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Jeweller - May 2022

A new era: The pearl industry has been strengthened by adversity Responsibly sourced: Retailers want to provide it, but what does it really mean? Crystal ball: In order to predict trends, we learn from the past

A new era: The pearl industry has been strengthened by adversity
Responsibly sourced: Retailers want to provide it, but what does it really mean?
Crystal ball: In order to predict trends, we learn from the past

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Editor’s Desk<br />

Veritas odit moras – truth hates delay<br />

‘Corporate transparency’ – world-changing initiative or another buzzword being bandied around?<br />

ANGELA HAN digs a little deeper into what these words really mean.<br />

In theory, ‘corporate transparency’ is<br />

about the degree to which an<br />

organisation’s decision-making,<br />

operations and actions are observable<br />

by external parties, which – most<br />

importantly – includes the general public.<br />

In light of this, it’s no secret that the<br />

Responsible <strong>Jeweller</strong>y Council (RJC), an<br />

organisation dedicated entirely to advocating<br />

corporate transparency, has faced a tidal<br />

wave of scrutiny in recent weeks.<br />

The uproar emanated from the RJC’s<br />

perceived lack of action on Alrosa, one<br />

of its high-profile members and which<br />

is 33 per cent owned by the Russian<br />

government. Russia’s invasion of Ukraine<br />

began on 24 February, and on 3 March<br />

the RJC announced that the Alrosa<br />

representative had voluntarily resigned<br />

as vice-chair of the board.<br />

However, many members and the wider<br />

jewellery industry thought more action was<br />

required. Some viewed it as inappropriate<br />

for Alrosa to remain an RJC member.<br />

While there may have been steps taken<br />

in private, prolonged silence on the issue<br />

was likened to inaction and more criticism<br />

followed, with the organisation labelled as<br />

hypocritical after repeatedly preaching to the<br />

wider industry on the value of transparency.<br />

If the RJC staff and board refuse to<br />

publicly communicate on simple and<br />

fundamental matters, it’s only fair to ask:<br />

Is the Responsible <strong>Jeweller</strong>y Council<br />

really responsible?<br />

Today, the RJC finds itself searching for<br />

a new executive director.<br />

If a prospective leader thinks that the<br />

Alrosa membership is the biggest problem<br />

to resolve upon their appointment, then<br />

they need to get out their finest-toothed<br />

comb for a closer look at the organisation.<br />

The RJC’s lack of transparency over the<br />

handling of Alrosa was just the tip of the<br />

iceberg. Unless the organisation changes<br />

its communication and governance, it’ll only<br />

bury itself further into its hole of hypocrisy.<br />

Third-party playing the field<br />

London-based Gemfields Group claims to<br />

be “a world-leading supplier of responsibly<br />

sourced African emeralds, rubies and<br />

sapphires”, and enjoyed growth in revenue<br />

in 2021 to the tune of US$258 million.<br />

The words ‘responsibly sourced’ feature<br />

throughout its website, and are highlighted<br />

and promoted in the company’s annual<br />

reports and other media.<br />

It must be noted that Gemfields is not a<br />

member of the Responsible <strong>Jeweller</strong>y<br />

Council. There is, of course, no obligation<br />

for it to be so!<br />

Rewind to 2013 – Gemfields acquired<br />

Fabergé, an iconic brand best known for<br />

its gemstone-encrusted eggs. Fabergé<br />

joined the RJC in April 2018 and is<br />

currently certified until February 2024.<br />

Its website states: “2013 - Gemfields,<br />

a world-leading supplier of responsibly<br />

sourced coloured gemstones, acquires<br />

Fabergé with the aim to create a globally<br />

recognised coloured gemstone champion,<br />

building on Fabergé’s status as a global<br />

brand with an exceptional heritage”.<br />

The term ‘responsibly-sourced’ forms a<br />

pivotal part of the company’s marketing.<br />

It’s important to reiterate that the<br />

Gemfields Group isn't an RJC member.<br />

For the RJC, this should raise some big<br />

questions. Perhaps most importantly:<br />

Is it appropriate for one RJC member<br />

company – which has been successful in<br />

gaining responsible sourcing Certification<br />

– to promote another (non-member)<br />

company’s claims of responsible sourcing?<br />

Clearly not so transparent<br />

Mozambique’s Montepuez ruby mine<br />

has been the subject of international<br />

controversy for many years.<br />

Under the heading on Fabergé’s website,<br />

‘Gemfields gemstones are mined with<br />

transparency, legitimacy and integrity’<br />

the page explains that the Gemfields’<br />

mining operation at “Montepuez mine in<br />

Mozambique covers 33,600 hectares and<br />

is one of the most significant ruby<br />

deposits in the world”.<br />

There have been news reports with<br />

allegations of torture, beatings and the<br />

murder of local villagers and miners<br />

working within the vicinity of the<br />

Montepuez operation as recent as 2020.<br />

Rather than apply to join the RJC, in<br />

April 2020, and only two months after<br />

the February report on violence flaring<br />

at its Montepuez mine, Gemfields joined<br />

the Voluntary Principles Initiative (VPI), a<br />

global body that claims to be "dedicated<br />

If the RJC staff<br />

and board refuse<br />

to publicly<br />

communicate<br />

on simple and<br />

fundamental<br />

matters, it’s only<br />

fair to ask: Is<br />

the Responsible<br />

<strong>Jeweller</strong>y<br />

Council really<br />

responsible?<br />

to sharing best practices”, alongside other<br />

members such as ExxonMobil, Anglo<br />

American and Shell.<br />

It is unclear how many company members<br />

the VPI had in 2020, however, at the time<br />

of publication its website lists only 33,<br />

compared to the RJC’s stable of more<br />

than 1,450 members.<br />

In 2018, Reuters reported that Fabergé<br />

owner, Gemfields was taken to court by<br />

a UK legal firm, Leigh Day, over alleged<br />

human rights abuses in Mozambique.<br />

In an out-of-court settlement, Gemfields<br />

paid out £5.8 million ($US7.8 million).<br />

This has led industry commentators to<br />

question: how can a company that has<br />

been involved in a highly controversial<br />

mining project, and which has agreed<br />

to pay $US7.8 million in compensation<br />

to the local people, can claim to offer<br />

'responsibly-sourced' gemstones?<br />

<strong>May</strong>be it’s all smoke and mirrors<br />

Is it appropriate for Fabergé to campaign<br />

under the banner of ‘responsible’ when<br />

its parent company Gemfields, has been<br />

embroiled in this kind of controversy, in<br />

recent years?<br />

It could be argued that Gemfields is<br />

attempting to benefit from the imprimatur<br />

and/or warrant of the RJC Certification<br />

held by its subsidiary, Fabergé.<br />

How is it acceptable for one company<br />

to trade-off, and benefit from, another<br />

company’s certification for responsibly<br />

sourced gemstones? And if the RJC is not<br />

aware of the actions and activities of its<br />

member, Fabergé, then one must ask – why?<br />

At the time of publication, the RJC has not<br />

acknowledged <strong>Jeweller</strong>’s emails.<br />

Perhaps the biggest question of all is why is<br />

the RJC so unapproachable when it comes to<br />

the search for clarification on these issues?<br />

Is this an example of the corporate<br />

transparency the wider jewellery industry is<br />

supposed to emulate?<br />

No public statements have been made since<br />

1 April. The RJC’s silence is deafening.<br />

Silence, as we often find, is the voice of<br />

complicity.<br />

Angela Han<br />

Publisher<br />

<strong>May</strong> <strong>2022</strong> | 11

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