ESTETICA Magazine USA (2/2022)

Green
is Good...
... and not only for the environment, but for your salon
business, too! Some of these ideas for building more
sustainable salon practices can also help save money.
86 sustainability
Ecological and environmental issues are old news but always news-worthy as temperatures rise
globally. Dooms Day prophets continue preaching about how the time to act is now if we want to
leave a livable planet for future generations. As we say, if you're not part of the solution, you're part of
the problem. And while we can raise our own awareness and take steps as individuals to save on
water, reduce waste, and recycle, it is also important for industries and businesses to develop more
sustainable production systems, install renewable energy plants to reduce their carbon footprint,
focus on natural and botanical products where possible, switch to recycled and recyclable materials
for packaging, and even strive to develop products using cruelty-free methods wherever possible.
Here is a quick round-up of potential calls-to-action that can help you and your salon be part of the
solution, all while boosting your business and saving money!
For example, according to a recent Modern Salon Research Study, 88 percent of beauty professionals
think it’s important to work in a green and sustainable salon or barbershop. Moreover, 60 percent of
salon guests said they would consider changing salons if they knew all the waste from their visit
would be recovered. This is where Green Circle Salons fits in perfectly, as they empower salons to
recover up to 95% of their beauty waste. That includes previously unrecoverable materials and
hard-to-recycle items like hair clippings, foils, excess hair color, aerosol cans, and color tubes.