll right past it. You can’t ‘beat’ the algorithm, but you can learn to understand what it’s looking for in It’s important to sell our products and services, a post. Concise amounts of text, good use of there’s no denying that, but it doesn’t have to be imagery, a healthy posting frequency that doesn’t the focus of everything that we post. oversaturate (3-5 posts per week on Facebook Conversations about pricing, calls to encourage people to apply for a quote and links to your website can all put people off interacting, so try and Instagram, not per day!) and content that is easily likeable are just some of the things that the algorithm is looking out for. limiting these kinds of posts, and focusing on There is a learning process to creating a great social things that will educate, inform or even entertain media content strategy, and it’s a process that can your audience. take time. But if you pay close attention to what Visual content excites When we’re scrolling through our news feeds, we’re trying to digest as much as possible, as quickly as possible. It’s somewhat clichéd to say that a picture speaks a thousand words, but it’s performs well and what doesn’t, and you consider what your audience wants to see rather than what you want to show your audience, it won’t be long before you really will start to be seen online. www.jcsocialmedia.com true! An image or short video can easily convey to someone in moments something that would See David at the FIT Show 2022: take written text seconds to get across, and in the Tuesday 10th May 12:30pm – 1:00pm & world of social media, seconds is a long time. Wednesday 11th May – 3:10pm - 3:40pm A visually stimulating image doesn’t need to FIT Show Seminar Theatre 56 T I APRIL 2022 PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
2022 NEC BIRMINGHAM 10-12 MAY 2022 FITSHOW.CO.UK A TRIP TO FIT COULD MAKE YOU MORE A DAY OUT BUT NOT A DAY OFF FIT SHOW 2022 WILL BE THE FIRST EUROPEAN SHOW FOR THREE YEARS OVER 200 INDUSTRY LEADING BRANDS. FIT IS NOT JUST A SHOWROOM, IT’S A SHOWCASE OF PRODUCTS, FEATURING EVERY LINK IN THE SUPPLY CHAIN. NOWHERE ELSE CAN YOU SEE, TOUCH AND PLAY WITH THE LATEST PRODUCTS ON THE MARKET, COMPARE THEM SIDE-BY-SIDE, UNDER ONE ROOF. NEC BIRMINGHAM, 10-12 MAY 2022 Register early and beat the queues at the NEC. Scan the QR to book you FREE place at FIT Show 2022. #FITShow22
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THE EFFORTLESSLY SLIM Break the ba
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Contents ISSUE HIGHLIGHTS 24 A GAZE
Page 8 and 9: News Roundup ENCOURAGING THE NEXT G
Page 10 and 11: News Roundup HELP AT HAND Money rai
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Page 14 and 15: The Business Pilot Barometer DOWN -
Page 16 and 17: BDC the 1st to Manufacture Smart’
Page 18 and 19: FIT Show 2022 Preview MADE FOR TRAD
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