LIQUI MOLY NEWS 41.2022

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 41.2022 

MOTOR OILS · ADDITIVES · CAR CARE

LIQUI MOLY stars in Mira‘s amazing 

comeback to the motonautics world! 

PORTUGAL 

W 

hat a comeback for the Portuguese Powerboat Federation 

and the Mira Municipality! After a 38 years absence, boats 

(and now jet-skis) were back at the Barrinha da Praia de 

Mira for a true celebration of the aquabike and powerboat world! 

Around the LIQUI MOLY paddock were thousands of people eager to 

see this spectacular sport back on their waters. The emotions were 

high during an unforgettable weekend where the LIQUI MOLY riders 

were some of the brightest stars! 

WEEK 41.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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What a remarkable picture from Jorge Carvalho Photography. 

You can see more of his mesmerizing work on the cover and following pages. Congratulations! 

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PORTUGAL 

The grown-ups also couldn‘t 

resist the chance to show their skills! 


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AS USUAL, ALL RIDERS AND BOAT DRIVERS RECEIVED A PACK 

OF LIQUI MOLY GOODS AFTER THE MANDATORY BRIEFING. 

FPM‘S PRESIDENT PAULO FERREIRA AND RAFAEL SOARES 

FROM THE LM IBERIA TEAM MADE THE HONORS. 

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PORTUGAL 

A sight difficult to forget: just look at the number of people in the crowd! 

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WEEK 41.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com

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PORTUGAL 

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BETWEEN THE AQUABIKE AND T850 BOAT RACES, 

LM‘S FREESTYLE RIDER PAULO NUNES AMUSED 

THE CROWD FOR EVERYONE‘S DELIGHT! 

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PORTUGAL 




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AS YOU CAN SEE BY THESE PICTURES, OUR TEAM SPARED NO 

EFFORTS IN DECORATING THE SURROUNDINGS WITH THE 

LIQUI MOLY COLORS. EVEN THE BRIDGE WAS BLUE AND RED! 

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PORTUGAL 




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THE AQUABIKE RIDERS AND T850 BOAT DRIVERS WERE 

AMAZED BY MIRA‘S LOCAL SUPPORT AND THE POPULATION 

ENTHUSIASM FOR THE SPORT. 

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PORTUGAL 

FPM‘s President Paulo Ferreira 

with Sadhna Monteiro 

and William Bleicher 


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The LM Team delivered lots of LIQUI MOLY 

goods to the crowd. Men‘s best friend was not 

forgotten! 

In great company: Rafael Soares 

with André Rodrigues and Sadhna Monteiro. 

WORK HARD, PLAY HARD: THE LM IBERIA TEAM DIVIDED 

BETWEEN SEVERAL TASKS TO ENSURE THE FPM‘S COMEBACK 

TO MIRA WAS A SUCCESS AND HAD FUN ALONG THE WAY! 

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PORTUGAL 


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The LM jet-ski riders Gonçalo Rodrigues, 

Joana Graça and Paulo Nunes 

with Gonçalo‘s father, 

António Rodrigues. 

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LIQUI MOLY supports Mira‘s 

firefighters with important donation 

PORTUGAL 

A 

request we couldn‘t neglect: LIQUI MOLY Iberia Marketing & 

Sales Director Sadhna Monteiro publicly stated our support 

to Mira‘s firefighter corporation, which on the past weekend 

signaled 5 years since a devasting fire left its mark in the region. 

Perpetuating a practice that started with the 2020 pandemic, the 

announcement was received with great enthusiasm by the local 

crowd and showed our commitment to the company‘s values and 

those in need. 

The support in motor oils, additives, and care products will tremendously help the corporation‘s 

vehicle maintenance, admits Commander João Maduro. Everyone at LM Iberia appreciates your commitment 

and that of all women and men at your service. 


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As you can see in these pictures, our team brought lots of marketing material to activate the brand, showcase our products 

and inform the visiting customers 

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PORTUGAL 

From left to right, FPM‘s Vice-President António Tunes, Mira‘s Municipality Vice-President Artur Fresco, City 

FPM‘s President Paulo Ferreira, Mira‘s Municipality President Raúl Almeida, LM Iberia‘s Sales & Marketing D 

City Councilor for the Tourism Bruno Alcaide and Mira‘s Firefighters Commander João Maduro. 


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Councilor for the Sport Tiago Cruz, 

irector Sadhna Monteiro, 

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LIQUI MOLY and Auto Delta combine 

efforts for a memorable premiére 

at Leiria Sobre Rodas! 

PORTUGAL 

Distributor Auto Delta decided it was time to attend one of the 

most significant events of the region of its headquarters. 

What is the best partner to do it? LIQUI MOLY, of course! An 

automotive festival that attracts thousands of people, Leiria Sobre 

Rodas proved to be the perfect setting to invite Auto Delta‘s clients 

and guests, make new business contacts and share our joint passion. 

One thing is sure: everyone had a blast! 


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MARCELO SILVA (CEO OF AUTO DELTA) 

& SADHNA MONTEIRO (SALES & MARKETING 

DIRECTOR LM IBERIA) REINFORCED THE GREAT 

PARTNERSHIP BETWEEN THE COMPANIES. 

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PORTUGAL 

TO SUPPORT THIS ACTION, LM IBERIA‘S AND AUTO DELTA‘S MARKETING 

TEAMS JOINED FORCES AND WORKED TOGETHER ON THE BEST WAY 

TO ACTIVATE THE BRANDS. GREAT TEAMWORK FROM BOTH PARTIES! 

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THE LM IBERIA AND AUTO DELTA TEAMS WERE ECSTATIC WITH THE 

SUCCESS OF THIS JOINT ACTION IN THE LEIRIA SOBRE RODAS EVENT. 

ABOVE, A SPECIAL ALL-TERRAIN VEHICLE WITH THE SUPPORT OF BOTH 

COMPANIES FOR THE NEXT EDITION OF THE 24H OF FRONTEIRA 

ENDURANCE RACE. 

Sadhna Monteiro (LM Iberia), Bruno Figueiredo (LM Iberia), 

Sandra Oliveira, (Auto Delta), Tiago Domingos (Auto Delta) 

and Miguel Santos (LM Iberia). 

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PORTUGAL 



Tiago Domingos (Auto Delta) with Bruno Figueiredo (LM Iberia) 


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ON THE LEFT, LOTS OF SMILES IN THE AUTO DELTA POWERED 

BY LIQUI MOLY EXHIBITOR TENT. ON THE RIGHT, LM‘S DRIFT 

DRIVER HÉLDER ALVES DOING WHAT HE DOES BEST: 

ENTERTAINING PEOPLE ON HIS PONTIAC FIREBIRD! 

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LIQUI MOLY powers another edition 

of the Coimbra Supercars reunion 

PORTUGAL 

The 4th edition of the Coimbra Supercars reunion was a huge 

party that for the 2nd time in sucession counted with LIQUI 

MOLY support. More than 300 participants were in direct 

contact with our brand in Vila Nova de Poiares, Coimbra. But also 

thousands of visitors of the Poyares Rotações event where this super 

cars owners encounter was included. All in all, a tremendous event 

for our brand and for all parties involved! 

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PORTUGAL 

THE LIQUI MOLY LOGO WAS PRESENT AT THE REUNION‘S OFFICIAL 

PROGRAMME AND IN EVERY CAR STICKER GIVEN TO THE PARTICIPANTS. 

LOTS OF BRAND EXPOSURE FROM EVERY ANGLE THANKS ALSO TO THE 

COOPERATION OF COIMBRA SUPERCARS PROMOTOR JOÃO TOMÁS. 


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PORTUGAL 

MANY SUPERCAR OWNERS WERE IN DIRECT CONTACT WITH OUR BRAND 

THROUGH OUR ASSOCIATION WITH SUPERCARS COIMBRA. THIS RARE 

AND NEW MASERATI MC20 WAS ONE OF THE REUNION‘S ATTRACTIONS. 

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ALONG WITH THE SUPERCARS REUNION, THE HUNDREDS OF VISITORS 

HAD THE OPPORTUNITY TO WATCH SEVERAL CAR CONTROL SKILLS 

DEMONSTRATIONS AROUND THE LIQUI MOLY INFLATABLES. 

DID YOU KNOW? 

Coimbra Supercars is a group of supercars, 

sports cars, and classic cars 

enthusiasts. It aims to promote meetings 

where owners from various regions 

can socialize and exchange experiences 

and contacts. The 1st edition 

took place on August 15, 2020, and 

was attended by more than 50 cars 

and 90 participants. Its noble mission 

was to raise water bottles for the Volunteer 

Firefighters of Vila Nova de 

Poiares. The numbers kept growing in 

the following editions, from 100 vehicles 

in October 2020 to 138 cars in 2021 

and more than 150 in 2022. 

Instagram: @supercars_coimbra 

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NS Auto Peças promotes LIQUI MOLY 

at Poyares Rotações 

PORTUGAL 

NS Auto Peças presence at the Poyares Rotações event in Vila 

Nova de Poiares was another joint action with distributor Auto 

Delta. This automotive reunion in Coimbra had hundreds 

of visitors passionate about cars and mechanics, and therefore 

represented an excellent opportunity to promote our brand and the 

activities of this local partner in the region. On to the next one! 


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Beta Portugal, powered 

by LIQUI MOLY, dominates 2nd round 

of the Enduro Sprint Championship 

PORTUGAL 

W 

hat a weekend for the Beta Portugal team! The 2nd round of 

the Enduro Sprint Championship had three Beta riders on 

the podium. Riding his Betta RR 390 Racing, Diogo Ventura 

led the full swipe, finishing the Vila de Mouros meeting in front of 

Gonçalo Sobrosa (Beta RR 350 Racing) and Renato Silva (Beta RR 250 

Racing). An excellent result for the supported LIQUI MOLY team! 


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Podium ‘hat-trick‘ for LIQUI MOLY‘s 

supported Beta Trueba team 

SPAIN 

T 

he 4th and penultimate round of the Spanish Enduro 

Championship finished with some familiar faces on the podium. 

In the 60 km route through Alicante (Valencia), Alejandro 

Navarro, 2nd in the E1 category; Cristóbal Guerrero, 3rd in the E2 class, 

and Ramón Quer, 3rd in the E3 division had a weekend to remember 

for the Beta Trueba team.LIQUI MOLY was thus represented at the 

highest level. Congratulations, team! 


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Street Motos earns 

LM Academy session 

PORTUGAL 

S 

treet Motos‘ staff received an essential LM Academy training 

organized by Duarte Jesus and conducted by Cristiano Fumega 

from the LM Iberia team. The session took place at the client‘s 

facilities in Amadora and was a great way to exchange knowledge 

and build trusting relationships. With this training, Street Motos 

workforce now has all the tools to explain LIQUI MOLY‘s motorbike 

range characteristics and to better serve their clients. Let‘s do it! 

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EVERY DETAIL IS VITAL TO INCREASE THE SALES 

TEAM LIQUI MOLY KNOWLEDGE, FROM THE 

BRAND‘S HISTORY TO ITS IMPRESSIVE PORTFOLIO. 

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PORTUGAL 

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The Street Motos staff poses with their training certificates. 

Many happy faces after Cristiano Fumega‘s presentation! 

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4x2 Rodas Auto Repair Multimarcas 

invests and promotes LIQUI MOLY 

PORTUGAL 

Owner of the 4x2 Rodas Auto Repair Multimarcas, Lda. 

workshop, José Fonseca is a great LIQUI MOLY enthusiast who 

is steadily increasing his commercial connections to the brand. 

With car and bike products available at his facilities, LIQUI MOLY has 

a tremendous new selling point in the city of Guarda. But also a place 

to showcase its motorsport connections, as Mr. José himself drives 

a rally car in regional events with LM stickers. Thank you for your 

preference! 


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BRUNO FIGUEIREDO FROM THE LM IBERIA TEAM POSES WITH 

JOSÉ FONSECA, AFTER ANOTHER REWARDING INVESTMENT 

IN OUR BRAND. 

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Norauto Alverca gets LM training 

PORTUGAL 

Atechnical training is a great tool to help our devoted clients‘ 

sales team and simultaneously increase the number of deals. 

Over three days, Rafael Soares, from the LM Iberia sales team, 

assisted Norauto Alverca‘s workforce in every doubt related to our 

brand. From product application methods to searching information 

in our famous oil guide, or to the technical specs and solutions 

presented in our catalog to tackle any mechanical or care issue, 

our partner‘s sales team is now better prepared to overcome future 

challenges. And to skyrocket the sales of our oils and additives! 


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Norauto and LIQUI MOLY join forces 

at the Play For Wishes initiative 

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orkshop network Norauto and LIQUI MOLY joined the Play 

For Wishes football tournament to support this good cause 

and have fun simultaneously. On Saturday, 15th October, 

the Norauto powered by LIQUI MOLY team had two games where 

the sporting union among everyone was more important than the 

final result. These smiling faces say everything about the impact of 

this initiative of the “Make a Wish“ Foundation and the beauty of our 

unique LIQUI MOLY shirts! 

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LIQUI MOLY keeps expanding in 

Valencia through Serauto La Cañada 

SPAIN 

L 

ocated in Paterna, a town near Valencia, Serauto La Cañada 

is a multi-brand workshop. With almost 20 years of existence, 

they recently began working with LIQUI MOLY through our oils, 

additives, aerosols, and proline products. From general mechanics 

to air conditioner repairs, car radio installations, and tires & battery 

changes, Serauto La Cañada extensive list of services opens up new 

possibilities to grow LM‘s presence in this critical Spanish region. 


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SPAIN 


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FROM PRODUCT CATALOGS INFORMATION TO 

A GROWING NUMBER OF REFERENCES, SERAUTO 

CAÑADA CLIENTS ARE GETTING MORE AND MORE 

EXPOSED TO LIQUI MOLY. 

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Talleres Rios increases 

LIQUI MOLY references 

SPAIN 

Arespected workshop in the Córdoba region, Talleres Rios 

started to work with LIQUI MOLY as soon as owner Steven 

decided to bet on premium brands to satisfy his customers. 

LIQUI MOLY came naturally in this regard. But after starting with our 

additives, he decided it was time to increase the number of orders 

and references through a lubricants buy. With LIQUI MOLY oils and 

additives in his stock, we‘re sure more customers and an expanded 

portfolio will come along the way. 


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New Pós-Venda magazine edition 

IBERIA 

The new edition of the heavy-duty trade magazine Pós-Venda 

Pesados is already available, and LIQUI MOLY has excellent 

visibility. Besides the cover, the magazine highlights our 

LIQUI MOLY Truck Team tips (dedicated to two LIQUI MOLY pastes) 

and mentions our heavy-duty range in a special Automechanika 

Frankfurt feature. Click to read. 

Click here 

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Close to the retailers in Spain at the 

most important directory 

LIQUI MOLY is present in the most important retailers directory 

in Spain. The publication that all the market wants to read 

to see statistics, trends, and the results of the business also 

has our presence with impacting full-page advertising. Ruta del 

Recambio 2022 is an Infocap publishing magazine, long-term 

partners of LIQUI MOLY Iberia. 

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Oficina VIP by LIQUI MOLY 

Our “VIP Workshop“ feature in online trade specialist 

Check-up Media features renowned chef Ljubomir Stanisic 

and his provocative adventures behind the wheel. Curious? 

Just read the post on our blog at Check-up Media. 

IBERIA 

Click here 

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Close to the retailers in Spain at the 

most important directory 

LIQUI MOLY is present in the most important retailers directory 

in Spain. The publication that all the market wants to read 

to see statistics, trends, and the results of the business also 

has our presence with impacting full-page advertising. Ruta del 

Recambio 2022 is an Infocap publishing magazine, long-term 

partners of LIQUI MOLY Iberia. 

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LIQUI MOLY Chile acts on multiple 

fronts to showcase our brand 

CHILE 

From lectures at colleges where we pinpointed our brand to 

youngsters; to important trade fairs where we highlighted our 

extensive range of products and talked directly to the professional 

and final customer. The team at LIQUI MOLY Chile had different 

challenges in the past week — all overtook beautifully! Together with 

these events, our South American colleagues continued to welcome 

guests and clients at their headquarters & support ambassadors like 

Germán Tacchi, who took 1st place at the Masters Cup. Good job! 


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EXPO MECÁNICA OF INACAP TOOK PLACE IN 

CHILLÁN, A CITY OF THE PROVINCE OF DIGUILLÍN. 

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PORTUGAL CHILE 




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ON THE LEFT, GERMÁN TACCHI (@TACCHIMOTOSCHOOL) 

RIDING TO 1ST PLACE AT THE MASTERS CUP. ON THE RIGHT, 

THE STUDENTS FROM LICEO TÉCNICO JUAN HOPPE GANTZ. 

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LIQUI MOLY expands its presence 

at Autorrepuestos Belvedere 

URUGUAY 

T 

he LM Team in Uruguay is always looking for new ways to 

expand LIQUI MOLY‘s brand awareness. For instance, at 

important POS Autorrepuestos Belvedere, they decided it was 

time to say “goodbye“ to our beloved LM stickers to welcome two 

new fantastic window images. These clearly highlight our passion for 

the professional and final customers‘ minds and perfectly matches 

the exhibitor at the shop‘s entrance. Well done! 

LIQUI MOLY‘s beautiful white, b 

really stands out from the crow 

and our confidence in our produ 


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Before 

After 

lue and red BMW M8 

d, highlighting our commitment to motorsport 

cts to exceed the highest demands! 

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LIQUI MOLY NEWS 41.2022

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