Banking on the next generation

B A N K I N G O N T H E N E X T G E N E R A T I O N
NON-MONETARY
Reward doesn’t have to be monetary. Can
you align to Gen Z’s values and encourage
them to pass the reward on instead?
Gen Z are a very passionate and aware
generation – they have many
concerns about the future of the world
with the most important political issue
being the environment stated by 49%,
as well as healthcare – particularly
mental health – and equality (State of
the Youth Nation).
Toms are a shoe brand, renowned for
its One for One approach, in which the
brand donates a pair of shoes to a
child in need for each pair of shoes
purchased.
WEEWOOD, a watch brand,
understands Gen Z’s concerns about
the future of the planet.
They plant a tree for every watch
purchased and have planted 442.246
trees across the globe so far since
the programme began in 2010.
As a result, spending on fashion – a
seemingly unethical act – rewards
Gen Z by making them feel like they
are doing good for the world.
25 1