UP Visual Identity Guide 2017
This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.
This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.
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UP VISUAL IDENTITY GUIDEBOOK
INSTITUTIONAL COLORS
The University of the Philippines has four institutional colors. The first two colors are based
on ART.466 The 2005 Revised Code of the University of the Philippines System. These are:
• Maroon which is the Primary color of the University, and
• Forest green which is its complimentary color.
The next two colors re:
• Gold which is applicable only as an accent color and provides definition to the details
and main sections of the Seal.
• Spot Black which is used for the logotype.
Addition or introduction of other supplementary colors is not permitted in order to preserve
the identity of the University.
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