2023 - 2024 THEATRE HANDBOOK

PUBLICITY MANAGER
The Publicity Manager (PM) is responsible for acquiring details about each production in order to create advertising and
marketing to attract an interested audience. These duties include:
1. Maintain the departments social media presence by:
a. See faculty for current practices regarding BSC Theatre social media accounts
b. Posting on-going rehearsal photos
c. Spotlighting students through company member features and interviews
d. Creating and posting video updates about current BSC Theatre Students
e. Post on Birmingham Area Theatre groups on Facebook, such as Birmingham Theatre Family and
Birmingham-Southern Arts Alliance
f. Posting at least three (3) times per week and each day during production week
2. Design a production banner at least two (2) weeks prior to the production
a. Check with faculty for specs required by licensing to include all contracted language and content
b. Photoshop is available in Computer Labs (Art Auxiliary Building/Library) to make the banners/flyers/posters
c. Save as a PDF
d. Submit to the Box Office Manager (bsctheatre@bsc.edu) for policy language and editing
e. Once verified, submit the edited PDF to PantherPrint (pantherprint@bsc.edu). Include:
i. The dimensions of the banner
ii. If you’d like it to have a framed edge or bleed to the edges
iii. If you want it in color and the quantity (if you’d like more than one [1])
iv. The date you need to pick it up
v. To follow-up on the order, call the PantherPrint Office at 205.226.4848
3. Using the same information collected for the banner, create flyers and posters
a. Check with faculty for specs required by licensing to include all contracted language and content
b. Flyer measurements are (8.5” x 11”) and posters measurements are (11” x 14”) and must include all
information
c. Submit to the Box Office Manager (bsctheatre@bsc.edu) for editing prior to printing
d. Print approved flyers and posters on the Theatre printer
i. Fall and Spring: fifty-to-sixty (50-60) flyers and twenty (20) posters
ii. E-Term: forty (40) flyers and ten (10) posters
4. Coordinate with APO to post and distribute flyers and posters. Extras should be left with the Box Office Manager
(Music Office) for work study student distribution
5. Coordinate hanging of the banner in the cafeteria with Student Development
6. Coordinate special presentations to publicize productions in the cafeteria and/or other settings