Banking on the next generation

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B A N K I N G O N T H E N E X T G E N E R A T I O N No other research agency knows more about Gen Z Our bespoke research is informed by exclusive tracking data from the UK's leading Gen Z insight tracker, State of the Youth Nation. Our clients frequently ask us how the future generation of consumers are managing their money, and what this will look like in the future. Gen Z want to access their money digitally and informally, which a new breed of cutting-edge businesses understand. Money must integrate seamlessly into young people’s lives and speak their language. Savanta was born when eight best-in-class agencies, all specialists in their fields, joined forces to offer big agency benefits, while retaining a refreshingly boutique mindset. Since conception, we’ve expanded our sector expertise by adding more agencies to our family. The result? A full range of integrated intelligence services at global scale, married to deep sector, issue and methodological expertise, delivered with an entrepreneurial spirit and client-first mindset. All to help our clients. Make Better Decisions. 2
B A N K I N G O N T H E N E X T G E N E R A T I O N What's covered in this eBook... Gen Z's cautious attitude towards money: What are their saving habits? How much money do they really have? What do they spend their money on? How money seamlessly integrates with young people’s lives: The young and the cashless. Why is digital banking so appealing to Gen Z? How you can align with young people’s evolving attitudes to money: How can your brand react to Gen Z’s changing financial behaviours and attitudes? 3
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