cottm stand application form - Slovenia

COTTM 2012 SHOW REVIEW
100% business to business • 100% outbound travel
CHINA OUTBOUND
TRAVEL & TOURISM MARKET
9 - 11 April 2013 • National Agricultural Exhibition Center, Beijing
Organisers:
W W W . C O T T M . C N - W W W . C O T T M . C O M

China’s leading outbound
travel exhibition
The only business-to-business exhibition in China dedicated to the
outbound travel market.
COTTM 2012 WELCOMED RECORD NUMBERS
China Outbound Travel & Tourism Market (COTTM), held in
Beijing in April, saw an astounding 275 exhibitors from 60
different countries showcase their destinations and travel
services to 4,137 leading outbound tour operators from all over
China. The 8th edition of the show confirmed COTTM’s
undisputed status as the industry’s definitive business to
business event for outbound tourism.
COTTM 2012 welcomed brand new destinations such as
Armenia, Cameroon, Ecuador, Montenegro & Serbia, Nepal,
Seychelles and the Solomon Islands. Furthermore, a number
of destinations made a welcome return to COTTM such as
Bangladesh, Bulgaria, Dubai, Ethiopia and Iran, demonstrating
the truly global reach of the show.
In order to meet the demand for luxury travel, COTTM 2012
launched the Luxury Travel Showcase, which proved to be the
ideal way for qualified visitors to instantly find high-end travel
services and discover more about what luxury travel has to
offer the Chinese outbound market.
One of the many other highlights during the show was the
high-calibre seminar programme, for both visitors and
exhibitors. Visitors could find out more about exhibitor
products and services while exhibitors learned about outbound
tourism trends, future challenges, commercial opportunities
and government policies.
With the success of the 2012 edition, COTTM is now a
fantastic brand name in the marketplace, both for the
international exhibitors as well as the Chinese outbound
buyers.
WWW.COTTM.COM

KEY FIGURES FOR COTTM 2012
Number of Chinese Buyers: 4,137
Number of exhibitors: 275
Countries Represented: 60
EXHIBITOR COUNTRIES AT COTTM 2012
Armenia
Australia
Bangladesh
Belarus
Bhutan
Bulgaria
Cambodia
Cameroon
Canada
Croatia
Czech Republic
Ecuador
Egypt
Ethiopia
Fiji
Finland
France
Germany
Greece
Hawaii
India
Indonesia
Iran
Israel
Italy
Jordan
Macau
Madagascar
Malawi
Malaysia
Maldives
Mexico
Mongolia
Montenegro
Morocco
Mozambique
SAMPLE LIST OF BUYERS WHO ATTENDED COTTM 2012:
CHINESE OUTBOUND TOURISM:
China Tourism Academy (CTA) put the final figures of Chinese outbound
travel at 70.25 million trips overseas in 2011, an increase of more than
20% from 57.4 million trips in 2010; furthermore, CTA predicts the figure
of Chinese outbound departures would increase to 78.4 million in 2012,
which is a growth rate of 12% compared to the previous year. CTA also
reported that the tourism spending of Chinese consumers is now over 69
billion USD, a massive increase on the 55 billion USD spent by Chinese
tourists in 2010. China's upper class is constantly growing and soon there
will be more millionaires in China than in any other country. Luxury travel
has made huge leaps; according to the Chinese Millionaires Wealth
Report 2011 published by Hurun, the percentage of wealthy Chinese
people that travel is now 29%, a large increase compared to 2009 when
only 16% travelled.
Nepal
Philippines
Portugal
Romania
Russia
Serbia
Seychelles
Singapore
Slovakia
Slovenia
Soloman Islands
Spain
South Africa
Sweden
Tanzania
Tunisia
Turkey
UAE
UK
Ukraine
USA
Uzbekistan
Venezuela
Outbound Travel Director Tianjin China International Travel Service
Outbound Travel Director Beijing China International Travel Agency
Deputy General Manager Shanghai Business International Travel Service
Manager Director/ President China Travel Service Hunan Co., Ltd
Sales Director China Comfort Nanjing International Travel Co.,Ltd
Manager Director/ President Liaoning International Business Travel Service Co., Ltd
Manager Director/ President Yunnan Overseas International Travel Service Co. Ltd
Outbound Travel Manager New View (Shenzhen) M.I.C.E. Service Co.,Ltd
Outbound Travel Director Cyts Jiangxi International Travel Service Co., Ltd
Outbound Travel Manager Shenzhen Overseas International Travel Service Co.,Ltd
Outbound Travel Director Shanghai Donghu Travel
Manager Director/ President Zhe Jiang Orient Overseas Travel Co.,Ltd
Deputy General Manager Outbound Tour Department Cits, Head Office
Director/Deputy General Manager Cits, Jiangsu
Tourism Supply Chain Managing Director Beijing Triptm Global Theme Travel Club
Managing Director Shenzhen Top Tour International Travel Service
Product Manager Formytrip.Com, Fujian
General Manager Zhejiang Construction International Travel Service, International
Communication Centre
WWW.COTTM.COM

ABOUT THE VISITORS
COTTM attracts the key decision makers and professionals from the Chinese outbound travel industry who are looking to
source the top destinations and services for their customers.
Asia - 48%
Middle East - 26%
Australasia - 37%
Europe - 57%
North America - 43%
South/Central America - 29%
Africa & Indian Ocean - 27%
The Caribbean - 18%
Tour Operators - 46%
Tourist Attractions / destinations - 42%
Conference organisers - 24%
Tourist boards / associations - 22%
Incentive houses / conference planners - 25%
Airlines - 36%
Accommodation Providers - 32%
Adventure Travel - 17%
Youth Travel - 16%
Luxury Travel - 29%
Eco Tourism - 19%
Health Resorts & spas - 19%
Internet support services - 7%
Car hire - 13%
Ground handlers - 21%
Coach operators - 6%
Cruise / ferry companies - 19%
Transport: air/road/rail/shipping - 11%
Telecomunications - 5%
Reservation systems - 13%
Outbound tour operator - 39%
Outbound travel agency - 38%
Mice / Corporate - 15%
Other - 8%
M
Final decision maker/purchaser - 61%
Research and major influencer only - 32%
Other - 7%
WHERE DO THE VISITORS WANT TO DO BUSINESS?
0 10 20 30 40 50 60
WHO DO THE VISITORS WANT TO SEE?
0 10 20 30 40 50
TYPE OF COMPANY THE VISITORS WORK FOR:
0 5 10 15 20 25 30 35 40
HOW INFLUENTIAL ARE OUR VISITORS IN PURCHASING?
0 10 20 30 40 50 60 70 80
WWW.COTTM.COM

EXHIBITOR TESTIMONIALS:
“ COTTM is an ideal gateway to China’s
outbound market. What makes this a
special event is the fact that only serious
buyer’s turn up for the event, resulting in
high probability of converting enquiries
into business. We won our first group of
82 passengers to Dubai!”
ARABIAN AIR TRAVEL HOLIDAYS – DUBAI, UAE
“ COTTM is the best forum for promoting a
tourism product to the Chinese market”
BANGLADESH TOURISM BOARD – BANGLADESH
“ COTTM is among one of the very best
travel trade fairs we have ever
experienced. Everything exceeded our
expectations”
KILIDOVE TOURS 4 SAFARIS LTD – TANZANIA
“ Targeted visitors are attracted to COTTM”
L&L TRAVEL – NTA USA
“ COTTM is a good forum for meeting with
Chinese tour operators”
NEPAL TOURISM BOARD – NEPAL
“ COTTM 2012 is the perfect gateway to the
Chinese travel market”
QUALITY GOLF DESTINATIONS – WORLDWIDE
“ I am very pleased with the quality of the
venue and the excellent contacts we
made”
VOYAGE DE LEGENDE – FRANCE
WWW.COTTM.COM

MEDIA PARTNERS:
As part of our extensive marketing campaign to the Chinese travel and tourism industry, we work closely with all the
key trade media and press titles in China, and many key international titles.
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WWW.COTTM.COM

COMMENTS FROM OUR TOP TOUR OPERATORS AND BUYERS:
The number of exhibitors at COTTM has
increased significantly over the last few years.
The exhibitors at the show are elite professional
trade people in the tourism industry. I have
gained a lot from visiting COTTM and continue
to be impressed by the enthusiastic and
professional exhibitors. We will always support
this very important event.
Mr Song Ding, General Manager, Liaoning
China International Travel Service, Anshan
Branch
As one of COTTM's partners, we were very
satisfied with COTTM 2012. We place a high
value on COTTM because we get to meet a lot
of people from the trade. COTTM continues to
attract more and more new destinations as the
show grows bigger every year. The High-end
Luxury Showcase catered for our exact needs as
one of our core tasks this year is to research and
develop outbound luxury products. We
benefited from a very successful COTTM 2012.
Ms Chenxiao Chen, Director, CITS Head Office
The pre-scheduled appointments for the
High-end Luxury buyers and exhibitors were
very good. I look forward to meeting more
high-end luxury exhibitors next year!
Mr Tony Liu, Managing Director, Dragon Blaze
Journeys
COTTM gets better every year. The forums and
seminars really assist the communication
between exhibitors and buyers and the
educational sessions are very helpful. The
variation of exhibitors helped me find new
suppliers and I very much look forward to
attending next year.
Mr Vinzent Wang, Regional Product Manager,
Beijing Trip TM International Ltd
COTTM continues to attract more and more
new destinations. The Luxury travel showcase
in particular provided high-end/luxury buyers
with many new contacts. I gained a lot out of
COTTM 2012.
Johnson Chen, General Manager, Shenzhen Top
Tour International Travel Service

WHY BEIJING?
As the Capital of China, Beijing is a natural host for an
exhibition like COTTM. COTTM has taken place in Beijing
for the last 8 years and is an ideal location to attract the
key Chinese buyers. Beijing is home to some of China’s
largest outbound tour operators, including CITS (China
International Travel Service), CTS (China Travel Service)
and CYTS (China Youth Travel Service). Beijing Airport is
capable of allowing 50 million passengers per year to travel
around the world, complimenting COTTM’s primary
purpose.
ABOUT THE VENUE:
COTTM will take place at the National Agricultural
Exhibition Center (NAEC), which is conveniently located in
Beijing’s Chaoyang District. The NAEC is located next to a
large business community, surrounded by hotels. Transport
links include the Beijing subway, which is near the front
entrance of the venue. The NAEC’s great location on the
Chaoyang District ring road also allows easy access by car
and has ample parking.
SHOW FEATURES
One of the many highlights during the show was the
high-calibre seminar programme, for both visitors and
exhibitors. Visitors could find out more about exhibitor
products and services while exhibitors learned about
outbound tourism trends, future challenges, commercial
opportunities and government policies.
LUXURY TOURISM
A panel which included Mr Guo Ming, President of Trip TM
Global Theme Travel Club – the leading dedicated high-end
/ luxury tour operator in China. This seminar was aimed at
discussing the demand and typical features of the Chinese
outbound high-end/luxury travel market and what kind of
suppliers the Chinese outbound tour operators would like
to meet.
CHINESE SOCIAL MEDIA FORUM
Social Media is increasingly important especially for the
young, affluent techno-savy Chinese. The seminar looked at
evolving travel trends in china as well as exploring the
changing situation of Social Media in China, the country
with the largest number of internet users and the fastest
growing outbound tourism market in the world. It looked at
policies and practices in social media use and ways to make
destinations more attractive for Chinese visitors.
CHINESE TOURISTS WELCOMING AWARDS
The year 2012 saw the “CTW Chinese Tourists Welcoming
Award” organised for the eighth time by COTRI China
Outbound Tourism Research Institute at COTTM. The
awards recognise the companies and countries that go the
extra mile to accommodate Chinese people and offers
excellent products and services that meet their specific
requirements when travelling abroad.
EXHIBITOR INTRODUCTION/DEBRIEF WORKSHOP
These workshops were designed to educate exhibitors on
how to maximise their success at COTTM and to increase
their awareness of the requirements of the Chinese travel
market.
WWW.COTTM.COM

YOUR COMPANY DETAILS:
NAME OF EXHIBITING COMPANY:
ADDRESS:
COTTM STAND APPLICATION FORM
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CONTACT NAME:
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EARLY BOOKING RATE
BOOK YOUR STAND BEFORE 1ST SEPTEMBER 2012 AND YOU WILL QUALIFY FOR THE EARLY BOOKING RATE
I require ............................................... m 2 of stand space There will be ................................ companies sharing our stand
STAND REQUIREMENTS
I require that my stand space comprises:
❏ SPACE ONLY €305 PER M 2
Use your own suppliers to design and construct your stand to meet your requirements
❏ SHELL SCHEME €335 PER M 2
Space plus a basic exhibition stand comprising: Walls, Carpet, Ceiling Grid and Fascia board, One Fluorescent Light,
One 5 amp /220v, Single Phase 3 pin socket, One White Square Table, Two White folding Chairs, Waste Paper Basket
and Lockable Cupboard
❏ ✓ ADMIN AND REGISTRATION FEE €495 PER STAND
Includes: show guide entry, comprehensive internet listing (company logo and description, product pages, press releases),
and exhibitor badges
❏ STAND SHARER FEE €350 PER SHARER
Includes: show guide entry, online internet listing, and badges
IMPORTANT INFORMATION
To reserve your stand please complete this form and return to:
JOB TITLE:
................................................................................................
TEL: ........................................................................................
FAX:........................................................................................
EMAIL: ..................................................................................
WEBSITE: ..............................................................................
NATURE OF COMPANY BUSINESS:
JANE CARTER, COTTM, 9th Floor, Metro Building, 1 Butterwick, London, W6 8DL, UK
T +44 (0) 208 846 2902 F +44 (0) 208 846 2801 E jcarter@tarsus.co.uk
................................................................................................
FAX BACK +44 (0) 208 846 2801 OR EMAIL: JCARTER@TARSUS.CO.UK

9 - 11 April 2013 • National Agricultural Exhibition Center, Beijing
Organisers:
W W W . C O T T M . C N - W W W . C O T T M . C O M