Banking on the next generation
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
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B A N K I N G O N T H E N E X T G E N E R A T I O N<br />
No o<strong>the</strong>r research agency<br />
knows more about Gen Z<br />
Our bespoke research is informed by<br />
exclusive tracking data from <strong>the</strong> UK's<br />
leading Gen Z insight tracker,<br />
State of <strong>the</strong> Youth Nati<strong>on</strong>.<br />
Our clients frequently ask us how <strong>the</strong><br />
future generati<strong>on</strong> of c<strong>on</strong>sumers are<br />
managing <strong>the</strong>ir m<strong>on</strong>ey, and what this<br />
will look like in <strong>the</strong> future. Gen Z want<br />
to access <strong>the</strong>ir m<strong>on</strong>ey digitally and<br />
informally, which a new breed of<br />
cutting-edge businesses understand.<br />
M<strong>on</strong>ey must integrate seamlessly<br />
into young people’s lives and speak<br />
<strong>the</strong>ir language.<br />
Savanta was born when eight best-in-class agencies, all specialists<br />
in <strong>the</strong>ir fields, joined forces to offer big agency benefits, while<br />
retaining a refreshingly boutique mindset.<br />
Since c<strong>on</strong>cepti<strong>on</strong>, we’ve expanded our sector expertise by adding<br />
more agencies to our family.<br />
The result? A full range of integrated intelligence services at global<br />
scale, married to deep sector, issue and methodological expertise,<br />
delivered with an entrepreneurial spirit and client-first mindset.<br />
All to help our clients. Make Better Decisi<strong>on</strong>s.<br />
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