Banking on the next generation
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
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B A N K I N G O N T H E N E X T G E N E R A T I O N<br />
ADVOCATIVE<br />
Can you reward<br />
Gen Z for advocating<br />
your brand?<br />
DID YOU KNOW...<br />
7 3 % o f G e n Z ’ s s p e n d<br />
t h e m a j o r i t y o f t h e i r<br />
t i m e o n l i n e o n s o c i a l<br />
m e d i a .<br />
Source: Source: State of <strong>the</strong> Youth Nati<strong>on</strong> A_W61<br />
June 2018 (N=1037)<br />
Gen Z are highly digitally c<strong>on</strong>nected,<br />
spending most of <strong>the</strong>ir time <strong>on</strong>line <strong>on</strong><br />
social media. Therefore, rewarding<br />
Gen Z when <strong>the</strong>y share your brand is a<br />
win-win – <strong>the</strong>y save m<strong>on</strong>ey and your<br />
brand reaches a wide network of<br />
people.<br />
Some examples of brands using<br />
advocacy as a form of reward are…<br />
Airbnb rewards you with m<strong>on</strong>ey off<br />
when you invite your friends to Airbnb<br />
via email or by sharing your invite link<br />
<strong>on</strong> social media - Gen Z love to travel!<br />
Uber lets you earn free rides by<br />
inviting friends to sign up and ride<br />
with Uber using your pers<strong>on</strong>al code,<br />
making life even more c<strong>on</strong>venient for<br />
this zero-effort generati<strong>on</strong>.<br />
Bulb are a renewable energy brand<br />
that will give you and your friend £50<br />
each, to say thanks when <strong>the</strong>y join<br />
through your referral link.<br />
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