India's Fastest Growing Start-ups to Watch

India's Fastest Growing Start-ups to Watch
Growing Start-ups to Watch' company's
young and dynamic Head of
Communications, Saransh Anand,
tells us more about this unique
company and how they are bringing
Indian way of sustainable and joyful
living back into home décor space.
Saransh Anand himself is 22 years
optimistic, humble, and grateful being
with a great interest in learning more
about the world with every progressing
day.
"I look for the opportunities to build
my surroundings with the most positive
thoughts and with the people who
inspire me," Saransh says.
Please brief our audience about
ARRCOAT, its USPs, and its current
position as a leading player in its
catering industry.
Walls define spaces, and we define
borders. ARRCOAT Surface Textures
offers a replacement to the modern-day
chemical-induced and unsustainable
surface decor products such as Paints,
Tiles, Marble, and wallpapers as we
manufacture all-natural and healthfriendly
decorative plasters.
Initially, a product of Italy, this segment
of surface decorators saw a surge
worldwide as the product grew in
gravitas in the architectural community
owing to its superior life and
sustainable properties. Venetian
plasters, polished plasters, stuccos, and
prelates have dominated the world
market of surface decor products. But
soon, the over-saturation of such
products saw a dip in product quality
and life.
That was the case till ARRCOAT
started manufacturing these products in
India. With the Indian touch of jugaad,
we could churn these products through
all-natural ingredients adding superior
strength and durability. And with this,
we introduce India to the world of
luxury surface decor at an affordable
price. Our products are washable,
crack-proof, scratch-resistant, waterpermeable,
safe for washroom use and
Surface
‘‘ARRCOAT
Textures offers a
replacement to the
modern-day
chemical-induced
and unsustainable
surface decor
products
‘‘
kitchen use, exterior and interior grade,
certified 0 VOC, and come in all sorts
of dimensions. One can create all sorts
of designs, textures, colours, and add as
many dimensions onto the surface as
one pleases. Feel free to play around
with the gloss, matt, reflectiveness,
depth, and sheen and extend your
personality onto your walls with
ARRCOAT Surface Textures.
What other products/solutions does
ARRCOAT offer, and how are these
impacting the industry and your
clients?
We are known in the architectural
industry for the promise that we keep
and the value that we deliver to our
clients. We believe in timely
operations, quality servicing, and ondemand
samples that help facilitate the
process of selection. We cater to the
individual needs of all our clients that
help us personalize as per the project's
requirements, giving the client the
freedom to decide from a multitude of
options. We involve the client in the
whole process to maintain transparency
and credibility in terms of the delivery
of the project.
However, we still believe that our most
significant offering to the client is
13 | March 2022 | www.insightssuccess.in
understanding what is unspoken and
delivering designs that no one else can.
Considering the current pandemic,
what initial challenges did you face,
and how did you drive ARRCOAT to
sustain operations while ensuring the
safety of your employees at the same
time?
The pandemic was a tough time for the
entire world, and there is nothing more
to talk about it. And instead of talking
about how we maintained the safety of
our employees, we would like to
commend the strength, grit, and
determination shown by our
employees.
They are the true heroes, and we salute
them. In the face of uncertainty, our
employees stood still and worked
together to have our company stay
afloat during its worst-ever financial
phase. They all took pay cuts and still
managed to get the company through
the worst times.
Where we stand today is because of the
courage shown by our employees.
What would be your advice to
budding entrepreneurs who aspire to
venture into the consultancy space?
Do the work. There is nothing more
rewarding, more satisfying than the
absolute pleasure of doing the work.
So, keep focused and believe in your
work, and you shall have the success
you deserve.
How do you envision scaling
ARRCOAT's operations and
offerings in 2022 and beyond?
With a more robust distribution
network and franchises, we hope to
scale the business through training
applicators for our products tied with
the Skill India initiative. We also want
to introduce chemical-free flooring
solutions.