ESTETICA Magazine USA (2/2022)

USA 

the HairMagazine 

CALL TO ACTION 

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REPORTAGE 

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editorial 

Summer should be a time of R&R, so be prepared to take a long break and take in 

everything this edition of Estetica USA has to offer. Now that red carpet events are 

back on track, we've covered some of the latest celebrity trends. We will also be 

Haircolor: Agnes Westerman 

Hair: Angelo Seminara 

Makeup: Jochen Pahs 

Styling: Ingo Nahrwold 

Photo: Ralph Mecke 

offering a round up of the latest developments in salon sustainability and green 

products sure to appeal to both hairdressers and clients alike. But our main focus is 

on the world of hair color: trends, techniques, inspiration and products. 

Editor-at-Large Maggie Mulhern covered the touchy topic of transitioning between 

"I try to apply colors like words 

that shape poems, like notes 

that shape music-" 

— Joan Miró 

colors, whether to keep up with seasonal trends or on a whim. 

Then there is plenty of what Estetica 

does best: eye candy! Check out our 

Creative Combos, Best in USA and our 

International section for inspiration. 

You will also find coverage of some of the latest industry events worldwide. See who's 

who and what's what - all at your fingertips! 

Marie Scarano 

Visit a world of hairdressing! 

www.esteticamagazine.com

Estetica n. 2/2022 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Marie Scarano 

esteticausa@estetica.it 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL ADVERTISING 

COORDINATOR 

Monica Tessari 

m.tessari@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ADVERTISING & P.R. 

Nives Carena 

nivescarena@estetica.it 

ESTETICA USA 

EDITOR-AT-LARGE 

Maggie Mulhern 

ESPAÑA 

Elisabet Parra, 

Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, 

Glorianna Vaschetto, 

Emanuela Vaser 

DIGITAL 

Erica Balduini, 

Erika Marchese, 

Stefania Rao, 

Alessandro Zanetti 

Shoot Cover Story 8 

Looks Creative combos 10 

Events Red carpets 22 - Star gazing 16 

Color trends Seasonal changes 18 

Vision Over the rainbow! 24 

Products Colors plus! 82 

Sustainability Green is good... 86 

Events America's Beauty Show 90 

Events Beauty Changes Lives Anniversary 92 

Events IHA 2022: unforgettable! 94 

Events Première Orlando! 96 

Interview Fresha: Now and into the Future 98 

Back to the 

future of fashion 

on the runway, in 

the streets, and 

in salons. We’ve 

come a long way! 

international trends 

Colour Symphony 33 

Focus on the entire 

spectrum of hair color 

and so much more.

Cover Story 

Absolutely delish! Candy curls are the look of the 

summer! Combine bubblegum pink, cool gold 

accents, and bouncy beautiful curls, and you’re ready 

for a summer full of happiness and fun. 

8 photoshoot

Bubblegum pink is the Goldwell 2022 Color of the Year, which walks the line between vibrant, hot pink 

and classic pastel. And that is precisely what International Goldwell Artist Agnes Westerman had in mind 

when she created the playful Candy Curl look on the cover. “The color pink is everywhere now in fashion, 

beauty, and hair,” says Westerman. “Bubblegum pink has an optimistic feel, and we see that as the key 

trend for this year.” The Colorance in-salon portfolio allows stylists to customize color services to deliver 

exceptional #colorforeveryone on all hair types, textures, and tones. Colorance by Goldwell can actually 

repair hair’s structure as it colors, so colored hair is shiny, vibrant, and healthy looking. 

Agnes’ technique starts with pre-lightening and silverizing to create the correct starting canvas. She then 

colors the stretched regrowth and nape area, alternating bubblegum pink and two shades of blonde in 

triangular panels. 

Candy Curl Service 

In this technique, long panels of pastel colors 

were used to emphasize the curls. 

LIGHTENING BALAYAGE 

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Cream Developer 6% (20 vol.) 

25 g SilkLift Strong 

3 pumps SilkLift 2in1 Serum 

SILVERIZED 

60 ml System Developer 

Lotion 2% (7 vol.) 

15 ml Colorance 10P 

15 ml Colorance 9BA 

STRETCHED REGROWTH 



30 ml Colorance Pastel Rose 

5 drop @PurePigments 

Cool Pink 

5 drops @PurePigments 

Cool Violet 

STRETCHED ENDS 1 



20 ml Colorance Clear 

3 ml @PurePigments 

Pure Yellow 

STRETCHED ENDS 2 



18 ml Colorance Pastel Indigo 

2 ml Colorance 10N 

4 drops @PurePigments 

Matte Green 

STYLING PRODUCTS 

Curls & Waves Twist Around 

Perfect Hold Big Finish 

Haircolor: Agnes Westerman 

Hair: Angelo Seminara 

Makeup: Jochen Pahs 

Styling: Ingo Nahrwold 

Photo: Ralph Mecke

Creative combos 

Professional colorists worldwide challenge themselves to 

study color theory and geometries for original designs. 

Gary Kelly and Marie Scarano 

Hairdressers and colorists glean their inspiration from nature, architecture, and more to create original cut’n’color 

combinations that can range anywhere from subtle to over-the-top. They may not be for everyone, but there are some 

individuals eager to push their own limits, either for a one-off special occasion or for a new lease on life. 

CANDY GIRL 

“I absolutely love this image and I had so much fun creating it. Color is a chance to express yourself and make statement and I wanted to do just that. We had an 

overall candy style theme for this shoot, which gave me the perfect opportunity to have some fun. I wanted to play with multiple colors and sharp lines to really 

make the colors pop. My aim was to create a bold image that was all about the hair and for me, the contrasting colors combined with the precision cut is the perfect 

example of that!” Chelsea Bate (UK) 

Hair: Chelsea Bate @o_chelseashairstyles; Creative Director: Giovanni Perri for Elizabeth & Giovanni @ElizabethandGiovanni; 

Photo: Paul Gill @Pablono1; Make-up: Chrissie Trattos @Chrissietmakeup 

BI-LEVEL BOLD 

Color blocking is the color application technique of the moment. I love this image from our POP collection so much because of its bright bold placements. 

There is no denying that each color has its place and even though it’s such a contrasting look, the color block placement just makes it work. This particular 

image was inspired by the classic cuts of the sixties and primary colours of the Bauhaus in addition to the contrast of Warhol but all with a modern twist. 

The result is this bi-level look with modern texture and dramatic color blocking. Brian Leo McCallum (UK) 

Hair: Brian Leo McCallum, Owner of ROAR Hair and Beauty 

10 looks

TIE DYE EFFECT 

“Over the past few years, we have included color blocking and strong color panels within our color 

collections. This year, we wanted to be even more innovative with our color placement and decided to 

use the Batik Color Technique, whereby we bleached random areas of the hair to lift the hair and then 

applied color on these areas to create a tie dye hair effect. For this look we paired an ice-white blonde 

with a canary yellow hue to really show off the yellow in the hair and create a statement contrast. Paired 

with a short-textured crop, I love the quirkiness of this look and how the unique color placement 

enhances the cut and draws your eyes in.” Dylan Brittain (UK) 

Hair: Dylan Brittain, Artistic Director at Rainbow Room International 

SEVENTIES THROWBACK 

“Hair is a fascinating, transient canvas and color is our paint to add beautiful, intricate details that 

capture attention. I love the dark silhouette of taupe that sits behind a fresh, light tone of mint. I also 

love the contrasting stripes of color, they are totally having a moment and look so fresh with the 

throwback seventies blow out. Add to that the texture and shape and it’s the perfect style for summer.” 

Siobhan Haug (UK) 

Hair: Siobhan Haug at TONI&GUY, London; Make-up: Monnie Kaur; Styling: Veronika Greenhill; 

Photo: Kevin Luchmun 

trends 

125

VIBRANT CONTRASTS 

I wanted this Newance by Topchic collection to be different from the traditional collections, where 

colors used were strong, vibrant, and contrasting. This was Japanese-inspired. The goal was to design 

looks with nuances between contrasting and natural hues, using coloring techniques to create movement 

and texture. Out of the 7 looks I created, Sheryl's look has the most obvious lighter block colouration 

that juxtaposes the total hair design. Yet it is unassuming and blends with the base color well. The panel 

slices strategically placed inside the base color area made it pop out dimensionally, creating a soft texture 

to complement the lighter block color. The result is cute and somehow brought out the nuance more 

than I expected. Justin Javier Tan (Singapore) 

Hair: Justin Javier Tan from Shunji Matsuo Hair Salon, Singapore National Artist; Newance by Topchic collection 

GEN Z APPEAL 

We wanted to create hair looks that speak to the next generation of ghd customers, while using 

techniques that have universal appeal. These styles were made to be showcased on social media; the 

pastel tones, embellished details and y2k inspirations all have a Gen Z feel, but are built around 

techniques and tools that everyone will love. Amy Sontae, ghd global Education Creative Manager (UK) 

Hair: James Earnshaw for ghd; Photo: Philip Blythman; Creative: Amy Sontae; Styling: Charly Suggett; 

Make-up: Meg Lindow; Nails: Karen Louise 

124 trends trends 125

BLENDED CONTRASTS 

This is a simple one-length bob shape but is made eye catching by adding contrasting color. Working with a violet blonde tone on the 

back, with a soft muted copper tone through the front makes the whole style pop. Lines with soft, blended themes and movement are 

combined with bold styling and couture robes. Robert Kirby (UK) 

Hair: Robert Kirby, Robert Kirby London; Make-up: Maddie Austin Kelly; Styling: Elisa Heinesen; 

Photo: Andrew Kimbler 

GRAPHIC GEOMETRICS 

This winning Eufora Stylist of the Year concept was a hybrid inspiration - an incorporation of a precision shaved style featuring 

geometric shapes intensified by bold pops of contrasting colors. A look like this can take you from the skatepark to the Met Gala 

in style. Plus it can inspire an infinite number of other options. Changing up shapes and colors to suit your mood! 

(USA) Haircut & Color: Tori Azevedo Eufora SOYA Winner Photo: Dee Fortier Makeup: Kat Shaw 

looks 

13

COLOR-WHEEL COMPLEMENTS 

We are loving this contemporary yet timeless look. What do we like most? The textured, disconnected and longish pixie with a 

casually sideswept fringe? Or maybe the tousled texture that perfectly exalts the peachy-blond nuances? Or maybe the contrasting 

steel blue strands? Maybe even the simple fact that all these come together to create perfection. 

Hair: Vicky Tadros Photo: Doug McMillan. Make-up by Jennifer Vandenhoogenband Styling: Christie Roth 

at Typsy Scarf Boutique Products: Wella Professionals 

“Inspired by the color of the year, periwinkle blue, I designed a complementary color palette which pulls in opalescent shades 

of warm pink, soft mint and milky gold. I then softened and expanded an exaggerated wedge-shaped razor cut bob. I feel like 

I’m gazing at an opal shimmering through a calm pool of water.” Ilona Garson (USA) 

Hair: Ilona Garson (@ilona.garson.hair) Photo: Brian Garson (@briangarson) Make-up: Nakesha Chong 

(@nakeshachong) Model: Ava Leroux (@ava_leroux_) Model Agency: Models International Mgmt (@ 

mimmodels) Products: Wella Professionals 

14 looks CELESTIAL NEBULA

PLUM PRETTY 

A touch of punk, very mod, quasi-Trekkie! This look flaunts spectacular precision 

in cut, color and styling. The cherry-red halo effect is pure genius. The chin-hugging 

earlocks and the scalloped fringe contoured to accentuate the eyebrows are 

otherworldly. 

(USA) Hair: Robin LaChance Photo: Paula Tizzard Makeup: Florencia Taylor 

Styling: Adrian Arnieri 

LIVED-IN PRECISION 

“It’s important for all of us to respect each canvas and fiber... embrace the fascination of curl and 

movement. To be open and flexible so we can deliver truth and versatility in the lived-in precision of 

today’s looks. We must rediscover the joy that exists in the art of hairdressing and create uplifting 

narratives that spread positive energy. Grant this mindset a new level of inclusiveness and individuality. 

And lastly, embrace the opportunity and have fun - hair is a fiber with an attitude just waiting to be 

celebrated.” Sam Villa (USA) 

Hair: Sam Villa Team Art Director: Teresa Romero Photo: Nico Norsdström/Obsidian and Blush 

Tools: Sam Villa Makeup: Tanya Ortega and Leticia Tapia Styling: Michi Lafary/Obsidian and Blush 

124 trends trends 125

RED CARPETS 22 

Star gazing 

Red Carpet events are back with everything from chic 

elegance to kinky “kouture”. Of course hair artists from 

our favorite brands made their invaluable contributions.

On page left, Oscar Best Supporting Actress winner Ariana DeBose stepped out in a beautiful short hairstyle, with a 

touch of edge created by Matrix Brand Ambassador and stylist, Takisha Sturdivant-Drew. Suzette Boozer used Keratin 

Complex products to achieve the glass-like finish on Gwen Stefani's pony-tail to complement her neon green Vera Wang 

two-piece outfit. Matrix Brand Ambassadort, Rachel Bodt colored Emma Corrin of 'The Crown' for the Met Gala in line 

with the Gilded Glamour theme. Above,R+Co Collective Member David Von Cannon styled Lily Allen with a Cleopatra 

vibe. Mideyah Parker also went to R+Co to style Precious Lee for the Met Gala. But Precious switched everything up, 

literally letting her hair down for the Vanity Fair Oscar Party. Anthony Campbell and R+Co also create Awkwafina's 

textured high pony-tail. Wella Professionals Celebrity Stylist, Mara Roszak created a long fishtail braid embellished with 

gold wire and wispy bangs for Juno Temple at the SAG Awards. 

Zandra Rhodes 

Jeremy Scott 

Golden girl 

For Met Monday, Wella Professionals 

Celebrity Stylist Mara Roszak 

styled Cara Delevingne with golden 

flowing va va voom locks! She started 

out by prepping the hair withWella 

Professionals Color Fresh Mask in 

Golden Gloss to create the gorgeous 

golden tone they were going for. "I 

loved the warmth of the color and 

also how healthy it made the hair look," 

said Mara. Gold-studded make-up and 

accessories topped off the look. 

red carpets 

17

Hair: Briana Cisneros for Wella 

Seasonal 

changes 

Summer is the time to think of Fall – when colorists add 

a little spice to their palettes with richer tones and golden 

hues. Top artists offer their autumnal design guidance. 

There’s no debate - fall is a favorite season for just about everyone. For a hair colorist, it’s the time to get 

creative with contrast, warmth and tasteful drama. “By using dimensional color placement to add depth 

and shadows, along with lightening and darkening certain areas of the hair with complimentary tones, 

hair can showcase the beauty of that time of year,” says Paul Dobbert, Director of Education for Keratin 

Complex. “Hair color that changes with the season can be impactful.” Goldwell’s Rebecca Hiele believes 

it’s also about regaining what has been lost after a summer of hot sun and water stress. “From pool, to 

beach or lake and travel with different water exposure, changes in hair tonality are common. Moving 

into fall doesn’t necessarily mean going darker but the hair needs tone, shadow and shine for sure.” 

Layering takes on a whole new meaning this autumn. “It’s the time to layer up with your favorite scarf 

or jacket,” Eufora National Trainer, Lisa Vann says. “Lets not forget about hair. Layer on a gloss or 

glaze to your client’s current color to either cool down or shine up your blondes to a fun winter white 

or warm up those brunettes with a shimmery golden hue.” Wella Professionals Brand Ambassador 

Briana Cisneros likes to take advantage of the prelightened hair from sun exposure and keeps color 

fun in the fall. “Adding warmth is a great way to bring life and color back into the hair. Golds, coppers, 

Hair: Lisa Vann 

color trends 

18

Hair: Monae Everett 

Hair: Erica Keelan for John Paul Mitchell Systems 

Greg Gilmore, Moroccanoil 

Celebrity Colorist likes to 

incorporate ash and violet 

into his autumn shades. 

“Adding cool tones will give it 

that deeper shift that feels 

more appropriate or the fall 

and winter,” he says. 

Added depth & dimension 

Many colorists find that hair color benefits from 

some punch and formula tweakings after summer 

sun exposure. Paul Mitchell Guest Artist Erica 

Keelen says, “I always like to add more gold tones 

and depth to the hair because after summer the 

hair trends to look dull.” Monae Everett, Biolage 

Ambassador and Celebrity Stylist, agrees and says 

that the fall is the right season to take advantage of 

sun lightened hair and introduce your clients to the 

red formula you’ve been tinkering with in the color 

room. “This is perfect for previously lightened 

hair or for strawberry blondes who are ready to go 

all the way.”

Hair: Jack Howard for Denman Brushes 

Keratin Complex 

Hair: Eva Scrivo 

Dramatic hair color is the name of the game for fall 2022. 

Paul Dobbert, Keratin Complex Director of Education, says 

that transitioning hair color to match the season “often involves 

shades that mirror the changing leaves from green to golden, 

copper, and red tones.” Jack Howard, a top colorist and ambassador 

for Denman and L’Oreal Professionnel, goes for warmth while 

avoiding brass, striving to add soft wheat highlights “after the 

summer madness of beaches and pools.” Biolage artist Sunnie 

Brook takes a gentle approach to transitioning color. “I try to keep 

the lighter flecks of color clients may have picked up in the summer 

by foiling with a deep treatment followed by a semi-permanent in 

a rich chocolate or smokey brown all over to bring back the rich 

shine and radiance of their color with dimension while doing 

the least damage.”

Goldwell’s Rebecca Hiele 

uses a soft color meld of 

two formulas to soften, 

tone and take overworked 

summer hair into fall 

perfection. 

Hair: George Papanikolas 

reds and in some cases, pink!" Matrix Brand Ambassador, George Papanikolas, takes a conservative approach on 

his Los Angeles based clientele. “The easiest way to transition from bleached out summer lightness to a beautiful fall tone 

is with a sheer gloss,” he says. Papanikolas uses Matrix ColorSync in combination with clear formula to give the hair 

a sheer pastel finish that adds shine while maintaining the condition of the hair. New York based colorist and balayage 

expert Eva Scrivo of Eva Scrivo Salons says that while hair typically lightens in the summer, clients tend to get a darker 

complexion due to outdoor activity, “so more color in the face and less in the hair. My goal is to bring back pigment 

in the hair by incorporating lowlights with a warmer base through a lower level developer on the highlights by using 

just 10 or 20 volume.” Scrivo believes that incorporating a gloss or glaze into the service is the perfect way to spruce up 

any shade, and a great addition to post-summer color. “A warm glaze also helps remove the look of faded ends and 

extends the length of the color design.” For Kien Hoang, Oribe Principal Educator of Content & Training, it’s all about 

individuality, regardless of the season. “There is no one-size-fits-all formula to transition from summer to fall as it 

depends on skin tone and how dark you want your client to go. I like to fill with a lot of gold or copper pigments and 

overlay with a natural or desired level of darkness. Overall, you should keep the color warm and neutral so it looks as 

natural as possible.” Jack Howard adds that the goal, in general, is to enhance, subdue or neutralize. “And, as always, 

treat each client as unique as her fingerprints.” 

color trends 

21

The Eufora Stylist of the Year 

competition returned to the 

Eufora Global Connection 2022, 

Showcasing colorists and stylists 

of extraordinary talent. 

Hair: Baldassare Bivona 

Eufora Stylist of the Year Award 

2022 ColorVision 

Over the 

rainbow!

Best of 


“Spectacularly 

electric and 

electrifying blues! 

Charged with 

emboldened beauty” 

vision 

25

“A nod to 70’s style 

with a pinch of grunge 

updated with light 

and airy fashionforward 

hues” 

26 vision

Best of 


Cotton candy pink and tropical teal evoke 

summertime fairgrounds and exotic vacay 

destinations. 

Left: Hair: James Pecis 

Creative Director: Haidee Findlay-Levin 

Right: Hair: Nick Pagano Goldwell 

Artistic Team 

Photo: Andrea Urbinati @andreaurbinati 

@mrsdrs1010 

Make-up: Cheryl Esposito 

L&R Products: Oribe

Hair: Jamie Wiley 

@jamiewileyeditorial 

Assistant: Ivelisse Cadona 

@ivelisse_masterstylist - Elysa 

Urkiel @elysaurkiel - Sarah 

Cruz@sarahcroz 

Photo: Anna Chernobaeva 

@abbacgerbogiti 

Make-up: Phiphi Liang 

@phiphiliang 

Styling: Anica Buckson 

@xx:anaka:xx 

Products: Pureology & Mizani

Best of 


“When a woman 

embraces her 

flaws, real power 

and beauty begin, 

making her even 

more beautiful” 

vision 

29

30 vision 

“Disconnected 

cuts and subtle 

toning of violets 

and blues evoke 

a delicate floral 

essence”

Best of 


The Eufora Stylist of the Year competition 

returned to the Eufora Global Connection 

2022, Showcasing colorists and stylists of 

extraordinary talent. Sublimely subtle looks 

for spring and summer. 

Hair& Make-up: Kat Shaw 

Photo: Dee Fortier

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MODA 

INT’L 

Hair & make-up: Christophe Pujol/Photo: Patrice Berchery 

COLOUR 

SYMPHONY

Hair Spectrum 

A spectrum is the ultimate colour palette. It incorporates a rainbow of infinite 

opportunities that can convey the subtle nuances of every feeling, sensation and 

emotion - from the heat of deep sultry reds through to the frosted cool of ice blue. 

The Hair Spectrum is equally as vast. The skills of the colour artist combined with 

extraordinary advances in product research and development mean that no shade is 

ever off-limits. The best news of all is that salon clients are embracing new hair colour 

looks in combinations which, not so long ago would have been inconceivable! So get 

spectrum-inspired; you might just surprise yourself! 

Lo spettro cromatico è la palette colore definitiva. Incorpora un arcobaleno di possibilità 

infinite che possono trasmettere le sottili sfumature di ogni sentimento, sensazione 

ed emozione – dall’ardente calore dei rossi sensuali all’eleganza gelida dell’azzurro 

ghiaccio. Lo spettro capelli è altrettanto vasto. Il talento di un artista del colore, combinato 

con gli straordinari progressi nella ricerca e sviluppo dei prodotti, fanno sì che 

nessuna sfumatura sia ormai off-limits. La notizia più bella è che i clienti dei saloni 

stanno adottando nuove combinazioni di colore fino a poco tempo fa inconcepibili! 

Allora lasciatevi ispirare dallo spettro; non potrete che sorprendervi! 

Ein Spektrum ist die ultimative Farbpalette. Es enthält einen Regenbogen der 

unendlichen Möglichkeiten, die jede subtile Nuance eines jeden Gefühls, jeder 

Empfindung vermitteln können - vom Feuer intensiver Rottöne bis hin zur frostigen 

Kühle eisigen Blaus. Das Haarspektrum ist ebenso groß. Die Fähigkeiten des Farbkünstlers 

vereint mit modernster Produktforschung und -entwicklung zeigen, dass 

der Nuancenvielfalt keine Grenzen gesetzt sind. Die beste Nachricht von allen ist, 

dass Salonkunden jetzt sogar Haarfarben in Kombination tragen, was man sich vor 

noch nicht allzu langer Zeit nie hätte vorstellen können! Lassen Sie sich also spektral 

inspirieren; Sie könnten von sich selbst überrascht sein! 

Le spectre des couleurs est la palette ultime des tonalités. Un arc-en-ciel infini de 

possibilités. Ces nuances subtiles sont la retranscription des sentiments. De la chaleur 

ardente d’un rouge intense à l’élégance froide d’un bleu acier. Associées aux progrès 

extraordinaires de la recherche et du développement de produits, elles donnent 

naissance à une infinité de nuances. La meilleure nouvelle est que les clientes des 

salons adoptent ces nouvelles associations de couleurs jusque-là inconcevables ! Alors 

laissez-vous surprendre par l'infinité du spectre chromatique ! 

El espectro cromático es la paleta de colores definitiva. Incorpora un arcoíris de 

infinitas oportunidades que permiten transmitir los sutiles matices de cada 

sentimiento, sensación y emoción, desde el calor de los rojos intensos y sensuales 

hasta el frío helado del azul hielo. El espectro en el cabello es igualmente amplio. El 

talento del colorista, combinado con los extraordinarios avances en investigación y 

desarrollo de productos, asegura que no existen los límites. La mejor noticia de todas 

es que los clientes del salón están adoptando nuevas combinaciones de colores de 

cabello que, no hace mucho tiempo, habrían sido ¡inconcebibles! Así que inspírate 

en el espectro, ¡puede que te sorprendas a ti mismo!

Hair & AD: Marco Iafrate 

Photo: Lorenzo Sampaolesi 

Make-up: Massimo Palasciano

COLOUR 

SYMPHONY 

Hair & colour: Danielle Waterman 

Photo: Richard Monsieurs 

Make-up: Deney Adam 

Art Direction: Angelo Seminara, 

Goldwell Global Ambassador 

Photo: Txema Yeste 

PSYCHEDELIC 

RHYTHMS 

Hair: Alexey Osipchuk & 

Team Park by Osipchuk 

Photo: Pasha Pavlov 

Hair: David Barron 

Photo: John Rawson 

Make-up: Maddie Austin 

Hair & make-up: Cassandra Torres 

Photo: David Arnal

Art Direction: Angelo Seminara, 

Goldwell Global Ambassador 

Colour: Angelo Seminara 

and Takashi Kurokawa 

Photo: Txema Yeste 

Make-up: Daniel Kolaric

Hair: Steven Smart 

Photo: Jamie Blanshard 

Make-up: Debra Smart 

Styling: Ginger Ninjas

Hair: Mayte Garrote 

@ Different Estilistas 

Photo: David Arnal 

Make-up: José Luis Blasco 

Styling: Eunnis Mesa

History Evelit ama 

qui seruq cumqe 

earum id ut earuntis 

si bea senisque 

solo coreru asm sei 

iniquo. 

Hair: Luigi Martini @ Lisap Milano 

Photo: Mauro Mancioppi 

Make-up: Raffaella Tabanelli 

Styling: Luca Termine

Hair & styling: 

Christian Ríos Hair Couture 

Photo: Esteban Roca 

Make-up: Gloss Make Up 

Hair: Raquel Saiz & 

Ulises Peluqueros 


Make-up: Nacho Sanz 

Catch the light and run in the face of convention. 

Whatever your look colour dictate your true identity. 

Hair: Javier Gomar Hairstylist 


Make-up: Mimi Novella 

Hair & Colour: Viktoriia Vradii 

Photo: Desmond Murray 

Make-up: Evgeniya Spiktorenko

COLOUR 

SYMPHONY 

Hair: Matteo Susini @ Loft Parrucchieri 

Photo: G. Gori & A. Aldrovandi @ Total black 

Make-up: Rossano Fasano 

Styling: Mirko Burin 

Strong asymmetric lines compete with 

sumptuous shades to be the focal point. 

Who dares wins; the result is looking 

like a draw!

Hair: Emma Simmons 

Photo: Tony Le Britton 

Make-up: Paula Maxwel 

Styling: Chris Simmons

Hair: Giuseppe Stelitano 

& Tiziana Di Marcelli 

@ Trevor Sorbie Artistic Team 

Photo & Colour: Giuseppe Stelitano 

Styling: Tiziana DiMarcelli

COLOUR 

SYMPHONY 

Hair: Kumenhair 


Make-up: Raul Castaño 

Hair: Rodrigo Araneda 

Photo: Leda & St-Jacques 

Make-up: Marie-Laure Larrieu 

Hair: Shaun Brezanin 

TWO-TONE 

TRESSES 

Hair: Carla Bergamaschi 

& Artistic Team Inebrya 

Photo: Filippo Fortis 

Hair & make-up: Toni Espigares 


Products: Schwarzkopf Professional 

Hair: Imanol Oliver 


Make-up: José Méndez

Hair: Danilo Giangreco 

Photo: Jack Eames 

Make-up: Lans Nguyen-Grealis 

Styling: Rubina Marchiori

Hair & photo: Vanessa Secondino 

Make-up: Kris Christodoulou 

Styling & colour: Kim Rivka Elbaz

Hair: Michelle Griffin @ Loxbox 

Photo: Michael Young 

Make-up: Natasha De Cazalet 

When one colour is never enough! Looks that say 

their piece without objection - totally in your face! 

Hair: Courtney Cockburn 

@ Roar Hair and Beauty 

Photo: Richard Miles 

Make-up: Lauren Mathis

Hair & styling: Christian Ríos 


Make-up: Josep López

This page 

Hair: X-presion 

Photo: Miguel Reveriego 

Make-up: De Maria 

Left 

Hair: Gogen Team - Alter Ego Italy 

International Creative Director 

Photo: Marco Di Filippo @ TM Studio 

Make-up: Trine Marie Skauen 

Styling: Fabio Mercuri 

Products: Alter Ego

COLOUR 

SYMPHONY 

Hair: Cos Sakkas @ Toni&Guy 


Make-up: Lan Nguyen-Grealis 

Styling: Veronika Greenhill 

Monochromatic moods: 

Self-confidence to the point of 

indifference; no exceptions.

Hair: Michelle Griffin @ Loxbox 


Make-up: Natasha De Cazalet

Hair & make-up: Toni Espigares 


Styling: Artistic Team of Toni Espigares 

Products: Schwarzkopf Professional

Hair: Cos Sakkas @ Toni&Guy 



Styling: Veronika Greenhill

Hair & Make-up: Hairkrone 


Styling: Visori FashionArt

Hair & Creative Direction: 

Antoinette Beenders 

Photo: Andrew Yee 

Make-up: Walter Obal 

Styling: Anna Katsanis 

Prop styling: Shari Anlauf

Art Direction: Eric Maurice 

Hair: A. Zachary & E. Belmonte 

Photo: Pascal Latil 

Make-up: Stéphanie Joffroy 

Styling: Antonio Ortega

Hair & photo: Jose Urrutia 

Make-up: Anabel Larrauri 

Styling: Candy Mot 

Hair: S. McGill & D. Brittain 

@ Rainbow Room International 


Make-up: Kirsten Baillie 

Fringe benefits. Well yes, we are talking colour, but 

who can ignore such skilful scissor-work as this!? 

Hair: Antonio Palladino 

Photo: Desmond Murray 

Make-up: Bianca Bonjour 

Images: FPA 

Hair: Gorka Nevado 

Colour: Esther Lozano 


Styling: Eu Mesa

Hair: Italian Style 

International @ Framesi 

Photo: Karel Losenicky 

Make-up: S. Dell'Orto, 

G. Giarratana

Hair: Carla Bergamaschi 

& Artistic Team Inebrya 

Photo: Filippo Fortis

COLOUR 

SYMPHONY 

Hair & Colour: Kat Trotter 

Photo: Nick Berardi 

Make-up: Kolby Beauty 

Twist and turn; duck and dive. There is 

never only one direction of travel when 

style is inspired by colour... and colour 

offers endless possibilites.

Hair: Tiziana Di Marcelli 

@ Trevor Sorbie 

Photo: Giuseppe Stelitano 

Make-up: Sabrina Gatej

COLOUR 

SYMPHONY 

Hair: Danilo Giangreco 

Photo: Chris Bulezuik 

Make-up: Grace Hayward 

Hair: Tom Smith 

Photo: Chris Bulezuik 

Make-up: Grace Hayward 

LUSTROUS 

COLOUR 

Art Direction & hair: Maria Polushko 


Make-up: Karina Grigoriants 

Art Direction: Miquel García Cotado 

Hair: Revlon Professional Artistic Team 

Photo: M. Reveriego & M. García Cotado 

Make-up: Dani Rull 

Products: Revlon Professional 

Hair: Italian Style Framesi 

Photo: Karel Losenicky 

Make-up: S. Dell'Orto, G. Giarratana

Hair: Now Progressional Team 

@ Alfaparf Milano 

Products: Alfaparf Milano

Art Direction: Bruno Marc, 

Joico Ambassador for UK, 

Europe and Ireland 

Hair: David Murray & Katrina Kelly 

Photo: Jamie Blanshard 

Styling: Katie Moore 

Products: Joico Europe

Hair: Salvo Filetti 

@ Compagnia della Bellezza 

Photo: Antonio Di Maria 

Make-up: Giorgia Bellanova 

Styling: Vittoria Rossi Provesi 

Products: L’Oréal Professionnel

Hair: Toni&Guy International 

Artistic Team 




COLOUR 

SYMPHONY 

Never overlook the lengths! They create 

the perfect opportunity to take colour and 

style expertise to their breathtaking 

extreme.

Hair: Tom Connell, 

Davines Hair Art Director 

Products: Davines

Hair: Olga García 


Make-up: Jose Luís Blasco 

Styling: Visori Fashionart 

Hair: Lorems Ipsums 

Photo: Aleglie Brazzoff 

Make-up: Pico Pallo e sister 

Styling: Alpibel Dladoirasuta 

Products: Sumaimei Prof

Hair: Raquel Saiz 

& Ulises Peluqueros 



Hair: Olga García 


Make-up: Jose Luís Blasco 

Because 4 eyes are better than 2: You can double 

up on everything - hair magnetism included! 

Hair: Rick Roberts 

Photo: Richard Miles 

Make-up: Roseanne Velin 

Hair: Alfredo Valero 

Photo: Santi Nuñez 

Make-up: Isabel Bernardino

Hair: Sens.ùs Creative Team 

Photo: Paco Di Canto 

Make-up: Vania Cesarato 

Styling: Veronica Spadaro

Art Direction & hair: 

Maria Polushko 


Make-up: Karina Grigoriants 

Styling: Ksenia Kostenko

Hair & photo: Headup 

Make-up: Natasha De Cazalet 


Captivating glances that speak a thousand words. 

e.g: “Look how beautiful my hair colour is today!” 

Hair: Alexander Dinter, 

Creative International Director 

@ La Biosthétique 

Products: La Biosthétique

Hair: Sara Piera 

@ Salones Carlos Valiente 



Styling: Art Team Salones CV

Hair & make-up: Federico Patelli 

Photo: Headup 

Styling: Veronika Greenhill

Art Direction: Shayna 

and Florian Knittel 

Hair: Shy+Flo Creative Team 

Photo: Ko Photography 

Make-up: Jasmin Berger 

Styling: Edgar Balseca

Art Director: Jo Capelli & 

Alessandro Galetti @ Art Hair Studios 

Photo: Alberto Rugolotto 

Make-up: M. De Marco & D. Devittis 

Clothes Stylist: Eleonora Papetti 

Products: Wella Professionals 

COLOUR 

SYMPHONY 

Up-do. Down-do. When all is said 

and done, it's all in the detail. 

Entrance them with the colour and 

all the rest is excels.

Hair: Lucca & Yvan Estatoff 

Photo: Bruno Estatoff 

Colour: Laetitia Bonnand 

Make-up: Morgane Guillet

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Color Plus! 

Color services are profitable for salons. So leading brands 

continue renewing and improving products and 

techniques to keep your clients coming back for more. 

Wella Professionals 

Whatever your speciality may be – whether cutting, curls, styling, or something else – hair color services 

can about on average to about 23% of your salon's revenue. This can be even higher if you upsell 

coloring with special techniques like balayage and foilayage or add-on care and maintenance services. 

And if you have taken the time to learn and perfect a color service that is particularly in vogue (like 

balayage, baby lights, creative color, ombre, sombre, etc.), you should feel confident enought to charge a 

little more for that than your other color services. Depending on your special technique 

and your salon's clientele, you may be able to charge between 10-25% more than a standard service. 

After all, time is money, and you have spent both in education and experience to offer nothing but 

professional excellence. 

82 products

Wella Professionals 

Wella Professionals Shinefinity This long-lasting color glaze offers zero lift, zero damage and lasts up to 6 

weeks! The 2 salon services and 2 techniques to optimize current services result in silky and healthy-looking shine. This new 

translucent demi-permanent hair color offers 32 shades and 2 activators. Moreover, the bottle-consistency makes for faster 

services while the brush & bowl guarantee precise application. Salons can drive traffic with a product that allows multiple 

applications through time and they can boost their bottom line by trading up core users to the next generation of glossing. 

IGK Color For those who can’t get to an IGK salon and already color their hair, IGK now offers at-home color kits to 

help reinvent the color experience from the comfort of your own home. The collection debuts with 25 signature shades, all 

inspired by IGK Colorists and are clinically proven to leave hair 15x shinier*, with 40% reduced breakage** and 88% softer 

and smoother strands**. Formulated for all hair types and textures, each signature shade delivers vibrant, dimensional color 

and maximum grey coverage. *based on the results achieved on shade 1B: results may vary per shade; results compared to 

untreated control **compared to untreated control. 

Don't hesitate to invest in quality products. And there is more to a service than just the color itself. There are capes, 

brushes, lighteners, and even follow-up care and maintenance treatments. This is one area where you can also bank on 

boosting your retail skills and profits. After making an investment in your professional services, your clients will want to 

keep their new look salon-fresh for weeks at home. 

Many salons are investing in smart machines like the LG CHI Color Master Factory or Vish (take a look at our article on 

environmental sustainability in this issue). These technologies offer advantages on several different levels. First of all they 

LG CHI COLOR MASTER FACTORY The LG CHI Color Master Factory by Farouk Systems, Inc. is a 

color customization system designed to take the salon hair coloring process into the digital age. Eight professional colorists 

travelled to the Farouk Systems, Inc. headquarters to try and talk about their experience creating their own custom color 

using LG CHI Color Master Factory. The AI-technology of this digital color lab allowed them to formulate, dispense and 

track color usage down to the exact ounce with a touch of a button. The LG CHI Master Color Factory also helps eliminate 

waste in the salon. Millions of color tubes are disposed in landfills, but the LG CHI Master Color Factory solves this by 

dispensing color from recyclable canisters that help save the planet.

Oribe 

Denman 

Matrix 

Matrix 4D Foilayage Technique Create dimensional, 

high contrast blonding results in less time than traditional balayage with 

the 4D Foilayage technique, achieved in 4 easy steps! This new technique 

is designed to help stylists maximize time and minimize hair damage, 

with up to 92% less breakage. The Matrix Light Master Pre-Bonded 

Lightener, SoColor Sync Pre-Bonded Acidic and Alkaline Toners provide 

the versatility of saturated or sheer color for an all-around perfect 

protected finish. 

Denman 

Oribe Bright Blonde This collection caters to the unique 

needs of blonde hair, with products specially designed to maintain color 

vibrancy and reveal hair’s most radiant, healthy-looking blonde.The 

shampoo and conditioner corrects brassiness and yellow tones while 

brightening natural highlights. The Bright Blonde Essential Priming 

Serum replenishes essential moisture and eliminates brassiness using 

violet and pearlized pigments. Instead, the Sun Lightening Mist is a 

modern way to create controlled highlights through heat from the sun or 

a hair dryer. 

Denman Brushes Designed by international colour expert 

Jack Howard, the new range of Precision Colouring tools by Denman 

have been created to enhance and further the work of the serious colour 

technician.The small brush is used for detailing and micro-Balayage; 

the medium brush for classic Balayage, re-touching and highlights; the 

large brush for panel colouring, pasting and glazing. The mixing brush 

must be used exclusively for mixing and preparing colour - NOT FOR 

APPLICATION! The smooth side of the Balayage Board is a palette 

for colour blending while the textured side is designed to securely hold 

sections of hair for detail colouring. 

84 products

educe waste and makes it easier to manage color inventories at the back bar. It also facilitates keeping track of formulas 

for each client. In this way clients can rely on getting the same color time and time again. But it can also help in cases 

where clients have decided to transition between colors subtly from one season to the next or venture into bolder 

territory. But perhaps the single most important thing a colorist can do is invest in education to learn about the latest 

developments in both products and techniques. After all, practice makes perfect! 

Eufora 

Eufora Artisan EuforaColor Artisan is a collection 

of 11 direct dye shades that will thrill the artist in every 

colorist. Joanne Rempel, Eufora Color Development 

Manager, shares “Reds can be tricky as they often lack 

vibrancy and shine, so what is the secret to the long lasting, 

vibrant reds?At Eufora, every fire engine red must get a 

glossy coat of Artisan Red Rose to seal in lasting vibrancy. 

Fuschia red tones will shine brighter with a pearl of Artisan 

Pink Peony added into the Red Rose base, and red violets 

become vixen-like when a drop of Artisan Purple Iris is 

blended into the formula. Customizing every red with 

Eufora Color and Artisan gives colorists the power to create 

a personal artistic signature that cannot be replicated." 

ghd 

ghd The ghd Pink Agenda 

collection consists of the ghd 

helios professional hairdryer, 

award-winning ghd platinum+ 

styler, ghd gold® styler, and for the 

limited-edition glide hot brush. Not 

only do these lend a pop of color to 

your salon or personal space, every 

purchase of a limited-edition pink 

stylers or hot brushes includes a 

soft touch zip bag and a self-check 

reminder. So whenever you style 

your hair you are reminded to Take 

Control Now by checking your 

boobs. ghd has been supporting 

breast cancer charities globally for 18 

years, raising over $22 million. For 

the past two years, they have been on 

a mission to empower young women 

across the world to start regularly 

checking their breasts. 

Cricket Color Cocktail 

Hair Coloring Tools 

These brushes offer pure bristle perfection, over-color 

release feature and intuitive grip & section tail to makes 

this collection a hairstylist's favorite. With more than a 

dozen must-have durable and long-lasting coloring brushes, 

whisk, coloring bottle with mixing whisk ball and ultracomfortable 

coloring bowl, the latest additions to their 

collection are so innovative that professional hairstylists 

can’t stop talking about how much they LOVE them. 

Cricket

Green 

is Good... 

... and not only for the environment, but for your salon 

business, too! Some of these ideas for building more 

sustainable salon practices can also help save money. 

86 sustainability 

Ecological and environmental issues are old news but always news-worthy as temperatures rise 

globally. Dooms Day prophets continue preaching about how the time to act is now if we want to 

leave a livable planet for future generations. As we say, if you're not part of the solution, you're part of 

the problem. And while we can raise our own awareness and take steps as individuals to save on 

water, reduce waste, and recycle, it is also important for industries and businesses to develop more 

sustainable production systems, install renewable energy plants to reduce their carbon footprint, 

focus on natural and botanical products where possible, switch to recycled and recyclable materials 

for packaging, and even strive to develop products using cruelty-free methods wherever possible. 

Here is a quick round-up of potential calls-to-action that can help you and your salon be part of the 

solution, all while boosting your business and saving money! 

For example, according to a recent Modern Salon Research Study, 88 percent of beauty professionals 

think it’s important to work in a green and sustainable salon or barbershop. Moreover, 60 percent of 

salon guests said they would consider changing salons if they knew all the waste from their visit 

would be recovered. This is where Green Circle Salons fits in perfectly, as they empower salons to 

recover up to 95% of their beauty waste. That includes previously unrecoverable materials and 

hard-to-recycle items like hair clippings, foils, excess hair color, aerosol cans, and color tubes.

Green 

Products 

ORIBE HAIR CARE 

Oribe believes in big hair — and a small 

carbon footprint. With the introduction 

of new refill pouches for our most popular 

liter-size shampoos, conditioners and our 

luxurious hand wash, Oribe joins its design 

heritage with a commitment to sustainable 

packaging. The new liter refill pouches use 

71% less single-use plastic than the largeformat 

liter bottles — encouraging reuse 

of our beautiful liter bottles, too covetable 

to dispose — reduced carbon emissions in 

transport due to the compact format of the 

pouches and localized manufacturing, and 

reduce material into the waste stream. 

CHI BOND + LIGHTENING 

SYSTEM 

CHI BOND+ Lightening System is infused with Hemp 

Oil and Aloe Vera to help strengthen the hair and 

protect the scalp while lifting up to 9+ levels. The 

low pH system with natural bond builders protects 

and rebuilds keratin bonds, reducing damage to the 

hair while adding protection for the scalp during 

color and lightening services. Hemp is high in fatty 

acids, proteins, vitamins and other nutrients to keep 

the hair strong and nourished while Aloe Vera’s 

conditioning and soothing properties keep hair and 

scalp moisturized and protected. 

R+Co Bleu 

This eco-conscious line combines 

modernity and style with breakthrough 

innovations in formulation, sustainability 

and iconic packaging design. The resulting 

high-performance essentials give clients 

the ability to confidently create fashionforward 

signature styles with everyday 

ease.R+Co BLEU features 100% recyclable 

packaging. Bottles and jars are made of 

100% post-consumer recycled material, 

which use 88% less energy to produce, 

further lowering the carbon footprint. 

Tubes are constructed from bioresin 

sugarcane plastic, which has been shown to 

biodegrade in 180 days in soil and 60 days 

in compost. Canisters are crafted from 

100% aluminum. A recyclable resource, 

75% of the aluminum ever produced in the 

United States is still in use today.

Green 

Salons 

GREEN CIRCLE 

SALONS 

This beauty waste recovery service 

recycles and repurposes over 1 million 

pounds of beauty waste each year 

and helps the salon industry reduce 

its environmental footprint. Now 

they also offer the first industry-wide 

Carbon-Neutral Salon Certification 

in North America to offset all the 

carbon created by a salon, creating 

true carbon neutrality. Now certified 

Green Circle Salons members can 

recover their beauty waste and offset 

the emissions they currently cannot 

avoid generating in their day-to-day 

operations. 

88 sustainability 

Yet another option is to cut overhead costs, especially in color services. Here Vish can ensure greater 

efficiency in color departments, with the app that helps stylists refine their formulas so only the 

amounts needed for each client are dispensed. This can lead to huge savings on color costs and the 

amount of chemicals habitually being washed down the basin by the beauty industry. A win for the 

salon and a win for the environment. Another way to save water and prevent further pollution? 

Scrummi disposable towels have saved more than 20 million gallons of chemically contaminated 

water in the past year while avoiding the release of 6 million kilograms of CO² into the atmosphere. 

The cost of water and energy used in laundering a single cotton towel is 1.5 times the cost of 

producing a Scrummi towel, which is the only microfiber towel in the world certified* as 

compostable. Scrummi also uses a fraction of the water – it takes just 35ml of water to create a 

Scrummi towel and 96% of that water is recycled after microbiological filtration. And obviously 

packaging plays a big role. "At Oribe, we know everything matters and are always looking for new 

ways to make our packaging more environmentally friendly, from using Forest Stewardship Councilapproved 

cardboard for our outer cartons, to our new, recyclable glass perfume bottles,” says Jennifer 

Smith, VP of Packaging for Oribe Hair Care. And they are not alone. Other brands are following suit. 

So consider optimising your salon sustainability. The planet - and your clients - will thank you!

LUMOS NOX SALON 

"Over the last two years we have had to buy so many single use items between 

gloves, masks, plastic wrap, cups etc. that we were concerned about being 

able to up our sustainability," says Lumos Nox Salon onwer Twylla Jane, 

REDKEN Artist. "We joined Green Circle Salons and were able to recycle up 

to 95% of our waste in conjunction with our local recycling municipality. We 

can even recycle excess haircolor left behind in bowls and bottles instead of 

flushing it into our sewer systems. Green circle recycles metals (foils, color 

tubes, hairspray cans etc) as well as PPE, hair and more! A small fee is added 

to our guest’s charge to cover the cost of Green Circle and any leftover funds 

help us purchase sustainable items and equipment for the salon such as lights 

and appliances. What do they do with all the recycled items? They make 

bike frames, hair booms, insulation and they even sent us new recycling bins 

made from hair! They’re so cool." 

SCRUMMI WATER SAVIOURS 

Salons using Scrummi disposable towels have 

saved more than 20 million gallons of chemically 

contaminated water in the past year while avoiding 

the release of 6 million kilograms of CO² into the 

atmosphere. At the same time, they have stopped 

millions of microplastic fragments from being 

flushed into rivers and oceans. All by ending the 

tedious process of in-salon laundering. The stats 

show that salons that switch from traditional cotton 

towels (which are often reinforced with plastic 

to make them last longer and resist staining) to 

Scrummi also save thousands of dollars previously 

wasted on laundry. 

VISH WASTE 

WARRIORS 

Two Ohio salons dominate the list of top 

Vish Waste Warriors, according to the team 

behind the color management app. Indeed, 

Vish named the best in the industry for 

boosting color profits and protecting the 

planet by ending color waste. Rêvé Salon 

& Spa in Sylvania, Toledo, slashed color 

costs by $400 a week, making it the top 

Salon Waste Warrior, with three of its team 

in the top five. But Karen Welch, owner of 

SoZo HAIR by Bajon Salon & Spa in West 

Chester, Cincinnati, clinched the top spot 

for personally cutting her color waste by 

half and bringing the average amount she 

spends on color per service to the lowest in 

North America. Her efficiency impacted 

the whole salon!

America’s 

Beauty Show 

The best in the beauty industry showed up at America’s 

Beauty Show 2022 to have fun and help the community of 

salon professionals Flourish, Unite, Network and Navigate. 

90 events 

The 2022 edition of America’s Beauty Show was held from April 9-11 in Rosemont, IL. The exhibition 

space was sold-out and welcomed thousands of stylists, salon owners, estheticians, nail technicians, barbers 

and students. In addition to the exhibition floor, visitors were all eager to take in stages, classrooms and 

FUNN that the venue offered. Festivities kicked off Saturday with an opening ceremony ribbon-cutting 

with the Cosmetologists Chicago Board of Directors, producers of ABS, gorgeous ABS models. For 

shopaholics, the SalonCentric Value Center was back bigger than ever. 

“Our industry is fueled by love and FUNN,” said Frank Fulco, CEO of America’s Beauty Show. “We appreciate 

the passion of our community and are always inspired by the beauty pros and brands who show up to connect, 

support each other, and have FUNN together.”

Three days of non-stop FUNN 

The Runway@ABS is always the heart of the action! Attendees flocked to see 

high-caliber hair and fashion presentations. Leading experts were on hand to break 

down the latest trends and how-tos in cutting, color, curl, styling, extensions and 

more. The new Salon Innovation Stage at ABS featured dynamic panel presentations 

and innovative speakers in an energetic educational theater and the Barber Stage @ 

ABS offered barbers, stylists and students appreciated cutting-edge education. 

SO SAVE 

THE DATES! 

THE 100 th 

CELEBRATION OF 

AMERICA’S 

BEAUTY SHOW 

WILL BE HOSTED 

APRIL 15-17, 2023 

IN ROSEMONT, IL!

Beauty Changes Lives 

anniversary 

Beauty Changes Lives, the industry non-profit, has changed 

over 800 lives and raised $7.5M for impactful programs 

and scholarships since its founding 10 years ago. 

Beauty Changes Lives celebrated its 10-year anniversary! The industry reunited to continue paying it 

forward to the next generation of beauty preofessionals. The Beauty Changes Lives Experience took over 

Joe’s Live on Sunday, April 10 following America’s Beauty Show. The evening was filled with energy, 

disruptive artistry, emotional reunions, and cheers of celebration, as nearly 1,000 beauty industry icons, 

next-gen talent and friends of beauty raised $100,000.00 during the evening. These donations will go 

towards empowering and equipping the next generation of beauty professionals through scholarships, 

mentorship opportunities, and business grants. The stories of past and present BCL scholarship winners 

inspired guests with emotional and empowering stories of how beauty changed their lives. Beauty industry 

icons Ted Gibson and Jason Backe presented the winners of the WorthUp Alliance Dream Capital Grants. 

Thse amount to a total of $20,000 allocatedl to entrepreneurs who can change the future of beauty. 

Past and present BCL scholarship 

winners shared the stage 

throughout the evening with 

legendary host Sam Villa, top left of 

facing page. 

92 events

“Ten years ago, we knew that we had the responsibility to shape the future and help this industry be successful,” said Lynelle 

Lynch, Beauty Changes Lives founder and President of Bellus Academy. “Over those ten years, Beauty Changes Lives has 

impacted over 800 lives. We have helped recruit and retain talent, raised $7.5 million for much-needed resources, and 

celebrated the diversity that this industry embraces. The Beauty Changes Lives Experience is the industry’s opportunity to 

commemorate those the organization has touched and pay it forward for upcoming beauty professionals. We look forward to 

celebrating even more lives changed and opportunities created throughout the next 10 years.”

IHA 2022: 

Unforgettable! 

Two thousand professionals from over 30 countries 

descended on Madrid for this joyfully creative industry 

event: the International Hairdressing Awards 2022. 

94 events

Presented by Mikel Luzea & Sergi Bancells, the International Hairdressing 

Awards have Revlon Professional as main sponsor, Estetica as international 

media partner and Salón Look & The Hair MBA as promoters. 

The International Hairdressing Awards gala event brought together the best hairdressers from all over the 

world in Madrid. The evening represented an unforgettable experience, in which fashion, talent and 

glamour came together on the purple carpet (the red carpet of the hairdressing industry) where collections 

by hairdressing teams from around the world were paraded. This was followed by a glamorous awards 

ceremony for Siëro (Best Men’s Commercial), Candice McKay (Best Women’s Commercial), Sylvestre 

Finold (Best Avant-Garde), X-Presion (Best Team), Cos Sakkas (International Hairdresser of the Year), 

Mustafa Avei (Influencer of the Year) and Robert Lobetta (International Hair Legend of the Year). 

Visit our website for more photos and information. 

The runway shows at the International 

Hairdressing Awards 2022 featured a 

line-up of truly exceptional teams: 

Danilo Giangreco, Pierre Ginsburg, 

Experimento No Name, TONI&GUY, 

Trevor Sorbie and X-Presion.

Premiere 

Orlando! 

Rumor had it that shows were over. Then Premiere Orlando 

Florida 2022 was a booming success. Estetica was there 

to see that what was going on was wonderful - and it was! 

It was the perfect way to start a return to show season. 

Maggie Mulhern 

More than 60,000 salon professionals attended Premiere Orlando which was held this past June 4 -6. Parking lots were 

sold out at the Orange County Convention Center and hotels were bursting at the seams. There was non-stop 

education, product knowledge sharing and networking. Estetica caught up with one attendee who was making her 4th 

trip to her car to drop off her purchases. It was only 11 am! 

One of the hottest “booths” was right in the heart of the show at Farouk Systems. Thousands of attendees were there to 

watch the absolutely dazzling stage presentations and learn more about CHI, Biosilk and Beyond Glow Skincare. Salon 

124 adloremter

pros at CHI Footwear were were lined up just to learn that many sizes were already sold out by noon on the first day. 

Scott Hagstrom, Farouk Systems President of Retail Sales, explained how the shoe is designed specifically for the salon 

professional who is on his or her feet all day. “There’s nothing like this shoe” he said to the crowd that had gathered. 

Moroccanoil had a simply gorgeous stage show with demonstrations on cutting, styling and color enhancement. Over 

at Keratin Complex, style experts crowded the booth to learn about the new KCTexture Curl Enhancing Treatment and 

EBO Treatment. BabylissPRO was the place to go to learn more about the latest and hottest barbering tools. Attendees 

were lined up for their education, but it was the Custom FX that had everyone buzzing. Another sell-out. 

It was the feeling of community and life returning to “normal” that made this show so successful. As people exited 

on the last day, no one had a better wrap up line than Dr Farouk Shami, Founder and Chairman of Farouk Systems, Inc. 

“There is no better feeling than connecting with professionals about our passion for haircare.” 

“Premiere Orlando was an exceptional event for BabyLissPro.,” observed Alan Stockman, SVP, 

General Supervisor at Babyliss, Conair Professional . “We designed our space with an eye toward 

connecting with customers, driving engagement, educating and entertaining. People haven't been 

together in a substantive way in more than two years – BabylissPro wanted to make sure we 

provided a great space to get back together and I believe we did .” 

Luis Alvarez, Matrix, shared 

“ 

The professional salon experience has always been social in nature. Through good and bad times 

our creative process has always been collaborative at its core. That’s because hair artists seldom 

create in isolation and our community thrives best when united as one. It was encouraging to 

experience first-hand the appetite for hair artists to attend industry gatherings is still alive and well. ” 

events 

97

Fresha: 

Now and into the Future 

ESTETICA HAS INTERVIEWED FRESHA 

FOUNDER AND CEO, WILLIAM ZEQIRI, 

AND CO-FOUNDER AND CHIEF OF 

PRODUCT, NICK MILLER, TO DISCOVER 

MORE ABOUT THE #1 BOOKING 

SOFTWARE THAT IS TAKING OUR 

INDUSTRY BY STORM. 

What is Fresha? Please give our readers a brief overview. 

Founder and CEO, WILLIAM ZEQIRI: “Fresha is the world's #1 and only subscriptionfree 

booking software for beauty and wellness, trusted by millions worldwide. Top-rated 

independently by Capterra, our advanced suite of tools gives businesses unmissable 

opportunities to attract, convert and retain your clients.” 

Co-Founder and Chief of Product, NICK MILLER: “Fresha helps over 320,000 businesses 

and professionals put their salons, barbershops and spas in the spotlight. More than 500 

million appointments are booked through Fresha every year, in over 120 countries.” 

What’s your winning formula? 

WILLIAM: Fresha’s all-in-one platform combines intuitive salon management, payment 

processing and a client marketplace that replaces any collection of standalone tools. 

Our subscription-free pricing model has no contract - you only pay for what you use. 

NICK: We know how hard it is to own a business, and we think managing it shouldn’t be. Our 

clean and simple user experience means anyone can use it, and your clients will love it too. 

How does your booking software help businesses get new customers? 

WILLIAM: Businesses using our marketplace app gain 26% more clients on average. 

With Fresha, your business is ranked higher on Google Search and Maps, offering 

people a chance to book directly from the page. You can also add Book Now buttons on 

your Instagram and Facebook pages for seamless booking. 

NICK: Low occupancy rates are a key challenge in the industry, but Fresha’s smart tech 

can increase client retention by 12%. We know 41% of online bookings are made 

outside business hours, as staying open online 24/7 gives clients the flexibility to book at 

their convenience. 

Tell us more about Fresha's features helping businesses with managing and 

Fresha’s Headquarters in Central London. 

marketing their salons. 

WILLIAM: Our partners get an incredible 392% return on investment when using our 

marketing campaigns. You can set up automated birthday offers and messages designed 

98 interview

Co-Founder and Chief of Product, 

NICK MILLER (left) and Founder 

and CEO, WILLIAM ZEQIRI (right). 

to turn newcomers into regulars and win back disengaged clients. When you share an offer to a targeted group, our blast 

messaging options quickly fill in any gaps in your calendar. 

NICK: And whether you’re tracking sales or monitoring your stock levels, Fresha’s live reports will help you understand 

how well your business and team are performing. With all this info at your fingertips, we’ll help you achieve your goals! 

How do the optional paid features work? 

NICK: Most features on Fresha are 100% free to use for everyone, with no monthly subscription. In November 2021, we decided 

to no longer apply a fee for returning clients from the marketplace, or for any bookings via social pages or Google. We only 

charge our partners in three instances: a one-off fee for new clients we bring you through the marketplace, our competitive 

payment processing fees and blast email and text fees. These features are completely optional and you can opt-out any time. 

What are the benefits of Fresha’s integrated payment features? 

NICK: We offer a brilliant payment experience which combines cashless in-app payment options with financial protection 

by securely capturing client card details on file. Our partners enjoy 89% fewer no-shows this way. Many payment systems 

have hidden monthly rental costs. At Fresha, we’ve kept things simple and only charge a small fee per transaction. 

WILLIAM: Not only can you save money, but you can also generate extra income through cancellation fees and online tips. 

By managing your transactions alongside your calendar, you’ll reduce your admin and spend more time focusing on what 

matters – your clients. 

Explain how your newly introduced deposit feature is proving to be so important for salons. 

NICK: Businesses can collect pre-paid deposits to avoid no-shows and late cancellations. This feature adds an extra layer of 

security to online bookings, as clients won’t be able to book unless a payment is made first. Fresha deposits are fully customisable 

and you are in full control. If you only want to charge a deposit for certain services, or only for first-time clients, you can. 

WILLIAM: Fresha releases deposit funds to your bank straight away. Getting a part payment before the appointment increases 

your cash flow, and when clients pay a deposit, our research shows they spend 20% more on the day. 

How do you sell products with the Fresha Store? 

NICK: You can boost your revenue by creating your own professionally designed shop to sell your products online in 

minutes. We’ve made that process super simple so you can take orders online and manage your inventory in one place. 

What do you have in store for the rest of 2022? 

NICK: We’ve released over 45 updates to our software in the last two months alone, including Google calendar syncing and 

replying to client reviews to build loyalty. We’re only just getting started. 

WILLIAM: As for what’s next, expect more payment and deposit options, customisable promotions and a state-of-the-art 

staff roster, plus some really exciting stuff we can’t mention yet – you’ll just have to wait and see! 

››› Join Fresha for free at www.fresha.com/for-business

Advertorial 

Discover how 

subscription-free Fresha 

is boosting House of 

Gloss’ business. 

Shaping the World of Beauty and 

Wellness Businesses 

M 

onika Serafim 

specialises in high-tech, 

high-value beauty 

treatments including 

laser hair removal, 

microdermabrasion 

facials and nail care. As 

an expert cosmetologist and owner 

at House of Gloss, London, she 

makes every client “feel like they’re 

visiting an old friend”. 

Located in fashionable Fulham, 

House of Gloss puts the customer 

experience at the heart of every 

service. Alongside its state-of-theart 

aesthetic equipment, central to 

delivering what her clients want, 

Fresha plays a key role in Monika’s 

business. “We are fully booked two 

weeks ahead and most of it is 

thanks to Fresha.” 

A beautiful journey 

After a decade specialising in 

aesthetics and laser treatments, 

Monika took the brave decision to 

open her own business during the 

pandemic. A crucial step on her 

journey was to use Fresha’s business 

software to help her grow House of 

Gloss. “Fresha plays a massive part in 

managing my business because I am 

running the whole show. As a 

business owner, it has made my life 

so much easier – I absolutely love it!” 

Transforming business with 

memberships and deposits 

Before using Fresha, Monika 

experienced high numbers of 

no-shows and late cancellations. She 

now relies on Fresha’s deposits and 

memberships to increase client 

loyalty and protect bookings. “Before 

using Fresha, up to 80% of 

treatments that were not paid 

upfront resulted in a no-show. This 

was very bad for our business. Now, 

with Fresha’s deposit feature, I have 

virtually zero no-shows.” 

Many of Monika’s treatments, such 

as laser hair removal, require clients 

to book a minimum number of 

sessions. Fresha has allowed Monika 

and the team at House of Gloss to 

“sell a membership and automatically 

see how many times clients have 

been in, which is very useful.” 

Fresha – the #1 booking software, 

totally subscription-free 

Now, as a fully booked thriving 

business, Monika is using Fresha with 

confidence. And unlike her 

experiences with other booking 

software, Fresha offers her invaluable 

support. “One of the reasons I’m with 

Fresha is the incredible customer 

service. Fresha is not just software, 

there are people behind it, and I think 

that’s really important,” Monika says. 

House of Gloss benefits from Fresha’s 

integrated payment methods to 

process payments seamlessly. Monika 

also uses the full range of automated 

messaging features to remind clients 

about their appointments, reward 

regulars, send birthday gifts and offer 

promotions through email and text 

marketing tools. “I can spend less 

than £20 on a blast marketing 

campaign that will generate £400- 

£500 worth of bookings; this is very 

effective for driving my business 

forward.” 

Most importantly, House of Gloss’ 

clients enjoy using Fresha to book 

and manage appointments. Monika 

says: “They all find it helpful, simple 

and very clear. Even when a client 

cancels, there’s no issue or 

awkwardness. I’ve been raving about 

Fresha and I 100% recommend it to 

other salons.” 

Transform your business just like Monika by joining Fresha for free at 

https://www.fresha.com/for-business 

business 

101

To celebrate Oribe 

Canales’ legacy and 

over-the-top glamour, 

Oribe is launching a 

limited-edition release 

of its best-selling Dry 

Texturizing Spray. 

ne of the most sought-after 

celebrity hairstylists in the 

world, Oribe Canales, made 

his name creating the big, 

sexy, glamorous hair that 

became synonymous with the 

90s supermodel and beyond. 

Oribe’s iconic looks lit up the 

runways, red carpets, and pages of 

every major designer and magazine 

during his decades-long career. 

In 2008, Oribe translated his 

legendary love of glamour and his 

deep understanding of the craft of 

hairdressing into developing a 

collection of products he always 

envisioned: a line grounded in 

traditional hairstyling using 

Obsessed 

with glamour 

forward-thinking technology, 

innovative ingredients, and a 

signature fragrance — known as 

the brand’s beloved Côte d’Azur scent, 

which runs throughout the entire line. 

The result was a range of luxury 

hair care focused on the needs of 

the hair obsessed. 

“We began this line based on the 

idea that everything matters, from 

the design to the fragrance to the 

packaging,” says Daniel Kaner, 

Oribe President and Co-Founder. 

“Oribe Canales’ one non-negotiable 

was that each product had to 

outperform even his own high 

expectations.” 

Oribe Canales was instrumental 

in the creation of Dry Texturizing 

Spray, which launched in 2010. 

The renowned editorial stylist and 

salon owner designed it as his 

dream alternative to dry shampoo. 

As a celebrated VIP hairstylist, Oribe Canales’ iconic looks often lit up the runways, red carpets, and pages of every major 

designer and magazine during his decades-long career. His larger-than-life persona reflected more than his creativity 

behind the chair and the iconic looks. Oribe’s concept of luxury hair care went well beyond high-performing products and 

a signature scent. Today the brand represents a lifestlye. 

He wanted a versatile styling 

product that not only absorbed oil 

and product in the hair, but also

“Oribe’s Dry 

Texturizing 

Spray – often 

imitated but never 

duplicated – is 

still a best seller” 

“He was glamorous and a true artist, with an intense personal style that I think of as 

‘rough luxury’ — think Savile Row suits with full sleeve tattoos,” says Kaner. 

“We’re excited to honor Oribe through this limited-edition design.” 

created sexy texture, volume 

and shine while leaving behind 

an unforgettable fragrance. 

There was nothing like it on the 

market at the time, and the 

introduction of Dry Texturizing 

Spray launched an entirely new 

category of styling products. 

It quickly became a cult favorite 

in haircare — both among top 

hairstylists and beauty-obsessed 

consumers — that has often been 

imitated but never duplicated. 

It has been one of the brand’s most 

popular products since its 2010 debut. 

Now, to celebrate Oribe Canales’ 

legacy and over-the-top glamour, 

Oribe is launching a limitededition 

release of its best-selling 

Dry Texturizing Spray. The playful 

retro-modern packaging, created in 

collaboration with New York-based 

painter and Oribe Canales’ close 

friend Alvaro, is a love letter to the 

brand’s heritage. This design was 

originally commissioned by Oribe 

Canales for his original line of 

products in the 1990’s. 

The artwork features a colorful 

illustration of Oribe Canales, 

known as the “muscle man”, which 

draws inspiration from his love 

of 50’s rock ‘n’ roll, Pop Art and 

American pinup-girl style that also 

speaks to the brand’s roots and its 

dedication to the art of hairdressing. 

The cheeky drawing also 

encapsulates his iconic and 

ever-growing sleeve of tattoos, 

including an image of the King 

of Pop, the U.S. flag, and a Japanese 

koi fish. In a nod to his hairdressing 

artistry, Oribe is depicted holding 

a styling comb. 

“He was glamorous and a true artist, 

with an intense personal style that 

I think of as ‘rough luxury’ — think 

Savile Row suits with full sleeve 

tattoos,” says Kaner. “We’re excited 

to honor Oribe through this limitededition 

design.” 

The limited-edition Dry Texturizing 

Spray will be available for purchase 

on Oribe.com and at Oribe salons 

and retailers nationwide beginning 

July 29, 2022. 

products 

103

Denman have carefully 

designed brushes that 

protect hair and scalp 

while detangling. 

Detangle, smooth, 

style, repeat! 

M 

Denman Ambassador, 

Brandon Messinger 

says “I like the bristle 

size and strength 

of the Tangle Tamer 

D90L, which is 

perfect for creating 

gentle tension during 

blow drying.” 

ake life easy on yourself 

(and your clients) by 

choosing tools that gently 

tease away tangles, define 

curls and leave lengths 

super smooth. Professional 

tool manufacturer Denman 

have carefully designed brushes 

that protect the hair and scalp 

from mechanical damage while 

detangling. Here are two tools 

from the range to help you. 

THE DENMAN BEBOP 

BRUSH D6 

The compact D6 BeBop Brush is 

great for the backwash! It will give 

your clients a luxurious scalp 

massage and is the perfect detangler 

for wet and dry hair, getting through 

all kinds of tough knots and 

tangles. The soft but sturdy pins 

also work so well with defining 

curls and distributing product. 

Perfect for: 

• Gently detangling hair at the 

back wash 

• Curl definition 

• Scalp massage 

• Distributing product 

THE DENMAN TANGLE 

TAMER D90L 

Designed for use on wet and dry 

hair, this brush features unique duallength 

bristles set into an aircushioned 

pad. You’ll find it simply 

glides through knots and tangles 

with ease, leaving hair feeling 

smooth, sleek and detangled. 

While the dual-length bristles gently 

tease out tangles without tugging, 

the air-cushioned pad responds to 

the contours of the head. 

Perfect for: 

• Medium to thick hair 

• Detangling wet hair 

• Detangling all types of dry hair 

– can brush out curls and waves 

• Ideal for wigs and extensions 

Sign up for your very own 

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Just go to www.denmanbrush.com 

104 tools

Estetica n. 2/2022 

ad index 

ESTETICA ITALIA 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

www.estetica.it 

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PRINTED IN ITALY BY Tipo Stampa srl 

Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino. 

Distributed in the USA by Tri State Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER: Send address changes to Estetica USA c/o Tri State 

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Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. Reproduction in whole or in part of texts or photography is prohibited. 

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