Banking on the next generation
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
What does the future of banking look like? This eBook uncovers young people's attitudes to money and what businesses should do to respond.
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B A N K I N G O N T H E N E X T G E N E R A T I O N<br />
How can you emulate<br />
<strong>the</strong> successes of <strong>the</strong> new<br />
wave of digital banks?<br />
Digital m<strong>on</strong>ey systems engage with Gen Z differently…<br />
They engage with <strong>the</strong> user<br />
just as if an advisor in a<br />
bank would, and can even<br />
provide helpful feedback<br />
<strong>on</strong> spending.<br />
They are informal –<br />
m<strong>on</strong>ey is a stressful<br />
subject for young people,<br />
so it’s essential to speak<br />
in a familiar language.<br />
They are pers<strong>on</strong>al– for<br />
older generati<strong>on</strong>s <strong>the</strong><br />
wallet is a pers<strong>on</strong>al<br />
space, but for young<br />
people, <strong>the</strong>ir ph<strong>on</strong>es are<br />
<strong>the</strong>ir pers<strong>on</strong>al space.<br />
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