Estetica Magazine UK (4/2022)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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Neo Spa Booth<br />
THE HAIR SHOW: HOT, EXCITING CREATIVITY<br />
A live show is always a great event and a major attraction of TWBC was the 15 teams who perform<br />
on-stage at five shows. The venue was filled with enthusiasm and excitement throughout the day. At<br />
the entrance, an hour before the show started, there was already a long queue of people who couldn't<br />
wait to get in and then. When the doors opened, a huge DJ booth awaited everyone, helping to lift<br />
their spirits and fuel their excitement. On stage, the audience was enthralled by the creations of the<br />
popular salons, with outstanding lighting, sound and visual effects. The audience left the venue with a<br />
look of unquenchable excitement and with a deep impression on their hearts.<br />
BUSINESS & TECHNICAL INNOVATION<br />
The exhibition zone focused on the future of the salon business with an emphasis on technology and<br />
sustainability. Booth highlights included:<br />
The THROUGH THE MIRROR booth, which offered a tour to experience a salon with the mirror<br />
and more than 1,200 visitors taking over the two days. A next-generation device, the mirror’s AI<br />
function of the mirror resolves communication issues between customers and salon professionals.<br />
At the NEO SPA booth, visitors experienced a Head Spa + Head Bath, which can help to reset the mind<br />
and body. 15-minute menu was offered while being surrounded by background music, fragrance and<br />
image films under the 3 themes of ‘Refresh’, ‘Recharge’ and ‘Relax’. NEO SPA was working in conjunction<br />
with three of Takara Belmont’s original head spa brands: LebeL, pittoretiqua and ESTESSiMO.<br />
ELEGANT CREATIONS FROM EUROPE’S ELITE<br />
The OMC Global Symposium, held on the second day of the TWBC, showcased authentic hairdressing<br />
from an elite European artistic team, which elegantly enthralled the audience. The day also included a<br />
display of men’s grooming and barbering, plus the technical work of eight Ladies & Gents hair experts<br />
- those who won gold medals in their respective categories at the <strong>2022</strong> World Championships in France.<br />
The bold, yet refined techniques from some of the world’s best creative minds were generously<br />
applauded by the audience.<br />
New Product Booth Through the Mirror Booth The OMC Final/Photo: Rose Glen<br />
Tokyo Hair Fashion Show<br />
The OMC Winners/Photo: Rose Glen
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