LIQUI MOLY NEWS 01.2023

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 01.2023 

MOTOR OILS · ADDITIVES · CAR CARE

Cuadrado Stunt kickstarts 2023 

fueled by LIQUI MOLY adrenaline! 

SPAIN 

J 

osé Angel Cuadrado said goodbye to 2022 and welcomed 2023 

in the best possible way, doing what he does best: entertaining 

people! After recovering from his back injury, the LIQUI MOLY 

stunt rider revelled in his amazing bike control skills, surprising 

everyone with unbeliavable manouvres on his modified LIQUI MOLY 

motorbikes. He even went further by adding new features and vehicles 

to keep surprising the crowd. Incredible stuff, don‘t you agree? 

WEEK 01.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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SURROUNDED BY AN ENTHUSIASTIC CROWD, CUADRADO‘S MOTIVATION 

TO PERFORM WAS EVEN HIGHER. THAT MEANT HIS LIQUI MOLY 

MOTORCYCLES WERE ON EVERYONE‘S MINDS! 

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SPAIN 

NEW BIKES AND EVEN MORE DARING STUNTS. JOSÉ ANGEL CUADRADO 

KEEPS SURPRISING US EVERY YEAR! 

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WEEK 01.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com

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Mislauto Líder Sport joins forces 

with LIQUI MOLY 

SPAIN CHILE 

F 

ocused on increasing its profitability, service quality, and 

customer satisfaction, Mislauto Líder Sport has decided the 

best way to do it is by purchasing and submitting LIQUI MOLY 

products to its clients. Led by José Amenzar and located in Mislata, 

a town near Valencia, this multi-brand workshop has recently begun 

operating with our brand after ordering some references of LM‘s 

sprays, additives, care and Pro-Line products. With a complete set 

of services on offer, both parties are thrilled with this association. 


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LIQUI MOLY‘s additives and sprays are great problem 

solvers and revenue increasers for ambitious workshops 

that thrive in customer satisfaction, like Mislauto Líder Sport. 

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Recambios Mayba bets on LM‘s 

engine and gearbox lubricants 

SPAIN 

L 

IQUI MOLY keeps increasing its partner relationship through the 

efficiency of its products. Impressed by its results and customer 

feedback after purchasing our additives, care, and service 

products, Recambios Mayba management has decided to place a 

new order of engine and gearbox lubricants. This new agreement will 

expand the brand‘s presence in the Córdoba region and strengthen 

LIQUI MOLY‘s ties with Andel Automoción. Definitely a great way to 

start the year! 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 


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SPAIN 

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Located in Baena (Córdoba), Recambios Mayba has been doing business 

for the past 10 years. They work with over 30 workshops in the area 

and will surely increase LIQUI MOLY‘s influence in the region. 

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LM supports another edition of La 

Comunidad del Taller MVP contest 

SPAIN 

Recognizing and supporting Spain‘s “Most Valuable Workshop 

Professional“ is the primary goal of the 3rd edition of the 

competition organized and promoted by trade specialist La 

Comunidad del Taller. Acknowledging the importance of this event 

to the market, LIQUI MOLY will again sponsor this event, whose 

candidacies are already open. Just follow the above links to learn 

more about this contest and participate. Good luck! 

DID YOU KNOW? 

LIQUI MOLY is committed to knowing 

who uses our products daily: the mechanics! 

And that‘s why we will sponsor 

the “Most Valuable Workshop 

Professional“ contest, which tests the 

best Spanish mechanics, for the second 

consecutive year. 

After registering on the official website 

(https://www.lacomunidaddeltaller.es/concurso-mvp/), 

the mechanics 

will participate in different 

phases of online tests to reach the 

grand final. 

This will occur in Jarama on January 

28th, where the nine best of the second 

phase of trials will compete 

against the winner of last year while 

trying to solve several problems purposely 

caused by vehicles. 

The best will be crowned the La Comunidad 

del Taller‘s MVP, taking 

home various awards from all sponsors, 

including LIQUI MOLY. 

@lacomuniddeltaller 

@liquimolyiberia 

LM Iberia‘s Ricardo Carmo and João Marques hold 

of the LIQUI MOLY products from the new purchase 

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Click here 

some 

near one of our horizontal flags. 

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LIQUI MOLY lubricants open up 

new opportunities with Moto Concept 

PORTUGAL 

Moto Concept‘s owner Sami Pinho has been quickly developing 

his business in Portugal by focusing on providing premium 

services, quality parts, and maintenance products. After 

initial contact with LM Iberia‘s Rafael Soares, the manager decided to 

bet on LIQUI MOLY as its leading lubricant brand — a decision fueled 

by its own private tests and customer feedback. Extremely satisfied 

with our brand, he has now opted to invest in a range of new products 

available for purchase to his customers. Thank you! 

Click here 

With extensive experience as a motorbike mechan 

Moto Concept‘s Sami Pinho has designed a solid b 

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ic, acquired in many years working abroad, 

usiness that counts on LIQUI MOLY to grow even more. 

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PORTUGAL 


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LOCATED IN ESPOSENDE (BRAGA DISTRICT), MOTO CONCEPT 

IS A COMPLETE MOTORBIKE WORKSHOP THAT OFFERS A WIDE RANGE 

OF SERVICES. 

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LIQUI MOLY joins Centropeças 

training day in Mealhada 

PORTUGAL 

L 

IQUI MOLY distributor partner Auto Delta and its retail customer 

Centropeças recently organized a training day with some 

reference brands for 60 workshops in the Mealhada region. 

Through LM Iberia‘s Cristiano Fumega, LIQUI MOLY‘s brand history, 

its complete range of products, and its business portfolio were some 

of the highlights of the LM Academy presentation, integrated on a 

special day that resulted in many networking opportunities. 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 


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From left to right, Mário Cerveira, Almerindo Alfaiate, Tiago Cerveira, 

Ricardo Cruz, Cristiano Fumega (LM Iberia) and Pedro Cerveira. 

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PORTUGAL 

Centropeças already works with more than 100 LIQUI MOLY 

references and plans to extend its portfolio in 2023. 

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AS USUAL, ALL ATTENDEES RECEIVED A PACK OF LIQUI MOLY GOODS 

BEFORE THE LM ACADEMY TRAINING. OUR LOGO WAS CLEARLY VISIBLE 

ON THE CHAIRS AND DINING TABLES. 

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PORTUGAL 


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THE SESSION TOOK PLACE IN A LOCAL 

RESTAURANT, PROVIDING A SIMPLE & RELAXED 

MANNER OF GETTING IN TOUCH WITH THE 

PROFESSIONAL CUSTOMER. 

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Moto Santos increases 

its LIQUI MOLY commitment 

PORTUGAL 

After eight months of opening doors to the public and working 

exclusively with LIQUI MOLY, Moto Santos has decided to place 

a new significant order and extend several product references. 

Showcasing his commitment to the brand, workshop manager 

Carlos Santos bought a new set of 1L oils, along with LIQUI MOLY‘s 

additives and bike care products. A new exhibitor was put in place by 

LM Iberia‘s Duarte Jesus to provide further visibility to our products 

and prompt more sales. 


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MOTO SANTOS HAS BEEN WORKING LIQUI MOLY‘S MOTORBIKE RANGE 

WITH GREAT EFFECT FOR ALMOST A YEAR. 

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PORTUGAL 

LM IBERIA‘S DUARTE JESUS AND MANAGER CARLOS SANTOS 

CELEBRATE THE PARTNERSHIP REINFORCEMENT. 

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LIQUI MOLY additives integrate 

Auto Estrela solutions 

PORTUGAL 

A 

fter some visits from LM Iberia‘s Hugo Ferreira, Auto Estrela 

management has decided to kickstart 2023 with a brand new 

LIQUI MOLY association. Considering the commercial support 

and profitability opportunities of using our products, manager 

Francisco Dourado has committed to a first order of our additives and 

will soon try LM‘s service products. He already has positive results 

from his decision, and both parties are confident about expanding the 

business relationship in the near future. 

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PORTUGAL 


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LOCATED IN RESENDE WITH A BEAUTIFUL VIEW TO THE DOURO RIVER, 

AUTO ESTRELA HAS ALREADY NOTED THE LIQUI MOLY IMPACT AMONG 

THEIR BUSINESS ACTIVITIES. 

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P. Peres Car Service workshop 

joins the LIQUI MOLY family 

PORTUGAL 

F 

undão, in the district of Castelo Branco, has a new multi-brand 

workshop that believes in LIQUI MOLY products. Founded by 

Pedro Peres, the P. Peres Car Service has recently ordered the 

first set of LM‘s additives along with ten references for corrective 

mechanical actions. Coordinated by LM Iberia‘s Ricardo Carmo, 

this new product implementation was accompanied by a brandnew 

counter display and an LM vertical flag — expanding our brand 

presence in the recently enlarged facilities. 

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THE P. PERES CAR SERVICE WORKSHOP HAS BEEN 

REFERENCED BY BMW PORTUGAL AS ONE OF ITS 

QUALITY PARTNERS DUE TO THE HIGH LEVEL OF 

ITS SERVICES. 

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LIQUI MOLY expands its presence in 

Beja through Guia Diário workshop 

PORTUGAL 

Set on impressive facilities in Beja, Alentejo, Guia Diário workshop 

has been operating successfully since 2007. Managed by 

Manuel Afonso, they have decided to place an order of LIQUI 

MOLY products for the first time after some contacts and visits 

from LM Iberia‘s José Correia. With a high ROI on profitability and 

customer satisfaction, the management has opted to start working 

with our brand through LM‘s additives. Great news! 

Click here 

LM Iberia‘s Ricardo Carmo and João Marques hold 

of the LIQUI MOLY products from the new purchase 

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some 

Guia Diário is a multi-brand workshop 

near one 

of excellence 

of our horizontal 

that stands 

flags. 

out in repairing and tuning turbos. 

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PORTUGAL 

LM Iberia‘s José Correia with Guia Diário‘s manager Manuel Afonso. 

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GIVEN ITS SIZE AND MULTI-BRAND STATUS, WE‘RE CONFIDENT 

THERE ARE MANY BUSINESS OPPORTUNITIES BETWEEN GUIA DIÁRIO 

AND LIQUI MOLY TO LOOK FORWARD TO IN THE NEAR FUTURE. 

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New Pós-Venda edition 

IBERIA 

The new edition of the Portuguese trade magazine Pós- 

Venda is already available. Besides the cover and fullpage 

advertising, Pós-Venda highlights LIQUI MOLY‘s 

new sponsorship agreement with the IHF Men Handball World 

Championship. But also our LIQUI MOLY Tips segment (this time 

focused on LM‘s hand wash paste and hand cream) and the new 

Autopeças Cab website, whose homepage video heavily features 

our brand. Want to know more? Just click to read. 

Click here 

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Close to the retailers in Spain at the 

most important directory 

LIQUI MOLY is present in the most important retailers directory 

in Spain. The publication that all the market wants to read 

to see statistics, trends, and the results of the business also 

has our presence with impacting full-page advertising. Ruta del 

Recambio 2022 is an Infocap publishing magazine, long-term 

partners of LIQUI MOLY Iberia. 

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Check-Up Blog: Do you know that... 

IBERIA 

LIQUI MOLY‘s new Marine Detailer is the perfect companion 

for anyone who owns or is responsible for the maintenance 

of boats? Suitable for paints, glass fiber-reinforced plastics, 

and gel coatings, LM‘s Marine Detailer not only adds shine but 

also works against dirt. The highly effective spray effortlessly 

removes dust, traces of animal paws, and even bird droppings. 

Curious? Just read the post on our blog at Check-up Media. 

Click here 

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Media outlets, online news & videos 

Together with LIQUI MOLY, heavy-duty parts house specialist 

Vicauto has chosen a selection of the best products to face 

winter conditions. This picking has been highlighted by 

Portuguese trade magazines Jornal das Oficinas and Check-up 

Media. At the same time, Spanish outlets Moto San and Neo 

Motor keep mentioning LIQUI MOLY‘s Intact GP Team agreement 

with Husqvarna and BIHR‘s LM Motorbike selection. 

Click here 

Click here 

Click here 

Click here 

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LIQUI MOLY NEWS 01.2023

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