The Big I Virginia Winter 2022-23

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STATE NATIONAL DIRECTOR MICHAEL F. FUNKHOUSER mike@haunm.net I AM A TRUSTED CHOICE AGENT. WHAT NOW? Did you know that your Association membership automatically makes you a Trusted Choice Insurance Agent? Let’s discuss what that means, and how it can help you to effectively brand and market your agency. The Trusted Choice website, trustedchoice. independentagent.com, states that “Trusted Choice is a co-brand designed to complement the local marketing efforts of independent agents, extend their reach, and drive more consumers to independent agencies.” Sounds great, right? The tools are provided on the website for “one stop shopping” and since the tools are a benefit of membership, there are no charges! The goal is to educate consumers on the value of Independent Agents while providing you with marketing resources to connect with consumers and be a part of the collective brand. What can Trusted Choice provide you? Content to Share: Graphics, infographics, videos, and articles to share on social media or your website. Much of the information is simply copy and paste to whatever platform you want to use. There are hundreds of messages to choose from and a variety of subjects depending on who you are targeting. There is also a “Content Calendar” to help plan your social media posts with this ready to use content. Marketing Campaigns: Print ads, digital ads, and videos to complement your efforts. Select from a variety of consumer-tested, customizable advertising campaigns you can use to highlight your agency’s unique value. Programs and Services: • Marketing Reimbursement – All members are eligible for reimbursement of 50% of cost (maximum $750) for co-branded marketing efforts. Co-branding is defined as supplementing your agency’s own branding with the Trusted Choice logo. This can be in traditional (print ads, flyers, signage, billboards) or digital (online, apps, social media, TV) platforms. • Website upgrade – Upgrade your web presence by using one of Trusted Choice’s vetted vendors to build your agency a new webpage, and receive a $500 reimbursement. Trusted Choice also provides a free review of your current website’s performance to see if it’s time to upgrade. • Free Digital review – A complete analysis of your website and social media channels. This review is a comprehensive 30+ page report that includes Search Engine Optimization score, Keyword Audit, Competitor Analysis, and a Social Media Review. The report also includes Best Practices documents to help you take your agency’s online presence to the next level. That’s a lot of bang for your membership buck! Visit trustedchoice.independentagent. com today and take advantage of these incredible benefits! 12 THE BIG I VIRGINIA WINTER 2022-23
WINTER 2022-23 THE BIG I VIRGINIA 13
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The Big I Virginia Winter 2022-23

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