The Big I Virginia Winter 2022-23

STATE NATIONAL DIRECTOR
MICHAEL F. FUNKHOUSER
mike@haunm.net
I AM A TRUSTED CHOICE AGENT. WHAT NOW?
Did you know that your Association membership
automatically makes you a Trusted Choice Insurance
Agent? Let’s discuss what that means, and how it can help
you to effectively brand and market your agency.
The Trusted Choice website, trustedchoice.
independentagent.com, states that “Trusted Choice is a
co-brand designed to complement the local marketing
efforts of independent agents, extend their reach, and
drive more consumers to independent agencies.” Sounds
great, right? The tools are provided on the website for
“one stop shopping” and since the tools are a benefit of
membership, there are no charges!
The goal is to educate consumers on the value of
Independent Agents while providing you with marketing
resources to connect with consumers and be a part of the
collective brand.
What can Trusted Choice provide you?
Content to Share: Graphics, infographics, videos, and
articles to share on social media or your website. Much
of the information is simply copy and paste to whatever
platform you want to use. There are hundreds of messages
to choose from and a variety of subjects depending on
who you are targeting. There is also a “Content Calendar”
to help plan your social media posts with this ready to use
content.
Marketing Campaigns: Print ads, digital ads, and videos
to complement your efforts. Select from a variety of
consumer-tested, customizable advertising campaigns
you can use to highlight your agency’s unique value.
Programs and Services:
• Marketing Reimbursement – All members
are eligible for reimbursement of 50% of cost
(maximum $750) for co-branded marketing efforts.
Co-branding is defined as supplementing your
agency’s own branding with the Trusted Choice
logo. This can be in traditional (print ads, flyers,
signage, billboards) or digital (online, apps, social
media, TV) platforms.
• Website upgrade – Upgrade your web presence by
using one of Trusted Choice’s vetted vendors to build
your agency a new webpage, and receive a $500
reimbursement. Trusted Choice also provides a free
review of your current website’s performance to see if
it’s time to upgrade.
• Free Digital review – A complete analysis of your
website and social media channels. This review is a
comprehensive 30+ page report that includes Search
Engine Optimization score, Keyword Audit,
Competitor Analysis, and a Social Media
Review. The report also includes Best
Practices documents to help you take
your agency’s online presence to
the next level.
That’s a lot of bang for
your membership buck! Visit
trustedchoice.independentagent.
com today and take advantage of these incredible benefits!
12 THE BIG I VIRGINIA WINTER 2022-23