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UP Visual Identity Guide 2017

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

This is a digital copy of the University of the Philippines Visual Identity Guide 2017. This guide serves to define the elements found in official trademarks of the university, such as the seal, university colors, logo type and The Oblation. It also prescribes how these symbols should be used in official communications, websites, social media accounts and other materials of the university's units, offices, organizations, faculty, students and staff.

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UP VISUAL IDENTITY GUIDEBOOK

The Oblation is to be used in its entirety with the statue on its pedestal at all times to keep its

historical and symbolic significance intact.

To ensure the best representation of the Oblation in various media, use the single-colored

graphic representation (silhouette) rather than a photographic reproduction. This ensures high

contrast and visibility in any given layout.

Sources

The University of the Philippines Art Collection, page 8 Print.

Paras Perez, Rodolfo. Tolentino, National Art Foundation of Malolos. 1976. 117-119 Print.

Cañete, Reuben. Sacrificial Bodies, The Oblation and the Political Aesthetics of Masculine Representations in

Philippine Visual Cultures. Quezon City: U

25

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