ESTETICA Magazine USA (2/2022)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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“Oribe’s Dry<br />
Texturizing<br />
Spray – often<br />
imitated but never<br />
duplicated – is<br />
still a best seller”<br />
“He was glamorous and a true artist, with an intense personal style that I think of as<br />
‘rough luxury’ — think Savile Row suits with full sleeve tattoos,” says Kaner.<br />
“We’re excited to honor Oribe through this limited-edition design.”<br />
created sexy texture, volume<br />
and shine while leaving behind<br />
an unforgettable fragrance.<br />
There was nothing like it on the<br />
market at the time, and the<br />
introduction of Dry Texturizing<br />
Spray launched an entirely new<br />
category of styling products.<br />
It quickly became a cult favorite<br />
in haircare — both among top<br />
hairstylists and beauty-obsessed<br />
consumers — that has often been<br />
imitated but never duplicated.<br />
It has been one of the brand’s most<br />
popular products since its 2010 debut.<br />
Now, to celebrate Oribe Canales’<br />
legacy and over-the-top glamour,<br />
Oribe is launching a limitededition<br />
release of its best-selling<br />
Dry Texturizing Spray. The playful<br />
retro-modern packaging, created in<br />
collaboration with New York-based<br />
painter and Oribe Canales’ close<br />
friend Alvaro, is a love letter to the<br />
brand’s heritage. This design was<br />
originally commissioned by Oribe<br />
Canales for his original line of<br />
products in the 1990’s.<br />
The artwork features a colorful<br />
illustration of Oribe Canales,<br />
known as the “muscle man”, which<br />
draws inspiration from his love<br />
of 50’s rock ‘n’ roll, Pop Art and<br />
American pinup-girl style that also<br />
speaks to the brand’s roots and its<br />
dedication to the art of hairdressing.<br />
The cheeky drawing also<br />
encapsulates his iconic and<br />
ever-growing sleeve of tattoos,<br />
including an image of the King<br />
of Pop, the U.S. flag, and a Japanese<br />
koi fish. In a nod to his hairdressing<br />
artistry, Oribe is depicted holding<br />
a styling comb.<br />
“He was glamorous and a true artist,<br />
with an intense personal style that<br />
I think of as ‘rough luxury’ — think<br />
Savile Row suits with full sleeve<br />
tattoos,” says Kaner. “We’re excited<br />
to honor Oribe through this limitededition<br />
design.”<br />
The limited-edition Dry Texturizing<br />
Spray will be available for purchase<br />
on Oribe.com and at Oribe salons<br />
and retailers nationwide beginning<br />
July 29, <strong>2022</strong>.<br />
products<br />
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