Parra News June 21 2022

AUTO
Isuzu on top of its game
Another Car Manufacturer of the Year title for popular automotive brand
NATHAN TAYLOR
For the second-consecutive year,
Isuzu UTE Australia (IUA) has been
awarded the 'Car Manufacturer of the
Year' title, at the 2021 Roy Morgan Customer
Satisfaction Awards, besting close to 50
Australian automotive brands to the top step
and marking the third time IUA has won the
prestigious award; winning it in 2018, 2020
and 2021.
Congratulating IUA on its repeat category
win, Roy Morgan's CEO, Michele Levine said:
“Isuzu UTE has won its third Annual Roy
Morgan Customer Satisfaction Award as the
Car Manufacturer of the Year. For the first
time Isuzu UTE has now completed backto-back
victories in the category after also
winning the award in 2020 and before that in
2018.”
Revered as one of Australia's largest independent
research companies with over 75
years of experience in collecting objective and
independent information from Australians,
Roy Morgan's customer survey research interviews
over 60,000 consumers each year. That
research data is then analysed on an ongoing
monthly basis, and compiled in a report to
recognise and report on each brand across
each of the 37 categories.
Once tallied up, Roy Morgan's research
Isuzu UTE Australia Managing Director Hiroyasu Sato with the Roy Morgan Car Manufacturer
of the Year Award.
indicated that IUA charted as the top automotive
brand in its segment across the first
six months of 2021, finishing the year with an
overall Customer Satisfaction rating of 96.1
per cent, improving on its results from the
previous year.
“The average customer satisfaction for Isuzu
UTE in 2021 was an exceptional 96.1 per cent
for all customers, an improvement from 94.9
per cent making it the second highest rated
brand for the most satisfied customers of any
of the 37 categories awarded,” Ms Levine said
last week.
"The result shows that an enduring commitment
to meeting and satisfying the needs of
customers can pay off big-time.”
Not only does the high customer satisfaction
survey result of 96.1 per cent validate Isuzu's
award-winning level of customer service,
it also backs the brand's earned reputation
for reliability, with close to 35,000 satisfied
customers choosing an Isuzu D-MAX or
MU-X as their choice of vehicle in 2021.
“We are honoured to be recognised as
Australia's Car Manufacturer of the Year, by
Roy Morgan,” Isuzu UTE Australia Managing
Director, Hiroyasu Sato said.
“This back-to-back award is testament to the
quality and consistency of service provided
at each of our 155 Dealership sites across the
country.
“Our Isuzu UTE Dealers take a customer-centric
approach during every interaction;
so not only are we proud to be tracking in the
right direction by improving in our annual
customer satisfaction results, but we are
thrilled to hear that we are living up to our
current customers' expectations.
“And, to our future customers who are waiting
for their vehicle order, we appreciate their
patience as we work towards delivering vehicle
orders as quickly as possible, and alongside
our Dealers, we are doing everything possible
to communicate the latest delivery timings
by providing frequent vehicle order progress
updates."
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Tuesday, June 21, 2022
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