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THE COST OF FARMING<br />
Gaining an edge<br />
Precision farming technology can provide information to help farmers<br />
increase productivity while improving sustainability<br />
BY JACKIE MILLER<br />
EASTERN IOWA FARMER<br />
When it comes to<br />
efficiency, Kent<br />
Hostetler knows<br />
that planning<br />
and attention to detail are<br />
crucial as farmers look to<br />
optimize their costs.<br />
“It’s like feeding cattle.<br />
You don’t just dump the feed<br />
in the feedlot; you put it in the<br />
feed bunk because it is more<br />
efficient,” said Hostetler, who<br />
has owned Hostetler Precision<br />
Ag Solutions in Andrew the<br />
past 19 years.<br />
And when it comes to row<br />
crops, one way farmers can<br />
optimize efficiency is to finetune<br />
their strategies through<br />
the use of precision agriculture,<br />
a practice introduced in<br />
the 1980s by researcher Pierre<br />
Robert, who is considered<br />
to be the father of modern<br />
precision farming. Today, the<br />
When researcher<br />
Pierre Robert<br />
introduced the concept<br />
of precision farming in<br />
the 1980s, it was the<br />
beginning of practices<br />
that have evolved today<br />
to include advanced<br />
technology for growers<br />
to improve crop yields,<br />
optimize costs and limit<br />
environmental impact.<br />
EASTERN IOWA FARMER<br />
PHOTO / JACKIE MILLER<br />
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