LIQUI MOLY NEWS 48.2022

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 48.2022 

MOTOR OILS · ADDITIVES · CAR CARE

LIQUI MOLY receives MVP badge 

from aftermarket medium Autopos 

SPAIN 

The Carlos Sainz kartodrome in Madrid was the central stage 

for another reunion of Autopos MVPs. Once again, the Spanish 

trade magazine‘s Most Valuable Partners got together for one 

of the most important networking events of the industry. After a kart 

race that brought everyone closer, the guests participated in a lunch 

and dinner crucial to establish new contacts and keeping in touch 

with several key players. The cherry on the cake was the badge given 

to LIQUI MOLY Iberia as one of the Autopos MVPs. Fantastic! 

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WEEK 48.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com

Head of Strategic Communication and Marketing Cláudio Delicado 

and Sales & Marketing Director Sadhna Monteiro represented 

LIQUI MOLY Iberia at this significant and well-organized event by Autopos. 

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SPAIN 

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Isn‘t it great to see such “girl power“ on the Spanish aftermarket? From left to right, 

Carmen Ramirez (Frigair), Yolanda Jareno (Autopos), Sadhna Monteiro (LM Iberia), 

Venera de Roma (Unigom), Lara García (Autopos) and Maria Robles (Autopos) 

with Paloma Tercero (Frigair), on the bottom. 

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SPAIN 

One of many 

group photos! 

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SADHNA MONTEIRO AND CLÁUDIO DELICADO TOOK THIS 

OPPORTUNITY TO ESTABLISH NEW BRIDGES AND CONTACTS 

WITH CURRENT AND FUTURE BUSINESS PARTNERS. 

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LIQUI MOLY formalizes new technical 

partnership with DUAL institute 

PORTUGAL 

LIQUI MOLY Iberia is proud to announce that we have established 

a cooperation agreement for an annual training activity plan 

for the DUAL trainees. An initiative supported by the German- 

Portuguese Chamber of Commerce, DUAL educates approximately 

100 mechatronics annually in the Lisbon and Porto regions. LIQUI 

MOLY will participate in various training modules, from engine, 

to gearbox, brakes and others, with our individual solutions and 

alternative repair options. We‘re looking forward to the future! 

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From left to right: Elísio Silva (General Director DUAL), 

Magda Cavaco Sequeira (Educational Coordinator), 

Thorsten Kötschau (General Director of the German-Portuguese Chamber of Commerce) 

& Matthias Bleicher (CEO LIQUI MOLY Iberia) 

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PORTUGAL 

WEEK 48.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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THE FIRST STEP OF THIS AGREEMENT WILL TAKE 

PLACE SHORTLY IN THE LM ACADEMY FACILITIES 

WITH A TRAINING FOR 10 DUAL TEACHERS. 

THE PURPOSE IS TO ALLOW THE TEACHERS TO 

FAMILIARIZE THEMSELVES WITH LM‘S PRODUCTS. 

IN THE ABOVE PICTURES YOU CAN SEE SOME OF 

DUAL‘S EQUIPMENTS AND FACILITIES. 

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Great LIQUI MOLY Day at workshop 

& YouTube specialist MotorTube 

PORTUGAL 

João Cruz worked as a mechanic and in a retailer before 

adventuring into the online world. He created e-commerce 

shops and started doing videos before founding his own YouTube 

channel, media company, and workshop. Focused on premium 

services, MotorTube combines the best of these worlds and recently 

had its first — and very successful — LM Day. Our management 

showed their support while our technicians had the chance to explain 

our product portfolio to the professional and final customer. 


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Matthias Bleicher (CEO LM Iberia), João Cruz (CEO MotorTube), 

and Sadhna Monteiro (Sales & Marketing Director LM Iberia). 

MOTORTUBE REPRESENTS A DIFFERENT AND OUTSTANDING PREMIUM 

WORKSHOP CONCEPT AND HAS BECOME A VALUABLE LIQUI MOLY 

BUSINESS PARTNER IN A FEW MONTHS. 

Many hours of content were produced for Motortube‘s social media networks. 

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PORTUGAL 

ON THE RIGHT, DAVID MONTEIRO, FROM THE LM IBERIA TEAM, CAREFULLY 

EXPLAINS THE BENEFITS OF OUR FAMOUS CERA TEC JUST BEFORE 

TRYING THE BEAUTIFUL LM CAKE — A CLASS TOUCH BY MOTORTUBE. 


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PORTUGAL 


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ON THE LEFT, MIGUEL SANTOS, FROM LM IBERIA, APPLIES 

OUR AMAZING ACTIVE FOAM CLEANER WHILE JOÃO CRUZ 

TRIES THE CONVERTIBLE SOFT TOP CLEANER. 

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PORTUGAL 

The powerful results of LIQUI MOLY‘s 

care products left everyone impressed! 


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Recalvi & LIQUI MOLY create smiles 

during Tenerife‘s Rally Villa de Adeje 

SPAIN 

The last round of the 2022 Spanish Rally Championship was 

held in the south of Tenerife Island and had a top sponsor, 

which is also one of our great partners: Recalvi! The parts 

house specialist sponsored the event and counted on LIQUI MOLY 

to display imagery and support the dozens of guest customers who 

didn‘t want to miss this exciting opportunity. Everyone enjoyed a live 

stage competition and tasted a delicious paella on the way back to 

the Recalvi Fan Zone facilities installed in the service park. 


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Secundino Delgado, from LM Iberia, 

coordinated this action at Rally Villa de Adeje with the Recalvi team. 

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SPAIN 


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ALL IN ALL, AN OUTSTANDING EVENT. THANKS 

FOR HAVING US, RECALVI! 

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SPAIN 


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The Recalvi/LIQUI MOLY brand activation was a different, innovative 

and active way of bonding with customers that was much appreciated. 

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Beta Portugal powered by 

LIQUI MOLY celebrates another title! 

PORTUGAL 

The last race of the National Enduro Sprint Championship took 

place in Castelo Branco and ended with a Beta Portugal/LIQUI 

MOLY champion and vice-champion. Riding his Beta RR 390 

Racing, Diogo Ventura dominated the race and won 1st place on the 

podium in the Elite Class. In 2nd finished another Beta rider, Renato 

Silva. Both finished the championship in these positions, giving Beta 

Portugal a 3rd title in a row. What a fantastic achievement! 

Diogo Ventura (above) and Renato Silva had stellar results in 2022. 


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AleCarPeças premiéres new LM 

image at Murches hockey pavilion! 

PORTUGAL 

LIQUI MOLY‘s partnership with AleCarPeças took one step further 

with our most recent association. Knowing our love for sports, 

our partner challenged the marketing team to devise ways of 

placing our images in the GRF Murches pavilion. This hockey team 

has recently climbed to the top Portuguese division and presented an 

excellent visibility opportunity for both parties. The final result looks 

stunning. 


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TOGETHER WITH ALECARPEÇAS, WE‘VE MANAGED TO PLACE 

A BIG CANVAS RIGHT IN THE MIDDLE OF THE SPORTS ARENA, 

WHERE EVERYONE CAN SEE IT FROM THE AUDIENCE... 

AND FROM THE TV AND LIVE-STREAMING TRANSMISSIONS! 

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PORTUGAL 

ON TOP LEFT AND RIGHT, THE EXPOSURE DURING THE LIVE-STREAMING 

OF GRF MURCHES LAST HOME GAME. ON THE RIGHT, WHAT ONE CAN SEE 

NEXT TO BOTH GOALIES. 


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LIQUI MOLY extends its presence 

in Sevilla through Biman Garage 

SPAIN 

T 

here‘s a new workshop working with LIQUI MOLY products. 

Located in Montequinto-Dos Hermanas, a town in the Sevilla 

region, Biman Garage owner Gustavo already knew the power 

of our brand in his previous job. An advocate of quality suppliers, he 

elected to keep working with LIQUI MOLY in this new venture. After 

starting with LM‘s additives and service products, he‘s ready to order 

our engine and gearbox lubricants. Thank you for your trust! 


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Mundo Desmo opens exciting 

possibilities for LIQUI MOLY 

SPAIN 

In the Spanish motorbike business, one name stands out in the 

Ducati world: Mundo Desmo‘s owner, Eduardo! Having started 

working for the Italian brand 20 years ago in the official workshop, 

Eduardo decided to create his own path in 2020 and has collected great 

success among Ducati customers since then. At the same time, he 

increased his relationship with LIQUI MOLY. After experiencing some 

additives, he jumped with open arms to our brand and registered his 

first buy of oil drums. Welcome to the family, Eduardo! 

The grown-ups also couldn‘t 

resist the chance to show their skills! 


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MUNDO DESMO TRUSTS LIQUI MOLY TO SERVICE THEIR 

DEMANDING CUSTOMERS. 

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Auto Gondezende bets on LIQUI 

MOLY additives and service sprays 

PORTUGAL 

T 

here‘s great excitement in the relationship between LIQUI MOLY 

and workshop Auto Gondezende, Lda. Located in Esmoriz 

(Ovar), North Portugal, the business is run by the Fonseca family 

and focuses mainly on mechanical repairs. After some visits from 

Bruno Figueiredo from the LM Iberia team, the owners decided to 

develop our brand and invest in LM‘s premium additives and service 

sprays. The initial feedback couldn‘t have been better, so we‘re eager 

to see what comes next! 


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LIQUI MOLY‘s DPF Cleaning solution 

impresses CubicAuto 

PORTUGAL 

Aworkshop in Matosinhos (Porto), CubicAuto has been working 

for some time with LIQUI MOLY. After purchasing LM‘s oils 

and additives and some Pro-Line products, they‘ve recently 

started experimenting with other solutions, such as the DPF 

Cleaner. Applied by LM Iberia‘s Rafael Soares, its efficiency left the 

management impressed, immediately resulting in another purchase 

to offer this service to CubicAuto customers. 


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AS THEY PLAN TO OPEN NEWER AND MORE EXTENSIVE FACILITIES, ONE 

THING IS CLEAR TO CUBICAUTO‘S MANAGEMENT: TO KEEP LIQUI MOLY 

AS THEIR LEADING CHEMICAL SUPPLIER. LET‘S DO IT! 

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LIQUI MOLY attends & supports 

M.A.E - Peças para Automóveis 

Christmas dinner 

PORTUGAL 

An automotive parts house with two shops in Ourém and 

Torres Novas, M.A.E - Peças para Automóveis is an important 

business partner of LIQUI MOLY Iberia. Recently, they‘ve 

decided to organize a Christmas dinner for their loyal customers to 

celebrate the festive occasion and commemorate another year of 

activity. The event took place in Fátima and LIQUI MOLY couldn‘t miss 

the chance to support the client and place its unique input. 

From left to right, Miguel Santos (LM Iberia), Edmundo Carvalho 

& Paulo Primo, partners of M.A.E. - Peças para Automóveis, and Duarte Jesus (LM Iberia). 


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TOGETHER WITH THE CLIENT, WE‘VE OFFERED ALL GUESTS A PACK OF LM 

GOODS THAT GATHERED SMILES AND WERE A RESOUNDING SUCCESS 

AMONG EVERYONE. AROUND 200 PEOPLE WERE PRESENT. 

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PORTUGAL 


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Recambios Gimo Sur joins the 

LIQUI MOLY family 

SPAIN 

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ith extensive experience in the auto parts sector, Auto 

Recambios Gimo Sur provides an excellent entry point 

in Alcantarilla, a town near the Spanish city of Murcia. 

Commercializing spare parts and accessories for the automobile, 

including mechanics, bodywork, electricity, equipment, and 

lubricants, this GrupAuto retailer has recently started to work with 

LIQUI MOLY. Not only in engine and gearbox oils but also additives, 

aerosols, Pro-Line, and care products. 


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New Pós-Venda magazine edition 

IBERIA 

The new edition of the trade magazine Pós-Venda is 

already available, and LIQUI MOLY has excellent visibility. 

Besides the cover and full-page advertising, the magazine 

highlights our LIQUI MOLY Tips (dedicated to different cleaners) 

and mentions our antifreeze range machine and highlights the 

new online-shop of retailer Auto Peças Cab, which features LIQUI 

MOLY imagery. Click to read. 

Click here 

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Close to the retailers in Spain at the 

most important directory 

LIQUI MOLY is present in the most important retailers directory 

in Spain. The publication that all the market wants to read 

to see statistics, trends, and the results of the business also 

has our presence with impacting full-page advertising. Ruta del 

Recambio 2022 is an Infocap publishing magazine, long-term 

partners of LIQUI MOLY Iberia. 

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IBERIA 

New Jornal das Oficinas magazine 

edition 

The new edition of the trade magazine Jornal das Oficinas 

is already available, and LIQUI MOLY once again has 

tremendous visibility. Besides the cover and half-page 

advertising, the magazine highlights LIQUI MOLY‘s presence in 

the Top 100 Gala where the founder of partner Auto Delta received 

a special award. Click to read. 

Click here 

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Check-Up Blog: Do you know that... 

LIQUI MOLY‘s Car Care range is increasingly awarded and 

recognized, and that the growing demand is a great business 

opportunity in the aftermarket? The wide range continues to 

grow with solutions for every application. Just read the post on 

our blog at Check-up Media. 

IBERIA 

Click here 

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Media outlets, online news & videos 

The new LIQUI MOLY management has been one of the 

highlights of the Iberian outlets. Many relevant trade 

magazine websites mention the dual leadership that 

will become effective from the beginning of next year, with Mr. 

Weller joining Mr. Hiermaier as joint Managing Director. The new 

Husqvarna LIQUI MOLY Intact GP also keeps attracting media 

attention. 

Click here 

Click here 

Click here 

Click here 

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Tiago Fantozzi powers LIQUI MOLY 

in Rally dos Sertões 

BRAZIL 

Crossing five regions and eight states throughout 15 days of 

enduring competition, the second largest rally raid in the world 

takes place in Brazil. In the 30th edition of the famous Rally 

dos Sertões, our logo was represented by rider Tiago Fantozzi and 

his KTM powered by LIQUI MOLY throughout the race. More than 

300 riders participated in this tremendous challenge from Iguaçu to 

Salinópolis, where bikes and riders need the best products. 


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AFTER MANY YEARS WITHOUT COMPETING, TIAGO ACCOMPLISHED MORE 

THAN HE THOUGHT POSSIBLE: TO FINISH THIS GRUELLING RACE! 

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PORTUGAL BRAZIL 

LIQUI MOLY participated in REPARASUL, the most significant repair fair in R 

with its distributor GUIALL. It was a great demonstration of the products for t 

as the event registered more than 10,000 visitors. 


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io Grande do Sul, 

he public, 

FROM PARTICIPATING IN FAIRS TO SPONSORING EVENTS AND 

DEVELOPING NEW POS IMAGES. LIQUI MOLY BRAZIL IS DOING 

AN OUTSTANDING JOB OF PROMOTING THE BRAND! 

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PORTUGAL BRAZIL 


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AS USUAL, THE LM ACADEMY TRAININGS ARE A FANTASTIC 

MEANS TO REACH THE PROFESSIONAL CUSTOMER. 

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LIQUI MOLY Argentina performs 

excellently on social media 

ARGENTINA 

PORTUGAL 

The LIQUI MOLY fans are growing in Argentina. Thanks to 

the outstanding work done by the local team, the Liqui Moly 

Argentina Facebook page has surpassed 130.000 followers, 

whereas the weekly publications have well over 1.000 likes each. 

In addition, the LM Argentina Instagram page now has over 25.000 

followers, and the Argentinian website is visited by more than 15.000 

people each month. Incredible numbers that have the respect of the 

whole team from Iberia and South America. Congratulations! 


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YOUNG TIAGO PERNIA‘S WIN IN THE NATIONAL FORMULA CHAMPIONSHIP 

WAS ONE OF THE MOST LIKED, COMMENTED, AND SHARED POSTS. 

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LIQUI MOLY NEWS 48.2022

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