ESTETICA Magazine USA (2/2022)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Green<br />
Salons<br />
GREEN CIRCLE<br />
SALONS<br />
This beauty waste recovery service<br />
recycles and repurposes over 1 million<br />
pounds of beauty waste each year<br />
and helps the salon industry reduce<br />
its environmental footprint. Now<br />
they also offer the first industry-wide<br />
Carbon-Neutral Salon Certification<br />
in North America to offset all the<br />
carbon created by a salon, creating<br />
true carbon neutrality. Now certified<br />
Green Circle Salons members can<br />
recover their beauty waste and offset<br />
the emissions they currently cannot<br />
avoid generating in their day-to-day<br />
operations.<br />
88 sustainability<br />
Yet another option is to cut overhead costs, especially in color services. Here Vish can ensure greater<br />
efficiency in color departments, with the app that helps stylists refine their formulas so only the<br />
amounts needed for each client are dispensed. This can lead to huge savings on color costs and the<br />
amount of chemicals habitually being washed down the basin by the beauty industry. A win for the<br />
salon and a win for the environment. Another way to save water and prevent further pollution?<br />
Scrummi disposable towels have saved more than 20 million gallons of chemically contaminated<br />
water in the past year while avoiding the release of 6 million kilograms of CO² into the atmosphere.<br />
The cost of water and energy used in laundering a single cotton towel is 1.5 times the cost of<br />
producing a Scrummi towel, which is the only microfiber towel in the world certified* as<br />
compostable. Scrummi also uses a fraction of the water – it takes just 35ml of water to create a<br />
Scrummi towel and 96% of that water is recycled after microbiological filtration. And obviously<br />
packaging plays a big role. "At Oribe, we know everything matters and are always looking for new<br />
ways to make our packaging more environmentally friendly, from using Forest Stewardship Councilapproved<br />
cardboard for our outer cartons, to our new, recyclable glass perfume bottles,” says Jennifer<br />
Smith, VP of Packaging for Oribe Hair Care. And they are not alone. Other brands are following suit.<br />
So consider optimising your salon sustainability. The planet - and your clients - will thank you!
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