Banking on the next generation
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
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B A N K I N G O N T H E N E X T G E N E R A T I O N<br />
Gen Z’s cautious attitude<br />
towards m<strong>on</strong>ey<br />
Gen Z in <strong>the</strong> UK are living in a time of<br />
uncertainty.<br />
With <strong>the</strong> UK due to leave <strong>the</strong> EU and<br />
<strong>the</strong> future becoming much more<br />
uncertain for Gen Z, <strong>the</strong> backdrop to<br />
<strong>the</strong>ir lives is <strong>on</strong>e of political, social and<br />
financial instability.<br />
Gen Z grew up in <strong>the</strong> post 2008 crash<br />
period – a time of austerity and lessthan-optimistic<br />
prospects for <strong>the</strong><br />
future. More recently, <strong>the</strong> housing<br />
crisis and worries over job prospects<br />
have increased uncertainty about <strong>the</strong>ir<br />
future and specifically <strong>the</strong>ir finances.<br />
DID YOU KNOW...<br />
6 9 % f e e l t h e i r<br />
f u t u r e p r o s p e c t s<br />
w i l l c h a n g e f o r<br />
t h e w o r s e b y<br />
l e a v i n g t h e E U<br />
Source: State of <strong>the</strong> Youth Nati<strong>on</strong> Y1.5<br />
Feb 2019 (N=1028), A_Y20_3<br />
December 2018 (N=1030)<br />
66 %<br />
DID YOU KNOW...<br />
6 6 % o f G e n Z a r e<br />
w o r r i e d a b o u t<br />
c o m m i t t i n g t o a n y<br />
m a j o r f i n a n c i a l<br />
d e c i s i o n s a t t h i s<br />
p o i n t<br />
SSource: State of <strong>the</strong> Youth Nati<strong>on</strong> Y1.5<br />
Feb 2019 (N=1028), A_Y20_3 December<br />
2018 (N=1030)<br />
4
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