Jeweller - May 2022
A new era: The pearl industry has been strengthened by adversity Responsibly sourced: Retailers want to provide it, but what does it really mean? Crystal ball: In order to predict trends, we learn from the past
A new era: The pearl industry has been strengthened by adversity
Responsibly sourced: Retailers want to provide it, but what does it really mean?
Crystal ball: In order to predict trends, we learn from the past
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Editor’s Desk<br />
Veritas odit moras – truth hates delay<br />
‘Corporate transparency’ – world-changing initiative or another buzzword being bandied around?<br />
ANGELA HAN digs a little deeper into what these words really mean.<br />
In theory, ‘corporate transparency’ is<br />
about the degree to which an<br />
organisation’s decision-making,<br />
operations and actions are observable<br />
by external parties, which – most<br />
importantly – includes the general public.<br />
In light of this, it’s no secret that the<br />
Responsible <strong>Jeweller</strong>y Council (RJC), an<br />
organisation dedicated entirely to advocating<br />
corporate transparency, has faced a tidal<br />
wave of scrutiny in recent weeks.<br />
The uproar emanated from the RJC’s<br />
perceived lack of action on Alrosa, one<br />
of its high-profile members and which<br />
is 33 per cent owned by the Russian<br />
government. Russia’s invasion of Ukraine<br />
began on 24 February, and on 3 March<br />
the RJC announced that the Alrosa<br />
representative had voluntarily resigned<br />
as vice-chair of the board.<br />
However, many members and the wider<br />
jewellery industry thought more action was<br />
required. Some viewed it as inappropriate<br />
for Alrosa to remain an RJC member.<br />
While there may have been steps taken<br />
in private, prolonged silence on the issue<br />
was likened to inaction and more criticism<br />
followed, with the organisation labelled as<br />
hypocritical after repeatedly preaching to the<br />
wider industry on the value of transparency.<br />
If the RJC staff and board refuse to<br />
publicly communicate on simple and<br />
fundamental matters, it’s only fair to ask:<br />
Is the Responsible <strong>Jeweller</strong>y Council<br />
really responsible?<br />
Today, the RJC finds itself searching for<br />
a new executive director.<br />
If a prospective leader thinks that the<br />
Alrosa membership is the biggest problem<br />
to resolve upon their appointment, then<br />
they need to get out their finest-toothed<br />
comb for a closer look at the organisation.<br />
The RJC’s lack of transparency over the<br />
handling of Alrosa was just the tip of the<br />
iceberg. Unless the organisation changes<br />
its communication and governance, it’ll only<br />
bury itself further into its hole of hypocrisy.<br />
Third-party playing the field<br />
London-based Gemfields Group claims to<br />
be “a world-leading supplier of responsibly<br />
sourced African emeralds, rubies and<br />
sapphires”, and enjoyed growth in revenue<br />
in 2021 to the tune of US$258 million.<br />
The words ‘responsibly sourced’ feature<br />
throughout its website, and are highlighted<br />
and promoted in the company’s annual<br />
reports and other media.<br />
It must be noted that Gemfields is not a<br />
member of the Responsible <strong>Jeweller</strong>y<br />
Council. There is, of course, no obligation<br />
for it to be so!<br />
Rewind to 2013 – Gemfields acquired<br />
Fabergé, an iconic brand best known for<br />
its gemstone-encrusted eggs. Fabergé<br />
joined the RJC in April 2018 and is<br />
currently certified until February 2024.<br />
Its website states: “2013 - Gemfields,<br />
a world-leading supplier of responsibly<br />
sourced coloured gemstones, acquires<br />
Fabergé with the aim to create a globally<br />
recognised coloured gemstone champion,<br />
building on Fabergé’s status as a global<br />
brand with an exceptional heritage”.<br />
The term ‘responsibly-sourced’ forms a<br />
pivotal part of the company’s marketing.<br />
It’s important to reiterate that the<br />
Gemfields Group isn't an RJC member.<br />
For the RJC, this should raise some big<br />
questions. Perhaps most importantly:<br />
Is it appropriate for one RJC member<br />
company – which has been successful in<br />
gaining responsible sourcing Certification<br />
– to promote another (non-member)<br />
company’s claims of responsible sourcing?<br />
Clearly not so transparent<br />
Mozambique’s Montepuez ruby mine<br />
has been the subject of international<br />
controversy for many years.<br />
Under the heading on Fabergé’s website,<br />
‘Gemfields gemstones are mined with<br />
transparency, legitimacy and integrity’<br />
the page explains that the Gemfields’<br />
mining operation at “Montepuez mine in<br />
Mozambique covers 33,600 hectares and<br />
is one of the most significant ruby<br />
deposits in the world”.<br />
There have been news reports with<br />
allegations of torture, beatings and the<br />
murder of local villagers and miners<br />
working within the vicinity of the<br />
Montepuez operation as recent as 2020.<br />
Rather than apply to join the RJC, in<br />
April 2020, and only two months after<br />
the February report on violence flaring<br />
at its Montepuez mine, Gemfields joined<br />
the Voluntary Principles Initiative (VPI), a<br />
global body that claims to be "dedicated<br />
If the RJC staff<br />
and board refuse<br />
to publicly<br />
communicate<br />
on simple and<br />
fundamental<br />
matters, it’s only<br />
fair to ask: Is<br />
the Responsible<br />
<strong>Jeweller</strong>y<br />
Council really<br />
responsible?<br />
to sharing best practices”, alongside other<br />
members such as ExxonMobil, Anglo<br />
American and Shell.<br />
It is unclear how many company members<br />
the VPI had in 2020, however, at the time<br />
of publication its website lists only 33,<br />
compared to the RJC’s stable of more<br />
than 1,450 members.<br />
In 2018, Reuters reported that Fabergé<br />
owner, Gemfields was taken to court by<br />
a UK legal firm, Leigh Day, over alleged<br />
human rights abuses in Mozambique.<br />
In an out-of-court settlement, Gemfields<br />
paid out £5.8 million ($US7.8 million).<br />
This has led industry commentators to<br />
question: how can a company that has<br />
been involved in a highly controversial<br />
mining project, and which has agreed<br />
to pay $US7.8 million in compensation<br />
to the local people, can claim to offer<br />
'responsibly-sourced' gemstones?<br />
<strong>May</strong>be it’s all smoke and mirrors<br />
Is it appropriate for Fabergé to campaign<br />
under the banner of ‘responsible’ when<br />
its parent company Gemfields, has been<br />
embroiled in this kind of controversy, in<br />
recent years?<br />
It could be argued that Gemfields is<br />
attempting to benefit from the imprimatur<br />
and/or warrant of the RJC Certification<br />
held by its subsidiary, Fabergé.<br />
How is it acceptable for one company<br />
to trade-off, and benefit from, another<br />
company’s certification for responsibly<br />
sourced gemstones? And if the RJC is not<br />
aware of the actions and activities of its<br />
member, Fabergé, then one must ask – why?<br />
At the time of publication, the RJC has not<br />
acknowledged <strong>Jeweller</strong>’s emails.<br />
Perhaps the biggest question of all is why is<br />
the RJC so unapproachable when it comes to<br />
the search for clarification on these issues?<br />
Is this an example of the corporate<br />
transparency the wider jewellery industry is<br />
supposed to emulate?<br />
No public statements have been made since<br />
1 April. The RJC’s silence is deafening.<br />
Silence, as we often find, is the voice of<br />
complicity.<br />
Angela Han<br />
Publisher<br />
<strong>May</strong> <strong>2022</strong> | 11