Banking on the next generation
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
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B A N K I N G O N T H E N E X T G E N E R A T I O N<br />
FLEXIBLE<br />
Taking a <strong>on</strong>e-size-fits-all approach to<br />
rewards is unlikely to be successful<br />
Young people have flexibility in many<br />
o<strong>the</strong>r aspects of <strong>the</strong>ir lives, and <strong>the</strong> way<br />
<strong>the</strong>y spend <strong>the</strong>ir m<strong>on</strong>ey should be no<br />
excepti<strong>on</strong>.<br />
Take Sephora for example, who offer a<br />
range of different opti<strong>on</strong>s for how<br />
customers can use <strong>the</strong>ir points.<br />
Sephora offers customers more than just<br />
a transacti<strong>on</strong>al rewards program – you<br />
d<strong>on</strong>’t just get to use points <strong>on</strong> products,<br />
you can also develop your beauty skills!<br />
Instore beauty services such as free<br />
beauty classes are part of <strong>the</strong>ir loyalty<br />
programme aside from actual products.<br />
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